Analytics software solutions: worldwide market shares 2013
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1 Research Report Analytics software solutions: worldwide market shares 2013 July 2014 Justin van der Lande and Atul Arora
2 2 Contents Slide no. 5. Executive summary 6. Our analytics software solutions market share report tracks the revenue assurance market 7. Overall analytics software strategies market summary 8. Factors that affected the analytics market in Analytics software market summary by sub-segment 10. Leading suppliers dominate the market with their solutions and the product-related services revenue stream is significant 11. North America and the Europe, Middle East and Africa region account for a significant proportion of analytics software revenue 12. Recommendations 13. Recommendations for CSPs 14. Recommendations for vendors 15. Market definition 16. Key analytics framework elements and their relationship with other data infrastructure components 17. Vendors must provide each of the elements to create analytics applications that are complete solutions 18. Definitions of components in an analytics framework [1] 19. Definitions of components in an analytics framework [2] 20. Revenue assurance 21. Business analytics Slide no. 22. Business environment 23. The business environment in Regional outlook for Market shares 26. Business analytics 27. Sales channel strategies affect the ratio of product revenue to that of product-related services 28. Revenue assurance 29. Vendors of revenue assurance systems provide strong applications to support CSPs 30. Vendor analysis 31. AsiaInfo-Linkage 32. cvidya Networks 33. Guavus 34. Hewlett-Packard 35. IBM 36. Oracle 37. SAP 38. SAS Institute 39. Subex 40. TEOCO 41. Teradata
3 3 Contents Slide no. 42. WeDo Technologies 43. Vendor analysis summary [1] 44. Vendor analysis summary [2] 45. Vendor analysis summary [3] 46. Vendor analysis summary [4] 47. Mergers and acquisitions 48. Mergers and acquisitions [1] 49. Mergers and acquisitions [2] 50. About the authors and Analysys Mason 51. About the authors 52. About Analysys Mason 53. Research from Analysys Mason 54. Consulting from Analysys Mason
4 4 List of figures Figure 1: A comparison of Analysys Mason s old and new taxonomies for the revenue management and analytics segments of the telecoms software market Figure 2: Analytics market shares by revenue, worldwide, 2013 Figure 3: Major trends that will have an impact on the telecoms market and their implications for analytics investments Figure 4: Analytics market shares by product revenue, worldwide, 2013 Figure 5: Analytics market shares by product-related services revenue, worldwide, 2013 Figure 6: Analytics market shares by region, worldwide, 2013 Figure 7: Analytics solutions market taxonomy Figure 8: The components of an analytics application Figure 9: Definitions of analytics components Figure 10: Definitions of analytics components Figure 11: Definition of revenue assurance sub-segment Figure 12: Definition of the business analytics sub-segment Figure 13: Business analytics market shares by revenue, worldwide, 2013 Figure 14: Business analytics market shares by product-related services revenue, worldwide, 2013 Figure 13: Business analytics market shares by revenue, worldwide, 2013 Figure 14: Business analytics market shares by product-related services revenue, worldwide, 2013 Figure 15: Business analytics market shares by product revenue, worldwide, 2013 Figure 16: Revenue assurance market shares by revenue, worldwide, 2013 Figure 17: Revenue assurance market shares by product-related services revenue, worldwide, 2013 Figure 18: Revenue assurance market shares by product revenue, worldwide, 2013 Figure 19a d: Comparison of analytics suppliers by region Figure 20a b: Mergers and acquisitions in the analytics market
5 6 Our analytics software solutions market share report tracks the revenue assurance market Figure 1: A comparison of Analysys Mason s old and new taxonomies for the revenue management and analytics segments of the telecoms software market [Source: Analysys Mason, 2014] Old Revenue management Billing Prepaid Postpaid Convergent Partner and interconnect Business optimisation Mediation New Analytics Revenue assurance Business analytics This year is the first year we have created a market share report for the analytics software systems market. We have not tracked much of the revenue in this market, with the exception of that from the revenue assurance software market. This revenue was formerly a part of the business optimisation sub-segment of our revenue management segment. We will include revenue assurance as part of the overall analytics numbers and will also track it separately. Business optimisation numbers will no longer be tracked in the revenue management segment. The analytics software solutions market share report covers four technology areas of the revenue assurance and business analytics sectors. These are: extract load and transformation technologies for the loading of data data schemas specific to the communications industry analytics and business intelligence (BI) tools that enable data mining, machine learning and the creation of analytics models data presentation for visualisation or export to other systems.
