Master of Sport Directorship (MSD) Embracing the future of sport

Transcription

1 Master of Sport Directorship (MSD) 2014 Embracing the future of sport 1

2 Manchester Metropolitan University Business School is one of the UK s top Business Schools, offering high quality taught responsible management and business courses with professional accreditation and transformational applied research. We have a keen awareness of the realities of modern management/enterprise and we aim to develop responsible business managers to lead sustainable competitive advantage for world-class organisations. 2

3 An introduction from Joe Royle In 1995, I won the FA Cup with Everton against Manchester United employing a total of seven backroom staff. Since then with the explosion of the premier league and sport developing into global brands, organisations have evolved into complex and sophisticated structures. Sports Science, Sports medicine and Sports Psychology have become an everyday part of an armoury in all sports. As a result, there is now a need to make sure these well equipped organisations run smoothly and efficiently in high performance high pressure environments. In the future, the Sporting Director will do this by championing the vision of an organisation, ensuring its staff live and breathe a winning philosophy and creating a culture of success on and off the field. The Master s degree in Sport Directorship from MMU Business School is the first of it s kind and I passionately believe it will equip our sports business people with a strong advantage for the future. Joe Royle Joe Royle Player: England, Everton, Manchester City, Norwich City, Bristol City Manager: Everton, Manchester City, Ipswich, Oldham FA Cup winner 1995, Charity Shield Winner 1995, League Cup winner 1976, League title Activate Your Ambition Apply for the Masters Degree in Sport Directorship today Visit: Call: info@sportingdirectorship.com 3

4 Put yourself at the forefront of sports development For the first time, you can now gain a fully accredited Master s degree that qualifies you for one of the most important roles in modern sport. The Master of Sport Directorship (MSD) is a two year part-time course that teaches a unique curriculum tailored to meet the real demands of leading sporting organisations. Covering sports leadership, personal development, masterminding innovation and change, sport governance and best practice alongside a diverse range of hands-on extra curricular activities the degree course provides unrivalled preparation for the role of Sporting Director. Exclusive to the Master of Sport Directorship is the study of neuroscience and its application as a performance management tool, harnessing the power of the mind to enable and enhance achievement in sporting and business arenas. Designed to fit on-campus and remote study around work commitments, the Master of Sport Directorship equips sports and business professionals with all the skills and practical experience needed to take their next career step with confidence. Business brains, sporting expertise. The course is run by Manchester Metropolitan University Business School, one of the largest in the UK, with over 7,000 students and 300 academic staff. With a 75m investment in new state-of the-art facilities, the Business School is set to go from strength to strength. The Master of Sport Directorship represents the latest in a long line of successful sport courses at MMU. Visionary Sports Investment, the driving force behind the course, has forged an innovatory approach to sports management designed to take sport to a new level. Founded on integrity, ethics and professionalism, it creates a springboard for enlightened sport leadership. 4 4

5 The role everyone is talking about From the Premier League through to F1, rugby, cricket and hockey, there s one name on everyone s lips: the Sporting Director. So why is a role only recently introduced in the UK such a hot topic? Quite simply, as sport has become big business, the need has arisen for organisations to develop a vision, philosophy and strategy to drive development and success. It s something global brands have done for years, and now sport is making giant strides to catch-up with the introduction of the Sporting Director. A new breed for a new game CEOs realise they need a new breed for this new game. Managers and head coaches often don t have the commercial skills to carry out the role, leaving a huge demand for someone who can act as a hub within the sporting set up. As guardian for the organisation s future development, the Sporting Director needs to be a visionary and inspirational leader, focused on performance delivery and not afraid to take centre stage. Key to the role are: Business-wide leadership of the organisation, working in close collaboration with the manager or coach on a day-to-day basis Providing a link between all departments within the organisation, from the board of directors to coaching and organisation staff, as well as external stakeholders Delivering leadership and strategic direction of performance programmes, ensuring perpetual alignment with the organisation s vision, philosophy and business objectives Consistent leadership across the organisation s talent and coach development programmes 5

