DELO PrOmOtiOns & PrOgrams (DP2) PrODUCts and marketing support EXCLUsiVELY FOr HEaVY DUtY installers

Transcription

1 DELO Promotions & Programs (DP2) PRODUCTS AND MARKETING SUPPORT EXCLUSIVELY FOR Heavy Duty Installers

2 DP 2 Table of Contents Introduction to the Delo Promotions & Programs (DP 2 ) Business Support Programs... 1 Business Development Funds... 1 DP 2 Support Programs and Services Merchandising Materials Technical Support... 5 Training... 6 Delo and Customer Events... 7 Internet Based Resources

3 Introduction to DP 2 Welcome to your guide for Delo Promotions & Programs, or DP² for short. DP² is a program created specifically for Heavy Duty Installers that contains a comprehensive set of tools that will make managing your relationship with Chevron easy and rewarding. In this manual you will find information on the specific programs and services that Chevron offers our DP² customers. One key benefit is that this program is focused on making your business successful by helping attract new customers and by selling more to existing customers. Through the use of creative promotions, valuable training, and other useful resources, Chevron and DP² will assist in growing your business. Another advantage of DP² is access to the industry-leading Delo with ISOSYN Technology and the Delo family of products. As a leading supplier of aftermarket and factory-fill oils, greases and coolants, Chevron and the Delo brand names have developed a strong following, not only at OEMs, but at fleets of every size. As a DP² participant you will benefit from the strong and easily recognized Delo brand name and the various support programs designed just for installers like you. DP² provides you with access to an integrated combination of products and services that merge into a single business solution through: Business Support Programs Just like the tools in your service bays, DP² provides your business with the tools you need to grow. The DP² Business Support programs contain a strong portfolio of marketing, merchandising, training, fluid analysis and technical support programs, that will better position your business for success. In addition, our 1st Source Chevron Lubricant Marketer will support your product ordering and delivery process with personalized, efficient and friendly service. Business Development Funds As a DP² customer, you may qualify for business development funds that in most cases will assist covering the cost of investments in your business (e.g. equipment, signage, building reimaging, and other promotional investments), without affecting the cost of your product. Please contact your Chevron supplier for more information. For additional support or information, you may contact us at

4 DP 2 Programs - Merchandising Signage and Merchandising Materials For a Heavy Duty Installer facility, the Delo brand can be an advantage in a highly competitive oil change market. By proudly displaying the Delo brand you identify your business as an installer of quality products. The Signage and Merchandising Catalog contains all of the essentials you ll need for your professional appearance and to keep the high equity Delo brand in front of your customers. The Signage and Merchandising catalog, a convenient single source program, provides a selection of merchandising materials to support the sales and promotion efforts of installers of Delo branded products. Here are just a few of the branded items available*: Bay Banners Menu Boards Curb Signs Static Cling Service Reminders Product Rack Interior Signage Exterior Illuminated Signage** Many more items If you do not have a copy of the Signage and Merchandising Catalog, the Chevron Merchandising Center will be happy to send you one free of charge. For all of your Delo merchandising needs, contact: Chevron Merchandising Center P.O. Box Houston, TX Phone: Fax: Web: Help@ChevronMerchCenter.com Checks, Visa, MasterCard, Discover and American Express are accepted. * Merchandising material received may be different than images that appear on this page. ** Certain exterior signage may require trademark license agreement. 2

5 DP 2 Programs - Merchandising Delo Free Welcome Kit Your decision to join the growing team of partners buying and promoting Delo products has countless rewards. Let your customers know that you are a proud Delo supplier. As a new Delo customer*, you are entitled to a free Welcome Kit containing the following valuable merchandising items: Banner (1) Heavy-duty polyvinyl construction. Quick and easy installation. 9-1/2 x 2-1/2 Wall Clock (1) 12 x 12 Battery powered. Easily mounts on wall. Static Cling Service Reminders (500) Non-personalized and personalized available. Easily affixed to your customer s vehicle window. MILEAGE/ HOURS MILEAGE/ HOURS Counter Mat (1) Keep your weekly specials in front of your customers with this pocketed counter mat. 20 x 14 Delo-Branded Floor Mat (1) Sturdy rubberized vinyl with graphics molded in full color, 36 x 24. Benefits Merchandising material helps you communicate the benefits of Delo products to your customers Provides an attractive and uniform look to enhance your location and ultimately increase Delo sales Free merchandising goods with first purchase Helps communicate a strong partnership Product awareness at a glance Opportunity to purchase quality Delo with ISOSYN Technology and the Delo family of products * New is defined as buyers who have not purchased qualifying Delo products in the last twelve months. Note: Offer is only valid with a minimum purchase of qualifying Delo products. Chevron reserves the right to cancel or change this promotion at any time. 3

