INTRODUCTION TO MARKETING PERSONALIZATION. How to increase your sales with personalized triggered s

Transcription

1 INTRODUCTION TO MARKETING PERSONALIZATION How o increase your sales wih personalized riggered s

2 ECOMMERCE TRIGGERED S BEST PRACTICES Triggered s are generaed in real ime based on each visior's behavior on your websie. Each rigger akes jus several minues o se up and brings you sales wih no urher aenion. RETAIL ROCKET TRIGGERED S BENEFITS QUICK START, ACTUALLY Reail Rocke is designed o be implemened in a as and easy manner. You can ge he irs resuls wihin a ew days! NO NEED TO BE MARKETING EXPERT Our goal is o boos your sales, so our experienced clien success managers will provide ull suppor or your projec. SEND USEFUL, NOT ANNOYING S Reail Rocke helps you send exremely relevan s o improve your cusomers user experience and boos heir loyaly SMART SYNC TECHNOLOGY We use smar cookie sync echnology (100% legal) ha allows us o send much more auomaed s. A user doesn need o be logged o receive an abandoned car recovery ! PERSONAL RECOMMENDATIONS All s already include he producs ha he user ineraced wih and personal recommendaions, generaed by our proprieary engine.

3 ABANDONED PRODUCT PAGE I a visior didn' add anyhing o heir car and le your websie, in a shor ime hey will ge a reminder o he producs ha hey viewed. Tha's very useul, because hey don' have o search or hose producs nex ime hey visi your websie! This campaign s eiciency is comparable o abandoned car recovery , so you can ge he idea how much sales i can bring! You Company Name +44 (20) Rerigeraors TV Noebooks Table PC Hi here! Personal horizonal menu Produc caegories ha may ineres user We ve gahered all o he producs you were ineresed in during your las visi so you won have o look or hem again nex ime. Grea choice! We ll save hose producs or you while hey are in sock. You can complee your purchase anyime, jus visi our websie. Viewed producs Here s wha you may also like Our specialiss came up wih some suggesions o producs ha you may also like! Produc recommendaions Producs ha a user didn see during websie visi bu maybe also ineresed in. Adrdress YourCompanyName.com sysems every mus conain he

4 ABANDONED CATEGORY BROWSE This is sen o visiors who le he websie rom he caegory page (and didn view any produc pages or add anyhing o he car). This campaign can add ~10% o sales, generaed by he abandoned produc page browse . You Company Name +44 (20) Rerigeraors TV Noebooks Table PC Hi here! Recenly you were ineresed in rerigeraors and TV. s Here are he op producs ha we have rom hose caegories: Personal horizonal menu Produc caegories ha may ineres user Personalized welcome ex Includes produc caegories, wih which he user ineracs Mos popular producs rom caegories a user was ineresed in sysems every mus conain he

5 OUT OF STOCK PRODUCT BROWSE & BACK IN STOCK NOTIFICATION A signiican number o visiors rom search engines or even paid ads may land on ou o sock producs pages and leave wihou a purchase. Reail Rocke will send hem an wih he alernaive producs ha are currenly in sock and hen noiy hem i he produc is back in sock in a separae . You Company Name +44 (20) Rerigeraors TV Noebooks Table PC Hi here! Recenly you were looking hrough some producs ha are currenly ou o sock. Don worry, we will le you know when hose are back! Meanwhile please have a look a hese similar producs we ve gahered especially or you. Personal horizonal menu Produc caegories ha may ineres user Personalized welcome ex Includes produc caegories, wih which he user ineracs Similar producs User show producs ha he hasn` seen ye and ha may ineres him sysems every mus conain he

6 ABANDONED SEARCH I a user abandoned he websie aer using he inernal search wihou going deeper o prouc pages, Reail Rocke will send hem personalized recommendaions basded on he search keyword hey used. Visiors who can ransorm heir needs ino keywords are much closer o he purchase in heir cusomer journey, han ohers. Tha s why his campaign has an average conversion rae o 6%! You Company Name +44 (20) Are you ineresed in women`s shoes? People, who searched or women s shoes were ineresed in: Welcome ex wih user`s search keyword Produc recommendaions or he search query: Based on he behavior analysis o cusomers, who previously used similar search queries sysems every mus conain he