6 A unique qualification for a unique role Until now, this dynamic multi-faceted role hasn t been catered for with a specific qualification. Graduates from the Master of Sport Directorship will be part of an elite group able to apply for the position of Sporting Director with a tailored degree under their belts. Designed to enhance leadership abilities as well as provide a whole new skill set the MSD uniquely qualifies candidates for a position that will shape the future of sport. 6

7 Discover the science of performance management Ensuring you get the best out of yourself and those around you is central to the role of Sporting Director. That s why we ve placed neuroscience at the heart of the Master s Degree in Sport Directorship. Recognising the brain first and foremost as a social system, neuroscience enables a better understanding of how leadership styles have the potential to impact on performance across all age bands, cultures and backgrounds. As sporting organisations around the globe constantly strive for the competitive edge, neuroscience is playing an increasingly important role in the key area of coaching and leadership performance. Appreciating what drives human social behaviour enables athletes to harness mental power to enhance physical achievement. Developing an understanding of neuroscience in the context of personal and organisational development can dramatically improve the performance of the sporting director as a leader, coach and manager of people. For instance, the brain s default mode is to maximise reward, which boosts efficiency, and minimise threat, which taxes productivity. High performing athletes need all possible resources available to them, which they can t achieve in a state of threat. By recognising that the brain can create new behaviours through different social connections, it can be trained to deliver significant competitive advantages by creating the optimum mindset. Harnessing the power of our mind can bring huge business benefits. 7

8 Achieve a new personal best With a Master of Sport Directorship under your belt, you re in pole position to take advantage of a key requirement in every forward thinking sporting organisation. Combining cutting edge theory, sports leadership ability and business management tools with practical experience, the Master of Sport Directorship enables you to demonstrate a unique skills package to future employers. Running though the core of the learning programmes is the application of neuroscience. Rapidly gaining a foothold in the sporting and business world, this cognitive approach to performance is exclusive to the Master of Sport Directorship course and is simply a musthave for many sporting organisations on the lookout for a Sporting Director. The course is designed to build on existing talents and experience whilst developing new leading edge skills that are in demand throughout the sporting community. 8

9 An overview of our learning programmes The Master of Sport Directorship is launched in 2014, the first of it s kind in the UK. In summary the core skills on this course are: Personal leadership to develop Sporting Directors Learn how cognitive, emotional and mental capacities drive your own and other s behaviour patterns. Leading a high performing sports organisation Discover what a high performance organisation looks like up close and learn the building blocks of that culture and how to interpret that vision and philosophy for the future. Masterminding innovation and change Challenging traditional ways of thinking enables the development of innovative approaches that will create the competitive edge that all sporting organisations seek. Sports governance and best practice Understand the rules and procedures needed to make organisational decisions in the best possible way to optimise performance whilst demonstrating transparency and accountability. Sporting directorship in practice Engage in experiential learning delivered through the latest advances in neuroscience and learning technology. Independent study and extra curricular activities Display thought leadership through active blogging, social media and discussion forums Shadow a leader outside the sporting environment to gain a wider understanding of leadership qualities Produce Sport Governance case studies from assorted sporting organisations to present for discussion Visit other students in their workplaces to network, learn and observe one another Develop co-coaching relationships with fellow students and deliver assessed sessions throughout the course Form and develop a mentoring relationship with a mentor of choice Engage in a coaching relationship with a qualified business coach 9

10 Have you got what it takes? It takes a special type of person to take part in the Master of Sport Directorship. We re looking for self-starters who possess a rare combination of skills, experience and ambition which provides the foundation for the role of Sporting Director. You may already be working in a sporting environment, for instance in a medical, coaching, finance or marketing role, and looking for the next crucial step in your sporting career. The role of Sporting Director is appealing because you recognise it s the way forward in the modern game. Alternatively, you may already be in a business role and seeking to make the move into sport. Looking to use your business skills in a new way, the Master of Sport Directorship is ideally suited to help you adapt your talents. In addition, the course offers ex-players and sports professionals currently in management a means to acquire the business skills needed to take the step into the position of Sports Director. Ideally, students should be post-graduate or be able to demonstrate sufficient business experience to MMU Business School. A first year foundation course is available for those whose qualifications aren t enough to gain immediate acceptance on the course. This will bring those students up to the required Masters Degree entry level. 10

