Taking Advantage of Online Marketing Tools for Your Business
|
|
- Jasmine Helena Osborne
- 3 years ago
- Views:
From this document you will learn the answers to the following questions:
What was the primary source of information about local information?
What was the primary source of information about local marketing?
What type of marketing was used in Dec 2010?
Transcription
1 International Hearing Society 60 th Annual Convention & Expo September 15-17, 2011 Taking Advantage of Online Marketing Tools for Your Business Paul Dybala, Ph.D. President, AudiologyOnline audiologyonline.com Download presentation slides at www/ihsinfo.org/convention
2
3 Schulenberg, Texas
4 Intro Audiology Online
5 Overview 1. Internet Marketing Shift Your Center 2. Online Marketing Trends and Tools Demographics & Trends What to Use 3. Managing your Marketing / Reputation Hub Web Credibility
6 Internet Marketing What is Marketing? Marketing is the same thing as advertising right?
7 Internet Marketing Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
8 Internet Marketing Advertising: is something you do Marketing: is what you are
9 Internet Marketing Insert additional slides as needed
10 Internet Marketing Not changing who you are Changing what you do!
11 Internet Marketing
12 Internet Marketing The way you manage your marketing message / your reputation is changing!
13 Overview 1. Internet Marketing Shift Your Center 2. Online Marketing Trends and Tools Demographics & Trends What to Use 3. Managing your Marketing / Reputation Hub Web Credibility
14 The Aging of the Internet
15
16
17 Internet users looked online for Topic % Specific disease or medical problem 66 Certain medical treatment or procedure 56 Doctors or other health professionals 44 Hospitals or other medical facilities 36
18
19 Paging Dr. Google! Reliance on the Internet is so prevalent, said the report s author, Susannah Fox, the associate director at Pew, that Google is the de facto second opinion for patients seeking further information after a diagnosis
20 Of Those Searching For Health Information Demographic % College Graduate 81% Income 75K+ 83% Age % Age % Searching on Behalf of Another 48%
21 Search engines & search terms hearing aids, hearing aid, digital hearing aids, discount hearing aids 10,000,000 searches annually!
22 hearing aids, hearing aid, digital hearing aids, discount hearing aids
23 Search Engines and Local Search
24
25 Local Search is where you need to focus
26 Search Personalization
27 Search Engine Secrets How can people find me?
28 Search Engine Secrets How can people find me?
29 Search Engine Secrets How can people find me?
30 Search Engine Secrets How can people find me?
31 Search Engine Secrets How can people find me?
32 All searches on Google are local!
33
34
35 ?
36
37 $54M Disposal $9M Recycling
38 TMP Directional Marketing, Sep 2010,
39 gain a better understanding of how consumers were using the different online and offline media channels when looking for local information.
40 % % % % -8% TMP Directional Marketing, Nov 2008 & Sep 2010,
41 Local Search 77%!! TMP Directional Marketing, Sep 2010,
42 Primary Source Local Info By Age Print 11% 13% 22% 29% 37% 46% Online 75% 73% 73% 64% 57% 49% TMP Directional Marketing, Sep 2010,
43 Post Local Search Activity Action Taken % Contact Via Phone 38% Make In Store Visit 36% Contact Online ( ) 9% TMP Directional Marketing, Sep 2010,
44 Local Search Trends Online search is the preferred method for information about local businesses. With the introduction of mobile and social media, search engines have been tested, yet stand resolute as the preferred choice among consumers TMP Directional Marketing, Sep 2010,
45 Search Engine Secrets How can people find me?
46 How can people find me??
47 Post Local Search Activity Action Taken % Contact Via Phone 38% Make In Store Visit 36% Contact Online ( ) 9% TMP Directional Marketing, Sep 2010,
48 What About Social Media? What IS Social Media?
49
50
51
52
53 What About Social Media _for_march_2011
54 What About Social Media
55 What About Social Media
56 What About Social Media
57 What About Social Media Apr 2011 April
58 What About Social Media
59 What About Social Media
60 Overview 1. Internet Marketing Shift Your Center 2. Online Marketing Trends and Tools Demographics & Trends What to Use 3. Managing your Marketing / Reputation Hub Web Credibility
