Growing Your Business Through Marketing
|
|
- Edmund Park
- 8 years ago
- Views:
Transcription
1 Growing Your Business Through Marketing marketing can be a cost-effective way to acquire new customers, and to enhance relationships with your current customers. Done correctly, marketing can help you build trust the foundation of all successful business relationships. offers a number of benefits over many other marketing methods: Low cost. Unlike traditional marketing, there are no printing, mailing or media expenses making much less costly than direct mail, print advertising or telemarketing. Proactivity. delivers your message directly to customers or the prospects who have asked to receive your messages and offers. You don t have to wait for someone to visit your website or find your ad. Relationship-building. lets you communicate the value of your offerings, demonstrate your successes and build your position as an authority. Recipients can respond immediately by replying, visiting your site or calling. Targetability. You can send different messages to different types of customers or prospects, including tailoring messages to specific individuals. Flexibility. Real-time results let you see who is responding to what parts of your message, so that you can revise your message as needed. marketing can build long-lasting relationships with your customers that can help grow your business over time. When considering the full impact this type of communication can have, it is helpful to think in terms of moving your prospects and customers through three stages.
2 Growing Your Business Through Marketing 1. Make a Connection Permission campaigns are ten times more effective than direct mail campaigns. - IMT Strategies When a prospective customer visits your website, walks in your door or calls, the first step toward establishing a relationship is getting their contact information. At a minimum, you should collect a person s name and address, so that you can add them to your contact list. In general, this is all that many websites request, since the more information you ask for, the fewer people will provide it. For more targeted communications, you can let site visitors specify the type of information they d like to receive from you. If you are collecting contact information in person or over the phone, ask for their street address, phone number, company name and title. For example, a retail store can provide a form at checkout; if you meet prospects at trade shows or other events, you can simply collect business cards. Whatever you do, be sure to get the person s permission to send marketing communications. Explicit permission means that the individual has signed up with the clear expectation of receiving your . Implicit permission may come when you have an existing business relationship with the individual. Sending marketing when no prior relationship exists and no permission is granted is known as spam, and there are strict regulations in place that prohibit you from including such addresses in your campaign. Tip: Offer something in return for contact information, such as valuable content like a white paper, or a discount (e.g., Receive 20% off your next purchase ). This will motivate respondents to provide valid addresses. page 2
3 Growing Your Business Through Marketing The Right for the Job marketing can take a variety of forms. The right format for you depends on the type of information you want to communicate, your objective for that communication and its intended audience. For example, a retailer might send out bi-weekly or monthly promotional s alerting customers to sales or new products. An accountant, on the other hand, might focus on a more educational monthly e-newsletter that covers news and insights related to taxes or financial planning (see sidebar on page 4). Here are the common types of communications and their suggested uses. Type Newsletter (educational) Possible Frequency Monthly/Quarterly Best for... Demonstrating expertise Enhancing awareness Possible Call to Action Read full article Learn more about... Newsletter (mixed educational/ promotional) Monthly/Quarterly Building trust with current customers Boosting sales Driving site traffic Forward to a friend/colleague Learn more about... Promotional Message Bi-weekly/Monthly Motivating purchases Driving traffic (online and offline) Complementing advertising programs Click here to buy Print out this and bring it to our store Event Invitation Announcement Event-based (multiple communications) Event-based (single communication) Building event attendance Multiple communications: save the date, sign up, reminder to attend Alerting audience to news One-shot communications: press release, product launch, new appointment Survey Event-based Gaining insight into customer needs and motivation Targeting future communications based on interests Register now and save Save the date Registration almost full - 10 seats left so register today me for more information about... Learn more about... Complete the survey... Sign up to receive the results page 3
