APS Home Performance with ENERGY STAR Checkup Participating Contractor. Name and Logo Use Agreement and Guidelines

Transcription

1 APS Home Performance with ENERGY STAR Checkup Participating Contractor Name and Logo Use Agreement and Guidelines 5/2012

2 Overview The APS Home Performance with ENERGY STAR Checkup program provides resources for Contractors to differentiate themselves in a competitive marketplace. It offers the value of APS marketing and advertising support. The APS Home Performance with ENERGY STAR Participating Contractor name and logo are intended for use only by general Contractors who have met the qualifications listed below and are in good standing with the APS Home Performance with ENERGY STAR Program. Have completed the APS Home Performance with ENERGY STAR application and been approved by FSL Home Improvements for the APS Home Performance with ENERGY STAR program Complete the APS software training program Have signed the logo/name use agreement form Process Summary for using the APS Home Performance with ENERGY STAR logo and name: 1 Become an approved Contractor 2 Sign the logo/name use agreement form 3 APS will send you the approved logos 4 All materials using the name or logo must be sent to APS for approval 5 Once approved, you are free to distribute Termination Clause The Home Performance with ENERGY STAR program is subject to change due to Arizona Corporation Commission or other regulatory agency orders or requirements. As such, APS reserves the right to change or terminate the Home Performance Participating Contractor Co-op program. Upon notification you are required to change or discontinue the logo use and name, as directed by APS. 2

3 Background Program Name Home Performance with ENERGY STAR is a registered trademark with the Environmental Protection Agency (EPA) and the U.S. Department of Energy (DOE). This name and logo is strictly regulated by the EPA/DOE and, as such, it is essential that this name and logo is used in accordance with the ENERGY STAR logo guidelines. When used in advertising, it is essential that the complete program name be used as follows: Program Name APS Home Performance with ENERGY STAR Approved Contractor Designation APS Home Performance with ENERGY STAR Participating Contractor The first time the program name is used, a registered trademark sign must appear directly after ENERGY STAR. - ENERGY STAR In all advertising, collateral and promotions, the full program name and Contractor name must be used and the attached logo guidelines must be strictly adhered to in order to remain in good standing with the APS Home Performance with ENERGY STAR Participating Contractor program. It is required, in all instances where the name/logo will be used, that the materials must be pre-approved by APS before any materials may be distributed. Misuse of the names or logos will disqualify you from the program and may revoke your ability to participate in the participating Contractor program. Eligible Uses for the Name/Logo (Note: Requires pre-approval by APS) Direct mail (within APS territory) Coupon mailers (e.g. ValPak, Money Mailer, etc. in APS territory) Door hangers (in APS territory) Print advertising (newspapers and magazines circulated in APS territory) Broadcast advertising Websites Collateral materials Event materials Ineligible Uses for the Name/Logo Yellow pages advertising Business cards Promotional giveaways (swag) Wearables (e.g. uniforms, jackets, hats) Fleet signage (cars, trucks) Building signage Billboards Direct Mail, coupon packs and door hangers outside of APS service territory Projects not receiving pre-approval from APS 3

4 APS Marketing Support APS will occasionally promote APS Home Performance with ENERGY STAR Participating Contractors in its customer newsletters, bill inserts, advertising and promotional activities. APS collateral materials are available for use by APS Home Performance with ENERGY STAR Participating Contractors. These materials may not be modified or changed by Contractors. APS Approved Messages The following message points have been approved for use in promoting APS Home Performance with ENERGY STAR Checkups and APS Home Performance Participating Contractors: With an APS Home Performance with ENERGY STAR Checkup you can learn how your home wastes energy and money. For just $99, (insert Contractor name) will perform a Home Performance with ENERGY STAR comprehensive evaluation, using state-of-the-art diagnostic equipment to assess the energy inefficiencies in your home and provide you with a customized energy report with a list of improvements that can make your home more comfortable and help you save energy and money. (Insert Contractor name) will also install up to one low-flow showerhead, three low-flow faucet aerators and 10 CFLs. (Insert Contractor name) will walk you through the recommendations that make sense for you. You could save up to 30% on your energy bill. You may be eligible for up to $1,000 in additional APS rebates. You ll learn how to take advantage of valuable APS rebates for energy efficiency improvements. - Up to $250 for sealing your home s leaky ducts - Up to $250 in rebates for sealing air leaks - Up to $250 in rebates for insulation improvements - Up to $250 on shade screen installations - APS rebates of up to $525 for energy-efficient AC equipment - APS rebates on solar panels and solar water heaters Can improve comfort. Can reduce hot or cold spots. The APS Home Performance with ENERGY STAR program has partnered with National Bank of Arizona, a member of FDIC, to offer low, fixed rate financing for energy saving home improvement projects. - Start by getting your $99 APS Home Performance with ENERGY STAR Checkup from a participating Contractor. Your Contractor will help you make energy efficiency improvements, identify eligible APS rebates, and apply for financing. - Once you have had the $99 checkup performed, you may complete your energy-saving home improvement projects with little to no additional out of pocket cost. - Get started today! Go to aps.com/financing to qualify and to find a participating Contractor. For more information on an APS Home Performance with ENERGY STAR Checkup visit aps.com/checkup or call The following disclaimers must be included in all Print, Direct Mail, Door Hangers, Broadcast, Collateral and Web Advertising: 4

