MASONITE S 2014 MARKETING AD KIT. Tools To Support Your Business

Transcription

1 MASONITE S 2014 MARKETING AD KIT Tools To Support Your Business

2 the beautiful door what s inside Tools to SUPPORT your Business BRAND USAGE Masonite Logo 6 Sub-brand Logos 8 Image Guidelines 9 Masonite.com 12 At Masonite, we are committed to providing the support necessary to grow your business. Inside, we have ONLINE TOOLS MConnect 14 Masonite Image Library 15 Digital Advertising 16 compiled all of the materials you need in an easily accessible format. From print advertising guidelines to powerful online marketing tools, find what you need by referring to the tabbed sections. ADVERTISING & SALES LITERATURE Print Literature 20 General & Promotional Advertising 22 For more information or to place an order, please contact your Masonite Sales Representative. Exterior Displays 26 Interior Displays 30 Display Fixtures 32 Exterior POP Material 34 Interior POP Material 36 Premiums 38 DISPLAY MERCHANDISING & PREMIUMS 2 3

3 BRAND USAGE Embrace T H E V A L U E OF THE BRAND Masonite is known worldwide as a brand leader in interior and exterior BRAND USAGE doors, and the use of our logo helps to convey that reputation. We have created a set of logo and image guidelines to ensure optimal brand representation. Masonite Logo Sub-brand Logos Image Guidelines 4 5

4 BRAND USAGE Masonite Logo BRAND USAGE The Masonite logo can only be reproduced in the Company s official gray and black, or in black and white positive or reverse. The Masonite doors are shades of 100%, 35.5% and 20% black when working from left to right. The Masonite signature logo is Configuration used to distinguish the Masonite correct usage incorrect usage brand from its competitors in the home improvement, building supply and commercial design markets. Our logo conveys our commitment to providing quality products that The Masonite logo should be used as a whole and in the same proportion as provided by Masonite to the customer. The grayscale the beautiful door The icon cannot appear without the logotype. are known for their timeless design and lasting durability. logo should not be separated, stretched or rearranged in any way. black & white the beautiful door the beautiful door The logo may not be stretched out of proportion. The Masonite M may be used in certain applications with prior written approval reverse the beautiful door the beautiful door and usage guidelines from the company. The logo type cannot appear without the icon. SIZE & Clear Space The Masonite logo with registration mark must be used in any marketing which promotes Masonite products. This The minimum size that the logo can be reproduced on any printed materials or advertising is one (1) inch. Measure from the left of the first box to the end of the e in Masonite. In co-branded displays, point-of-sale or posters, the Masonite the beautiful door the beautiful door includes, but is not limited to, printed logo should be reproduced at a minimum of six (6) inches 1" the beautiful door materials, literature, advertising, premiums, collateral, gifts, merchandising materials, or 30% of the distribution company s brand. The Masonite logo must be at least the same size as competitive brands. When using logo with the beautiful door if the type falls below 6 point you can remove tagline from logo. websites and point-of-sale materials. The positioning of the Masonite logo or trademarks should have at least one quarter (1/4) inch space allowance from the left of the first box to the end of the e in Masonite. The amount of safe area or area to leave clear around the the beautiful door logo is equal to the height of the black box or door icon from the Masonite logo as noted in the diagram. 6 7