61 The more credible you are the more likely the user will contact you for services.
62 If you want to convert your visitors into patients, engage them and get them to trust you!
63 Data based over 3 years of research on 4,500 people
64 Stanford Guidelines for Web Credibility 1. Make it easy to verify the accuracy of information on your website 2. Show there s a real organization behind your site 3. Highlight expertise in your organization and in the content and services you provide 4. Show that honest and trustworthy people stand behind your site 5. Make it easy to contact you 6. Design your site so it looks professional 7. Make your site easy to use and useful 8. Update your site s content often (or at least show that it has been reviewed
65 Stanford Guidelines for Web Credibility 1. Make it easy to verify the accuracy of information on your website 2. Show there s a real organization behind your site 3. Highlight expertise in your organization and in the content and services you provide 4. Show that honest and trustworthy people stand behind your site 5. Make it easy to contact you 6. Design your site so it looks professional 7. Make your site easy to use and useful 8. Update your site s content often (or at least show that it has been reviewed
66 Look Professional Your website is your virtual front office. Make sure it is professionally designed.
67 You have a physical front office and a virtual front office. Which one is more important??
68 Web Credibility 75% of users admit make judgments about the credibility of a company based on the design of its website. Fogg, B.J. (2002, May). Stanford guidelines for web credibility: A research summary from the Stanford Persuasive Technology Lab. Stanford University. Retrieved from:
69 Web Credibility Impressions of your business from your website are made in 1/20 sec. Lindgaard, G., Fernandes, G., Dudek, C. & Brown, J. (2006). Attention web designers: You have 50 milliseconds to make a good first impression! Behaviour & Information Technology, 25,
70 Current Marketing Focus
71 Look Professional Your website is your virtual front office. Make sure it is professionally designed.
72 Look Professional Your website is your virtual front office. Make sure it is professionally designed.
73 Look Professional Your website is your virtual front office. Make sure it is professionally designed.
74 Look Professional Your website is your virtual front office. Make sure it is professionally designed.
75 Look Professional Your website is your virtual front office. Make sure it is professionally designed.
76 Look Professional Your website is your virtual front office. Make sure it is professionally designed.
77 Stanford Guidelines for Web Credibility 1. Make it easy to verify the accuracy of information on your website 2. Show there s a real organization behind your site 3. Highlight expertise in your organization and in the content and services you provide 4. Show that honest and trustworthy people stand behind your site 5. Make it easy to contact you 6. Design your site so it looks professional 7. Make your site easy to use and useful 8. Update your site s content often (or at least show that it has been reviewed
78 Information Tools Articles / Patient Newsletters / Blog Start the counseling and education process. Take a Tour Refer new patients to website when make appointment. Get to know you virtually and they know what to expect. Forms Refer new and current patients to use website to obtain forms to fill out and bring into office. Maps Personalized driving directions
79 Convert Through Content Screen shot of video player
80 Convert Through Content Screen shot of video player
81 Convert Through Content Screen shot of educational video
82 Convert Through Content Screen shot of educational video
83 Convert Through Content Screen shot of educational video
84 Convert Through Content Screen shot of educational video
85 Stanford Guidelines for Web Credibility 1. Make it easy to verify the accuracy of information on your website 2. Show there s a real organization behind your site 3. Highlight expertise in your organization and in the content and services you provide 4. Show that honest and trustworthy people stand behind your site 5. Make it easy to contact you 6. Design your site so it looks professional 7. Make your site easy to use and useful 8. Update your site s content often (or at least show that it has been reviewed
86 Convert Through Content Screen shot of video player
87 Convert Through Content Screen shot of video player
88 Convert Through Content Screen shot of video player
89 Convert Through Content Screen shot of video player
90 Convert Through Content Screen shot of video player
91 Convert Through Content Screen shot of video player
92 Stanford Guidelines for Web Credibility 1. Make it easy to verify the accuracy of information on your website 2. Show there s a real organization behind your site 3. Highlight expertise in your organization and in the content and services you provide 4. Show that honest and trustworthy people stand behind your site 5. Make it easy to contact you 6. Design your site so it looks professional 7. Make your site easy to use and useful 8. Update your site s content often (or at least show that it has been reviewed
93 Post Local Search Activity Action Taken % Contact Via Phone 38% Make In Store Visit 36% Contact Online ( ) 9% TMP Directional Marketing, Sep 2010,
94 Physical Address Phone Number All Pages - For Print Outs Have Number that People Answer Optimizes for Local Search Make It Easy to Call/Find You
95 AO Website Demo AO Website Program - Demo
96 AO Website Demo AO Website Program - Demo
97 What About Social Media
98 Stanford Guidelines for Web Credibility 1. Make it easy to verify the accuracy of information on your website 2. Show there s a real organization behind your site 3. Highlight expertise in your organization and in the content and services you provide 4. Show that honest and trustworthy people stand behind your site 5. Make it easy to contact you 6. Design your site so it looks professional 7. Make your site easy to use and useful 8. Update your site s content often (or at least show that it has been reviewed
