September 2013 emarketer Team

Size: px
Start display at page:

Download "September 2013 emarketer Team"

Transcription

1 THE GLOBAL MEDIA INTELLIGENCE REPORT September emarketer Team

2 Italy s February general election eventually produced a coalition, led by centerleft politician Enrico Letta, in April. But the government is extremely unstable, and another election will likely be called in late or early. In the interim, officials will make little headway in promoting economic recovery. The banks have kept interest rates for private borrowers high, stifling potential activity among individuals and small, familyrun businesses major contributors to the wellbeing of many residents. Talk of Italy defaulting on its debts has died down, but the country is still in dire financial straits. According to the IMF, Italian GDP contracted by 2.4% in and will shrivel by a further 1.8% in before rising 0.7% in. In early September, the EIU noted that the recession may be close to bottoming out, though output did shrink by 0.2% in the quarter ended June. The same source commented with approval that Italy s macroeconomic environment is showing promise, moving in tandem with reforms aimed at encouraging private enterprise and competition. Nonetheless, the unresolved shortcomings of the legislative and judicial systems will dismay many investors. Inflation, measured in terms of the consumer price index, was well under control in August, at 1.13%, the EU reported. But unemployment seems to be stuck at more than 11% near a 20year high and is not expected to fall appreciably for many months, though Prime Minister Letta has highlighted this problem as a top priority for his government. TV still trumps all other media in Italy. Over 96% of people 14 and older polled by GfK Eurisko for its Sinottica Survey, Wave 1 had watched freetoair TV programming in the previous week a proportion apparently constant since. The popularity of cable and satellite TV fell sharply, though, perhaps as a result of pressure on consumers discretionary spending. While 58.7% said they watched cable TV in the week before sampling last year, more recently the percentage was just 45.3%. Satellite TV viewing had dropped by a similar margin, from 33.0% to 22.0%. TV from whatever delivery method topped the engagement rankings as consumers clocked up an average 3 hours and 43 minutes each day with their sets in. By comparison, radio registered 2 hours and 49 minutes, magazines 42 minutes, and newspapers just over half an hour per day, on average. Internet usage in Italy has languished well behind Western European norms. In, 32.6 million residents, or 53.1% of the population, will go online at least once per month, emarketer predicts. This slow takeup mirrors the relatively low reach of broadband. Barely half of all households in Italy an estimated 53.3% will have a fixed, highspeed connection to the web in. That proportion will creep up to in. Internet users remained notably younger than Italy s other media audiences. As in, 21.0% of web users were in the 14to24 age bracket in early ; the proportion ages 65 or older had barely risen, from 4.2% to 4.6%. The male bias in the online population also increased as men accounted for 53.2% of web users. Some other gender imbalances were also accentuated, GfK Eurisko reported, such as among magazine readers (61.7% female). Women also outnumbered men among TV viewers, whether freetoair or cable. Italy will register a marginal increase in the total number of mobile connections this year, to 151.2% of the population. Some 49.9 million people of all ages will use a mobile phone in 81.1% of the population, emarketer projects. Penetration will continue to rise at about 1 percentage point per year through. By comparison, smartphone ownership is leaping ahead, though the lack of disposable income for many consumers has somewhat constrained this trend. An estimated 41.0% of Italy s mobile phone users will have a smartphone this year onethird of the entire population. As in other markets across Europe, smartphone owners are an elite and attractive audience for advertisers: GfK Eurisko found that more than one in five of these individuals lived in highincome households. As in, the number of mobile phone owners with a smartphone in will be virtually identical to the total using the mobile web (42.0%, emarketer estimates). Clearly, these two markets are developing in close parallel. Mobile internet use rose by nearly 30% in both and, for example, while smartphone penetration jumped by about 33% in both years. Yet judging by GfK Eurisko data, some differences remain between Italy s smartphone and mobile internet populations though these are diminishing with time. The mobile internet audience was 55.9% male in early, as were 54.3% of smartphone users. income individuals made up 24.3% of people going online via mobile, vs. 20.8% of smartphone users. And a greater share of mobile phone web users came from the 18to34 age group 48.9%, compared with 40.6% of smartphone owners. The Global Media Intelligence Report Copyright emarketer, Inc. All rights reserved. WE43

3 Tablets, which registered little if any consumer takeup in Western Europe during and early, have since made up for lost time in many markets. In Italy, 5.5% of residents ages 14 and older had access to such a device in early, according to GfK Eurisko. But emarketer forecasts that even modest penetration will produce a tablet audience of 12.1 million this year. And users epitomize the affluent, male audience many advertisers seek. Nearly onethird (32.5%) of all tablet owners belonged to the highest income levels in, GfK Eurisko reported, and men claimed more than half (54.1%) of the total. Italy s comprehensive economic malaise and drastically reduced consumer spending power have wrought havoc with the advertising industry. Total media ad spending plunged by 9.0% in, emarketer estimates, and will slide a further 1.5% this year, to $11.23 billion, before rebounding 1.5% in. Other firms estimate more severe shrinkage in both and, and lower ad spending overall. ZenithOptimedia, for example, has predicted a far more precipitate 12.2% drop in ad expenditure in the country this year, compounded by another 2.6% fall next year, and does not foresee any advance before. Unlike our estimates for total ad investment, ZenithOptimedia bases its Advertising Expenditure Forecasts on quite different methodology and does not include as many categories of digital and mobile spending. This results in much lower estimates for outlay on all measured media. The source has calculated that spending will fall often by double digits in every category except internet advertising, which will expand by 2.1% this year to approximately $1.11 billion. Only TV will attract a larger share of ad budgets but the gap between the two remains immense. emarketer estimates that digital ad spending in Italy will reach $1.65 billion in, up 9.0% year over year. We expect annual doubledigit growth rates to continue through, when investment in digital ads will hit $2.51 billion. Display will claim the lion s share, making up about 44.8% of digital ad outlays this year. Mobile ad spending is growing more rapidly, though, and has exceeded our forecasts. This year, expenditure on mobile platforms will rise by an estimated 90.0%, to $198.0 million. By, Italy s market in mobile advertising will be worth nearly $916 million, emarketer projects. POPULATION Population in Italy, 2010 millions Note: population as of July for each year Source: US Census Bureau, International Data Base, June The Global Media Intelligence Report Copyright emarketer, Inc. All rights reserved. WE44