4 Growing Your Business Through Marketing from page 2 2. Nurture the Relationship The cost of acquiring a new customer can be as much as five times the cost of keeping an old one. - Peppers and Rogers A successful marketing program is built on understanding customer needs and communicating relevant and valuable information. is uniquely useful as a way to educate customers and prospects on an ongoing basis and enhance relationships in order to build your business. Your program should support your overall marketing objectives. For example, you might be trying to enhance awareness of your company among prospects, or to motivate customers to buy more from you. Retail businesses might focus on making immediate sales, while service businesses might focus on demonstrating expertise in order to nurture prospects. These objectives will drive the formats of your s (see sidebar on page 3), and let you assess the effectiveness of your communications. Tip: Develop a communications calendar to map out your strategy and provide a visual overview of your communications over the course of the year (see worksheet). For example, you might send an newsletter every month, put out alerts during your busiest season, and drop one-off news announcements when appropriate. Get Your Opened An marketing campaign can only succeed if people actually read your messages. How do you get your s opened? Start with these basic practices: From line: The first thing a person wants to know is who an is from. Make your from address work for you by using your name, company, product or service name whatever the recipient is most likely to recognize. Avoid generic addresses such as sales@ or info@. Your goal is to build familiarity and credibility that assures the recipient that the comes from a reliable and trusted source. Also, make sure your reply-to address works, and you are ready to handle any possible replies. Subject line: Once the recipient knows who an is from, the next question is Do I care? Your subject line needs to be descriptive and engaging to encourage people to open your and read your content. Avoid generic descriptions such as Monthly Newsletter in favor of vivid titles such as 5 Tips to Reduce Your Taxes. Wonder what works? Look at your own inbox. Which subject lines get your attention and which look like spam? Frequency and timing: When delivery of your is predictable and consistent, recipients will look forward to your messages on a certain day or at a certain time. Test alternatives and monitor subscriber feedback to come up with the timing that works for your audience. Then stick to it. Keep in mind that communicating too infrequently is as bad as communicating too often your goal should be to keep your name top of mind without being intrusive. Design: Is your clear, uncluttered and easy to read? Is the most important information easy to find? Does it reflect the style of your business? Remember, many people use their program s preview pane, which may not display your images or layout. Those readers may make their read or delete decision from the first few lines they see, so make them count. Use strong and provocative headlines so search engine skimmers can quickly take in your content. It is important to let recipients view your newsletter as a web page, through a conspicuous link. page 4
5 Growing Your Business Through Marketing 3. Build Trust A 5% increase in retention yields profit increases of 25% to 100%. - Bain and Co. s ultimate strength rests in its ability to engender trust with your customers. Targeted, interesting content not only gets the attention of your audience, but can encourage customers to become your advocates. After all, there is no better way to acquire new customers than by having current customers spread the word on your behalf. The key to avoiding the recycle bin is to provide customers with the information that benefits them most. For example, a landscaping company might send s alerting customers to an upcoming sale. This may generate some one-off business, but it does not necessarily create a long-term relationship. If, however, the landscaping company sent monthly tips about kid-friendly plants, how to keep deer away, when to plant bulbs and other helpful topics each accompanied by a short promotion for the plants highlighted that month customers might begin to see the company as an expert and a trusted partner, not just someone interested in meeting sales goals. Choosing an Vendor Many businesses use third-party vendors (such as Constant Contact) to host and manage their marketing campaigns. Here are some of the services an vendor can provide: Design templates: If you don t want to design your own newsletter and code it in HTML a template-based system that sets up the format, graphics and layout for you can dramatically simplify development. Look for a provider that has a robust library of professional-looking templates. Campaign management: If you plan to send a large number of s on a regular basis, an vendor can help you stick to your schedule and avoid mistakes. List management: Your marketing vendor can help you build, manage and secure your marketing contacts, and make sure you comply with anti-spam regulations. Reporting: Tracking your campaign results can help you determine which s are most effective, as well as the optimal timing and frequency of your campaign. Your marketing vendor should provide you with real-time, detailed reports to help you see who has been clicking on which parts of your s. Support: vendors can also educate you on the best practices for marketing by providing easy access to consultants, tutorials and tech support. Some may even offer live or online classes or webinars for their clients at no additional charge. To learn more about Constant Contact, visit Tip: Find it hard to come up with interesting content for your newsletter every month? Interview your best customers you may be amazed at their expertise, and how happy they are to be profiled. page 5