99 Pictures of Staff Lets Them Know Who to Look For Professional Qualifications
100 AO Website Demo AO Website Program - Demo
101 AO Website Demo AO Website Program - Demo
102 Internet Video You are the most effective marketing piece you have! Internet video delivers!
103 Internet Video Jan Million Users 14.5 Hours Per User Avg. 5 min per Video 84% of Internet Audience ideo_rankings
104 AO Website Demo AO Website Program - Demo
105
106 Look Professional Your website is your virtual front office. Make sure it is professionally designed.
107
108 Overview 1. Internet Marketing Shift Your Center 2. Online Marketing Trends and Tools Demographics & Trends What to Use 3. Managing your Marketing / Reputation Hub Web Credibility
109 Questions?? Please complete the seminar evaluation form!
110 Thank you! Taking Advantage of Online Marketing Tools for Your Business Paul Dybala, Ph.D. President, AudiologyOnline audiologyonline.com Download presentation slides at www/ihsinfo.org/convention
A Guide to Marketing Automation
A Guide to Marketing Automation How Has B2B Marketing Changed? B2B marketing has undergone a significant shift in recent years. Buyers are able to take more control of the buying process by undertaking
More informationA Praetorian Digital Company. 2015 Media Kit. For more information, please call (415) 962-8314 or email Sales@PoliceOne.com
A Praetorian Digital Company 2015 Media Kit The Largest Audience... The #1 Website The #1 website for Law Enforcement 2,500,000 Monthly unique visitors! * 47.9 % Year over Year Growth LawOfficer.com Officer.com
More informationIT Purchasing Goes Social
COMMISSIONED BY IT Purchasing Goes Social How social networks have transformed the B2B purchasing process and best practices to make it work for your marketing NORTH AMERICA CONDUCTED BY Getting social
More informationMicrosoft Advertising adcenter Campaign Analytics Getting Started Guide
Microsoft Advertising adcenter Campaign Analytics Getting Started Guide Contents Introduction... 3 What is Microsoft Advertising adcenter Campaign Analytics?... 3 Useful terms... 3 Overview... 4 Get Started...
More informationINNOVIC presents The Opportunity Café 22 March 2013 Online Marketing 101. Presented by DAMIAN NEWTON level91.com.au
INNOVIC presents The Opportunity Café 22 March 2013 Online Marketing 101 Presented by DAMIAN NEWTON level91.com.au Influence on Australian Society Australian Population: 22.6 million Australian Internet
More informationA Praetorian Digital Company. 2015 Media Kit. For more information, please call (415) 962-8314 or email Sales@Military1.com
A Praetorian Digital Company 2015 Media Kit Your Military Marketing Partner The Fastest-Growing Military Website The #1 website for the Military 260,000 Monthly unique visitors! * 150 % Year over Year
More informationSOCIAL MEDIA 80 78 76 74 72 70 68 66 64 Access to free content Series 1 To learn Advanced news of products Series 1 A Social Roadmap Understand how and why people use social media Map the social
More informationState of the Web Address: Navigating the Ever-Changing Web
State of the Web Address: Navigating the Ever-Changing Web Presented by Mike Mazzuca, Web Presence Advisor www.officite.com 1 Who is Officite? Headquarters: Downers Grove, IL Founded: 2002 30,000+ Practice
More informationLead Generation Blueprint for Effective Inbound Marketing
Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.
More informationA Website dedicated entirely to Selling Your Home!
A Website dedicated entirely to Selling Your Home! Powered by Properties Online, Inc. 2014 Where Buyers Come From Where Buyers Found the Home they Actually Purchased Last Year. Internet 33% Agent Agent
More informationA Praetorian Digital Company. 2016 Media Kit. For more information, please call (415) 962-8314 or email Sales@CorrectionsOne.com
A Praetorian Digital Company 2016 Media Kit The Largest Audience... The #1 The Website #1 website for Corrections 400,000 Monthly unique visitors! * 48 % Year over Year Growth Corrections.com The best
More informationPre-Conscious Assessment of Trust: A Case Study of Financial and Health Care Web Sites
PROCEEDINGS of the HUMAN FACTORS and ERGONOMICS SOCIETY 53rd ANNUAL MEETING 2009 449 Pre-Conscious Assessment of Trust: A Case Study of Financial and Health Care Web Sites William Albert, William Gribbons,
More informationSo what is this session all about?