4 MEDIA Media Penetration in Italy, & % of population TV viewers (1) Mobile phone users Internet users (2) Magazine readers (3) Newspaper readers (4) Radio listeners (1) Cable TV viewers (5) 54.7% 52.1% 51.9% 48.9% 51.6% 48.7% 45.8% 47.4% 45.3% Smartphone owners 39.5% 34.9% Social network users 37.3% 41.9% Satellite TV viewers (1) 33.0% 22.0% Mobile phone internet users 8.1% 13.2% Tablet owners 5.5% 58.7% 90.0% 90.8% 96.2% 96.2% Note: ages 14+; (1) past 7 days; (2), used in the past 3 months from any location;, past 7 days from any location; (3) read weekly (in the past 30 days) and monthly (in the past 4 months) publications; used in the past 3 months from any location; (4) read in the past 7 days (information, financial, sports); (5), subscribe at home;, past 7 days from all locations Source: GfK Eurisko, "Sinottica Survey, Wave 1," ; provided by Starcom MediaVest Group, June 1, Average Time Spent with Media per Day in Italy, minutes TV 223 Radio 169 Internet 73 Magazines Newspapers Note: ages 14+ Source: GfK Eurisko, "Eurisko Media Monitor (EMM), FebDec," ; provided by Starcom MediaVest Group, June 1, Demographic Profile of Media Users in Italy, Internet users* Mobile phone users TV viewers* Cable TV viewers* Radio listeners* Magazine readers** Newspaper readers*** % 46.8% 7.4% 13.6% 21.0% 24.5% 19.0% 9.9% 4.6% 48.8% 51.2% 4.6% 9.1% 15.3% 19.8% 18.3% 14.5% 18.4% 47.8% 52.2% 4.3% 8.2% 13.8% 18.0% 17.1% 14.6% 24.0% 47.7% 52.3% 5.4% 10.9% 16.8% 19.3% 18.2% 13.0% 16.5% 52.5% 47.5% 3.7% 9.9% 18.7% 23.7% 19.9% 12.3% 11.8% 38.3% 61.7% 3.6% 7.5% 14.4% 18.9% 17.6% 15.0% 23.0% 60.2% 39.8% 2.6% 6.6% 14.4% 19.6% 19.6% 16.0% 21.2% 21.6% 59.1% 19.2% 28.8% 55.9% 15.3% 30.2% 55.3% 14.5% 29.5% 54.9% 15.7% 26.8% 57.2% 16.0% 26.2% 56.4% 17.4% 24.3% 57.0% 18.7% Note: numbers may not add up to 100% due to rounding; *used in the past 7 days from any location; **read weekly (in the past 30 days) and monthly (in the past 4 months) publications; ***read in the past 7 days (information, financial, sports) Source: GfK Eurisko, "Sinottica Survey, Wave 1," ; provided by Starcom MediaVest Group, June 1, The Global Media Intelligence Report Copyright emarketer, Inc. All rights reserved. WE45

5 INTERNET Internet Users and Penetration in Italy, millions, % of population and % change % % % % % % Demographic Profile of Internet Users in Italy, 46.8% 53.2% % % 4.6% % % % % 4.7% 4.3% 4.1% 3.9% 3.2% 2.7% 2.5% 19.2% 21.6% Internet users % of population % change Note: individuals of any age who use the internet from any location via any device at least once per month Source: emarketer, April Comparative Estimates: Internet Users and Penetration in Italy, Internet users (millions) emarketer, April (1) GroupM, March Audiweb, Jan (2) Cisco Systems, May Jefferies, Sep Nielsen, Dec (3) comscore Inc., March (4) Internet penetration (% of population) emarketer, April (1) 51.2% 53.1% 56.6% 58.0% 59.3% GfK Eurisko (5) Audiweb, Jan (2) Pew Research Center Global Attitudes Project, Dec (6) ITU, June (7) Eurostat, March (8) IStat, Dec (9) 54.7% 79.6% 62.0% 58.0% 56.0% 52.5% 52.1% Note: (1) individuals of any age who use the internet from any location via any device at least once per month; (2) ages 1174; access via home PC, mobile phone, school/university PC, tablet, TV, video game console, work PC and other; (3) home and work locations; (4) ages 15+; home and work locations; threemonth average for Q4 of each year; (5) ages 14+; used in the past three months from any location; used in the past seven days from any location; (6) ages 18+; at least occasionally; (7) includes those using the internet from any device (including mobile phones) in the past 12 months; (8) ages 1674; all locations; accessed the internet in the past three months; (9) ages 6+ who have used the internet in the past 12 months Source: emarketer, April ; various, as noted, & % Note: used in the past 7 days from any location; numbers may not add up to 100% due to rounding Source: GfK Eurisko, "Sinottica Survey, Wave 1," ; provided by Starcom MediaVest Group, June 1, Fixed Broadband Households and Subscriptions in Italy, Households (millions) % % % % % % % Household penetration 50.5% 52.3% 53.3% 54.2% 54.5% 54.8% Subscriptions (millions) % % % % % % % Note: includes connections with permanent access to the internet via cable modem, DSL, fiber and wireless/satellite technologies; excludes mobile Source: emarketer, April Comparative Estimates: Fixed Broadband Households and Penetration in Italy, & Fixed broadband households (millions) emarketer*, April GroupM, March Fixed broadband household penetration (% of households) GroupM, March emarketer*, April Eurostat, March 53.0% 52.3% 53.3% Note: *includes connections with permanent access to the internet via cable modem, DSL, fiber and wireless/satellite technologies; excludes mobile Source: emarketer, April ; various, as noted, The Global Media Intelligence Report Copyright emarketer, Inc. All rights reserved. WE46

6 Social Network Users and Penetration in Italy, Social network users (millions) % of internet users % of population % 52.5% 25.9% % 57.9% 29.6% % 61.3% 32.6% % 63.7% 35.0% % 65.0% 36.8% % 66.0% 38.3% % 67.0% 39.7% Note: internet users who use a social network site via any device at least once per month Source: emarketer, April Comparative Estimates: Social Network User Penetration in Italy, & % of internet users Usage emarketer, April 57.9% 61.3% Use via any device at least once per month All ages Deloitte*, May GlobalWebIndex, Feb Ipsos OTX, Jan Pew Research Center Global Attitudes Project, Dec Ofcom, Dec IAB Europe, Oct 78.0% 67.0% 61.0% 59.0% 48.0% 30.0% Use via any device daily Use via any device at least 1 hour per day Have ever used Use at home Use daily Note: *includes chat and forums Source: emarketer, April ; various, as noted, & Demographic Profile of Social Network Users in Italy, 3.1% % % 47.3% 52.7% 17.5% 57.4% % 25.1% % % % Source: GfK Eurisko, "Sinottica Survey, Wave 1," ; provided by Starcom MediaVest Group, June 1, Facebook Users and Penetration in Italy, Facebook users (millions) % of social network users % of internet users % of population % 81.9% 43.0% 21.2% % 89.8% 52.0% 26.6% % 89.7% 29.2% % 89.5% 57.0% 31.4% % 89.4% 58.1% 32.9% % 89.7% 59.2% 34.3% % 89.6% 60.0% 35.6% Note: internet users who access their Facebook account via any device at least once per month Source: emarketer, April The Global Media Intelligence Report Copyright emarketer, Inc. All rights reserved. WE47

