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1 Facilitate Digital (ASX:FAC) Investor Briefing 22 nd September 2011

2 The Company Facilitate Digital (ASX:FAC) is a global provider of software to the digital media industry Our software is 100% proprietary Our major clients are Tier 1&2 media agencies, including international groups such as: WPP (Mindshare, Mediacom, Mediaedge:cia, Maxus) Omnicom (OMD, PhD) Publicis (Zenith Optimedia, Starcom) Interpublic Group (Universal McCann, Initiative) Aegis (Carat, Isobar) Revenue is derived from 2-3 year rolling contracts Our footprint includes APAC, Europe, UK, US (HQ in Sydney)

3 The Facilitate Digital Product Suite Leading global platform Symphony-campaign workflow automation & business process integration The only global solution in existence: Multiple languages Multiple currencies Cross market briefing, planning and buying Management of dual languages Configurable to local market requirements Fully customisable outputs and inputs The only system agnostic integration layer: Integrated with industry s leading adserver systems Integrated with industry s leading finance systems Integrated with bespoke agency finance systems Configurable algorithm creates a uniform taxonomy framework between media schedule, production schedule, finance system and adserver Third party adserving platform Purpose built modules within include: Search Rich Media Performance Media Advanced conversion attribution capabilities Cookie ID management Full suite of optimisation tools including retargeting Simplified workflow Fully integrated with Symphony- market s leading workflow platform Double-byte enabled for display of local language characters Advanced, configurable reporting engine Global platform used in 19 countries across Asia, Europe and North America

4 Facilitate Digital Core Products Product Function Value to Client Revenue Model Facilitate for Agencies (adserving) Symphony Publishing and tracking of online display, search, performance media and rich media campaigns Planning & Buying Platform - (Bloomberg of digital media) 1. Reporting to assess campaign performance (real time) 2. Toolsto optimise campaign performance 3. Data capture and aggregation of campaign performance to inform the planning process 4. Critical data source for agency Trading Desk/DSP Variable revenuegenerated for every ad impression and/or click 1. Streamlines otherwise manual Fixed & variable revenue workflow for 30-40% efficiency gain generated from either: 2. Aggregation of buying data to inform the buying process (a) Volume of activity/spend 3. Framework to create data uniformity channeled via the platform across investment and campaign data (b) Fixed fee licence assets (c) Transaction and data fees 4. Channel planning and benchmarking 5. Aggregation of multiple procurement models, including Exchange/DSP Existing value proposition & revenue models Future value proposition & revenue models 4

5 Key Trends digital now owns the agency agenda "Our belief is that all of our services are digital and will become digital...two years from now you won't even use that word to make a distinction." John Wren -Global CEO Mediabrands' chief digital officer for the past three years, Quentin George, is expanding his portfolio at the Interpublic media management arm, adding the new role of chief innovations officer. AdWeek 15 th September 2011 Right now it's more about looking at individual steps inside of this value chain, especially for digital, where shockingly enough, it's the least mature when it comes to automation even though it's the most progressive one because it's digital in nature. It should be much more automated. Hagen Wenzek - Global CTO 5

6 While industry s need to innovate & consolidate drives investment Aggregate value of global technology M&A rose to $52.1 billion in the second quarter of 2011, nearly doubling the deal value from the first quarter (up 92 %). The surge was attributed mainly to industry consolidation and ongoing innovations... 6

7 Symphony integrating multiple point solutions B U Y S I D E The use of multiple point solutions within the campaign lifecycle makes workflow highly inefficient The point solution toolset varies by market Adoption of multiple point solutions makes integration of workflow and business process impossible PLANNING TRADING TRAFFIC BROADCAST FINANCE REPORT FINANCE MINDER A D S E R V I N G

8 Symphony innovate...consolidate B U Y S I D E Symphony is the only global solution in existence(languages, currencies...) Symphony is the only point solution agnostic platform Symphony is integrated with leading point solutions around the world Symphony is the only platform offering end to end workflow automation (encompasses the full campaign lifecycle) PLANNING TRADING TRAFFIC BROADCAST FINANCE REPORT S Y M P H O N Y FINANCE MINDER A D S E R V I N G