1 So what is this session all about? In this session we will be looking to understand the key aspects of the digital marketing mix with specific emphasis on digital communications techniques. This session
More informationPraetorian Digital Companies. 2016 Media Kit. For more information, please call (415) 962-8314 or email Sales@FireRescue1.com
Praetorian Digital Companies 2016 Media Kit The Biggest Audience... The #1 Community for Firefighters! 800,000 Monthly unique visitors! * Firehouse.com 15 % Yearly Growth Fire Engineering.com Firefighter
More informationSTEP 1: Create a low-branded lead generation website
In today's real estate world, technology plays a key role. If you want to generate online leads, it is more important than ever to be well positioned on the internet. Attract more internet leads using
More informationHow-To Guide: Open an Online Store. Content Provided by Shopify
How-To Guide: Open an Online Store Content Provided by Shopify Open an Online Store Contents: ecommerce What do I sell? A home for your brand Bridging online and offline sales Getting started What is ecommerce?
More information2013 Guide to Interactive Community
2013 Guide to Interactive Community 2013 A trusted partner for over 30 years with focused reach into the IBM i, Power systems, AIX, and Linux communities! Our Brands ipro Developer and POWER IT Pro provide
More information37 Marketing Activities Attorneys Can Delegate. Cindy Greenway, www.lawmarketing.com
37 Marketing Activities Attorneys Can Delegate Cindy Greenway, www.lawmarketing.com 37 Marketing Activities Attorneys Can Delegate Page 2 Cindy Greenway, Editor in Chief, LawMarketing.com Cindy is the
More information2015 Media Pack Delivering the latest contact centre and customer service community news and insight
2015 Media Pack Delivering the latest contact centre and customer service community news and insight Insight l Analysis l Strategy l Innovation The UK s most trusted resource for the contact centre and
More informationStudy Guide #2 for MKTG 469 Advertising Types of online advertising:
Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are
More informationThe Ultimate Guide to B2B Lead Nurturing
The Ultimate Guide to B2B Lead Nurturing What is Lead Nurturing? Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that
More information11 Things You Should Know About Influencer Marketing
11 Things You Should Know About Influencer Marketing Table of Contents 1 2 Introduction Influencer Programs Must Have Clear Goals 13 15 Niche Influencers Often Create the Most Engagement Authentic Content
More informationMedia Pack POWERED BY. Phil Cooper Data Centre Management & TheStack.com. Paul Lane Data Centre Management & TheStack.com
Media Pack POWERED BY Please contact or for advertising enquiries. About Data Centre Management Data Centre Management is the only publication dedicated solely to the UK Data Centre Industry. With over
More informationAWEBDESK EMAIL MARKETER
AWEBDESK EMAIL MARKETER Version 6.1.0 AwebDesk Softwares How To Grow Your Email Marketing List Edition 1.0 October 2012 Page 1 of 10 Introduction Email marketing can be profitable for any business, no
More informationREACH, RELEVANCY, RESULTS FOR RUTHERFORD COUNTY. www.dnjmediagroup.com
REACH, RELEVANCY, RESULTS FOR RUTHERFORD COUNTY www.dnjmediagroup.com Call today for an appointment and start seeing better. www.ourwebsite.com email marketing Deliver your message directly into your customer
More informationNew Solutions New Opportunities
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
More informationLaunching in January 2013, the IFSEC Global website is an exciting new community for the international security and fire industries.
Launching in January 2013, the IFSEC Global website is an exciting new community for the international security and fire industries. Built on an in-depth understanding of the demands of the security and
More informationWelcome! Bienvenido! Bem-vindo!
Welcome! Bienvenido! Bem-vindo! Network with Sponsors Growing with 3p Platforms Howard Tung Head of US SEM/ Platforms Agenda Fulfilment options 3rd Party (3p) Platforms Overview Who We Work with and Why
More informationSearch Engines are #1 Way to be Found
Search Engines are #1 Way to be Found 85-90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top
More informationA Business Owner s Guide to: Ad Retargeting
A Business Owner s Guide to: Ad Retargeting A Business Owner s Guide to: Ad Retargeting Did you know that only two percent of website visitors will turn into actual customers? The rest 98 percent of everyone
More informationHow To Grow Your Email Marketing List
How To Grow Your Email Marketing List Page 1 of 10 Introduction Email marketing can be profitable for any business, no matter what kind of product or service you are offering. However, the foundation for
More informationADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.
ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more
More informationDigital Book World Community Sponsor Media Guide. www.digitalbookworld.com
DIGITAL BOOK WORLD CONFERENCE + EXPO Digital Book World Community Sponsor Media Guide www.digitalbookworld.com Digital Book World is the leading online information source for the ebook and digital publishing
More informationREAL ESTATE TECH TRENDS
By Properties Online, Inc. 2014 Real Estate Tech Trends Properties Online, Inc. has compiled important statistical information for the real estate community. Statistical sources include the 2013 National
More informationUsing Web Analytics to Improve Marketing Performance
OCT 25 8:30 AM REGENT CONCURRENT SESSION Using Web Analytics to Improve Marketing Performance Speakers: Hinda Chalew, SVP, Marketing & Interactive Services, Staffing Industry Analysts Brad Smith, Director,
More information21 Ways to Build Your Contact List
21 Ways to Build Your Contact List Introduction Email marketing can be profitable for any business, no matter what kind of product or service you offer. But the foundation of email marketing success is
More informationImpression Marketing Case Studies A Snapshot. Impression-Marketing.com
Impression Marketing Case Studies A Snapshot Who are we? Howard Deskin: Co-Owner, CEO/Internet Marketing Manager Anne Moss Rogers: Co-Owner, Partner/Creative Director Marketing company specializing in
More informationWEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online
WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online The Internet is in a constant state of change and websites
More informationInternet marketing is important to your business if you want to...
Is internet marketing important for my business? Internet marketing is important to your business if you want to... Reach new customers Expand Your Business Sell Online Increase Brand Awareness Improve
More informationDOTTI MEDIA. Facebook Advertising & Online Marketing Solutions www.dottimedia.com WWW.DOTTIMEDIA.COM
DOTTI MEDIA Facebook Advertising & Online Marketing Solutions www.dottimedia.com Facebook Advertising is a Powerful Tool for Your Business Small business owners have never before had the opportunity to
More informationThe Power of Social Media
The Power of Social Media Over 100 Million of pieces of content are shared on the web every day! Including: video, pod casts,web links, comments, news stories, opinions, blog posts, notes, photos, reviews,
More informationGuide: How to Build a Digital Listing Presentation
Introduction It s no secret that it s harder to find inventory and get listings. According to the National Association of REALTORS, here are a few stats that explain why: The inventory of newly constructed
More informationTHE B2B FULL-FUNNEL MARKETER S HANDBOOK
THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the
More informationWebsites. Dr. Sam C M Hui
ASHRAE Region XIII Chapter Operation Workshop Websites Dr. Sam C M Hui Region XIII Webmaster E-mail: cmhui@hku.hk May 2010 Agenda Importance of Website Website Design and Development Website Maintenance
More informationTop 5 Brand Building Strategies for Professional Services Firms
Top 5 Brand Building Strategies for Professional Services Firms Sylvia Montgomery, CPSM Senior Partner, Hinge Marketing www.hingemarketing.com Structural Engineers Association Of Metropolitan Washington
More informationCAM Coach. How Technology Supports Complementary and Alternative Practice
The www.onlinetherapyinstitute.com CAM Coach How Technology Supports Complementary and Alternative Practice Mark Shields In 2012, The CAM Coach book was launched in the U.K. This book has become known
More informationWelcome to the BPA Brand Report
Welcome to the BPA Brand Report You are looking at the contemporary design that has replaced BPA s traditional green sheets and pink sheets. No longer called a Circulation Statement, the BPA Brand Report
More information5 Proven Components of a B2B Online Lead Generation Campaign
www.rickwhittington.com 5 Proven Components of a B2B Online Lead Generation Campaign 117 South 14th Street Suite 310 Richmond, VA 23219 804.335.1477 Table of Contents Introduction! 2 5 Ways Websites Can
More informationCFO #CFOPERFORMANCE. Building Your Brand: The Value of Reputation
#CFOPERFORMANCE Building Your Brand: The Value of Reputation Your firm is looking to grow, but you re not sure of the next step. Traditional client referrals are no longer enough to keep ahead of the increasing
More informationMarketing Online: How to Get Found, Generate Leads, and Convert Customers