6 DP 2 Programs - Merchandising New Account Merchandising Allowance As a Delo Installer, you are required to properly display the Delo brand along side of your own branding. To help promote your Delo business, Chevron will provide a start-up allowance that is redeemable at the Chevron Merchandising Center. This New Account Merchandising Allowance* is to be used for interior and exterior promotional signage and marketing materials. These items can be ordered from the Signage and Merchandising Catalog. Signage and Branding Customer Service and Customer Care Product Identification Curb Appeal and Merchandising Product Promotion Specialty Items To qualify as a Delo Installer you must: Purchase a minimum of 3,000 gallons up to 7,499 gallons of qualifying product. To qualify as a Delo Builder you must: Purchase a minimum of 7,500 gallons of qualifying product. Qualifying products include: Delo 400 LE Engine Oil 10W-30, 15W-40 Delo 400 MG Engine Oil 15W-40 Delo 400 LE Synthetic Engine Oil 5W-40 Delo Extended Life Coolant/Antifreeze Concentrate, 50/50 Delo ESI Gear Oil 80W-90, 70W-90 Delo Greases Delo Synthetic Transmission Fluid Delo Synthetic Gear Lubricant Installer Level Start-Up Allowance = $500 Builder Level Start-Up Allowance = $1,000 Note: To set up your New Account Merchandising Allowance, contact your Chevron Business Consultant or your Lubrication Marketer. Your New Account Merchandising Allowance will be held in a special account at the Chevron Merchandising Center that can be used to purchase signage and merchandising materials from the Signage and Merchandising Catalog. Installers must fill out a Heavy Duty Installer Start-Up Merchandising Allowance Set-Up Form to participate in the program. Your Start-Up Allowance will expire after 12 months of joining the Delo Program. You can check out available signage and merchandising materials at To order a catalog or place an order, call *New account is defined as a customer that has not purchased Delo products in the last 12 months. Havoline Installers/Builders are not eligible for this program. 4

7 DP 2 Support Programs - Technical Support Product support services are essential to being a complete lubricant supplier, which is why education and information regarding the latest lubrication technology are just a phone call away for you and your customers. Your installer location, as well as your customers and prospects, can contact us via at lubetek@chevron.com or by phone between the hours of 8:00 a.m. and 7:30 p.m. EST at LUBE-TEK or for assistance with: Product recommendations Recommended product maintenance practices Competitive product cross-reference information Lubrication troubleshooting assistance Oil and coolant analysis interpretation Recommendations for proper lubricant and coolant change-out intervals Chevron Lubrication Marketer locations If you inventory Chevron products, you should have a current Material Safety Data Sheet on file for every product. Material Safety Data Sheets and additional product information are available to you: 1. Online at You can scroll to the bottom of the page and click Find an msds orproduct Data Sheet to access our most current database Find an MSDS or Product Data Sheet Visit our MSDS/PDS database. 2. By phone at In the event of an emergency, other important numbers are: CHEMTREC Transportation and spill response (USA) or for outside U.S. OR Chevron Emergency Information Center

8 DP 2 Programs - Training Our training programs maximize the benefits to your organization of training by leveraging: Traditional customized training Webinars Traditional Customized Training (Note: Fees may apply) Chevron professional field trainers and product specialists are available to provide customized training for a suggested minimum audience size of 20 people. These training courses are designed to meet the needs of three distinct audiences: The Delo Let s Go Further Event! 1. Your customer groups as part of open houses or sales promotions. These sessions can be a powerful catalyst to both service bay and parts sales. 2. Your service personnel and technicians. This activity is designed to educate your service personnel on developments in rapidly changing diesel lubricant technology and specifications, as well as the correct products and applications for your customers equipment. 3. Your outside parts sales people. This provides a solid grounding in Chevron product features and customer benefits to improve parts sales results. Topics include: Industry updates such as new lubricant and coolant specifications and their impact on your operations. This is the number one request we receive, due to the rapid changes in lubricants, coolants and truck hardware. Fundamentals of lubrication lubrication properties, how to choose the proper lubricant, proper levels and oil change frequencies Oils and their additives refining process, base oils, types of additives and synthetic lubricants Greases and grease lubrication selecting the proper grease, grease compatibility, correct greasing and procedures, etc. Gear lubricants and transmission fluids types of gears, axles, transmissions and lubricant selection Coolants selection and maintenance selecting the right coolant and how to properly maintain it. This is particularly important due to thermally-stressed cooling systems in modern engines. How to Sell Delo with ISOSYN Technology and Delo Family of Products quickly and easily Webinars: Customized training webinars are available for most topics noted in our traditional training program. We utilize state-of-the-art technology to bring training to your location via live Internet access. Our costs are lower as travel is reduced and we pass these savings on to you. We re Here To Help Requests for training support will be accommodated based on the availability of our field trainers. For help with any training and education needs, please contact your Chevron supplier. 6