6 Worksheet 1: Prepare Your Strategy: Develop an Effective Marketing Campaign This worksheet will help you get started planning your marketing strategy and messages. Create a Calendar To make your marketing strategy most effective, it is a good idea to develop a calendar to coordinate the communications you plan to send out over the course of the year. Here is an example of a communications calendar. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Events - save the date - sign up - reminder Announcements - product launch - personnel Newsletter Use this blank calendar to plan your communications strategy. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Events - save the date - sign up - reminder Announcements - product launch - personnel Newsletter Other page 6
7 Worksheet 2: Prepare Your Pitch: Get Ready to Engage Your Reader Develop an Action-Oriented Subject Line An engaging subject line will encourage people to open your and read your content. Consider these two examples: From Subject A. Forever Green Landscaping Monthly newsletter, issue 14 B. Forever Green Landscaping Five Steps to Beat the Heat A. Michael Katz, CPA enewsletter B. Michael Katz, CPA Tips to Reduce Your Taxes Now In both examples, B is the more engaging subject line because it is action-oriented. As you re considering your first (or next) campaign, write three potential subject lines and run them past a few of your customers and colleagues to get their feedback: You can also evaluate them against these criteria: Keep it brief - ideally six words or less and under 50 characters (including spaces). Make it actionable and accurately reflect the message s major content. Don t falsify the subject line - using RE or FW deceptively can put your message out of legal compliance. page 7
8 Worksheet 3: Prepare Your Content: Review Ideas for Your Newsletter Create Content Ideas If you put out a monthly newsletter with three different articles, you will have to come up with nearly 40 articles each year. Here, you can identify potential topics for articles or interesting tidbits of information you can include in your communications. What are the top questions your customers ask you? What articles have you read recently that you find interesting? Do you have any customers who have used your product or service in an interesting way? Are there any quotes or success stories you can share with a wider audience? (You can also use your outgoing messages to ask for these stories or quotes for use in your future marketing. Be sure to get permission from these customers before you use their story in any marketing campaign.) What problems do you forsee your customers encountering this year? What will you do to solve these problems? What information would your customers value that would also help them view you as an expert? Now that you ve identified some possible sources of content, check them against these guidelines to determine which might be most compelling to your audience. Does the content provide valuable information they can t get anywhere else? Is it a topic on which readers look to you for advice? Is it interesting or unexpected? Does it complement your brand and reputation? Does it lead them to want to learn more? page 8
9 Worksheet 4: Prepare Your Next Step: Connect With Your Reader Include a Compelling Call to Action Each section of your communication should lead to a desired result ( Buy Now, Learn More, etc.). Whether the content is educational, promotional or informational, an campaign should include a next step for the reader. Consider these examples: Type of Communication Desired Result Call to Action Newsletter Click here Read the full article Promotion Come to store Print out this coupon and save $10 Event Register now Register now and save $100 Any Pass it on this article/offer/invitation to a friend Using the subject lines you created earlier, think about the type of content you will be including in your marketing s and what result you are looking for from recipients. Use this worksheet to help you craft compelling calls to action that will complement your content and your subject line. content Desired Result Call to Action If your call to action is a link to more information, make sure the user s experience when they arrive delivers on its promise and that the page is consistent with the page they are coming from. If you have several different calls to action in an , make sure you monitor which ones result in higher click-throughs, so you can learn more about how to move your customers to action. To learn more about our products and services, call NOW-OPEN or visit us at For more information about Constant Contact, visit Copyright American Express Company. All Rights Reserved. The information contained in this document is meant for advisory purposes only. American Express accepts no liability for any outcome of its use. page 9
10 Notes For more OPEN Roadmaps and other business resources, visit For more information about Constant Contact, visit
Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact
Email Marketing from Constant Contact Email Marketing for Website Owners: How to turn Clicks into Customers Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-899-3704 How
More informationEmail Marketing for Small Business: What s the Big Idea? A hands-on guide to making email marketing work for you.