5 BRAND USAGE Sub-Brand Logos Image Guidelines BRAND USAGE Masonite has a variety of product marks and sub-brand logos Advertising & Promoting Masonite Products to represent our various lines of exterior and interior products. The Masonite logo should always accompany any Masonite product mark in any application. Masonite product brand logos should appear no more than 50% larger than the Masonite logo. 1" the beautiful door The Masonite logo should appear in any advertising or printed materials that promote Masonite products. The Masonite logo should be positioned near product photos and should not be less than 50% of the size of the distributor s logo on the page or not less than one inch wide. The Masonite logo must be at least the same size as competitive brands. Printed materials and advertising should contain a footnote stating Masonite is a registered trademark of Masonite International Corporation. Any Masonite product brands should be footnoted appropriately as trademarks or registered trademarks of Masonite International Corporation. Proprietary Masonite Photography Masonite photography and logos are provided in 300 dpi high resolution TIFFs and/or EPS and 72 dpi low resolution JPEG files for the sole use of Masonite customers. Low resolution JPEG files should only be used on websites and in presentations; never in printed documents. High resolution Masonite photography and logos are to be used in print reproduction quality of 300 dpi or higher for advertising, printed literature and samples. SOLID CORE DOORS Web Graphics & Links Environmental Graphics EMERALD SOLID CORE DOORS Masonite can provide you with a custom graphic to add to your website to link to Masonite.com. Contact Masonite with your pixel size requirement to get started. Contact Masonite Marketing at for approval to use the Masonite brand on outdoor signs or vehicles. Image & Logo Legal Usage All images and logos are provided for the sole use of current Masonite customers and must comply with the above statements. All images, logos and materials (including those found on our website, in our print catalogs and digital media) are protected by copyright laws of the United States and other International laws (Berne Convention). None of these images or logos may be reproduced or transmitted in whole or in part in any form, without prior written permission from Masonite. Printed materials and advertising should contain a footnote stating Masonite is a registered trademark of Masonite International Corporation. PREMIUM INTERIOR DOORS For more information or image and logo requests, images@masonite.com or call Masonite Marketing at geometric vision identity minimal 8 9

6 ONLINE TOOLS make an IMPACT ONLINE Masonite has perfected some of the most powerful online tools in the industry, putting the power ONLINE TOOLS of Masonite at your fingertips. Now you can easily connect with customers, stay up-to-date on product innovations, access thousands of digital images Masonite.com MConnect Masonite Image Library a n d c r e a t e e y e - c a t c h i n g digital advertising. Digital Advertising 10 11

7 ONLINE TOOLS Masonite.com ONLINE TOOLS Design your door with Masonite.com has been strategically designed to allow users to easily navigate through a variety of online tools and detailed product information. Get inspired! Our eye-catching image slideshow creates interest and lets users see how Masonite doors can transform any room or entryway. get Taking the guesswork out makes buying easier. Consumers can create their dream door, get an instant quote and upload a picture of their own home to see how the new door will look. inspired 12 13

8 ONLINE TOOLS MConnect Masonite Image Library ONLINE TOOLS MAX the Masonite Xpress Configurator instantly design & price doors Masonite is excited to offer you the latest in digital asset management technology right at your fingertips. Masonite Image Library easy access to images 24 7 access Masonite s digital image library makes it easier than ever to develop your next sales-driving tool. Log on to your MConnect account and select the IMAGE LIBRARY tile. Product Corner up-to-date product info, warranties & specs Search by category, name or keyword to find the images you are looking for. View interior, exterior, patio door and glass images, including slab images, beauties, line art and decorative glass art. Market Intel latest info on housing starts & building stats Treasure Chest priced to go inventory & more Order Tracker view up-to-date information on the status of your orders & deliveries at any location Knowlogy & Training videos, training documents & how to info Select the images you want to download in the file type you need (jpeg, tiff, eps, etc). Technical Info detailed tech info & drawings News & PR current press releases & Masonite news design Explore your options and make selling easier with MConnect. Masonite has a comprehensive web-based program that offers access to up-to-date industry information and product features. discover 14 15

9 ONLINE TOOLS Digital Advertising ONLINE TOOLS Blast Banner Ads campaign Web ads are the perfect tool to drive online sales. We offer banner ads and blasts that can be customized to meet your needs. Blast Banner Ads Blast Banner Ads online 16 17

10 ADVERTISING & SALES LITERATURE Unleash THE POWER OF PRINT F ro m p ro d u c t b ro c hu re s to magazine ads, the power of print ADVERTISING & SALES LITERATURE is undeniable. Whether you need standard product literature or Print Literature custom advertising, let Masonite help you find the perfect print tool to drive your sales. General & Promotional Advertising 18 19