Marketing Online: How to Get Found, Generate Leads, and Convert Customers July 21, 2010 NFIB Webinar About Web.com at: www.nfib.com/webdotcom 2 What We Will Cover In This Webinar 1. How to Claim A Google
More informationSSD FAIR MARKETING. Search Engine Optimization Social Media Management Reputation Management Pay-Per-Click Advertising
YOUR ONLINE SUCCESS IS OUR BUSINESS Why is the right f it for your organization Within our F.A.I.R. marketing approach, we have developed proprietary formulas tailored to not only meet, but exceed, our
More information2015/16 BUSINESS MEMBERSHIP
630.325.6170 LEADINGAGEIL.ORG INFO@LEADINGAGEIL.ORG 2015/16 BUSINESS MEMBERSHIP Your connection to over 500 Senior Living Provider Members throughout Illinois. Join. Reach. Engage. formerly Life Services
More informationRFID Journal LIVE! 2014
RFID Journal LIVE! 2014 Exhibitor Marketing Tools and Services For more information, please contact: Kathy Roach Marketing Coordinator 212-584-9400 x3 kroach@rfidjournal.com Alan McIntosh Director of Sales
More informationNew Model Best Seller Project Plan
New Model Best Seller Project Plan 1 Objective: To make the book a best- seller on amazon.com (or bn.com) Best Seller Campaign Campaign Date: First Week Author Name: Overall Project On Track? Begin the
More informationONLINE MARKETING FUNDAMENTALS
ONLINE MARKETING FUNDAMENTALS How to Get More Customers and Supporters Online By Shane Rasnak www.shanerasnak.com What We ll Be Covering Why most organizations get terrible results with online marketing
More informationGrowing Your Business Through Email Marketing
Growing Your Business Through Email Marketing Email marketing can be a cost-effective way to acquire new customers, and to enhance relationships with your current customers. Done correctly, email marketing
More informationDo I Really Need A New Website & Interactive Strategy?
Do I Really Need A New Website & Interactive Strategy? Steps to Building an Effective On-Line Strategy Table of Contents: Introduction - Page 2-3 Interactive Web Design - Page 3-5 Basic Interactive Website
More informationAssociation-Related Programs
Association-Related Programs genrmedia.com 845 Third Avenue, 6th Floor New York, New York 10022 info@genrmedia.com Association-Related Programs As innovators in digital media and marketing, GenR Media
More informationVideo Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation
How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important
More informationVideo Marketing For Law Firms
Sponsored by Presented by We make law firms grow. Ask us how. Agenda About BusinessCreator, Inc. and me About the Power Practice Builder Webinar Series Topics Goals How To Get Your Phone To Ring About
More informationOnline Marketing for Franchisees One Less Thing To Worry About
Local Franchise Marketing(white pictures of IFA, Googl Partner), Bing/Yahoo Partnership Online Marketing for Franchisees One Less Thing To Worry About We understand that franchisees are extremely busy
More informationINBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?
1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a
More informationMojPosao PRICE LIST FOR BANNER ADVERTISING
1 MojPosao Banner Advertising Contextual advertising PRICE LIST FOR BANNER ADVERTISING > 2 MojPosao Banner Advertising Contextual advertising MojPosao is most visited job website in Croatia. by Gemius
More informationSOCIAL MEDIA GUIDELINES For employees at Southeast Regional College
SOCIAL MEDIA GUIDELINES For employees at Southeast Regional College Why do we need guidelines for social media? This document outlines the guidelines for Southeast Regional College employees communicating
More informationSponsorship Prospectus. Tradeshow: October 23 25, 2015 Las Vegas Convention Center Las Vegas, NV ldishow.com
Sponsorship Prospectus Tradeshow: October 23 25, 2015 Las Vegas Convention Center Las Vegas, NV THIS IS YOUR SHOW! You have shipped the product, educated your sales staff, contacted your reps, built the
More informationSEO, Search Engine and Online Reputation Management
SEO, Search Engine and Online Reputation Management Presented By: Kathleen Dorsey, Founder & CEO, Global Results & Inner Circle Member 1-800-408-0093 x 210 kdorsey@globalseoresults.com Today s Topics Overview
More informationCOMPARISON OF FIXED & VARIABLE RATES (25 YEARS) CHARTERED BANK ADMINISTERED INTEREST RATES - PRIME BUSINESS*
COMPARISON OF FIXED & VARIABLE RATES (25 YEARS) 2 Fixed Rates Variable Rates FIXED RATES OF THE PAST 25 YEARS AVERAGE RESIDENTIAL MORTGAGE LENDING RATE - 5 YEAR* (Per cent) Year Jan Feb Mar Apr May Jun
