Coggin College of Business Marketing & Logistics Course Descriptions

Transcription

1 CATALOG Undergraduate Information Coggin College of Business Marketing & Logistics Course Descriptions MAR2905: Special Topics in Marketing v. 1-3 Prerequisite: Permission of instructor. Special topics not offered in other courses in the department. May be repeated up to 3 credits. MAR3023: Principles of Marketing 3 Prerequisites: ECO 2013 and ECO 2023; recommended prerequisite: SOP An introduction to the process of planning market programs for goods and services. Techniques of analyzing the market and its environment are introduced as background for making decisions in product planning, promotion, distribution and pricing. MAR4156: International Marketing 3 Prerequisite: MAR A study of the significance of international markets to multinational firms, with emphasis on the presentation of a conceptual framework for marketing within foreign countries. MAR4206: Marketing Channels: Strategy, Structure, and Management Prerequisite: MAR This course investigates nature and role of marketing channels and intermediaries. It focuses upon the design of distribution systems consonant with chosen positioning strategies in order to effectively and efficiently move offerings from origination to points of consumption. It addresses the major normative questions pertaining to channel design and functioning, including consideration of integration strategies, channel member motivation, coordination, and control, and legal constraints on channel functioning. It addresses the impact of alternative forms on channel performance. 3 MAR4231: Retail Management 3 Prerequisite: MAR Marketing and management concepts which relate directly to the retail organization. Includes an analysis of pricing, buying, credit promotion, personnel and control.

2 MAR4323: Advertising Management 3 Prerequisite: MAR Concerned with planning and managing programs for advertising products and services. Involves preparatory research; setting of objectives; planning of budget, media, and creative programs and evaluation of advertising effectiveness. MAR4400: Professional Selling 3 Prerequisite: MAR Focuses on the importance of communication, including nonverbal expression, as a means to successful negotiations. Course is skills oriented and emphasizes interactive, non-manipulative techniques. In addition to providing indepth exposure to professional selling, the course assists students in making a professional career choice. MAR4403: Sales Management 3 Prerequisite: MAR The analysis and decisions involved in developing a business firm sales plan, providing organizational and leadership support for it, and evaluating performance to increase sales force productivity. MAR4461: Purchasing Management 3 Prerequisite: MAR Policies and procedures pertinent to the acquisition of goods and services by public and private organizations are covered in depth. The course includes coverage of the purchasing, administrative, organizational, and continuing education functions of the NAPM's certified purchasing manager examination. MAR4503: Consumer Behavior 3 Prerequisite: MAR Recommended prerequisite: SOP An analysis of the behavioral factors affecting demand. Consideration is given to the purchasing behavior of the industrial buyer and the ultimate consumer. MAR4613: Marketing Research and Information 3 Prerequisites: MAR 3023 and elementary statistics. A study of research methods and information-gathering techniques which are applicable to problem solving in the field of marketing. Consideration is given to interpretation and use of information available. MAR4663: Marketing Models 3 Prerequisite: MAR The development of formal structures and the application of optimization techniques in the analysis of marketing data. Topics covered may include market segment analysis, sales forecasting, advertising impact projections, media mix determination, new product diffusion processes and brand loyalty models. MAR4721: E-Marketing 3 Prerequisite: MAR This course encompasses a study of marketing strategies and practices in the cyberspace including an examination of alternative business models, e- marketing, customer characteristics, required marketing knowledge, and enabling technologies. The focus of this course is on the Internet as a medium for communication and a marketing channel. Students will be required to develop an e-marketing strategy and plan for an e-company and a company web site.