7 MOBILE Mobile Connections in Italy, millions, % of population and % change % % % % % % % Mobile Phone Users in Italy, millions, % of population and % change % % % % % % % 5.8% 2.2% 1.9% 1.7% 1.5% 1.3% 1.3% 0.6% 0.6% 0.6% 0.5% 0.5% 0.4% 0.4% Mobile connections % of population % change Note: data is for Dec of each year; includes the total number of mobile connections, for mobile phones as well as for nonvoice devices, such as internet access devices (e.g., wireless modem cards, netbooks and mobile WiFi hotspots), ereaders, tablets and telematics systems Source: emarketer, May Comparative Estimates: Mobile Connections and Penetration in Italy, Mobile connections (millions) Yankee Group, Sep emarketer*, May AGCOM**, June Datamonitor, Aug ITU, June Mobile connection penetration (% of population) emarketer*, April ITU, June 150.9% 159.5% 151.2% 151.5% 151.8% 152.0% Note: *data is for Dec of each year; **excludes mobile virtual network operators Source: emarketer, May ; various, as noted, & Mobile phone users % of population % change Note: individuals of any age who own at least one mobile phone and use the phone(s) at least once per month Source: emarketer, May Demographic Profile of Mobile Phone Users in Italy, % 48.8% 51.2% 15.3% % 28.8% 18.4% % % % % 55.9% Source: GfK Eurisko, "Sinottica Survey, Wave 1," ; provided by Starcom MediaVest Group, June 1, The Global Media Intelligence Report Copyright emarketer, Inc. All rights reserved. WE48

8 Smartphone Users and Penetration in Italy, Smartphone users (millions) % of mobile phone users % of population % 24.0% 18.8% % 31.4% 25.1% % 41.0% 33.3% % 50.9% 41.8% % 61.0% 50.8% % 66.5% 55.9% % 68.0% 57.8% Note: individuals of any age who own at least one smartphone and use the smartphone(s) at least once per month Source: emarketer, May Demographic Profile of Smartphone Owners in Italy, 3.0% % % Demographic Profile of Mobile Phone Internet Users in Italy, % 0.5% 44.1% 55.9% 24.3% 18.6% % % % % % 45.7% 54.3% % % % % 57.1% Source: GfK Eurisko, "Sinottica Survey, Wave 1," ; provided by Starcom MediaVest Group, June 1, % 58.3% 20.9% Tablet Users in Italy, millions, % of internet users and % of population Source: GfK Eurisko, "Sinottica Survey, Wave 1," ; provided by Starcom MediaVest Group, June 1, Mobile Phone Internet Users and Penetration in Italy, Mobile phone internet users (millions) % of mobile phone users % of population % of internet users % 20.4% 41.4% 44.8% % 26.4% 51.5% 29.7% % 34.1% 64.1% 29.7% % 42.7% 77.7% 25.9% % 51.6% 91.1% 21.0% % 56.8% 97.9% 10.3% % 58.7% 98.9% 3.5% Note: mobile phone users of any age who access the internet from a mobile browser or an installed application at least once per month; use of SMS/MMS is not considered mobile internet access Source: emarketer, May % 10.0% % 16.4% 37.0% 19.6% 41.0% 22.6% 44.0% 24.9% 46.0% 26.7% 49.0% 29.1% Tablet users % of internet users % of population Note: individuals of any age who use a tablet at least once per month Source: emarketer, May The Global Media Intelligence Report Copyright emarketer, Inc. All rights reserved. WE49

9 Demographic Profile of Tablet Owners in Italy, 45.9% 54.1% 32.5% 12.4% % % 5.6% % % % % Comparative Estimates: Total Media Ad Spending in Italy, Total ad spending (billions) emarketer*, Aug GroupM**, Aug ZenithOptimedia***, June Nielsen*, Feb $11.4 $10.2 $7.5 $9.5 $11.2 $9.0 $6.6 $11.4 $9.2 $6.4 $11.6 $6.5 Total ad spending growth (% change) emarketer, Aug Barclays Capital, Jan Carat, March Warc Consensus, June ZenithOptimedia, June GroupM, Aug Nielsen, Feb 9.0% 12.6% 12.0% 13.1% 12.5% 14.3% 1.5% 3.0% 4.8% 8.1% 12.2% 12.5% 1.5% 5.0% 0.4% 2.6% 2.6% 2.2% 0.8% Note: *converted at the exchange rate of US$1= 0.78; **converted to US$ based on varying local currency rates for each year; ***converted at the exchange rate of US$1= Source: emarketer, Aug ; various, as noted, Source: GfK Eurisko, "Sinottica Survey, Wave 1," ; provided by Starcom MediaVest Group, June 1, AD SPENDING Total Media Ad Spending in Italy, billions and % change 0 $ % $ % $ % $ % $ % $ % $ % Ad Spending in Italy, by Media, 2010 millions and % change 2010 TV $4,887 $4,736 $4,011 $3,490 $3,385 $3, % 3.1% 15.3% 13.0% 3.0% 0.5% Internet* $462 $1,026 $1,090 $1,112 $1,164 $1, % 122.2% 6.2% 2.1% 4.7% 6.8% Newspapers $1,357 $1,249 $1,013 $793 $727 $ % 8.0% 18.9% 21.7% 8.3% 4.0% Magazines $840 $808 $661 $560 $520 $ % 3.7% 18.3% 15.3% 7.2% 3.8% Radio $624 $576 $517 $439 $431 $ % 7.8% 10.2% 15.0% 2.0% 1.5% Outdoor $255 $230 $203 $189 $185 $ % 10.0% 11.5% 7.0% 2.0% 0.0% Cinema $57 $49 $40 $33 $31 $ % 15.0% 18.7% 18.0% 5.0% 0.0% Total $8,483 $8,674 $7,535 $6,616 $6,443 $6, % 2.2% 13.1% 12.2% 2.6% 0.8% Note: converted at the exchange rate of US$1= 0.779; numbers may not add up to total due to rounding; *classifieds, display and search Source: ZenithOptimedia, "Advertising Expenditure Forecasts," June ; provided by Starcom MediaVest Group, June Total media ad spending % change Note: includes digital (online and mobile), directories, magazines, newspapers, outdoor, radio and TV; converted at the exchange rate of US$1= 0.78; CAGR ()=1.3% Source: emarketer, Aug The Global Media Intelligence Report Copyright emarketer, Inc. All rights reserved. WE50