6 50 Executive summary Recommendations Market definition Business environment Market shares Vendor analysis Mergers and acquisitions About the authors and Analysys Mason
7 51 About the authors Justin van der Lande (Principal Analyst) leads the Revenue Management, Analytics Software Strategies and CSP IT Strategies research programmes, which are part of Analysys Mason s Telecoms Software research stream. He specialises in business intelligence and analytics tools, the functionality of which cuts across all of the research programmes in this area. He also provides project management for large-scale projects within our Telecoms Software research. Justin has more than 20 years experience in the communications industry in software development, marketing and research. He has held senior positions at NCR/AT&T, Micromuse (IBM), Granite Systems (Telcordia) and at the TM Forum. Justin holds a BSc in Management Science and Computer Studies from the University of Wales. Atul Arora (Analyst) is part of the Telecoms Software research team and contributes to the Analytics Software Strategies, Customer Care and Digital Economy Software Strategies programmes. He joined Analysys Mason in 2013 after working as an intern analyst in the telecoms sector for a year. Atul has worked on a range of projects focused on telecoms verticals, cloud services and mobile services in emerging markets. He holds a bachelor's degree from Jaypee University (India) and a Master's degree from University College London.
8 52 About Analysys Mason Knowing what s going on is one thing. Understanding how to take advantage of events is quite another. Our ability to understand the complex workings of telecoms, media and technology (TMT) industries and draw practical conclusions, based on the specialist knowledge of our people, is what sets Analysys Mason apart. We deliver our key services via two channels: consulting and research. Consulting Our focus is exclusively on TMT. We support multi-billion dollar investments, advise clients on regulatory matters, provide spectrum valuation and auction support, and advise on operational performance, business planning and strategy. We have developed rigorous methodologies that deliver tangible results for clients around the world. For more information, please visit Research We analyse, track and forecast the different services accessed by consumers and enterprises, as well as the software, infrastructure and technology delivering those services. Research clients benefit from regular and timely intelligence in addition to direct access to our team of expert analysts. Our dedicated Custom Research team undertakes specialised and bespoke projects for clients. For more information, please visit
9 53 Research from Analysys Mason We provide dedicated coverage of developments in the telecoms, media and technology (TMT) sectors, through a range of research programmes that focus on different services and regions of the world. Alongside our standardised suite of research programmes, our Custom Research team undertakes specialised, bespoke research projects for clients. The dedicated team offers tailored investigations and answers complex questions on markets, competitors and services with customised industry intelligence and insights. To find out more, please visit
10 54 Consulting from Analysys Mason For more than 25 years, our consultants have been bringing the benefits of applied intelligence to enable clients around the world to make the most of their opportunities. Our clients in the telecoms, media and technology (TMT) sectors operate in dynamic markets where change is constant. We help shape their understanding of the future so they can thrive in these demanding conditions. To do that, we have developed rigorous methodologies that deliver real results for clients around the world. Our focus is exclusively on TMT. We advise clients on regulatory matters, help shape spectrum policy and develop spectrum strategy, support multi-billion dollar investments, advise on operational performance and develop new business strategies. Such projects result in a depth of knowledge and a range of expertise that sets us apart. We help clients solve their most pressing problems, enabling them to go farther, faster and achieve their commercial objectives. To find out more, please visit
11 Published by Analysys Mason Limited Bush House North West Wing Aldwych London WC2B 4PJ UK Tel: +44 (0) Fax: +44 (0) Registered in England No All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher. Figures and projections contained in this report are based on publicly available information only and are produced by the Research Division of Analysys Mason Limited independently of any clientspecific work within Analysys Mason Limited. The opinions expressed are those of the stated authors only. Analysys Mason Limited recognises that many terms appearing in this report are proprietary; all such trademarks are acknowledged and every effort has been made to indicate them by the normal UK publishing practice of capitalisation. However, the presence of a term, in whatever form, does not affect its legal status as a trademark. Analysys Mason Limited maintains that all reasonable care and skill have been used in the compilation of this publication. However, Analysys Mason Limited shall not be under any liability for loss or damage (including consequential loss) whatsoever or howsoever arising as a result of the use of this publication by the customer, his servants, agents or any third party.
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