3 MAR4803: Strategic Marketing 3 Prerequisites: MAR 3023, MAR 4503, MAR 4613, MAR 4156 and senior standing. The focus of this course is on decision making for marketing strategy formulation and implementation. The course employs an integrated, interdisciplinary approach using economic, behavioral, and quantitative concepts in analyzing and solving marketing problems. Course pedagogy includes case study and simulation gaming. MAR4841: Services Marketing 3 Prerequisite: MAR Examination of marketing in services industries with particular emphasis on unique aspects of services marketing, the services marketing mix and the implementation of services strategies. MAR4906: Special Topics in Marketing v. 1-3 Prerequisite: Permission of instructor. Special topics not offered in other courses in the department. May be repeated with change of content up to a maximum of nine credits. MAR4913: Directed Individual Study v. 1-3 Prerequisite: Permission of instructor. Allows students to investigate special topics in marketing, particularly topics of local or regional interest. May be repeated with change of content up to a maximum of six credits. MAR4939: Executive Seminar in Marketing and Supply Chain Management Prerequisites: MAR This seminar consist of a series of weekly lectures by recognized authorities that address various dimensions of marketing and supply chain management. Lectures are selected from both academic institutions and national and multinational businesses. Employment opportunities and career path planning are emphasized. 1 MAR4941: Internship in Marketing and Supply v. 1-3 Chain Management Prerequisites: MAR This internship provides students with significant experience in marketing, supply chain management, transportation and/or logistics. The internship provides the student with the opportunity to apply their educational training to marketing and supply chain issues confronting cooperating firms. Grading is on a pass/fail basis. MAR4943: International Marketing Internship v. 1-3 Prerequisite: MAR Significant international business work experience with a cooperating business organization, government, or multinational enterprise. Credit depends on topics and length of internship. Prior approval of coordinator of international business program, and advisor required. Grading is on a pass/fail basis. MAR4956: Study Abroad in Marketing v. 1-9 Prerequisite: Permission of the instructor. Students will study a country's business practices, with a particular emphasis on marketing. During this course, the student will: understand the culture, geography, history, and politics of the country; travel to the country; study the differences between business in the U.S. and business in that country; and learn about the current issues facing that nation. The course will have three phases: pre-trip preparation and orientation, foreign travel, and post-trip work.

4 TRA3035: Foundations of Transportation 3 Prerequisite: ECO 2023, ACG 2071, and MAN This course examines the development and the significance of transportation, economic characteristics of transportation modes, and the impact of regulation and deregulation. Includes case analysis and current transportation management theory and practice. TRA4139: Seminar in Purchasing and Materials Management Prerequisite: MAR Advanced concepts in purchasing and materials management with emphasis on recent research and current practices. This course is cross listed as MAN TRA4155: Supply Chain Management 3 Prerequisites: MAN 3025, MAR 3023, MAN 3504, TRA Successful supply chain management requires cross-functional integration of key business processes within the firm and across the network of firms that comprise the supply chain. The distinction between logistics and supply chain management is identified and a framework for supply chain management is presented. Each of eight supply chain processes will be discussed, as well as topics such as: the management components of supply chain management; internet-driven supply chains; electronically linking the supply chain; integrating supply chain strategy to corporate strategy; supply chain mapping; supply chain metrics; developing and implementing partnership in the supply chain; and implementing supply chain management. TRA4202: Logistics Systems Management 3 Prerequisites: MAR 3023, MAN 3504,TRA Design, operations and control of logistics systems for producing and servicing firms. Emphasis placed on customer service in the management of all activities involved in moving products, services and information from point of origin to point of use and as a means of achieving a sustainable competitive edge. TRA4210: Logistics Subsystems Analysis 3 Prerequisite: MAN Components, functions and analysis of logistics subsystem. TRA4721: International Logistics 3 Prerequisites: MAN 3025, MAR This course covers a variety of aspects of International Logistics for establishing and sustaining global operations. Issues addressed include the strategic and operational roles of logistics in the international arena; the role of shipping, air and other forms of international freight transportation in international logistics and their impact on world trade; international distribution and marketing channels; the logistics mix in an international context; and the management of import/export shipments including documentation requirements. TRA4910: Directed Individual Study v. 1-3 Prerequisite: Permission of department chair. Study of special topics under faculty guidance. May be repeated with a change in content up to a maximum of six credits. TRA4935: Special Topics in Logistics v. 1-3 Study of special topics not offered in other transportation courses. May be repeated with a change in content up to a maximum of 6 credits.

5 TRA4945: Logistics Internship 3 Prerequisites: MAR 3023 (C or better), TRA 3222 (C or better), and either TRA 4202 or TRA 3035 (each with a C or better), GPA of 2.75 or better, and prior approval of the Logistics Program Director. This internship is designed to provide the student with significant experience in transportation and logistics management. The internship provides the student with an opportunity to apply their educational background to logistical issues confronted by cooperating firms. TRA4956: Study Abroad in Transportation and v. 1-9 Logistics Prerequisite: Permission of the instructor. Students will study a country's business practices, with a particular emphasis on transportation and logistics. During this course, the student will: understand the culture, geography, history, and politics of the country; travel to the country; study the differences between business in the US and business in that country; and learn about the current issues facing that nation. The course will have three phases: pre-trip preparation and orientation, foreign travel, and post-trip work. Copyright 2010 University of North Florida 1 UNF Drive Jacksonville, FL Phone: (904) Contact Emergency Privacy Regulations Disability Accommodations