Email Marketing for Small Business: What s the Big Idea? A hands-on guide to making email marketing work for you. You re considering email marketing to promote your business? Smart Move! Congratulations,
More information5 Keys to Email Marketing
5 Keys to Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Email Marketing Is Delivering professional email communications to an interested audience containing information they
More informationValue of Email Marketing. http://www.constantcontact.com
Value of Email Marketing http://www.constantcontact.com 1 Topics Of Discussion Why Email Marketing? The Power of Relationships Creating a Winning Strategy Constant Contact Customer Examples Constant Contact
More informationSpreading the Word: Raising Awareness and Funds with Email. Presented by: Alec Stern, VP, Constant Contact
Spreading the Word: Raising Awareness and Funds with Email Presented by: Alec Stern, VP, Constant Contact Agenda Section 1: Email 101 Section 2: Getting Started Section 3: Getting Your Email Delivered
More informationEmail Marketing in a Down Economy
Email Marketing in a Down Economy Connect. Inform. Grow. Copyright 2011 Constant Contact Inc. Email Marketing Is Delivering professional email communications to an interested audience containing information
More informationMarketing Best Practices Hints & Tips Leveraging Social Media. Copyright 2011 Constant Contact, Inc.
Marketing Best Practices Hints & Tips Leveraging Social Media Copyright 2011 Constant Contact, Inc. Thank you for attending today s workshop! Ask plenty of questions remember to introduce yourself Take
More informationPage 1 of 12. A Brief Guide to Launch a Successful Newsletter Campaign
Page 1 of 12 A Brief Guide to Launch a Successful Newsletter Campaign Page 2 of 12 Table of Content 1. Executive Summary... 3 2. Why Newsletter campaign?... 4 3. Getting started and Prerequisites... 6
More informationGood Fast or Low cost marketing
Email Marketing 101 Good Fast or Low cost marketing We ve all heard the old adage about how, when it comes to marketing, you can get what you need done well, delivered quickly or produced inexpensively;
More informationSend Your Message to the Masses
+ Send Your Message to the Masses WELCOME! Enter your name in the chat window for attendance Getting Started with Email Newsletters Emily Pitts Ennis, CAES OIT + Email newsletter overview This session
More informationintroducing The Power of Email marketing Email marketing has changed the way we do business, making it
introducing ampaignertm The Power of Email marketing Email marketing has changed the way we do business, making it much easier to acquire, manage and service new customers. Now, more than ever, savvy businesses
More informationEmail Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?
Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing
More informationCopyright 2011 Smart VA Ltd All Rights Reserved.
Copyright 2011 Smart VA Ltd All Rights Reserved. No part of this guide may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational
More informationReaching New Customers With E-Mail Newsletters An Executive White Paper
Reaching New Customers With E-Mail Newsletters An Executive White Paper Coravue, Inc. 7742 Redlands St., #3041 Los Angeles, CA 90293 USA (310) 305-1525 www.coravue.com Table of Contents Introduction...1
More informationAT&T Global Network Client for Windows Product Support Matrix January 29, 2015
AT&T Global Network Client for Windows Product Support Matrix January 29, 2015 Product Support Matrix Following is the Product Support Matrix for the AT&T Global Network Client. See the AT&T Global Network
More informationQuick and Easy Email List Building
Quick and Easy Email List Building A short guide by MailWheel 1 Discover What s Inside In this short guide we will give you an insight into one of the most important procedures in marketing campaign building
More informationBoost Profits and. Customer Relationships with. Effective E-Mail Marketing
Boost Profits and Customer Relationships with Abstract E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this powerful technique that
More informationThe Power of Email Marketing
The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships
More informationBuild More Loyal Customers with Email Marketing. Email Marketing from Constant Contact
Email Marketing from Constant Contact Build More Loyal Customers with Email Marketing Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com Experts agree and evidence
More informationLead Generation Blueprint for Effective Inbound Marketing
Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.
More informationE-mail marketing for Beginners
Overview of today E-mail marketing for Beginners Chris Palmer Audiences NI Introductions What is e-marketing? Why do it? Focus on e-mail marketing Data Content MyEmma Tips for effective campaigns 1 Introductions
More informationBuilding Relationships and Repeat Business with Email
Permission-based email marketing can help grow your small business. Why Relationship Email is a Marketing Must Generate leads and repeat business with email communications It is 15 times less expensive
More informationIn This Seminar You Will Learn.
In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To
More informationThe Power of Email Marketing
The Power of Email Marketing Connect. Inform. Grow. Corissa St. Laurent Regional Development Director Constant Contact Copyright 2010 Constant Contact, Inc. Email Marketing Best Practices Connect Inform
More informationMarketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53.
