Introduction to Business Leadership & Management Skills Marketing Research

Transcription

1 Karen Lynden 650 Catawba Drive, Salisbury, North Carolina, EDUCATION Master of Science in Organizational Management, GPA 3.8 Pfeiffer University, Charlotte, North Carolina, 2003 Bachelor of Business Administration (B.B.A.), Concentration: Business Management, GPA 3.47 Catawba College, Salisbury, North Carolina, 2000 PROFESSIONAL HIGHLIGHTS 12 years higher education instructor experience: Four years full-time teaching experience (2011- present), nine years adjunct instructor experience ( ) Distance Education Coordinator: Rowan-Cabarrus Community College ( ) 14 Years Industry Experience serving in the following roles: Client Services Managing Director, Client Services Executive, Organizational Development Education Manager TEACHING EXPERIENCE Courses Taught: Advertising & Sales Promotion Business Communications International Business Introduction to Business Leadership & Management Skills Marketing Research Principles of Management Principles of Marketing Visual Merchandising Teaching experience includes traditional, internet, and hybrid modes of course delivery. Course Development: Developed curriculum and course design for all online Marketing Master Course Templates. Created and taught the inaugural internet course sections for: Leadership & Management Skills, Visual Merchandising, Advertising & Sales Promotion, and Marketing Research. Designed Developing Marketing Strategy, the first online Small Business Center Course in partnership with the Small Business Center Director, RECOGNITIONS Rowan-Cabarrus Instructor of the Year Teaching Award, X-Culture Best Instructor Award, 2014 Instructional Technology Council National Award, Outstanding Fully-Online Course, 2013 Quality Matters Certified Course: MKT225 Marketing Research, 2013 Blackboard Exemplary Course Award, 2011 Phi Theta Kappa International Honor Society, Horizon Advisor Award, 2009, 2010 Rowan-Cabarrus Outstanding Employee Award, 2007 Rowan-Cabarrus Virtual Campus Oversight Committee, Instructor Commendation, K. Lynden, CV Page 1

2 NORTH CAROLINA COMMUNITY COLLEGE SYSTEM COURSE DEVELOPMENT PROJECTS (NCCCS) Courses are vetted through the NC Virtual Learning Community (VLC) review team and made available to any NCCCS instructor for adoption. NC Small Business Center Network (SBCN) Course Development: Marketing Research and Marketing. First online marketing course offered by the NC SBCN, Small Business Center: Marketing for Entrepreneurs, 2012 Fundamentals of Selling, 2010 Principles of Marketing, 2010 Introduction to Business, 2009 Introduction to Interpersonal Communication, an ADA Accessibility Editing Project, 2009 Through the NC VLC, Learning Objects are available to NC K-20 instructors. The following learning objects have been created to be used as instructor professional development resources: Blogs as a Communication Tool in the Academic Environment, 2011 Discussion Board Best Practices, 2011 Implementing Service Learning Projects in an Online Class, 2011 Internationalize Your Course, 2011 Rubrics for Assessment. NCCCS team members; A. Brown, B. Gray-Robertson, D. Smith, 2011 PROFESSIONAL DEVELOPMENT AND CERTIFICATIONS University of North Carolina, Kenan-Flagler Business School, Chapel Hill: Cross-Cultural Savvy for Global Business, Certificate, 2014 Learning Resources Network (LERN): Certified Faculty Developer (CFD), 2007 Quality Matters Quality Matters Certified Course: MKT225 Marketing Research, 2013 Quality Matters Peer Reviewer Course, 2013 Quality Matters Certifications: Applying the QM Rubric, 2013; Link Instructional Materials and Learner Engagement (STD4/5), 2012; Design That Welcomes Your Students (STD1/7), 2012; Addressing Accessibility (STD8), 2012; Quality Matters Peer Reviewer Training, 2007 Blackboard Blackboard Exemplary Course Program Participant, 2009, 2014 Blackboard Exemplary Course Program participant / Review Team Coordinator, 2010, 2011 Online Cohort Program completion, 2011 Instructor and Administrator Training, 2011 Building Online Communities, 2009 Designing Engaging Content, 2008 Creating Professional Development Courses, 2008 Assessing Learners, 2007 Building Courses, 2007 Enhancing Communication, 2007 Blackboard Instructor and Administrator Enterprise Training, 2006 K. Lynden, CV Page 2

