Business data services in Europe: growth opportunities and forecasts

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1 Research forecast report Business data services in Europe: growth opportunities and forecasts Margaret Hopkins June 2009

2 Contents 2 Contents Slide no. 3. Document map Executive summary 4. Spending on data network services is holding up during the recession, but users are looking for better value 5. Service providers are looking to Ethernet over copper to increase the size of the addressable market 6. Document map Introduction and scope 7. This report examines the impact of the recession on demand for data networks 8. This report forecasts spending on business data services split by service, technology, site and organisation type 9. Spending is allocated to services and access technologies based on site type and market trends 10. Document map Outsourcing and new applications counter the effects of recession 11. The management focus on cashflow is changing the way investment decisions are made 12. IP connectivity continues to be the priority, and new applications are driving an increase in demand 13. Ethernet continues to be an attractive access technology, and Ethernet over copper will add to its appeal Slide no. 14. Document map Flexible offerings appeal to businesses 15. Customers are looking for control and flexibility to ensure the best possible value for money 16. Document map Actions 17. Actions 18. Document map Author, copyright and key to acronyms 19. Author 20. Copyright 21. Key to acronyms 22. Document map List of figures and tables 23. List of figures and tables 24. Document map Research from Analysys Mason 27. Consulting from Analysys Mason

3 List of figures and tables 23 List of figures and tables Figure 1: Spending on business data services in Europe, Figure 2: Spending on business data services in Europe by service type, Figure 3: Spending on business data services in Poland by access technology, Table 1: Table 2: Table 3: Table 4: Demand-side drivers of change in the business data services market Supply-side drivers of change in the business data services market Categories used in the forecasts Likelihood that spending on business data services will be allocated to each service and access technology

4 Document map 24 Document map: Executive summary Introduction and scope Outsourcing and new applications counter the effects of recession Flexible offerings appeal to businesses Actions Author, copyright and key to acronyms List of figures and tables

5 25 Analysys Mason is the preferred partner to telecoms, IT and media organisations worldwide. Through our global presence, we deliver strategy advice, operations support and market intelligence to leading commercial and public sector organisations in more than 80 countries. Our clients rely on our consulting and research services to make better business decisions. The intellectual rigour, operational experience and insight of our people have helped our clients to meet some of the toughest challenges they face within the industry. We have consistently delivered significant and sustainable business benefits to our clients during the past 20 years on issues ranging from advising on operator strategy and tactics, development of national sector regulation, through execution of major financial transactions, to the deployment of public and private network infrastructure. We are respected worldwide for the exceptional quality of our work, our independence and the flexibility of our teams in responding to client needs. We are passionate about what we do and are committed to delivering excellence to our clients. Analysys Mason offers two types of service: Consulting: We work with our clients to provide customised advice and support throughout the business cycle, helping major players to set strategy, plan for change and implement that change. We have worked on a wide range of projects that support our partners and help them to increase revenue, reduce costs, plan for the future and minimise risk. Research: We offer research programmes and custom research to help our clients to identify key strategic issues, formulate strategies, identify trends and opportunities, and measure performance. For more information visit our website at

6 Research from Analysys Mason 26 Analysys Mason provides a portfolio of research services that help organisations to understand major strategic shifts, as well as country- and region-specific trends, in the global telecoms industry. Through a combination of granular market data and forecasts, and independent qualitative analysis and insight, we enable clients to make informed strategic and tactical decisions, reduce risk and benchmark their business performance. Analysys Mason s research portfolio Research streams Industry Dynamics Research programmes Industry Strategy Global Growth Markets Telecoms Markets Fixed Broadband Mobile Broadband Voice Consumer Content and Applications Telecoms Software Service Assurance Billing and Customer Care Service Fulfilment Service Delivery Platform Strategies Telecoms Software Strategies Service Provider Strategies Network Equipment Manufacturer Strategies Technology and Infrastructure Fixed Networks Wireless Networks Core Data and Forecasts Country Reports Telecoms Market Matrix Core Forecasts Telecoms Software Market Shares Telecoms Software Forecasts For more information about our research programmes and custom research services, please visit

7 Consulting from Analysys Mason 27 Analysys Mason offers consulting services that span the entire business development cycle from strategy development, through planning and implementation, to review. We help clients in the public and private sectors to make the best possible business decisions on many key issues, including investment, strategy, policy, procurement, network roll-out and market entry. Analysys Mason advises clients in many industry sectors Mobile operators Delivering value through strategy planning and implementation Media companies Helping to maximise revenue in converging markets Public sector organisations Providing ICT and procurement advice for emergency services and public bodies Regulators Establishing and implementing policy frameworks in telecoms and media markets Enterprise users Helping to maximise returns from investment in ICT Financial institutions Supporting vendors, sellers and financiers of industry transactions Fixed operators Defining new strategies, optimising service portfolios and supporting policy development For more information about our consulting services, please visit

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