Getting Started with the Marketing Kickstarter Kit THE PAPERLESS AGENT

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Augustine Benjamin Merritt
7 years ago
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1 Getting Started with the Marketing Kickstarter Kit THE PAPERLESS AGENT

2 This guide provides an overview of everything included in your Marketing Kickstarter Kit along with an explanation of what each resources is best used for! Ad Templates & Checklists 3 First Responder & Sorting s 4 Report Templates 5 Sequences 6 Copyright 2016, The Paperless Agent 2 of 6

3 Ad Templates & Checklists This section contains examples & how-to guides to get you started running Facebook Ads. In this section, you ll find: Home Search Campaign This ad campaign shows you how generate buyer leads by promoting the home search feature on your website. Home Valuation One of the biggest question sellers have is: How much is my home worth? Help sellers answer this question (and capture some leads while your at it!) with this campaign. Just Listed Today, sellers want and expect you to market their homes online. With this campaign, you generate tons of buyer interest for your listings. It s a great way to differentiate yourself from the competition, and to potentially connect with future leads. Open House One of the biggest question sellers have is: How much is my home worth? Help sellers answer this question (and capture some leads while your at it!) with this campaign. Agent Branding This campaign is incredibly effective for getting in front of your farm areas and expanding your sphere on influence. It s a low-cost, long-term campaign you can run to get your name in front of potential buyers and sellers. Copyright 2016, The Paperless Agent 3 of 6

Home Valuation One of the biggest question sellers have is: How much is my home worth? Help sellers answer this question (and capture some leads while your at it!) with this campaign.

4 First Responder & Sorting Templates Here you ll find the s to send to four different kinds of leads you ll generate with the campaigns in this kit: sellers, buyers, expired listings, and FSBOs. When a new lead comes into the system, they re rarely ready to buy or sell. These s will help you sort out who is ready to act now and who you need to keep in touch with until they re ready to act. In this section, you ll find: Home Seller These templates provide a quick response after a seller expresses interest in information or services. Home Buyer These templates offer buyers your services and lets them know you ll continue to provide them with information to help them with the home buying decision and process. Expired Listing Tailored to expired listings, this is the first in the campaign covered in this Marketing Kit. FSBO Tailored to FSBOs, this is one contact point in the FSBO campaign. Copyright 2016, The Paperless Agent 4 of 6

These emails will help you sort out who is ready to act now and who you need to keep in touch with until they re ready to act.

5 Report Templates As covered in the training, one of the most common ways to capture a lead online is by offering something of value in exchange for an address. The reports in this section are great resources for doing this. You can also send them to new clients, potential clients, use them in sequences, and more! The reports included are: Home Seller Guide You can use this report in a number of ways: to capture home seller leads, in the follow-up home seller campaign, to give to new or potential clients, and so on. It contains information that helps home sellers get top dollar for their home (and explains the numerous advantages of working with a qualified agent.) Home Buyer Guide Much like the Home Seller Guide, you can use this report to: to capture home buyer leads, in the follow-up home buyer campaign, to give to new or potential clients, and so on. It helps demystify the home buying process for home buyers, and explains how working with an agent can help them in the process. My Home Didn t Sell Now What? Part of the Expired Listing Campaign. This report is designed to inform sellers of the steps they can take after their listing expires. It also offers your services and shows how you can help them sell their home and sell it for more. Copyright 2016, The Paperless Agent 5 of 6

The reports included are: Home Seller Guide You can use this report in a number of ways: to capture home seller leads, in the follow-up home seller email campaign, to give to new or potential

6 Sequences As mentioned previously, leads are rarely ready to act when they first come in. More often they are several months to a year away from being ready to take action and either buy or sell a home. These sequences help you stay in touch, build trust, establish your expertise and more, so when leads are ready to buy or sell, they work with you! Home Seller Sequence This is an 11-point sequence for following up with home seller leads. It provides information, establishes your expertise, builds trust, and offers opportunities for sellers to pick up the phone and call you! Home Buyer Sequence This is an 11-point sequence for following up with home buyer leads. It provides information, establishes your expertise, builds trust, and offers opportunities for buyer to pick up the phone and call you! Copyright 2016, The Paperless Agent 6 of 6

These email sequences help you stay in touch, build trust, establish your expertise and more, so when leads are ready to buy or sell, they work with you!

Brought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up.

Brought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. 1 Brought to you by Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. At The Paperless Agent, our mission is to help real estate professionals from all experience