9 DP 2 Programs - Delo and Customer Events A great event starts with the right tools This program is designed to promote Delo commercial and reliability-based lubrication industrial products, exclusively. You may use any commercial and industrial segment you choose construction, on-highway transport and industrial, for example, to build your event guest list. Work with your Chevron Sales Representative on setting up the event kit that will work best for you. These kits are meant to provide you with the support elements you will need to make the most of this valuable opportunity: Invitations for and/or direct mail Welcome poster Welcome banner Pre-paid postage return kit for posters and banners (where applicable) Sign-in sheets Customer Thank-you letter (available upon request) You can also work with your Chevron Business Consultant to personalize any attendee packets. These can include any applicable product brochures, sell sheets, ad reprints, articles, and/or testimonials. If you have any questions, please contact your Chevron supplier for more information. 7

10 DP 2 Programs - Internet Based Resources The Delo brand symbolizes reliability, quality and trust. In keeping with our technology heritage, we ve developed a website to provide you with the most comprehensive and up-to-date information on our Delo Promotions & Programs and all of the benefits contained within this program. This integrated website is your singular resource for all Delo-related information and updates. Getting registered onto our Delo Promotions & Programs website is the first step to accessing up-to-date information needed to support your business. Step 1: Log on to Step 2: Click on My Delo. Step 3: Follow the links to the Delo Promotions & Programs. Once registered, you will have exclusive access to: The most up-to-date information on the DP 2 Program including the DP 2 Program Brochure Sales Incentive Programs and Promotions Training Information Product Data Sheets (PDS) and Material Safety Data Sheets (MSDS) Frequently Asked Questions As technology changes and products are reformulated to meet new OEM specifications and industry standards, you can count on ChevronDelo.com to provide you and your Heavy Duty Installer location with the most current data available. ChevronDelo.com - Your single source for everything Delo. 8

11 Heavy Duty Installer Start-Up Merchandising Allowance Set-up Form Check one: o Lubrication Marketer Served o Direct Served Required for all NEW Delo Installers and Builders to establish/receive merchandising allowance. Lubrication Marketer-served accounts can use this form to validate product purchases annually. Complete all of the following information. Check one: o Builder Level ($1000) o Installer Level ($500) INSTALLER/MARKETER INFORMATION Installer Name Chevron Account # Mailing Address City State Zip Phone # ( ) Fax # ( ) Contact Person Federal Tax ID # Lubrication Marketer Company Name Chevron Account # Address City State Zip Phone # ( ) Fax # ( ) Contact Person Federal Tax ID # DECLARATION/VALIDATION OF PURCHASE CHART During the period (Month/Day/Year) to (Month/Day/Year) Please check one: PRODUCTS PURCHASED o I will purchase. o I have purchased (attach documentation). Qualifying Products Delo 400 LE Engine Oil 10W-30, 15W-40 Delo 400 MG Engine Oil 15W-40 Delo 400 LE Synthetic Engine Oil 5W-40 Delo Extended Life Coolant/Antifreeze Concentrate, 50/50 Delo ESI Gear Oil 80W-90, 70W-90 Delo Greases Delo Synthetic Transmission Fluid Delo Synthetic Gear Lubricant Authorized Signature Date Company Name MAIL OR FAX COMPLETED FORM TO: Chevron Business Center Installed Team 9401 Williamsburg Plaza, Suite 201, Louisville, KY Phone: , Options 3, 1 Fax: INSTLTM@chevron.com # of Gallons/Units Customer must agree to represent the Chevron brand with visible signage, participate in Chevron Delo Promotions when available, and carry the Delo Family of Products. If installer purchases an Illuminated sign, installer agrees to keep sign visible from the street and in clean and proper working order. Chevron may review volume purchases at any time. The Delo Installer or Delo Builder may forfeit their remaining merchandising allowance funds should they not meet or exceed their volume commitments. Chevron retains the right to alter programs at any time. DP2HDALLOW_07-12

12 Chevron U.S.A. Inc. All rights reserved. All trademarks are the property of Chevron Intellectual Property LLC or their respective owners. CVOEDLRBR_07-12