E NEWSLETTERS: MORE RELEVANT THAN EVER Angela Schneeman, High Point Creative With all the newer forms of communication like Facebook, Twitter and RSS feeds, it s easy to overlook one of the most effective
More informationEmail Marketing for Hoteliers: A Step-by-Step Guide
Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3
More informationEmail + Social = Success
How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have
More informationTop 10 Tips to Improve Your Email Permission
BES T PR AC TICES GUIDE EMAIL MARKE TING Learn How to Get (and Keep) Email Permission INSIGHT PROVIDED BY www.constantcontact.com 1-866-876-8464 2011 Constant Contact, Inc. 10-1720 BEST PRACTICES GUIDE
More informationGUIDE TO EMAIL MARKETING
GUIDE TO EMAIL MARKETING Using e-mail marketing to communicate with your customers and promote your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video
More information2015-2016 TAX PRACTICE MARKETING GUIDE
Checkpoint Marketing for Firms 2015-2016 TAX PRACTICE MARKETING GUIDE Contents Introduction... 1 How to get the most from your Tax Planning Guide... 2 Online tax guide... 2 Email tax guide... 4 Print tax
More informationOverview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing
Social Media Policy Overview... 2 Using Social Media on Behalf of Cedarville University... 3 Content Management... 4 Best Practices... 4 Facebook... 5 Twitter... 5 Blogs... 6 Photos... 6 Video... 6 Comments
More informationWhy email marketing. 7 reasons why email marketing will help your business grow
Why email marketing 7 reasons why email marketing will help your business grow WHY EMAIL MARKETING: 7 REASONS WHY USING EMAIL MARKETING CAN HELP YOUR BUSINESS GROW 1 Table of contents Introduction 3 has
More informationCOMPARISON OF FIXED & VARIABLE RATES (25 YEARS) CHARTERED BANK ADMINISTERED INTEREST RATES - PRIME BUSINESS*
COMPARISON OF FIXED & VARIABLE RATES (25 YEARS) 2 Fixed Rates Variable Rates FIXED RATES OF THE PAST 25 YEARS AVERAGE RESIDENTIAL MORTGAGE LENDING RATE - 5 YEAR* (Per cent) Year Jan Feb Mar Apr May Jun
More informationCOMPARISON OF FIXED & VARIABLE RATES (25 YEARS) CHARTERED BANK ADMINISTERED INTEREST RATES - PRIME BUSINESS*
COMPARISON OF FIXED & VARIABLE RATES (25 YEARS) 2 Fixed Rates Variable Rates FIXED RATES OF THE PAST 25 YEARS AVERAGE RESIDENTIAL MORTGAGE LENDING RATE - 5 YEAR* (Per cent) Year Jan Feb Mar Apr May Jun
More informationEmail Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement
Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement
More information7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services
7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services Have you looked at how your competitors are going to market? Outlined below are 7 things that your competitors are doing
More informationpresented by Maxmail
presented by Maxmail What s Inside Thinking of email marketing for your business? Well you ve made the right choice. The guys at Marketing Sherpa suggest that email marketing results in an ROI of 119%
More information6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY
6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why
More informationFACEBOOK FOR NONPROFITS
SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them
More informationInbound Marketing The ultimate guide
Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has
More informationMASS COMMUNICATIONS IN YOUR MINISTRY
MASS COMMUNICATIONS IN YOUR MINISTRY W H I T E P A P E R MCWP0609 S M A L L G R O U P S M I N I S T R Y G U I D E C o m m u n i c a t i o n Communication is an important tool in determining the success
More informationProductivity@Work Series 6 SECRETS TO EMAIL MARKETING
Productivity@Work Series 6 SECRETS TO EMAIL MARKETING IT WORKS! Everyone is excited about social media using Facebook, Twitter and other tools to reach your customers and prospects and it s making them
More informationFive Steps to Inbound Marketing Bliss. Presented by
Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop
More information1. EmailBrain Guide to emarketing...3 2. How to Get the Most From emarketing. 3. 1. Creating Your Customer Database...5
1 Contents 1. EmailBrain Guide to emarketing...3 2. How to Get the Most From emarketing. 3 1. Creating Your Customer Database.....5 1.1 Collecting Email Addresses via Your Website...7 1.2 Collecting Email
More information1. EmailBrain Guide to emarketing...4. 2. How to Get the Most From emarketing 5. 1. Creating Your Customer Database...7
