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1 Marketing4Solicitors Legal Marketing Precedents 12

2 Legal Marketing Precedents. LMP 40 Gazette Advertisement Marketing4Solicitors / Legal Marketing Precedents 54

3 LMP 41 Marketing Checklist General Marketing Advice Clients first. M4S1.6 Follow the Profit FlowCast Talk in terms of benefits not features. M4S1.6 Refine your one minute sales pitch/presentation. M4S1.7 Enclose a brochure or newsletter with every client letter you send out. M4S2.7 Constantly collect testimonials M4S3.10 Your Time Spend time EVERY DAY marketing your business. M4S10.10 Advertising Use the PASTOR system to design advertisements that generate leads. M4S2.9 Test lead generation advertising against traditional instruction advertising. M4S2.7 Cut your Yellow Pages advertising spend (this is a dying brand). M4S2.13 Cross Selling Your Services Marketing4Solicitors / Legal Marketing Precedents 55 Wow your clients. M4S5.5 newsletter - at least monthly. M4S5.7 Obtain more/different sales literature. M4S5.10 Turn your business card into a sales tool. M4S5.12 Database Start building your database even if there is only one person on it to start with. M4S2.14 Direct Mail As a tool to promote teleseminars/webinars Teleseminars/Webinars The new seminar. M4S11.2

4 Offers Make offers (added value offers). M4S12.4 There is no offer without a deadline. M4S5.9 Press Coverage Submit REGULAR press releases to local media or niche publications. M4S7.8 Referrals Ask For Referrals. M4S9.8 Seek referrals from other solicitors. M4S4.13 Request referrals from your clients. M4S9.4 Social Media Protect your Twitter name. M4S5.12 Use LinkedIn. M4S10.9 Video Use Video on your website and YouTube (see resources pages) Use video on your website and to welcome clients to your practice. M4S8 Website Marketing Legal Marketing Precedents 56 One purpose per page. M4S3.5 End every page with a call to action. M4S3.5 Test data capture (provide a free report for an address). M4S3.7 Use your keyword in your meta data. M4S4.4 Articles - add at least 4 articles per month and submit to article websites using Submit Your Article (see resources). M4S4.9 Use Pay Per Click marketing. M4S6.7 Review your Pay Per Click marketing every month. M4S7.9 Case Studies - collect and add them every month. M4S8.10 Resources Section

5 LMP Cumulative Index LMP Number Title Page Legal Marketing Precedents 57 1 Client Success Stories 1 2 What Are You Good At? (Defining your USB) 2 3 Features To Benefits Conversion Chart 3 4 Your One Minute Sales Pitch Reasons Why You Must Make A Will (A4 Flyer) 5 6 PASTOR System (to help you draft advertisements, 6 direct mail, website content,referral letters etc) 7 Advertisement (direct response example) 7 8 Advertisements (critiqued) 8 9 Advertisement (lead generation example) 9 10 Advertising Do s and Don t s Website Design Layout Website Design Example Client Testimonial Form Keyword Research Google Search Results Solicitors in London search results Example Title Tags, Descriptions and Keywords Website Marketing Page Checklist Exercise How To Wow Your Clients Client Information s LMP 21 Pay Per Click Advertising Example Setting Up A Google Pay Per Click Campaign Steps 1 to Google Pay Per Click Blueprint Press Release Template Sample Press Releases Video Outline Sheet Publishing Your Video YouTube Guide Moving Home Postcard End Of Matter Referral Letter Referral Postcards Referral flyer Process for approaching niche solicitors Precedent letter to other solicitors Twitter User Guide Nick s Twitter Profile Nick s LinkedIn Profile 47

6 LMP Cumulative Index LMP Number Title Page 38 Direct mail letter for business webinar/teleseminar Direct mail for personal webinar/teleseminar Gazette Advertisement M4S Marketing Checklist 55 Legal Marketing Precedents 58

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