The Complete VoIP Telecom Service Provider The Evolution of a SIP Trunking Provider

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1 The Complee VoIP Telecom Service Provider The Evoluion of a SIP Trunking Provider By: Sean Rivers Direcor of Technology parner Assurance 1

2 Agenda Who is Bandwidh.com Today Before VoIP The Addiion of VoIP IADs and Such Sraigh SIP The Fuure? Q&A 2

3 Who is Bandwidh.com Who is Bandwidh.com? 130+ Employees Sell: Business-class daa (DSL hru OCx) Hosed IP-PBX Services Flexible T-1 Originaion Terminaion Services SIP Trunking Professional Services 250% Annualized Revenue Growh Profiable 99.1% Cusomer Reenion #1 #1 #16 fases growing privaely held elecom company in he Counry fases growing privaely held company in Norh Carolina fases growing privaely held company in he Counry Annual award given for a company s achievemens in creaing a posiive work environmen ha aracs and reains employees hrough a combinaion of benefis, working condiions and company culure. 3

4 Coverage VoIP Coverage Map Serving over 400 Markes represening over 83% of he U.S. Populaion.. 4

5 Bandwidh.com Before VoIP Year: 2004 Employees: 35 Producs Sold: Inerne T-1-100% Sold hrough direc and Indirec channels Key Challenges: Growh!!! New Producs Hosed IP-PBX 5

6 Hosed IP-PBX A fully hosed PBX providing cusomers a low iniial invesmen phone sysem Originally worked wih Level 3 (3)Tone Buil our own Sylanro based plaform Quickly realized ha Hosed IP-PBX had limiaions ha hampered growh: Pricing by user (in response, PBXs go cheaper) Deploymen of SIP Cusomer availabiliy Channel refused o sell i Sill was able o grow bu growh did no oupace radiional T-1 services. 6

7 Bandwidh.com he Addiion of VoIP Year: 2005 Employees: 60 Producs Sold: Inerne T-1-90% Sold hrough direc and Indirec channels Hosed IP-PBX - 10% Sold Direc Key Challenges: How do we ge more companies o adop VoIP New Producs Flex-T (delivering dialone o PBXs) 7

8 Flex-T SIP o and IAD delivering Digial and analog lines o a radiional PBX or Key-sysem Designed o help companies and channel sales adop VoIP Buil our own SER based plaform Key challenges: Inerne Access & Qualiy Hardware coss This grew much faser han Hosed, bu coss for IADs kep i from growing faser han radiional T-1s 8

9 Bandwidh.com IADs and Such Year: 2006 Employees: 85 Producs Sold: Inerne T-1-70% Sold hrough direc and Indirec channels Hosed IP-PBX - 10% Sold Direc Flex-T 20% Sold Direc and Through Channel Key Challenges: How do we ge more companies o adop VoIP New Producs SIP Trunking 9

10 SIP Trunk A direc SIP based connecion o IP-PBXs Worked wih iniial Aserisk communiy, Miel, Allworx and ohers o build a suppored SIP Trunking soluion. Uilized our own SER based plaform Key challenges: Educaion Channel, Indusry, Communiy, Cusomers, PBX Mfg SIP is a vague sandard PBXs deploy SIP wih vas differences. (Regisraion, TLS, CallerID, Call Transfer) No Firm DMARC How do we quickly idenify he source of an issue? Inerne Access and Qualiy How do we mainain carrier choice and coverage and mainain qualiy? Governmenal Regulaion changes and uncerainy Wha is he Governmen going o make us do? Securiy Wha are he risks and how will companies prioriize hose risks? Race o he Boom $ Every new provider is a lower price This has had explosive growh in combinaion wih oher VoIP services has finally displaced radiional T-1 services. 10

11 SIP Trunking - Benefis Simplify Your Nework Eliminae cosly TDM infrasrucure Converge daa and voice ono single circui Lower Coss Bundled local & inbound dialing Highly compeiive LD raes Ease of Insallaion No addiional hardware necessary Simple insallaion process Unrivaled Service Fooprin Addresses 80+% of US populaion Numbers and local dialing in 5,000+ rae ceners Bandwidh.com can provide Inerne circui from all Tier 1 providers Inuiive and Powerful Cusomer Poral Provides cusomers real-ime visibiliy ino heir SIP Trunking service via: Online Call Deail Records Order / Insallaion Tracking Trouble Ticke Creaion & Tracking Conrol Service resilience and DR capabiliies in real-ime 11

12 Parner PBX Sysems 12

13 Bandwidh.com SIP Trunking Year: 2007 Employees: 100+ Producs Sold: Inerne T-1-50% Sold hrough direc and Indirec channels Hosed IP-PBX - 10% Sold Direc Flex-T 10% Sold Direc and Through Channel SIP Trunking 30% Sold Direc and Through Channel Key Challenges: Ineroperabiliy New Producs InGae SIParaor 13

14 How does InGae Help us NAT Traversal Provides needed NAT raversal ha we can help our parners and channel suppor. Securiy Is a very sric firewall wih many feaures Ineroperabiliy Allows us o keep he impac of PBX SIP differences o a minimum DMARC Gives our suppor eam a way o es and ascerain he roo of SIP and RTP issues. Manage Call Qualiy The InGae firewall can handle raffic shaping for cusomers who have a single Inerne connecion. 14

15 Fuure Securiy will gain more of a buz TLS SRTP Oher? Ineroperabiliy will be more defined SIP Connec Oher? SIP Trunking pricing will coninue o lower Unil he major carriers and SIP providers emerge wih aracive bundled services The line beween premised based and hosed will blur Inbound call conrol in cloud Local call processing SIP Trunking adopion will coninue o grow 15

16 Q&A Quesions? 16

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