10 Digital Ad Spending in Italy, billions and % change Digital Ad Spending in Italy, by Format, billions $2.51 $2.51 $1.44 $1.52 $1.65 $1.83 $2.05 $2.28 $1.44 $0.28 $0.52 $1.52 $0.28 $0.55 $1.65 $0.30 $0.60 $1.83 $0.33 $0.68 $2.05 $0.36 $0.76 $2.28 $0.40 $0.84 $0.44 $ % 5.2% 9.0% 11.0% 12.0% 11.0% 10.0% $0.64 $0.68 $0.74 $0.82 $0.92 $1.02 $1.13 Digital ad spending % change Note: includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messagingbased advertising; CAGR ()=10.6%; converted at the exchange rate of US$1= 0.78 Source: emarketer, June ; confirmed and republished, Aug Comparative Estimates: Digital Ad Spending in Italy, Digital ad spending (billions) PwC*, June $1.79 $2.09 $2.38 $2.70 $2.97 $3.16 GroupM**, Aug $1.61 $1.70 $1.84 emarketer*, Aug $1.52 $1.65 $1.83 $2.05 $2.28 $2.51 ZenithOptimedia***, June IAB Europe*, May Nielsen*, Feb BCG, March $1.09 $1.82 $0.85 $1.11 $1.16 $1.24 $3.80 Digital ad spending growth (% change) Barclays Capital, Jan 15.0% 19.2% 17.2% PwC, June 18.1% 16.9% 13.6% 13.3% 10.2% 6.3% emarketer, Aug 5.2% 9.0% 11.0% 12.0% 11.0% 10.0% MAGNA GLOBAL, March GroupM, Aug ZenithOptimedia, June Nielsen, Feb 9.0% 6.2% 5.3% 6.8% 5.7% 2.1% 8.3% 4.7% 6.8% Note: *converted at the exchange rate of US$1= 0.78; **converted to US$ based on varying local currency rates for each year; ***converted at the exchange rate of US$1= Source: emarketer, Aug ; various, as noted, & Display* Search** Classifieds and directories Other*** Note: includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets on all formats mentioned; numbers may not add up to total due to rounding; converted at the exchange rate of US$1= 0.78; *banners (static display), rich media, sponsorships and video (instream, inbanner, intext); **paid listings, contextual text links and paid inclusion; ***ingame advertising, newsletter advertising and Source: emarketer, June ; confirmed and republished, Aug Mobile Internet Ad Spending in Italy, millions and % change 44.9% $ % $ % $198.0 Mobile internet ad spending 85.0% $366.4 $567.9 % change $ % $ % Note: includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messagingbased advertising; includes ad spending on tablets; converted at the exchange rate of US$1= 0.78; CAGR ()=54.4% Source: emarketer, June ; confirmed and republished, Aug The Global Media Intelligence Report Copyright emarketer, Inc. All rights reserved. WE51

11 Comparative Estimates: Mobile Ad Spending in Italy, Mobile ad spending (millions) FirstPartner*, April emarketer**, Aug PwC**, June GroupM***, Aug $160.4 $300.8 $436.3 $520.3 $558.9 $104.2 $198.0 $366.4 $567.9 $732.6 $915.7 $110.0 $54.6 $139.0 $64.9 $170.0 $74.0 $208.0 $246.0 $282.0 Mobile ad spending growth (% change) emarketer, Aug FirstPartner, April GroupM, Aug PwC, June 66.3% 101.6% 66.7% 90.0% 87.5% 52.0% 26.4% 85.0% 45.0% 12.3% 22.3% 19.3% 22.4% 29.0% 7.4% 18.3% 25.0% 14.6% Note: *converted at the exchange rate of US$1= 0.72; **converted at the exchange rate of US$1= 0.78; ***converted to US$ based on varying local currency rates for each year Source: emarketer, Aug ; various, as noted, & The Global Media Intelligence Report Copyright emarketer, Inc. All rights reserved. WE52

TABLE OF CONTENTS. Source of all statistics:

TABLE OF CONTENTS. Source of all statistics: TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:

More information

Mobile Marketing: Key Trends

Mobile Marketing: Key Trends The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007

More information

Factsheet 6 Ownership of media devices and services. Ofcom Oxford Media Convention 2 March 2016

Factsheet 6 Ownership of media devices and services. Ofcom Oxford Media Convention 2 March 2016 Factsheet 6 Ownership of media devices and services Ofcom Oxford Media Convention 2 March 16 This factsheet has been compiled by Ofcom and provides background information to aid discussion at the 16 Oxford

More information

Coaching, Social Media and New Technology

Coaching, Social Media and New Technology Coaching, Social Media and New Technology Using social media and new technology in the UK; how coaching does not always follow the trends. sports coach UK Research Briefing May 2014 Follow the Research

More information

Key Trends in Mobile Content Usage & Mobile Advertising. February 12, 2009. Kevin Muoio

Key Trends in Mobile Content Usage & Mobile Advertising. February 12, 2009. Kevin Muoio Key Trends in Mobile Content Usage & Mobile Advertising February 12, 2009 Kevin Muoio Agenda About comscore M:Metrics Mobile Handset Landscape Mobile Content Consumption State of Mobile Advertising Mobile

More information

Dr. Joseph Straubhaar Dr. Wenhong Chen Jeremiah Spence Teresa Correa Dr. Nádie Machado-Spence

Dr. Joseph Straubhaar Dr. Wenhong Chen Jeremiah Spence Teresa Correa Dr. Nádie Machado-Spence August 10, 2011 Dr. Joseph Straubhaar Dr. Wenhong Chen Jeremiah Spence Teresa Correa Dr. Nádie Machado-Spence Department of Radio, TV & Film University of Texas-Austin Contact: Dr. Joseph Straubhaar, jdstraubhaar@mail.utexas.edu

More information

LMX Reports: The Tablet Computer

LMX Reports: The Tablet Computer LMX Reports: The Tablet Computer August, 2011 Excerpts for Review LMX Longitudinal Media Experience For the past three years, LMX has been the only syndicated single-source media diary examining when,

More information

5 Internet and web-based content 5

5 Internet and web-based content 5 Internet and web-based content.1 Internet take-up As in 14, eight in ten households in land have internet access in 1 In 1, eight in ten households in land (8%) have access to the internet (via fixed or

More information

AUGUST 26, 2013 Kathryn Zickuhr Aaron Smith

AUGUST 26, 2013 Kathryn Zickuhr Aaron Smith www.pewresearch.org AUGUST 26, 2013 Home Broadband 2013 Some 70% of American adults have a high-speed broadband connection at home; an additional 10% of Americans lack home broadband but do own a smartphone.

More information

Newspapers vs. Cable: Read All About It

Newspapers vs. Cable: Read All About It Newspapers vs. Cable: Read All About It What is the Current State of the Printed and Digital Newspaper Industry? Over 300 Printed Newspapers Have Folded Across the Country 20 6 4 # of Defunct Newspapers

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014 AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The edition of The Australian Multi-Screen Report provides the latest estimates of screen technology penetration

More information

24% of rural Americans have high-speed internet connections at home compared with 39% of urban and suburban dwellers

24% of rural Americans have high-speed internet connections at home compared with 39% of urban and suburban dwellers Data Memo BY: Associate Director John Horrigan (202-419-4500) Research Assistant Katherine Murray RE: RURAL BROADBAND INTERNET USE February 2006 24% of rural Americans have high-speed internet connections

More information

PwC Global Media Outlook 2013-2017

PwC Global Media Outlook 2013-2017 PwC Global Media Outlook 2013-2017 www.pwc.com/outlook Consumer/end-user & advertising spending 5 year historical & 5 year forecast data 50 countries 13 segments Business-to-business Consumer and educational

More information

ONLINE INSIGHTS. Mobile Devices and Marketing. A Look at User Preferences and Behaviors for Advertiser Opportunities. August 2014

ONLINE INSIGHTS. Mobile Devices and Marketing. A Look at User Preferences and Behaviors for Advertiser Opportunities. August 2014 A Look at User Preferences and Behaviors for Advertiser Opportunities August 2014 Copyright 2014 Burst Media LLC A Look at User Preferences and Behaviors for Advertiser Opportunities Fifty-one percent

More information

Adults media use and attitudes report

Adults media use and attitudes report Adults media use and attitudes report Research Document Publication date: April 013 Contents Section Page 1 Executive summary... 4 Introduction... 1.1 Background... 1. Research methodology and analysis...