More informationCOMPARISON OF FIXED & VARIABLE RATES (25 YEARS) CHARTERED BANK ADMINISTERED INTEREST RATES - PRIME BUSINESS*
COMPARISON OF FIXED & VARIABLE RATES (25 YEARS) 2 Fixed Rates Variable Rates FIXED RATES OF THE PAST 25 YEARS AVERAGE RESIDENTIAL MORTGAGE LENDING RATE - 5 YEAR* (Per cent) Year Jan Feb Mar Apr May Jun
More informationMedical Billing and EHR Technology For Doctor
www.chiroeco.com/firsttuesday Increase Your Income With Electronic Health Records Presented by Paul B. Bindell, DC Sponsored by Life Systems Software In 2004 Congress passed and President Bush signed into
More informationDon t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here
Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a
More informationStudent recruitment campaigns at UCPH 2010 to present. Claus Nielsen, Director of studies. Slide 1
Student recruitment campaigns at UCPH 2010 to present Claus Nielsen, Director of studies Slide 1 The largest university in Scandinavia 38,000 students 9,000 employees, including 5,000 scientists 8 Nobel
More informationKeeping up with Canadian consumer habits, changes and new innovative ways on how they choose a REALTOR and discovering what the expected role of the
Keeping up with Canadian consumer habits, changes and new innovative ways on how they choose a REALTOR and discovering what the expected role of the REALTOR is. 1 2015 Consumer Research Summary Top 3 things
More informationUNITED STATES PROVISIONAL PATENT APPLICATION FOR ZORBA (MULTI LEVEL VIRAL MARKETING) INVENTOR: GIL DAVID ALLOUCHE
UNITED STATES PROVISIONAL PATENT APPLICATION FOR ZORBA (MULTI LEVEL VIRAL MARKETING) INVENTOR: GIL DAVID ALLOUCHE Prepared by: Raj Abhyanker, LLP 1580 W. El Camino Real, Suite 8 Mountain View, California
More informationDEVELOPING A COMPREHENSIVE E-MARKETING STRATEGY USING 3 POPULAR ONLINE CHANNELS
DEVELOPING A COMPREHENSIVE E-MARKETING STRATEGY USING 3 POPULAR ONLINE CHANNELS Your Brand & Your Goals Three Popular Online Channels Search Engine Optimization (SEO) Article Marketing & Link Building
More informationINDEX FREE MARKETING AND PROMOTIONAL OPPORTUNITIES PAID MARKETING AND PROMOTIONAL OPPORTUNITIES ONLINE MARKETING AND PROMOTIONAL OPPORTUNITES
INDEX FREE MARKETING AND PROMOTIONAL OPPORTUNITIES PAID MARKETING AND PROMOTIONAL OPPORTUNITIES ONLINE MARKETING AND PROMOTIONAL OPPORTUNITES DIGITAL MOBILE APP OPPORTUNITIES CUSTOMIZED SAMPLING ONSITE:
More informationConnecting you to over three million gluten free consumers
Connecting you to over three million gluten free consumers Table of Contents About Us... 3 What We Do.................................................. 4 Who Our Consumers Are...5 Find Me Gluten Free...
More informationDiscover Viterbi: Health Systems Management Engineering Professor David Belson USC Viterbi School of Engineering
Discover Viterbi: Health Systems Management Engineering Professor David Belson USC Viterbi School of Engineering March 26, 2013 WebEx Quick Facts Will I be able to get a copy of the slides after the presentation?
More informationInformation We Collect and Store as You Access and Use the Site
Effective Date: This Privacy Policy was last revised on January, 2015. 1. What Information Does the Site Collect? (a) Information You Provide to Us Personal Information and Demographic Information. On
More informationSponsorship Opportunites 2015
Sponsorship Opportunites 2015 OTTAWA INTERNATIONAL ANIMATION FESTIVAL SPONSORSHIP AND MARKETING OPPORTUNITIES 2014 What can the OIAF do for you? Promote your company to the animation industry with marketing
More informationOncology Central MEDIA PACK 2016 SPONSORSHIP ADVERTISING NETWORKING
Oncology Central MEDIA PACK 2016 SPONSORSHIP ADVERTISING NETWORKING Client opportunities CONTENTS About us...02 Readership...04 Driving qualified leads...05 Our Journals...08 Editorial Calendar...10 Rate
More informationMasters dissertation services how many words >>>CLICK HERE<<<
Masters dissertation services how many words. Opening an ebay business account means you are planning to sell things or offer services. Online stores provide many opportunities for the people they can
More informationMARKETING SUMMARY LEARNEVENTS.COM. Media supporters: Certified by: Conference media supporter: In association with: learning design live sponsor:
MARKETING SUMMARY In association with: Supported by: Conference media supporter: learning design live sponsor: Certified by: Media supporters: british institute LEARNEVENTS.COM Introduction This document
More informationFor More Free Marketing Information, Tips & Advice, visit www.lgx.im
For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.