5 (Note: Minimum point size 8 point font) To participate in the APS Home Performance with ENERGY STAR program, you must be an APS residential customer. Participating Contractors are not affiliates or agents of APS. APS assumes no liability for their product or service. Program Requirements The APS Home Performance with ENERGY STAR (HPwES) Participating Contractor name and logo are restricted for use in promoting APS Home Performance with ENERGY STAR Checkups among APS customers. Using the name/logo for any other promotion may disqualify Contractors from the HPwES program. Contractor must be an APS Home Performance with ENERGY STAR Participating Contractor. APS may disallow a Contractor to participate in the program based on complaints registered with the AZROC, customer complaints, or if the Contractor is not in good standing with HPwES program requirements. All marketing pieces must be pre-approved by APS (including descriptions of APS incentives, accuracy of production or savings claims and how APS is represented). Creative must prominently feature the contracting company s name as the primary logo, title, or message. APS or HPwES logos should be secondary to the Contractor logo, title or message. Creative must clearly separate APS from the Contractor and cannot imply in any way that the Contractor has a special relationship with APS, is in partnership with APS or that APS will treat customers preferentially based on their using a certain Contractor s services. Each marketing piece using the APS HPwES participating Contractor logo must be approved. Approval of one piece does not grant approval to additional pieces. APS HPwES participating Contractor logos can only be used by HPwES participants. APS HPwES participating Contractor logo must be in compliance with APS graphic standards (See page 8) there must be at least 1/2 inch of white space around the logo. Only logos provided by APS may be used in accordance with the APS style guide. When marketing the APS Home Performance with ENERGY STAR checkup or energy audit, contractors can only promote the audit price of $99. Advertising of any other audit price is not permitted without prior written permission from APS. Steps to Receive Approval of Marketing Materials 1 Submit a draft of your marketing piece for approval along with a completed project form and, where applicable, estimated number of pieces to be mailed and/or distributed within the APS service territory, dimensions of piece if using inserts, print publications, broadcast stations or website addresses. Hard copies can be sent to: Maggie Cocco APS Marketing M.S N. 5th Street Phoenix, AZ Or in PDF form by to: Maggie.Cocco@aps.com Maggie can be reached directly at You will receive approval/denial or edits within 10 business days of submission. 5

6 APS Home Performance with ENERGY STAR Participating Contractor Agreement Form Contractor Information: Company: Address: Contact Person: Phone Number: Website: ROC Number: As an approved APS Home Performance with ENERGY STAR Participating Contractor, you must agree to abide by the guidelines, terms and conditions set forth in this document, including but not limited to the following program parameters: The APS Home Performance with ENERGY STAR Checkup and APS Home Performance with ENERGY STAR Participating Contractor name and logos are restricted for use in promoting APS Home Performance with ENERGY STAR Checkups among APS customers. Using the name/logos in any other way will disqualify Contractors from the program. Contractor must be an APS Home Performance with ENERGY STAR Participating Contractor in good standing. APS may disallow a Contractor to participate in the program based on complaints registered with the AZROC, customer complaints, or any other basis as determined by APS. Marketing pieces must be pre-approved by APS (including descriptions of APS program, accuracy of savings claims and how APS is represented). Creative must prominently feature the contracting company s name as the primary logo, title, or message. APS HPwES participating Contractor logo or HPwES logos should be secondary to the Contractor logo, title or message. Creative must clearly separate APS from the Contractor and cannot imply in any way that the Contractor has a special relationship with APS, is in partnership with APS or that APS will treat customers preferentially based on their using a certain Contractor s services. Each marketing piece using the APS HPwES participating Contractor logo must be approved. Approval of one piece does not grant approval to additional pieces. Program is only to be made available to APS residential customers. Required disclaimers must be used. APS HPwES participating Contractor logo must be in compliance with APS graphics standard there must be at least 1/2 inch of white space around the logo. Only logos provided by APS may be used in accordance with the APS style guide. The APS Home Performance with ENERGY STAR Participating Contractor name and logos are only authorized for use by the company name listed above. Sharing the name or logo with Contractor or affiliated companies will, at APS s discretion, result in termination from the program. When marketing the APS Home Performance with ENERGY STAR checkup or energy audit, contractors can only promote the audit price of $99. Advertising of any other audit price is not permitted without prior written permission from APS. Name of Company s Authorized Representative: Title: Company: Signature: Date: 6