1 Contents 1. EmailBrain Guide to emarketing.......4 2. How to Get the Most From emarketing 5 1. Creating Your Customer Database....7 1.1 Collecting Email Addresses via Your Website.....10 1.2 Collecting
More informationEmail Deliverability:
Email Deliverability: A guide to reaching your audience Email deliverability is a key factor in email campaign performance. Understanding how email deliverability is calculated and how it affects your
More informationHow to Put Your Marketing on Autopilot with Autoresponder
How to Put Your Marketing on Autopilot with Autoresponder 2014 Copyright Constant Contact, Inc. 14-4113 Helping Small Business Do More Business AUTO R E S P O N DE R G U I DE Imagine if you could set up
More informationMDR s Email Marketing Best Practices for Education Marketers
MDR s Email Marketing Best Practices for Education Marketers by Christopher Ziemnicki, E-Marketing Solutions Leader, MDR OVERVIEW Education marketers have been dramatically shifting more and more of their
More informationThe Power of Email Marketing
The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships
More informationAn Introduction To Email Marketing
An Introduction To Email Marketing Best Practices & Strategyt Introduction Julie Niehoff Regional Development Director Constant Contact Email: jniehoff@constantcontact.comcom Schedule: www.constantcontact.com/texas
More informationBulk email and newsletters
+ Email Newsletters + This session will cover: Concepts: 1. Bulk email and newsletters 2. Email marketing plan Welcome! Foundations of Communications Emily Pitts Ennis, CAES OIT 3. Subscription lists 4.
More informationHow an Innovative Email Marketing Strategy Can Pave the Way to New Customers
How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing
More information10 Step Email Newsletter Guide
10 Step Email Newsletter Guide This 10 Step Email Newsletter Guide will help you create informative newsletters that will allow you to regularly communicate with your leads and customers. On average, you
More informationThe Right Marketing Mix
a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing
More informationEmail Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits
Email Marketing For Small Business How Email Marketing Can Bring In More Customers And Boost Your Profits Introduction If you are a small business owner then you will already know that competition for
More information2016 Media Kit. Simpler Media Group CMSWire.com 2016 Media Kit 1
2016 Media Kit CMSWire is the leading community for professionals focused on optimal customer experiences, progressive digital workplaces and intelligent information management. Simpler Media Group CMSWire.com
More informationSimplyCast emarketing Email User Guide
SimplyCast emarketing Email User Guide Email User Guide Page 1 Contents 1. Email Overview... 3 2. Features Overview... 3 3. Email Editor Features... 8 4. How to Create an Email Campaign?... 5 5. Additional
More informationKey Speaker. Nicole Roach Marketing Coordinator CharityNet USA. HBIF Meeting 12-09
Key Speaker Nicole Roach Marketing Coordinator CharityNet USA HBIF Meeting 12-09 CharityNet USA: A One-stop resource center for nonprofit organizations nationwide! Key Speaker: Nicole Roach Questions Archived
More informationIntroduction. Part I: Batch n Blast is Behind Us
Introduction What happened to the days of simplistic email? When an email message promoting a $5 discount generated open rates of 70% and click-through rates of 50%? Back in the old days, organizations
More informationBest Practices in Email Marketing
Best Practices in Email Marketing April 2008 Presented by: Stu Carty Regional Development Director Constant Contact Inc. phone: 925-855-7401 email: scarty@constantcontact.com http://sfbayarea.constantcontact.com
More information8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA
TIP SHEET 8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers.
More informationSavvy Email Marketing:
Halfmoon Yoga B B Q Savvy Email Marketing: Writing Subject Lines that Get Emails Opened plus BONUS: Creating Emails for Action Tech Problems? Call 1-800-263-6317 2014 2 Framework for an Effective Nonprofit
More informationEMAIL MARKETING GUIDE
SVM E-Business Solutions 220 Davidson Avenue Somerset, NJ 08873 1.877.SVM.EBIZ www.svmsolutions.com EMAIL MARKETING GUIDE Email Marketing Guide How to Create an Email Newsletter that Produces Results As
More information50 List Building Techniques!