3 NC-NET Academy Course Completion Technology Bootcamp II, 2011 Learning Communities: A Users Guide, 2009 Service Learning in the Community College, 2008 Technology Bootcamp, 2008 Embracing Diversity in the Classroom, 2007 From Good Teaching to Student Learning, 2007 Incorporating Active Learning in the College Classroom, 2007 Helping Students Succeed-Broad Strategies in Student Retention, 2006 Rowan-Cabarrus Community College Professional Development Training Summer Institute, Paideia, Wordpress, 2011 SharePoint, 2010 Completing an Individual Development Plan, 2008 Building a Lesson Plan, 2008 Building a Rubric, 2008 Johnson and Johnson: Foundations of Cooperative Learning, 2008 Grants Development, 2006 Conference Participation Academy of International Business (co-author and session co-chair for two presentations), Bangalore, India, 2015 International Conference on 'Globalization and Changing Landscape of Business (panelist for globalization discussion), Kristu Jayanti College, Bangalore, India, 2015 Council on Foreign Relations College and University Educators Workshop, NYC, 2014 Academy of International Business, South-East regional conference, (participant and faculty coach), Florida International University, Miami, 2014 SIBR Conference on Interdisciplinary Business and Economics Research (presenter and session chair), Bangkok, Thailand, 2014 World View Community College Global Education Symposium, Chapel Hill, 2010, 2012, 2014 Cross-Cultural Savvy for Global Business, UNC Kenan-Flagler Business School, Chapel Hill, 2014 National Association for Community College Entrepreneurship, Ghent, WV, 2014 International Business Institute, Michigan State University, East Lansing, 2013 NCCFA Conference, Greensboro and Raleigh, 2005, 2006, 2011 and 2013 NC Community College Association for Distance Learning, Raleigh, NCCCS Distance Education Directors Institute, Raleigh, 2006, LERN Faculty Development Institute, Savannah, 2007 Blackboard World, 2009 and 2011 League of Innovation Conference on Information Technology, Charlotte, 2006 NC Vital Conference for Distance Education Accessibility Training, 2006 New Directions Technology Conference, Flat Rock, 2006 Valencia Learning Conversations Conference, Orlando, 2005 National Center for Database Marketing conference, Chicago, 2001 K. Lynden, CV Page 3

4 CONFERENCE PRESENTATIONS Lynden, K., (2015). Engage them and They ll Understand: Existing Projects and Best Practices of Integrating Experiential Learning in International Business Curriculum. Academy of International Business (AIB), Bangalore, India. Lynden, K., (2015). X-Culture: Optimizing the use of X-Culture in International Business Courses. Academy of International Business (AIB), Bangalore, India. Lynden, K., (2015). Globalization and Changing Landscape of Business, presentation and panelist for globalization discussion, 8 th International Conference, Kristu Jayanti College, Bangalore, India. Lynden, K., (2014). International Connections for Business Students: A Review of the X-Culture Project and Highlights from One College s Participation Perspective SIBR Conference on Interdisciplinary Business and Economics Research, Bangkok, Thailand. Lynden, K., (2013). Creating Engaging Student Communities in the Online Classroom. NC Community College Association for Distance Learning, Raleigh. Lynden, K., (2013). Internationalization of Your Course Content. NCCCFA, Raleigh. Lynden, K., (2013). Developing an Exemplary Course. Blackboard World, Las Vegas. Lynden, K., (2011). Exemplary Course Review. NC Community College Association for Distance Learning, Raleigh. Lynden, K., (2011). Exemplary Course Review. NCCCFA Conference, Raleigh. Lynden, K., (2011). Beginning the Journey: Distance Education. Santa Paula University, San Jose, Costa Rica. Lynden, K., (2007). Expect the Unexpected, Upgrading to Bb v7. NC Community College Association for Distance Learning, Durham. Lynden, K. and J. Grason. (2010). Media and Tools to Enhance Teaching and Learning. NC Community College Association for Distance Learning, Durham, North Carolina. Lynden, K., Christopher Heisen, Debra NeeSmith, and Dori Stanfield. (2010). Course evaluations made easier with EAC Outcomes. NC Community College Association for Distance Learning, Durham. ROWAN-CABARRUS COMMUNITY COLLEGE: FACULTY DEVELOPMENT PRESENTATIONS Lynden, K., (2014). Internationalization of Your Course Content. Lynden, K., (2014). Creating Engaging Student Communities in the Online Classroom. Bittle, J. and K. Lynden, (2014). Service Learning. Lynden, K. (2011). SoftChalk Lesson Building. K. Lynden, CV Page 4