11 the beautiful door ADVERTISING & SALES LITERATURE Print Literature EXTERIOR BROCHURE ITEM # PRICE A B 2014 Masonite Steel & Fiberglass Entry Systems Catalog 8-1/2" x 11" (QTY 1 = 10 PIECES) $17.50 per pack* Torrefied Wood Brochure 8-1/2" x 11" $.20 per piece* ADVERTISING & SALES LITERATURE C Masonite Patio Door Systems Brochure 8-1/2" x 11" (QTY 1 = 50 PIECES) $15 per pack* EXTERIOR A B C D D Fast-Frame Brochure 8-1/2" x 11" (QTY 1 = 50 PIECES) $15 per pack* E Consumer Brochure 11" x 8-1/2" $25 per pack* EXTERIOR TRIFOLDS ITEM # PRICE F Steel & Fiberglass Painting Instructions 4" x 9" (QTY 1 = 50 PIECES) $6.50 per pack* E F G G Fiberglass Staining Instructions 4" x 9" (QTY 1 = 50 PIECES) $6.50 per pack* INTERIOR BROCHURE ITEM # PRICE INTERIOR H 2014 Masonite Molded Panel Series Brochure 8-1/2" x 11" (QTY 1 = 25 PIECES) $8.75 per pack* H I I 2014 Bolection Brochure 8-1/2" x 11" (QTY 1 = 25 PIECES) $18.75 per pack* UNIVERSAL BROCHURE ITEM # PRICE J 2014 New Products Brochure 9" x 9" (QTY 1 = 25 PIECES) $16 per pack* UNIVERSAL CONNECTING DOORS INSIDE OUT K 2014 Lemieux Brochure 8-1/2" x 11" (QTY 1 = 25 PIECES) $22.50 per pack* 2O14 *Prices subject to change without notice. J K 20 21

12 the beautiful door ADVERTISING & SALES LITERATURE General & Promotional Advertising Promotions & Programs ADVERTISING & SALES LITERATURE Need an idea to help drive sales? Choose from a selection of customer incentive programs and sales promotions or let Masonite customize a program specifically for you. Brochure Magazine Ads Postcards PROMOTIONS Scratch Off Rebate Form Safe N Sound entry doors BY MASONITE Create Your Perfect Door Exclusive Options Belleville AvantGuard & Barrington Traditional Extensive Solutions Belleville Everyday Good Looks Oakcraft & Steel Finish & System Components Upgrade Exterior Upgrade Builder PROGRAMS Sell Sheet Letter Premier Dealer design remodel build Interior & Exterior Stocking Remodeler Showroom Brochures Banners / Headers Truck Graphics Trifolds POP Signage Poster 22 23

13 DISPLAY MERCHANDISING & PREMIUMS Incorporate DISPLAY INNOVATION It is a fact displays sell doors! Masonite offers a range of unique product displays and signage to create a one-of-a-kind presentation in your showroom. No matter what space you have to work with, Masonite can help you create a display that will stop customers in their tracks. DISPLAY MERCHANDISING & PREMIUMS Exterior Displays Interior Displays Display Fixtures Exterior POP Interior POP Premiums 24 25

14 DISPLAY MERCHANDISING I PREMIUMS Exterior Displays DESIGN YOUR DISPLAY IN 3 EASY STEPS 1 Choose Your Exterior Door DISPLAY MERCHANDISING & PREMIUMS Belleville Mahogany Cheyenne / Fir 6P Belleville Smooth Craftsman with 215 cutout Belleville Mahogany Cheyenne / Fir 6P with 106 cutout Belleville Oak 3P Arch-top / Mahogany Hollister with 404 cutout Belleville Smooth / Oak 6P with 122 cutout Belleville $145 $285 Smooth Cheyenne /Oak 2P $150 $350 $350 $370 Belleville Smooth Cheyenne / Oak 2P with 106 cutout $320 Belleville Hollister Smooth / Fir with 404 cutout $320 Belleville Oak / Fir Craftsman with 215 cutout $325 Belleville Fir / Mahogany 6P with 122 cutout $380 $450 Barrington Oak / Mahogany AvantGuard Cherry / Black Walnut with BR4 3/4 rectangle glass with 106 Element $800 glass 26 27