11 Where business meets sport MMU Business School and Visionary Sports Investment have combined their respective expertise to develop this unique qualification to meet a growing demand in sport. In the heart of the UK s most sporting city Enjoying a prime location in the centre of the UK s most sporting city, Manchester Metropolitan University shares its home with two top Premier League sides, an international cricket ground and world class cycling velodrome. Where better to host the UK s first Master of Sport Directorship? The country s best teaching and learning facilities MMU Business School has recently benefitted from a 75million new building which houses some of the best teaching and learning facilities anywhere in the UK. Catering to commerce in the city since 1889, the Business School today offers undergraduate, postgraduate and research degrees across the business spectrum, providing a ladder of opportunity to individuals at every stage of their careers. The first to pioneer a degree in Retail Management and Digital Marketing Communications, MMU Business School now leads the way in Sporting Directorship. Driven by a passion for excellence in leadership Visionary Sports Investment is a specialist group of experienced sporting professionals established to create a foundation for enlightened leadership in sport. Part of their remit is to provide thought-leading academic and professional development qualifications to meet the need for dynamic leadership in sports organisations. VSI in Partnership with MMU Business School Visionary Sports Investment (VSI), the driving force behind the course, has forged an innovatory approach to sports management designed to take sport to a new level. Founded on integrity, ethics and professionalism, it creates a springboard for enlightened sport leadership. 11

12 Working closely with sporting, business and educational experts. VSI and MMU Business School also work closely with their prestigious academic Advisory Board to gain input and accreditation at the highest level. Convening quarterly to advise and guide on course content, ensuring the MSD always delivers value and relevance within the market enabling the course to constantly evolve in response to the industry s changing needs. These organisations also support us with their network of sporting contacts to assist graduates with future positions where possible. The PFA The world s longest established professional sportsperson s union. The PFA is there to protect, improve and negotiate the conditions, rights and status of all professional players. Oshor Williams is the driving force behind the PFA Achievement through Sport project which aims to promote the learning agenda throughout the Association. Institute of Directors Guiding, developing, connecting and influencing. The IoD s mission is to support you in your leadership role, represent your interests and encourage the highest levels of professional business conduct. Nick Robinson specialises in helping leaders to unite the strategy, structure and staff of a business so they can get great results. 12 Dr Stephen Rhys Thomas The professional network dedicated to translating neuroscience research into practical tools and techniques for leadership and personal growth...

13 Implementing brain-based management methods to transform organizational life. From education to business, sports to the arts, we put neuroscience to work. Sports Coach UK The central agency for coaching, Sports Coach UK work to support the development of their coaching systems. League Managers Association The League Managers Association is the collective, representative voice of all managers from the Barclays Premier League, the SkyBet Championship and SkyBet Leagues 1 and 2. Andy Grant at Sports Coach UK is an innovative problem-solver on all things sport with a record of generating new solutions and implementing cutting-edge programmes and systems. Graham Mackrell is responsible for handling the Association s Technical and Regulatory relationship with Football s Stakeholders and the Association s Integrity Programme, covering Anti- Doping, Diversity and Betting issues. He also manages Members Contractual/ Employment cases. Darren Simmons Executives In Sport Talent Management and Recruitment Consultancy have unrivalled insight into the Sporting Director role. Seeing the role evolve and prevail in recent years, they provide the course with valuable insight on the role of a Sporting Director across a broad range of sports. 13

14 It s time to put the future of sport in your hands If you re ready to take on your next challenge, then apply for the Master of Sport Directorship today. You can download an application form at Or if you want to find out more, you can call or drop us an . 14

15 Activate Your Ambition Apply for the Masters Degree in Sport Directorship today 15

16 Master of Sport Directorship It s time to play the game in a new way The UK s first dedicated Master of Sport Directorship An opportunity to qualify for one of the most influential roles in sport A unique combination of theory, science and practical hands-on experience Two year part-time course to fit in with work commitments From one of the UK s most prestigious Business Schools For more information about the MSD and how to apply, contact us. VSI Hill Quay 14, Commercial Street Manchester M15 4PZ Visit: Call: info@sportingdirectorship.com 16