7 ABANDONED CART RECOVERY Abandoned cars are deiniely one o he world's mos popular riggers! I your cusomer added somehing o heir car and didn' make a purchase, hey will ge a reminder o he producs le in car. The average conversion rae or an abandoned car recovery campaign is around 10%! Wih Reail Rocke, you can have his auomaed up and running in no ime. You Company Name +44 (20) Hello! Your shopping car has some producs ha are ready or purchase. Grea choice! You can always come back and inish your purchase, ha won ake more han 5 minues. We ll be glad o help i you have any quesions! Cusomer reviews Produc review: The producis ideal, by all parameers - price, qualiy, design and uncionaliy; even in case o ailure, i can be repaired quickly and cheaply. BACK TO SHOPPING Cusomer produc review Produc ha a user added o car Call o acion o complee he purchase You May Be Ineresed In Recommendaions o relaed producs The user is oered some addiional producs available or purchase ha are relaed o he one(s) le in car sysems every mus conain he

8 WITH RELATED PRODUCTS AFTER PURCHASE Aer making a purchase, cusomers will receive a conirmaion wih relaed produc recommendaions, which are based on he curren ransacion as well as he cusomer's previous purchases. The average conversion rae o his campaign is around 4%. You Company Name +44 (20) Hello! Thank you or choosing our e-shop. Please le us know abou your experience during your mos recen shopping experience! BAD GOOD I you have any quesions, complains, or suggesions please conac us ino@sie.com. You May Be Ineresed In Our expers picked ou some producs ha may also ineres you. reques I he experience was negaive, a user is aken o eedback orm. I hey liked everyhing, hey may be redireced o he webshop raing websie. Relaed producs recommendaions sysems every mus conain he V

9 NEXT BEST BUY OFFER The Reail Rocke plaorm is able o predic he nex mos likely cusomer purchase and o deermine he righ momen o oer such producs. For his campaign, we use a se o predicive analyics algorihms o generae a personalized oer ha he cusomer will mos likely need wihin he nex several weeks aer purchase. You Company Name +44 (20) Hi here! Our expers picked ou some special producs ha will be ineresing o you. Produc recommendaions based on cusomer consumpion sequence: Using purchase predicion echnology, Reail Rocke oers producs ha a user will mos likely buy nex sysems every mus conain he

10 REACTIVATION OF SLEEPING CUSTOMERS I your cusomer hasn' visied your websie or a while, Reail Rocke will send hem new producs and he laes mos popular producs rom he caegories hey were ineresed in. You Company Name +44 (20) Rerigeraors TV Noebooks Table PC Hi here! Personal horizonal menu Produc caegories ha may ineres user We haven seen you or a while a our webshop, and we wan o make sure you don miss he new arrivals rom he caegories your were ineresed in las. Here are he mos rending ones: New producs rom caegories ineresing o you New producs rom he caegories he user was ineresed in Bessellers rom caegories ineresing o you Mos popular producs rom he caegories he user was ineresed in sysems every mus conain he

11 Personalize your webshop and boos your sales by up o 50%! Reail Rocke oers real-ime big daa personalizaion or webshops. Reail Rocke ideniies he needs o webshop visiors and makes hem a personalized oer o he producs ha hey are mos likely o buy. Real-ime and a he righ ime. Take your online markeing o he nex level by creaing a ruly personalized shopping experience or your cusomers! Websie personalizaion Personalize visiors shopping experience based on real-ime big daa analyics Increase conversion rae up o 50% Increase average order value personalizaion Add personalized recommendaions o your newsleers Launch auomaed real-ime rigger-based campaigns Generae recurring business wih our personalized recommendaions Use our smar exi-inen acquisiion echnology Why Reail Rocke? No Cure No Pay / Peromance-based pricing pay only or sales li Launch auomaed real-ime rigger-based campaigns Generae recurring business wih our personalized recommendaions Use our smar exi-inen acquisiion echnology Le`s see how Reail Rocke can boos your online sales!