More information

NEW ZEAL AND MULTI-SCREEN REPORT 2015 TV AND VIDEO CONTENT ACROSS MULTIPLE SCREENS Copyright 2015 The Nielsen Company 1

NEW ZEAL AND MULTI-SCREEN REPORT 2015 TV AND VIDEO CONTENT ACROSS MULTIPLE SCREENS Copyright 2015 The Nielsen Company 1 NEW ZEALAND M U LT I-S C R E E N REPORT 2015 Copyright 2015 The Nielsen Company 1 TV AND VIDEO CONTENT ACROSS MULTIPLE SCREENS EXECUTIVE SUMMARY Consumers want the best of each world that each viewing

More information

Why Digital is Important

Why Digital is Important Selling Digital 1 Why Digital is Important Digital s Reach Viewer Habits TV viewers in the United States watch: 5 week billion hours YouTube viewers watch: 4billion hours month Sources: AC Nielsen, Google

More information

The Australian ONLINE CONSUMER LANDSCAPE

The Australian ONLINE CONSUMER LANDSCAPE The Australian ONLINE CONSUMER LANDSCAPE March 2012 THE AUSTRALIAN ONLINE MARKET & GLOBAL POPULATION Internet usage in Australia is widespread and approaching saturation point with only minimal increases

More information

We represent news media industry in! 120 countries! Based in Paris, France, and! Frankfurt, Germany, with! subsidiaries in Singapore and India!

We represent news media industry in! 120 countries! Based in Paris, France, and! Frankfurt, Germany, with! subsidiaries in Singapore and India! We represent news media industry in! 120 countries! Based in Paris, France, and! Frankfurt, Germany, with! subsidiaries in Singapore and India! We represent more than! 18,000 "publications! 15,000 "online

More information

The 50 Most Important Mobile Marketing Charts of 2015

The 50 Most Important Mobile Marketing Charts of 2015 The 50 Most Important Mobile Marketing Charts of 2015 What is the future of mobile marketing? Mobile has transformed the way we shop, consume media, and interact with our families and friends. In this

More information

Trust in Advertising and Brand Messages

Trust in Advertising and Brand Messages Nielsen Featured Insights Delivering consumer clarity April 2012 www.nielsen.com Trust in Advertising and Brand Messages Irish Consumer Trust in Earned Media Sources most credible Editorial content still

More information

Making an Impact: Technology Use Among WomenOwned Businesses in South Carolina

Making an Impact: Technology Use Among WomenOwned Businesses in South Carolina Making an Impact: Technology Use Among WomenOwned Businesses in South Carolina November 2013 Women-owned businesses are a vital part of South Carolina s economy. Statewide, there are an estimated 108,300

More information

BROADBAND ADOPTION MARKET RESEARCH

BROADBAND ADOPTION MARKET RESEARCH Established 1960 Beyond Information. Intelligence. Database Marketing Economic & Social Impact Studies Evaluations Research Modeling/Forecasting SMS 1042 Fort Street Mall Suite 200 Honolulu, HI 96813 Ph:

More information

Outlook special Behavioural shifts in target audiences

Outlook special Behavioural shifts in target audiences Outlook special Behavioural shifts in target audiences September Where can you reach your customer in? Behavioural shifts in target audiences The future media consumption of five generations explored Introduction

More information

WORLDWIDE RETAIL ECOMMERCE SALES: EMARKETER S UPDATED ESTIMATES AND FORECAST THROUGH 2019

WORLDWIDE RETAIL ECOMMERCE SALES: EMARKETER S UPDATED ESTIMATES AND FORECAST THROUGH 2019 WORLDWIDE RETAIL ECOMMERCE SALES: EMARKETER S UPDATED ESTIMATES AND FORECAST THROUGH 2019 Worldwide retail sales including in-store and internet purchases will surpass $22 trillion in 2015, up 5.6% from

More information

Sports Fans and Digital Media A Scorecard on Preferences and Behaviors. September 2012. Copyright 2012

Sports Fans and Digital Media A Scorecard on Preferences and Behaviors. September 2012. Copyright 2012 Sports Fans and Digital Media A Scorecard on Preferences and Behaviors September 2012 Copyright 2012 Overview The playing field for the distribution of sports content has never been deeper or wider. Sports-related

More information

Sensis e-business Report 2015 The Online Experience of Small and Medium Enterprises

Sensis e-business Report 2015 The Online Experience of Small and Medium Enterprises Sensis e-business Report 2015 The Online Experience of Small and Medium Enterprises JOE S Table of contents Introduction... 3 About the survey...4 Executive summary...6 Levels of computer ownership...

More information

News consumption in the UK: 2014 Report

News consumption in the UK: 2014 Report News consumption in the UK: 2014 Report Research Document Publication date: June 2014 About this document This report provides key findings from Ofcom s 2014 research into news consumption across television,

More information

Sensis e-business Report 2014. The Online Experience of Small and Medium Enterprises

Sensis e-business Report 2014. The Online Experience of Small and Medium Enterprises Sensis e-business Report 2014 The Online Experience of Small and Medium Enterprises Table of contents Chapter 1 - Introduction 4 1.1 About the survey 4 1.2 Executive summary 6 Chapter 2 - Levels of computer

More information

TABLE OF CONTENTS. Germany Overview 24 Spain Overview 27 Portugal Overview 30 The Netherlands Overview 32 Czech Republic Overview 34 About WSI 35

TABLE OF CONTENTS. Germany Overview 24 Spain Overview 27 Portugal Overview 30 The Netherlands Overview 32 Czech Republic Overview 34 About WSI 35 TABLE OF CONTENTS Executive Summary 2 United Kingdom Internet Usage 3 Total Advertising 4 Digital Advertising 5 Display Advertising 7 Search and Social 8 Social Media 9 Mobile Marketing 11 Europe Total

More information

THE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2014

THE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2014 THE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2014 STATE OF THE ONLINE LANDSCAPE July 2014 Welcome to the July 2014 edition of Nielsen s Online Landscape Review. The online landscape in July saw Australians

More information

2014 Vermont Residential Telecommunications Survey Report

2014 Vermont Residential Telecommunications Survey Report 2014 Vermont Residential Telecommunications Survey Report Prepared for the Vermont Public Service Department by the Castleton Polling Institute Castleton College 6 Alumni Drive Castleton, Vermont 05735

More information

6 Tips for Reaching Boomers & Seniors with Digital Marketing

6 Tips for Reaching Boomers & Seniors with Digital Marketing 6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are

More information

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen & Videology Research: Meet the New Media Consumer in Malaysia, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA

More information

Ofcom analyst briefing The Communications Market Report 2015

Ofcom analyst briefing The Communications Market Report 2015 Ofcom analyst briefing The Communications Market Report 2015 7 August 2015 1 Agenda Introduction James Thickett, Director of Nations and Market Developments Market overview Jane Rumble, Director of Market

More information

Media Trends: Q4 Report

Media Trends: Q4 Report Media Trends: Q4 Report By Marketing Mechanics DECEMBER 2014 Media Trends Q4 2014 1 Introduction Marketing Mechanics are pleased to present Q4 Media Trends Report of 2014. Our research is based on insights

More information

Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A

Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A Online Advertising The Network Forum Communications Company online advertising network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. Our entire network reaches 2+ Million

More information

How Does the Internet Affect My Business?