7 APS Home Performance with ENERGY STAR Participating Contractor Project Approval Form Project Information (each project requires a separate form): Type of project (please check): Direct Mail: Mailing quantity Coupon Packs: Mailing quantity Door Hangers: Distribution quantity Mail Date Mail Date Distrib. Date Print Ads, list publications and issue date below (or attach): Broadcast Ads, list stations and air dates below (or attach): Collateral Materials, list distribution method below: Event Materials, list name/description of event and estimated attendance: Website, list URL(s) Other, please explain: Marketing pieces must be pre-approved by APS (including descriptions of APS program, accuracy of savings claims and how APS is represented). Creative must prominently feature the contracting company s name as the primary logo, title, or message. APS HPwES participating Contractor logo should be secondary to the Contractor logo, title or message. Creative must clearly separate APS from the Contractor and cannot imply in any way that the Contractor has a special relationship with APS, is in partnership with APS or that APS will treat customers preferentially based on their using a certain Contractor s services. Each marketing piece using the APS HPwES participating Contractor logo must be approved. Approval of one piece does not grant approval to additional pieces. APS HPwES participating Contractor logo must be in compliance with our graphics standard there must be at least 1/2 inch of white space around the logo. Only logos provided by APS may be used in accordance with the APS style guide. Name: Signature: Company: Date: Please submit signed form and copy of marketing piece for review to: By mail: Maggie Cocco, APS Marketing M.S. 8028, 400 N. 5th St., Phoenix, AZ By Maggie.Cocco@aps.com 7

8 Brand Divider Logo Sub-logotype Disclaimer The APS Contractor Logo Establishing a brand presence for APS is critical to the company s success in a competitive market. A key part of branding APS Home Performance with ENERGY STAR Participating Contractor is developing consistency in the way the Contractor logo is presented and in the look of all their materials. The company s branded look for its communication and advertising program for the APS Home Performance with ENERGY STAR Participating Contractor consists of the following graphic elements: APS PARTICIPATING Contractor with disclaimer logo It is the consistent treatment, positioning and use of these graphic elements that create the brand personality. Since quality and consistency are the operative words in creating the proper brand image, we have developed guidelines to be used by anyone working with the APS Home Performance with ENERGY STAR Participating Contractor program. The following pages help provide context for their use when using logos and creating marketing and advertising pieces. 8

9 Color The APS logo should be reproduced in CMYK whenever possible. However, when only PMS printing is available, the colors below should be employed. The APS brand must never be shown in colors other than those specified in this manual, even if they are within the brand color palette. APS logo palette PMS 166 U PMS 3005 U PMS 362 U PMS Black U C = 0, M = 64, Y = 100, K = 0 C= 100, M = 34, Y = 0, K = 2 C= 70, M = 0, Y = 100, K = 9 C= 0, M = 0, Y = 0, K = 100 R = 244, G = 123, B = 32 R = 0, G = 129, B = 198 R = 73, G = 169, B = 66 R = 0, G = 0, B = 0 Hex = F47B20 Hex = 001DC6 Hex = 49A942 Hex = Clear Space A minimum area within and surrounding the sub-brand logos must be kept clear of any other typography or graphic elements such as photographs, illustrations, thematic images and patterns and the trim edge of a printed piece. More than the minimum clear space is encouraged if applications provide the opportunity. Minimum clear space on all sides is equal to height of the logotype, regardless of the language of the tagline. Within the rectangle so described, all the area is clear space. 9

10 APS Home Performance with ENERGY STAR Participating Contractor HORIZONTAL FORMAT The APS Home Performance with ENERGY STAR Participating Contractor logo can be used as shown for situations where a horizontal logo solution works best in a layout. CMYK logo - preferred The CMYK logo is the preferred logo and should be employed on a white or light background. ONE-COLOR logo When the logo can t be produced in color, a one-color version may be employed. Reversed logo When the background is a color, the reversed logo should be employed. CMYK reversed logo When the background is 100% black, the CMYK reversed logo should be employed. 10

11 APS Home Performance with ENERGY STAR Participating Contractor VERTICAL FORMAT The APS Home Performance with ENERGY STAR Participating Contractor logo can be used as shown for situations where a vertical logo solution works best in a layout. CMYK logo - preferred The CMYK logo is the preferred logo and should be employed on a white or light background. ONE-COLOR logo When the logo can t be produced in color, a one-color version may be employed. Reversed logo When the background is a color, the reversed logo should be employed. CMYK reversed logo When the background is 100% black, the CMYK reversed logo should be employed. 11

12 APS Home Performance with ENERGY STAR Participating Contractor Seal The APS Home Performance with ENERGY STAR Participating Contractor seal logos are only to be used by Program-approved APS Home Performance with ENERGY STAR Participating Contractors. CMYK seal logo - preferred The CMYK APS Home Performance with ENERGY STAR Participating Contractor seal logo shown to the right is the approved logo. Do not reverse the logo. The seal should never be used smaller than 1.25" tall. one-color seal logo The one-color APS Home Performance with ENERGY STAR Participating Contractor seal logo shown to the right is the approved logo. Do not reverse the logo. The seal should never be used smaller than 1.25" tall. 12