50 List Building Techniques! 1) Relevant Content Research and write content that your market is interested in. In this way, not only will you keep your subscribers happy, you will also boost the amount
More informationTop 40 Email Marketing Terms You Should Know
1601 Trapelo Road Phone 781-472-8100 Suite 246 Fax 781-472-8101 Waltham, MA 02451 www.constantcontact.com Top 40 Email Marketing Terms You Should Know If you have ever felt out of your depth in a discussion
More informationChoosing a Cell Phone Plan-Verizon
Choosing a Cell Phone Plan-Verizon Investigating Linear Equations I n 2008, Verizon offered the following cell phone plans to consumers. (Source: www.verizon.com) Verizon: Nationwide Basic Monthly Anytime
More informationEmail #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking.
Email #1 Subject: The Most Effective Online Marketing Tool in the World Want to know the marketing technique that has made the biggest difference in my business over the last five years? It s not Facebook,
More informationCompany Pages and Followers
Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence
More informationA Melissa Data White Paper. 10 Key Elements in Email Campaign Strategy & Design
A Melissa Data White Paper 10 Key Elements in Email Campaign Strategy & Design 2 10 Key Elements in Email Campaign Strategy & Design Email marketing is a powerful tool that allows you to reach thousands
More informationAre you looking to promote your venue, event, product or service to a large and targeted local audience? Then look no further!
mediapack how... Are you looking to promote your venue, event, product or service to a large and targeted local audience? Then look no further! Whether it s online advertising, content, offers & competitions
More informationThe Power of Email Marketing - 10 Ways It Can Help Your Business
The Power of Email Marketing - 10 Ways It Can Help Your Business Presented by: Janniece Leonard Company: eclick2business, Inc. www.eclick2business.com Content prepared and copyrighted by eclick2business,
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationEMAIL MARKETING TIPS. From Our InfoUSA Email Experts
EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best
More information10 Steps To Getting Started With. Marketing Automation
So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.
More informationIntroduction. This email marketing guide explains how you can make the most of your email marketing campaigns.
Introduction Manufacturing industry is spread across the world, from developed countries to developing nations, all boast of a rich manufacturing sector. It refers to a range of industries right from handicrafts
More informationSIX SECRETS TO EMAIL MARKETING. Productivity@Work series
SIX SECRETS TO EMAIL MARKETING Productivity@Work series It works! Everyone is excited about social media using Facebook, Twitter and other tools to reach your customers and prospects and it s making them
More informationSeminar Series: Secrets of Email Marketing Success!
CONSTANT CONTACT 2006 Live! Seminar Series EMAIL MARKETING POWER 2006 Live! Seminar Series CONSTANT CONTACT EMAIL MARKETING POWER Session 1: Email Marketing 101: Why and How it Works Why Invest in Building
More informationSIX SECRETS TO EMAIL MARKETING. Productivity@Work series
SIX SECRETS TO EMAIL MARKETING Productivity@Work series IT WORKS! Everyone is excited about social media using Facebook, Twitter and other tools to reach your customers and prospects and it s making them
More informationE-Newsletters: The Value-Added Internet Marketing Tool
E-Newsletters: The Value-Added Internet Marketing Tool An oft-quoted rule of thumb in the service-oriented financial industry is that it takes seven value-added, personalized interactions per year, plus
More informationSAMPLE Sandy s Animal Rescue Annual Fundraising Plan
SAMPLE Sandy s Animal Rescue Annual Fundraising Plan Assumptions: This organization has a big dream to save more animals. They have a GREAT reputation and strong relationships with donors and supporters.
More informationWhat you may not do with this report: You Do NOT have the right to edit, copy, reprint, or resell this report.