15 Exterior Displays 2 Alston Aria Aurora Brise 3 Choose Your Glass Chord Cuzco Choose Your Finish STAIN Element Georgian Glace Iron Springs Cherry x x16 Kordella Madrid Marquise Mondrian Naples Panama Danish Walnut Early American Fruitwood DISPLAY MERCHANDISING & PREMIUMS D I S P L AY M E R C H A N D I S I N G I P R E M I U M S Teak Natural Dark Mahogany PAINT Pear Quattro Rockland x16 28 Sienna Woodbridge Canyon View Conifer Jet Black Red Bluff Ruby Ring Silver Cloud White Night Tide Zavalla 29

16 DISPLAY MERCHANDISING I PREMIUMS Interior Displays DESIGN YOUR DISPLAY IN 2 EASY STEPS 1 Choose Your Interior Door DISPLAY MERCHANDISING & PREMIUMS 2P Arch Top Smooth / Textured $75 2P Smooth / 2P Roman Smooth $75 Treviso $90 Bellagio / Capri $90 Cheyenne SNS / Hollow Core $130 C101 / C316 $170 2 Choose Your Finish PAINT 4P Smooth / Textured $75 6P Smooth / Textured $75 3P Textured / 4P Arch Textured $75 Saddlebrook / Cheyenne $75 Night Tide Canyon View Conifer Jet Black new Red Bluff Ruby Ring Silver Cloud White Glenview / Riverside $75 3 Panel Shaker $85 Berkley / Melrose $85 Hamel $

17 DISPLAY MERCHANDISING I PREMIUMS Display Fixtures Universal Spinner Displays Space-saving dual-side rotary style display fixture is universal for both interior and entry doors. The universal spinner is designed to hold exterior doors up to 1-3/4" x 3'0" x 8'0" doors. Interior door spinner display holds door sizes up to 1-3/8" x 2'6" x 8'0". Masonite header and column graphics included with display. Doors sold separately. Pivot Wing Displays Easy-view, wall-mounted displays allow for effective swing, viewing and automatic pivot return of 6 or 10 doors. The 10 door and 6 door display fixtures accommodate interior and entry doors up to 80" tall and 36" wide. Display must be securely attached to wall or other stable fixture, not included. Masonite headers and column graphics included with display. Doors sold separately. Banners/Display Signage DISPLAY MERCHANDISING & PREMIUMS Prominently display the Masonite brand with 2' x 4' banners. item # 6245 height 108", width 42" (maximum), depth 24-1/2" $80* each Banner item # 5225 $35* banner Masonite header signs are available to highlight the popular Masonite brand in your showroom or display center. The headers are universal to fit either. Header item # 6377 $16* header Double Door Modular Display Pods 10 door item # 1856 height: 96", width: 78", depth: 40" (open) 6 door item # 1730 height: 96", width: 78", depth 40" (open) $520* 10 door $440* 6 door exterior item # height 102", width 50", depth 9"** ** Sizes include dimensions for graphics and the display is an operational display $550* each 6 Door Universal Displays Easy-view, free standing displays allow for effective swing and viewing. The 6 door display fixtures accommodate interior and entry doors up to 80" tall and 36" wide. 6 door item # height: 112", width: 84", depth 48" (open) $750* 6 door The 6 door wing display is free standing (NO WALL MOUNTING REQUIRED). *Doors sold separately 32 33