How Does the Internet Affect My Business? How Does the Internet Affect My Business? May 6, 2008 Cindy Martin President/CEO, al.com How Does the Internet Affect My Business? I. al.com Backgound II. Trends Internet Usage III. Trends Online Shopping

More information

2011 Cell Phone Consumer Attitudes Study

2011 Cell Phone Consumer Attitudes Study 2011 Cell Phone Consumer Attitudes Study Prepared for: CWTA April 29, 2011 Copyright 2009-2012 Quorus Consulting Group Ltd. Table of Contents Executive Summary 3 Research Objectives and Methodology 9 Detailed

More information

Trends in online advertising and content Strategies for online newspapers Executive coaching: Digital Training Academy

Trends in online advertising and content Strategies for online newspapers Executive coaching: Digital Training Academy Building stronger digital teams Trends in online advertising and content Strategies for online newspapers Executive coaching: Digital Training Academy Danny Meadows-Klue Chief Executive Digital Training

More information

STATE OF THE MEDIA: CONSUMER USAGE REPORT

STATE OF THE MEDIA: CONSUMER USAGE REPORT STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011 The U.S. Media Universe DEVICE OWNERSHIP 1 (millions of people who own) MOBILE & ONLINE CONSUMERS (millions of users) At least one TV 290 Mobile phone (ages

More information

Americans and their cell phones

Americans and their cell phones Americans and their cell phones Mobile devices help people solve problems and stave off boredom, but create some new challenges and annoyances Aaron Smith, Senior Research Specialist 8/15/2011 http://pewinternet.org/reports/2011/cell-phones.aspx

More information

Adults Media Use and Attitudes Report 2014

Adults Media Use and Attitudes Report 2014 Adults Media Use and Attitudes Report 2014 Research Document Publication date: April 2014 1 Contents Section Page 1 Executive summary 4 2 Introduction 10 2.1 Ofcom s duties 10 2.2 What is media literacy?

More information

Understanding women s habits Women s forum - October 13 to 15, 2011

Understanding women s habits Women s forum - October 13 to 15, 2011 Women s State of the Media Democracy 2011 International research center into media habits and interactions Understanding women s habits Women s forum - October 13 to 15, 2011 Presentation of the State

More information

Expanding the Conversation Leveraging Social Media for Brand Interaction. April 2013. Copyright 2013

Expanding the Conversation Leveraging Social Media for Brand Interaction. April 2013. Copyright 2013 Expanding the Conversation Leveraging Social Media for Brand Interaction April 2013 Copyright 2013 Overview Turn on the television or open up your local newspaper. Chances are you will see brands highlighting

More information

Consumers and the IP Transition: Communications patterns in the midst of technological change

Consumers and the IP Transition: Communications patterns in the midst of technological change Consumers and the IP Transition: Communications patterns in the midst of technological change John B. Horrigan, PhD vember 2014 1 Summary of Findings Americans today have a range of communications services

More information

ANNUAL SURVEY ON INFOCOMM USAGE IN HOUSEHOLDS AND BY INDIVIDUALS FOR 2012

ANNUAL SURVEY ON INFOCOMM USAGE IN HOUSEHOLDS AND BY INDIVIDUALS FOR 2012 ANNUAL SURVEY ON INFOCOMM USAGE IN HOUSEHOLDS AND BY INDIVIDUALS FOR 2012 Infocomm Development Authority of Singapore 10 Pasir Panjang Road #10-01 Mapletree Business City Singapore 117438 Republic of Singapore

More information

EUROPE ERICSSON MOBILITY REPORT APPENDIX JUNE

EUROPE ERICSSON MOBILITY REPORT APPENDIX JUNE EUROPE ERICSSON MOBILITY REPORT APPENDIX JUNE 2015 MARKET OVERVIEW Key figures: Europe 2014 2020 CAGR 2014 2020 Mobile subscriptions (million) 1,125 1,270 2% Smartphone subscriptions (million) 450 830

More information

Tablet Ownership 2013

Tablet Ownership 2013 www.pewresearch.org JUNE 10, 2013 Tablet Ownership 2013 Tablet adoption has almost doubled over the past year. For the first time a third (34%) of American adults now own a tablet computer, including almost

More information

The State of Radio, Newspapers & Magazines. An In-Depth Look at How Traditional Media Compares to Television

The State of Radio, Newspapers & Magazines. An In-Depth Look at How Traditional Media Compares to Television The State of Radio, Newspapers & Magazines An In-Depth Look at How Traditional Media Compares to Television State of Media Summary State of Radio Radio s audience shrinks all daypart cumes down, especially

More information

Cell Phone Activities 2013

Cell Phone Activities 2013 www.pewresearch.org SEPTEMBER 16, 2013 Cell Phone Activities 2013 50% of cell owners download apps to their phones; 48% listen to music services; video calling has tripled since 2011; texting remains a

More information

Figure 124: Handset shipments evolution. Source: HIS ScreenDigest

Figure 124: Handset shipments evolution. Source: HIS ScreenDigest 5. INTERNET CONTENT 5.1. Introduction Increased frequency of internet usage, coupled with faster speeds and the growth of mobile access are accelerating recent trends in internet use and inducing new and

More information

NUMBERS, FACTS AND TRENDS SHAPING THE WORLD APRIL 3, 2014 FOR FURTHER INFORMATION ON THIS REPORT: Aaron Smith, Senior Researcher

NUMBERS, FACTS AND TRENDS SHAPING THE WORLD APRIL 3, 2014 FOR FURTHER INFORMATION ON THIS REPORT: Aaron Smith, Senior Researcher NUMBERS, FACTS AND TRENDS SHAPING THE WORLD APRIL 3, 2014 FOR FURTHER INFORMATION ON THIS REPORT: Aaron Smith, Senior Researcher 202.419.4500 RECOMMENDED CITATION: Pew Research Center, April 2014, Older

More information

17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device

17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device JUNE 26, 2012 17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device Most do so for convenience, but for some their phone is their only option

More information

CANADA DIGITAL MARKETING 2015: MOBILE AND SOCIAL GROWTH

CANADA DIGITAL MARKETING 2015: MOBILE AND SOCIAL GROWTH Prepared for DX3, March 11 12, 2015 CANADA DIGITAL MARKETING 2015: MOBILE AND SOCIAL GROWTH As marketers continue to ask how to reach and engage with consumers in the upcoming year, the answers are largely

More information

Glasgow 2014 Commonwealth Games: media consumption

Glasgow 2014 Commonwealth Games: media consumption Glasgow 2014 Commonwealth Games: media consumption Research Document Publication date: 11 December 2014 About this document This document outlines the results of Ofcom s research into media consumption

More information

Insights from Consumer. Olympic Research Labs. Horst Stipp SVP, Strategic Insights and Innovation, NBC Universal Research Columbia University May 2010