Copyright 2013 by GoodBooks Communications Please share this report with others by: Giving it away to your blog readers Sharing it with your subscribers Giving it away to your customers or clients as a
More informationThe Importance of Content Marketing
CONTENTTHE NEW COMPETITIVE EDGE ANALYSIS PLANNING IMPLEMENTATION RESULTS CONTENT - THE NEW COMPETITIVE EDGE The relationship between people and information is continuing to evolve. As of 2014, it is estimated
More informationGrow Your Business with Email and Social Media
Grow Your Business with Email and Social Media Simple Marketing Strategies for Small Businesses and Nonprofits Constant Contact 2015 Welcome Rebecca Esparza, MBA Authorized Local Expert, Constant Contact
More information2014 MedData Group, LLC www.meddatagroup.com. WHITE PAPER: Ten Tips for More Effective Physician Email Marketing
WHITE PAPER: Ten Tips for More Effective Physician Email Marketing Marketing to physicians is no easy task not only are they hard to reach, but they have limited attention spans for content that doesn
More informationGrow. How to Authentically Grow Your Email List
Grow How to Authentically Grow Your Email List Grow Email acquisition is an important part of any email marketing program. A report by Custora showed that email acquisition quadrupled from 2009-2013, demonstrating
More informationcharity organisations
Email marketing for charity organisations A quick guide to planning your email campaign Contents 01 02 03 04 05 06 08 09 10 11 Why email marketing? Setting a plan Growing your list Structure, design and
More informationA 2015 guide to HTML email marketing
A 2015 guide to HTML email marketing CONTENTS > Introduction > Sending an email > Branding > Testing and optimising > Content > Consistency > Subject lines > Provider > Mobile > Conclusion Here at Studio
More informationBEST PRACTICES FOR MORE EFFECTIVE E-NEWSLETTER ADVERTISING PRACTICAL TIPS FOR MAXIMIZING THIS MARKETING CHANNEL IHS ENGINEERING360 WHITE PAPER
IHS ENGINEERING360 WHITE PAPER BEST PRACTICES FOR MORE EFFECTIVE E-NEWSLETTER ADVERTISING PRACTICAL TIPS FOR MAXIMIZING THIS MARKETING CHANNEL IHS Engineering360 Media Solutions Contents Executive Summary...3
More informationGuide to. event marketing & trade show display strategies. www.nationalevent.com. www.outdooradventureshow.ca
Guide to event marketing & trade show display strategies This guide is brought to you by: For a complete show schedule please visit: www.outdooradventureshow.ca The return on your investment in consumer
More informationRFID Journal LIVE! 2014
RFID Journal LIVE! 2014 Exhibitor Marketing Tools and Services For more information, please contact: Kathy Roach Marketing Coordinator 212-584-9400 x3 kroach@rfidjournal.com Alan McIntosh Director of Sales
More informationWhat is Text Message Marketing?
What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The
More informationPRODUCTS & SERVICES LIST
LIST PROJECT: PLAN PRODUCTS & SERVICES Propel Businessworks is a project management company that believes that each small business is unique and requires specialty services based on individual needs. This
More informationMicrosoft Windows SharePoint
Microsoft Windows SharePoint SharePoint Basics Introduction What is Microsoft SharePoint? SharePoint is a tool to connect people and information. It provides a central site for sharing information with
More informationBest Practices for Email Marketing With imodules
Best Practices for Email Marketing With imodules Overview Communication is fundamental in building valuable relationships with your constituents. Emails can be up to 20 times more cost effective and generate
More informationThe Fundamentals of B2B Email Marketing
The Fundamentals of B2B Email Marketing A Division of Lebhar-Friedman, Inc. Jodi Nizin Logan 3922 Coconut Palm Drive Marketing Coordinator Tampa, FL 33619 jlogan@csgis.com www.csgis.com 813-627-6759 The
More informationHow To Build An Email List Of Customers
How To Build An Email List Of Customers by Derrick Markotter Thank you for making the excellent decision to start up your own mailing list. I guarantee you that this will be one of the best business decisions
More informationPROPOSAL. + Branding + Web Design + Development. November 18, 2014 Prepared by: Maya Elious Prepared for: Client Name
PROPOSAL + Branding + Web Design + Development November 18, 2014 Prepared by: Maya Elious Prepared for: Client Name Project Overview Why You re Here You are a coaching and development company for startups
More informationPlus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
More information27 Killer Facebook Post Ideas for Small Business Owners
27 Killer Facebook Post Ideas for Small Business Owners PUBLISHED BY: Boom! Social 3750 Gunn Highway, Suite 201 Tampa, Florida 33618 Copyright 2015 Boom! Social Media Marketing LLC All rights reserved.
More information