More informationACSI Media Kit. Your multichannel advertising opportunity within the international Christian school market. Print / Digital / Events / and more
2015 ACSI Media Kit Your multichannel advertising opportunity within the international Christian school market Print / Digital / Events / and more advertising@acsi.org 719-867-0211 Who is the Association
More informationDigital Analytics Checkup:
Digital Analytics Checkup: How to evaluate the impact of your web analytics data A Digital Marketing Depot White Paper Executive Summary Marketing organizations are being inundated with a greater volume,
More informationSponsorship at a Glance
Sponsorship at a Glance Platinum 25.000 Diamond 18.000 Gold 10.000 Silver 8.000 Bronze 6.000 limited to one sponsor per day 45-min opening presentation 10 one-to-one meetings private room chairman alternative
More informationEmployment Proposal: Outside Sales Professional and Account Manager
Employment Proposal: Outside Sales Professional and Account Manager Base Pay and Commission Starting annual salary is $40,000, plus earned commissions and bonuses. Commission goes into effect after successful
More information5.04.2016. Chapter Seventeen. Growth and Benefits of Direct Marketing. The New Direct Marketing Model
Chapter Seventeen Direct and : Building Direct Customer Relationships Direct and : Building Direct Customer Relationships Topic Outline The New Direct-Marketing Model Growth and Benefits of Direct Marketing
More informationGETTING CUSTOMERS ONBOARD:
GETTING CUSTOMERS ONBOARD: 6 STAGES TO ENSURE YOUR SAAS FREE TRIAL CONVERTS A Xander Marketing White Paper The SaaS Marketing Agency INTRODUCTION For SaaS businesses, providing a free trial is one method
More informationGETTING FOUND. small business guide to online marketing
GETTING FOUND small business guide to online marketing You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You spend your day managing employees, helping customers,
More informationWSI White Paper. Prepared by: Drew Himel Internet Consultant, WSI
Online Video Marketing How video is changing the way we find prospects and convert sales online WSI White Paper Prepared by: Drew Himel Internet Consultant, WSI Introduction Video is fast becoming one
More informationG-CLOUD 6 Service Definition Document
G-CLOUD 6 Service Definition Document Issue 1.1 - December 2014 Contents Digital Marketing Overview...3 About Netleadz...3 Process...3 Philosophy...4 Organic Search (SEO) offering...5 Paid Search (PPC)
More information2016 Exhibitor Marketing Opportunities
26-28 April 2016 BRUSSELS EXPO Brussels, Belgium 2016 Exhibitor Marketing Opportunities Make the most of your trade fair investment. The following marketing opportunities will help you gain exposure before,
More informationPlus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
More informationHow To Generate Qualified Leads With Display Ads
3 KEYS To Successful Online LEAD GENERATION For Local Businesses Attracting new customer and increasing growth through the targeted use of online display ads. Advertising is and always will be one of the
More informationInternet Basics for Business
Internet Basics for Business Agenda Destination NSW overview The impact of technology and digital marketing on travel Initial assessment of my website Seven tips for your website Search Engines Converting
More informationGetting Found. Small Business Guide to Online Marketing Page 1 of 11
Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You
More informationReasons we chose Telecoms.com: global coverage, brand reputation, size of databases and easy to do business with. PRODUCT LAUNCH DEMOS
ON-SITE VIDEO FILMED PANEL SESSIONS PRODUCT LAUNCH DEMOS WEBINARS SURVEYS AND WHITEPAPERS Reasons we chose Telecoms.com: global coverage, brand reputation, size of databases and easy to do business with.
More informationWhat Makes a Website Credible?
Overview What Makes a Website Credible? A Two-Week Learning Module by BJ Fogg, Ph.D. Persuasive Technology Lab Stanford University http://captology.stanford.edu This two-week learning module gives students
More informationTake Online Lead Generation to the Next Level
Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing
More information