Insights from Consumer. Olympic Research Labs. Horst Stipp SVP, Strategic Insights and Innovation, NBC Universal Research Columbia University May 2010 Evolution of Cross-Platform Media Use in the United States Insights from Consumer Research and NBC Universal ss Olympic Research Labs Horst Stipp SVP, Strategic Insights and Innovation, NBC Universal Research

More information

CROSS-DEVICE MARKETING ROUNDUP

CROSS-DEVICE MARKETING ROUNDUP October 2015 CROSS-DEVICE MARKETING ROUNDUP Consumers have more devices than ever and they re spending more time using them. emarketer estimates that total time spent with media will continue to rise thanks

More information

US Digital Media Usage: A Snapshot of 2014

US Digital Media Usage: A Snapshot of 2014 NOVEMBER 2013 US Digital Media Usage: A Snapshot of 2014 This Snapshot provides a key to digital media usage trends next year and how they will be different from this year s patterns critical for marketers

More information

The Future of Display Advertising

The Future of Display Advertising The Future of Display Advertising Renee Cook Media Analyst marketing + technology 701.235.5525 888.9.sundog fax: 701.235.8941 2000 44th st s floor 6 fargo, nd 58103 www.sundog.net Love them or hate them,

More information

Entertainment & Media Outlook for The Netherlands

Entertainment & Media Outlook for The Netherlands www.pwc.nl e-mail associatie Nederland Entertainment & Media Outlook for The Netherlands 2010-2014 Internet Broadband, heavy traffic The Internet market consists of spending by consumers to access the

More information

John B. Horrigan, PhD November 2014. Prepared for Public Knowledge

John B. Horrigan, PhD November 2014. Prepared for Public Knowledge Smartphones and Broadband: Tech users see them as complements and very few would give up their home broadband subscription in favor of their smartphone John B. Horrigan, PhD November 2014 Prepared for

More information

What Customers Want from Wi-Fi (Brazil)

What Customers Want from Wi-Fi (Brazil) What Customers Want from Wi-Fi (Brazil) Insights from Cisco IBSG Customer Research Cisco Internet Business Solutions Group August 2012 Internet Business Solutions Group 1 Contents Executive Summary Research

More information

THE RISE OF THE MOBILE WORLD

THE RISE OF THE MOBILE WORLD THE RISE OF THE MOBILE WORLD Mobile ad spend will surpass desktop spending in just 3 years. 4/18/2014 The mobile audience continues its rapid growth. 250 200 millions US Smartphone & Tablet Users 207.4

More information

How does Internet Usage Change in Turkey? An Assessment on Internet Users

How does Internet Usage Change in Turkey? An Assessment on Internet Users How does Internet Usage Change in Turkey? An Assessment on Internet Users Ü. Barış Urhan Research Associate İrem Kızılca Research Associate TEPAV Evaluation Note February 2011 How does Internet Usage Change

More information

Advertising Expenditures in Japan Total 6,692.6 Billion Yen in 2008, Down 4.7% from 2007

Advertising Expenditures in Japan Total 6,692.6 Billion Yen in 2008, Down 4.7% from 2007 FOR IMMEDIATE RELEASE February 23, 2009 Advertising Expenditures in Japan Total 6,692.6 Billion Yen in 2008, Down 4.7% from 2007 Expenditures Fall for the First Time in Five Years; Declines in All Media

More information

Premium Advertising Sweden UK France Germany

Premium Advertising Sweden UK France Germany Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics

More information

BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments

BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments Executive Summary While TV remains a trusted mass market media with the broadest reach, video consumption on mobile devices

More information

2013 ONLINE ADVERTISING PERFORMANCE OUTLOOK. *Survey fielded by:

2013 ONLINE ADVERTISING PERFORMANCE OUTLOOK. *Survey fielded by: 2013 ONLINE ADVERTISING PERFORMANCE OUTLOOK *Survey fielded by: EXECUTIVE SUMMARY Over the past several years, digital media has continued to develop as a branding medium, growing beyond its roots as a

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 2 2014

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 2 2014 AUSTRALIAN MULTI-SCREEN REPORT QUARTER 2 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS This edition of the Australian Multi-Screen Report ( ) updates the take-up rates of internet-connected devices

More information

Broadband and e-government Usage Survey. Presented through a Partnership Between Connect Alaska and The Association of Alaska School Boards

Broadband and e-government Usage Survey. Presented through a Partnership Between Connect Alaska and The Association of Alaska School Boards Broadband and Presented through a Partnership Between Connect Alaska and The Association of Alaska School Boards Technology Adoption 2 Technology Ownership Respondents who own the following devices Cell

More information

Generations 2010. Kathryn Zickuhr, Web Coordinator. http://pewinternet.org/reports/2010/generations-2010.aspx 12/16/2010

Generations 2010. Kathryn Zickuhr, Web Coordinator. http://pewinternet.org/reports/2010/generations-2010.aspx 12/16/2010 s 2010 Kathryn Zickuhr, Web Coordinator 12/16/2010 http://pewinternet.org/reports/2010/s-2010.aspx Pew Research Center 1615 L St., NW Suite 700 Washington, D.C. 20036 202-419-4500 pewinternet.org Page

More information

ef*f Children and Parents: Media Use and Attitudes Report

ef*f Children and Parents: Media Use and Attitudes Report ef*f Children and Parents: Media Use and Attitudes Report Research Document Publication date: October About this document This report examines children s media literacy. It provides detailed evidence on

More information

WHO WHAT WHY CLIENTS CONTACTS

WHO WHAT WHY CLIENTS CONTACTS PRESENTATION FOR: Deveyes Group is an agency established in 2010 for design, development and commercialization of digital solutions. Our team consists of experts working in the field for over 15 years.

More information

portable PC smartphone stationary PC TV device traditional mobile phone tablet smart TV game console e-reader Internet Radio Newspapers Magazines

portable PC smartphone stationary PC TV device traditional mobile phone tablet smart TV game console e-reader Internet Radio Newspapers Magazines 0 25 50 75 100 0 25 50 75 100 Internet TV Radio Newspapers Magazines 38 21 28 14 13 52 71 66 65 62 portable PC smartphone stationary PC TV device traditional mobile phone tablet smart TV game console e-reader

More information

2011 Special Feature Reports The Ipsos Canadian Inter@ctive Reid Report

2011 Special Feature Reports The Ipsos Canadian Inter@ctive Reid Report 2011 Special Feature Reports The Ipsos Canadian Inter@ctive Reid Report The Ipsos Canadian Inter@ctive Reid Report Since 1995, the Ipsos Canadian Inter@ctive Reid Report has been monitoring Canadian Internet

More information

Press release: UK adspend forecasts lift after strong Q1, improving economy and World Cup

Press release: UK adspend forecasts lift after strong Q1, improving economy and World Cup Press release: UK adspend forecasts lift after strong Q1, improving economy and World Cup Embargoed until 00:01am, Tuesday 8 th July 2014 London, 8 th July 2014: Strong performances for TV and Radio in