18 DISPLAY MERCHANDISING I PREMIUMS Exterior POP Materials Hand Samples A B C D E O PRODUCT NAME ITEM # PRICE A AvantGuard Black Walnut / Spanish Cedar 4956 $18 B AvantGuard Cherry 7953 $18 C Barrington Craftsman Oak / Mahogany 5279 $14 D Barrington Oak/Mahogany 1822 $13 DISPLAY MERCHANDISING & PREMIUMS E Barrington Sierra 3605 $13 F Belleville Oak/Mahogany 5251 $12 F G H I J G Belleville Smooth/Fir 7954 $13 H Masonite HD Steel Steel-Edge Masonite HD Steel Wood-Edge $10 $10 I Oakcraft 1840 $11 J Sta-Tru HD Steel-Edge Sta-Tru HD Wood-Edge $14 $14 K Internal Grid Board $25 L Max SM Kit $30 K L P M N Fiberglass Prefinish/Stain Color Display Board Fiberglass Grain/Stain Color Fan Deck 6882 $ $30 O Fast-Frame Sample Kit 3344 $27 P Exterior Doors Sample Kit 8150 $214 Q SDL/Textured Glass Sales Kit 9907 $75 R Exterior Poster 28" w x 38" h $4 Brochure (5) M Mousepad (1) Mint Card (5) Counter Mat (1) Postcard Takeaway (50) Max Dealer Window Cling (1) Q R N 34 35

19 DISPLAY MERCHANDISING I PREMIUMS Interior POP Materials Molded Series Skin Samples A B C D E Sample Kits I MOLDED SERIES ITEM # PRICE A Palazzo Raised Panel Skin Sample 1740 $9 B Smooth SNS/SNS Emerald Corner Sample 1751 $78 C Cheyenne Skin Sample 3252 $6 D Glenview Skin Sample 3893 $6 DISPLAY MERCHANDISING & PREMIUMS E Saddlebrook Skin Sample 5340 $6 F Interior Poster 28 w x 39 h $4 CYMA / Bolection ITEM # PRICE G Routed MDF CYMA Handsample 7377 $12 H Routed MDF Bolection Handsample 8201 $12 F Brochure (5) Mousepad (1) SAMPLE KITS ITEM # PRICE I Max SM Kit $30 CYMA / Bolection G Mint Card (5) Counter Mat (1) Postcard Takeaway (50) Max Dealer Window Cling (1) J Molded Interior Door Sample Kit 4100 $95 K Mini-Door Samples Call for details 7" h x 3" w x 1/4" thick 9393 $25 J K H 36 37

20 NEW Masonite Online Store A unique collection of Masonite merchandise at your fingertips. Masonite s wide range of promotional products are now available for purchase on the new Masonite Online Store. These items are perfect for rewarding valued customers and inspiring brand loyalty. Visit masonite.com/onlinestore/shop 38

21 GET MORE. SELL MORE. Masonite is continually creating new and innovative products that will make every home more beautiful, more valuable and more enjoyable. Masonite s products are designed and constructed to exacting standards and specifications. All materials are carefully selected to ensure lasting durability and timeless performance. Contact your Masonite Sales Representative for more information. MIC / Masonite, Masonite. The Beautiful Door, AvantGuard, Barrington, Belleville, Oakcraft, Cheyenne, Fast-Frame, Hollister, West End Collection, Safe N Sound, Sta-Tru, Palazzo, Palazzo Series, Bellagio, Capri, Cheyenne, Glenview, Melrose, Berkley, Hamel, Bolection, CYMA, Riverside, Saddlebrook, Treviso, Emerald, Sierra, Alston, Aria, Aurora, Brise, Cuzco, Element, Georgian, Glace, Iron Springs, Kordella, Madrid, Marquise, Mondrian, Naples, Panama, Quattro, Rockland, Sienna, Woodbridge and Zavalla are trademarks of Masonite International Corporation. Please check with your Masonite dealer or distributor for current warranty terms and conditions. Our continuing program of product improvement makes specification, design and product detail subject to change without notice /14 Printed in the USA 2014 by Masonite International Corporation