5 GRANT WORK Title III Grant Project Director. $1.8 million Department of Education grant, RCCC Foundation, Student Impact Grant, X-Culture program support, $400, 2014 RCCC Foundation, Student Impact Grant, Global Business Kit (team proposal) $250, 2013 Curriculum Development Award: The Center for Global Initiatives and WorldView: European Studies. University of North Carolina at Chapel Hill, $700, 2012 RCCC Foundation, Student Impact Grant, $1000, 2010 RCCC Foundation, Student Impact Grant, $1000, 2011 BioNetwork grant award, Biotechnology Articulation Through Distance Learning, Principle Investigator, $48,589, 2007 RCCC Tier A Grant Quality Matters Peer Reviewer Training, $300, 2007 COLLEGE SERVICE Coordinator, North Carolina Global Distinctions Initiative, 2015 Chair, Distance Education Council, Vice-Chair, Chair, Director, Rowan-Cabarrus Title III Grant, Member, Excellence In Teaching Committee, 2014 Member, Global Connections, Advisor, Phi Theta Kappa Honor Society, Member, Ambassador Committee, Member, Vision 2010 Committee, Member, Sustainability Committee, Service prior to 2010: My Learning Community Quality Matters Team, 07-08; Strategic Planning Committee, 06-08; Institutional Effectiveness Committee, 05-07; Quality Enhancement Plan, 05 HIGHLIGHTS OF PAST PROFESSIONAL EXPERIENCE Distance Education Coordinator: Rowan-Cabarrus Community College, Supported distance education delivery methods via system administration, developed and maintained student and faculty resources, and created and conducted faculty training programs. In 2005, the college offered 75 internet classes, and was poised to soon offer one to three 100% online degrees. At the time I transitioned out of this role, the college was offering over 230 online classes, six degrees online, and all traditional courses were provided a Web-Enhanced, component, offering an online resource for faculty and students. With department leadership support, created the My Learning Community Blackboard Consortia, strategically moving the college from a self-hosted learning management system environment to an enterprise, manage-hosted system. This allowed for platform growth and access to superior technical expertise, offering enhanced features and services to students and faculty alike. Managed a number of high impact organizational initiatives such as; partner plug-ins for feature enhancement, the Web-Enhanced course model, successful implementation of system upgrades, development of the college s online quality course design initiative, faculty certification standards, and created the course templates that are the foundation for the college s best practices for webbased course content. K. Lynden, CV Page 5

6 Managing Director: Client Services, Innovative Marketing Strategies, Managed domestic and international accounts while developing successful global and domestic teams. Scope of responsibilities included; project planning, developing segmentation strategies, launching affinity programs, sales and financial reporting, forecasting, and proposal development. Participated in the ongoing development and implementation of organizational SOP standards, training manuals, quality process, and client services standards documentation. Responsible for program start-up and ongoing program performance initiatives though collaboration with the operations, sales, and information technologies teams. Project experience includes B2B and B2C acquisition, retention, and CRM strategies within the banking industry, health care, controlled and consumer publishing, and the non-profit sector. Accomplishments include: Assumed a financial services account with 20-30% of a client s volume and became the client s exclusive vendor within 18 months, captured significant competitor market share from competitors based upon quality and performance ratings on numerous occasions, grew a number of test programs into long-term accounts, and managed the organizations first non-profit and first controlled publishing client relationships. Client Services Executive: Synapse Technology, Responsible for external client database management and marketing initiatives. Managed client loyalty program. Coordinated agencies for advertising strategies, enhanced database architecture and content, and analyzed quantitative and qualitative data to direct business strategies. Accomplishments include: Partnered with other departments to create an organizational Intranet professional development initiative, developed training materials and procedures for the client s sales force automation Internet based reporting tool, facilitated internal and external training programs for sales force and management members. Contributor to the First Customer Relationship Management Seminar for Executive Leadership and Synapse Operational Excellence Initiative. Education Manager: Organizational Development, Telespectrum Worldwide, Conducted sales, product, and corporate organizational development training programs in the United States and Canada. Reorganization Team Member, opening new business units with key management personnel through acquisitions and start-up initiatives. Facilitated the Management Candidate Program, new hire orientation, and continuing education programs. Work included developing recruitment and hiring processes, retention efforts, and creating performance incentive programs. Accomplishments include: Under the direction of the Vice President of Organizational Development, created a company-wide coaching program for supervisors and mid-level management. Created a mentoring program with 65% of participants gaining promotions company-wide in the first two years of implementation. With the Curriculum Developer, developed the Company elearning Library and Community Seminars. PROFESSIONAL AFFILIATIONS Academy of International Business, 2014-present NC Community College Association of Distance Learning, member, 2005-present NC Community College Faculty Association, member, 2005-present Rowan-Cabarrus Faculty Association, member, 2006-present K. Lynden, CV Page 6