More information

World Digital Media Trends. Shaping the Future of the Newspaper

World Digital Media Trends. Shaping the Future of the Newspaper Shaping the Future of the Newspaper ANALYSING STRATEGIC DEVELOPMENTS AND OPPORTUNITIES IN THE PRESS INDUSTRY SPECIAL REPORT SEPTEMBER 21 WAN-IFRA 21 World Digital Media Trends Digital media usage and revenues

More information

AUSTRALIAN ONLINE LANDSCAPE REVIEW MAY 2013

AUSTRALIAN ONLINE LANDSCAPE REVIEW MAY 2013 AUSTRALIAN ONLINE LANDSCAPE REVIEW MAY 2013 SIGNIFICANT ENHANCEMENTS TO NIELSEN ONLINE RATINGS HYBRID DATA Summary: May data represents a trend break versus prior months across all metrics for Online Ratings

More information

In-Stream Video - It's What Consumers Want

In-Stream Video - It's What Consumers Want 1 Introduction One video any screen. MediaMind is actually making that idea a reality. One platform and workflow to manage, serve and track your video assets to all the engagement points you want to leverage

More information

Newspaper Multiplatform Usage

Newspaper Multiplatform Usage Newspaper Multiplatform Usage Results from a study conducted for NAA by Frank N. Magid Associates, 2012 1 Research Objectives Identify typical consumer behavior patterns and motivations regarding content,

More information

24% of internet users have made phone calls online

24% of internet users have made phone calls online 24% of internet users have made phone calls online Lee Rainie, Director May 30, 2011 http://pewinternet.org/reports/2011/13--internet-phone-calls--skype.aspx Pew Research Center s Internet & American Life

More information

www.pwc.com/outlook growth in digital segments while traditional media remain resilient

www.pwc.com/outlook growth in digital segments while traditional media remain resilient www.pwc.com/outlook Indiastrong growth in digital segments while traditional media remain resilient Over the five years to 2018, the 11.6% CAGR rise projected for total entertainment and media spending

More information

Site Matters: The Value of Local Newspaper Web Sites. Site Matters: The Value of Local Newspaper Web sites

Site Matters: The Value of Local Newspaper Web Sites. Site Matters: The Value of Local Newspaper Web sites Site Matters: The Value of Newspaper Web Sites Site Matters: The Value of Newspaper Web sites 1 Site Matters: The Value of Newspaper Web Sites Table of Contents 1. Introduction... 3 2. Methodology & Definitions...4

More information

71% of online adults now use video sharing sites

71% of online adults now use video sharing sites 71% of online adults now use video sharing sites Kathleen Moore, Pew Internet Project 7/25/2011 http://pewinternet.org/reports/2011/video sharing sites.aspx Pew Research Center 1615 L St., NW Suite 700

More information

Definition of Mobile Instant Messaging (MIM) Systems

Definition of Mobile Instant Messaging (MIM) Systems J son & Partners Consulting Company presents the results of the research Mobile instant messaging systems as a direct threat to SMS. Definition of Mobile Instant Messaging (MIM) Systems MIM (Mobile Instant

More information

Contact details: Bill Daddi Daddi Brand Communications Inc, Phone: 646-370-1341 917-620-3717 Email: Bill@DaddiBrand.com

Contact details: Bill Daddi Daddi Brand Communications Inc, Phone: 646-370-1341 917-620-3717 Email: Bill@DaddiBrand.com Press Information Contact details: Bill Daddi Daddi Brand Communications Inc, Phone: 646-370-1341 917-620-3717 Email: Bill@DaddiBrand.com Kantar Media Reports U.S. Advertising Expenditures Increased 6.4

More information

Submission by Free TV Australia

Submission by Free TV Australia Submission by Free TV Australia Parliamentary Joint Select Committee on Gambling Reform Inquiry into the advertising and promotion of gambling services in sport 27 February 2013 EXECUTIVE SUMMARY Free

More information

The Ofcom internet and broadband update

The Ofcom internet and broadband update The Ofcom internet and broadband update Contents Section Page 1 Key statistics 1 2 Key developments 3 3 Take-up 5 4 Availability 8 5 Government targets 10 6 Definitions 11-1 - Section 1 Key statistics

More information

DIGITAL vs TRADITIONAL MEDIA CONSUMPTION SUMMARY

DIGITAL vs TRADITIONAL MEDIA CONSUMPTION SUMMARY DIGITAL vs TRADITIONAL MEDIA CONSUMPTION SUMMARY Analyzing time devoted to online and traditional forms of media at a global level, as well as by age and across countries GWI INSIGHT REPORT Q3 2015 Introduction

More information

Networks as Content Channel MTV Interactive Juha Juosila, Director of Business Development 9 th November

Networks as Content Channel MTV Interactive Juha Juosila, Director of Business Development 9 th November Networks as Content Channel MTV Interactive Juha Juosila, Director of Business Development 9 th November Content of the presentation, focus areas and limitations This presentation handles the networks

More information

World s 2 nd largest advertising market

World s 2 nd largest advertising market China Media Scene 2012 Asia's No.1 outbound tourists source country 2011 GDP: No.2 in the world World's largest luxury goods market Foreign exchange: No. 1 in the world ODI: No.5 in the world (+9.7%) 2011

More information

Adults media use and attitudes. Report 2016

Adults media use and attitudes. Report 2016 Adults media use and attitudes Report Research Document Publication date: April About this document This report is published as part of our media literacy duties. It provides research that looks at media

More information

General. information. about our study

General. information. about our study Our partners: General information about our study GENERAL INFORMATION ABOUT OUR STUDY Objectives of the study? Objective of the study was to provide detailed information about gamers who are Internet users

More information

TV and Online Advertising Geo-Targeting Capabilities

TV and Online Advertising Geo-Targeting Capabilities TV and Online Advertising Geo-Targeting Capabilities Zone Geo-Targeting focuses in on groups of zip codes (zones) to target advertising more effectively. Comcast Spotlight San Francisco Offers 22 Cable

More information

74.4% of Spanish households have a broadband Internet connection, almost five points more than in 2013

74.4% of Spanish households have a broadband Internet connection, almost five points more than in 2013 2 October 2014 Survey on Equipment and Use of Information and Communication Technologies (ICT) in Households Year 2014 74.4% of Spanish households have a broadband Internet connection, almost five points

More information

TV and Online Advertising Geo-Targeting Capabilities

TV and Online Advertising Geo-Targeting Capabilities TV and Online Advertising Geo-Targeting Capabilities Zone Geo-Targeting focuses in on groups of zip codes (zones) to target advertising more effectively. Metro & Ft. Collins/Greeley Markets Resort Markets

More information

Smartphones and Application Trends and Opportunities

Smartphones and Application Trends and Opportunities Smartphones and Application Trends and Opportunities Trends and Analysis Gabe Ingalls Contents Search Traffic KPIs Traffic Smartphone terms have received 61% more traffic in 2010 than during the same period

More information

The Internet and Broadband Experience for Residential users. A Communications Survey Report based on the Trends Survey Series

The Internet and Broadband Experience for Residential users. A Communications Survey Report based on the Trends Survey Series The Internet and Broadband Experience for Residential users A Communications Survey Report based on the Trends Survey Series Document No: 07/12 Date: 1 st March, 2007 An Coimisiún um Rialáil Cumarsáide

More information