9 Symphony- create efficiencies, establish standards and increase capacity Before Symphony Steps With Symphony Steps

10 Growth Strategy P R O D U C T EXISTING NEW Growth Driver Revenue Model(s) Growth Driver Revenue Model(s) C L I E N T S EXISTING NEW Up sell modules on FFA stack Cross sell into product usage gaps (Symphony & FFA stack) Target Tier 1 & 2 agencies Leverage existing Group contracts & network across markets Bundle: Symphony + FFA stack FFA Stack CPM& CPC (activity based) Symphony licence fee, one of either: -fixed annual fee for capped number of users -per seat per month As above Broaden functionality to align with wider user base across entire agency ie. planning, buying, finance, ad-ops, local management, regional management, global management... Newfunctionality available as a module ie. buy analysis, investment analysis Innovate more focused on future market requirement - ahead of adoption curve Mobile app, i-pad version As per Existing New modules monetised under pre-existing model at a price increment New modules monetised under pre-existing model at a price increment Cross Media Activatetrading based revenue models ie. trading capabilities monetised on a clip the ticket basis (buy and sell side)

11 What is the Opportunity? P R O D U C T EXISTING NEW Growth Driver Revenue Model(s) Growth Driver Revenue Model(s) EXISTING $25m $100m C L I E N T S NEW $250m $1b+ Trading Cross Media *Figures represent per annum revenue in USD

12 Innovation Agenda The company continues to innovate aggressively Leveraging our capabilities and knowledge in the areas of adserving, data and workflow, our roadmap sees us creating new functional capabilities aligned with the agency requirement in four key areas: Workflow Trading Data Cross Media Whilst expanding the feature set to create value for all four stakeholders 12

13 The evolution of Symphony: a platform and a market place SYMPHONY today, Symphony s workflow and trading capabilities encompass 3 of the 4 stakeholder groups, creates value principally for the buyer and monetises 2 stakeholders tomorrow, Symphony s workflow and trading capabilities will encompass all 4 of the stakeholder groups, createvalue for each and monetise all 4 SYMPHONY 13

14 The evolution of Symphony : a platform anda market place SYMPHONY whilstproviding buyers and sellers integrated, dynamic trading capabilitiesthat will establish transactional revenue streams 14

15 The cross media opportunity... DIGITAL PRESS PRINT OOH RADIO TV In it s current iteration, Symphonyalready provides campaign workflow automation and integration of business process. CROSS MEDIA WORKFLOW & TRADING PLATFORM These same principles can be applied to non digital media for which there is a growing market need. The aggregation and centralisation of multiple media disciplines alone creates value for all four stakeholders, in particular large media buyers and sellers. The intellectual property within Symphonyprovides an optimal starting point from which to create cross media capabilities.

16 FY11 Results FY11 result impacted by Unprecedented movement in AUD Longer than anticipated sales cycle Softening of activity in Europe Some sign on revenues deferred into FY12 Like for like revenue increased from $7.4m to $7.7m EBITDA of $1.03m Cost base further reduced in 2H by circa $200k, or $0.4m per annum

17 Milestones that will underwrite FY12 growth Signed exclusive global contract with Mediabrands (3 rd largest agency group in the world) Commenced rollout into key markets in Europe and Asia in July Program of market rollouts will continue for 2-3 years Significant annuity revenues will be realised, equating to significant FY12 growth Success continuance of regional (APAC) rollout for GroupM agencies Australia, Singapore complete China, Malaysia and Japan nearing completion Next phase includes SEA and India Released major enhancements to the Symphony platform that will ensure it remains the industry leader Translated the entire platform into Chinese Management of cascading multiple discount schedules Management of local tax schedules Campaign performance forecasting Electronic Purchase (Insertion) Ordering Despite a protracted sales cycle, the company issigning major deals, and is notlosing major contracts to competitors. All global groups are now engaged and at various stages of discussion/negotiation, including: Aegis North America GroupM North America Omnicom Europe & North America Publicis North America

18 Facilitate Digital The Board Stuart Simson Non Executive Chairman Ian Lowe CEO & Executive Director Former Chairman of emitch Limited, largest online media agency in Aust and NZ Director of specialist online media agency, Switch Digital Pty Ltd and Parts All Over Pty Ltd. Former Managing Director of The Age and Sunday Age, and Editor and CEO of BRW Council Member of Leadership Victoria Over 20 years experience in the media industry, including George Patterson Bates, PMP Limited (ASX:PMP) and Red Sheriff Executive management positions include Managing Director of Red Sheriff Ltd and CEO of Traffion Pty Ltd During Ian's tenure Red Sheriff grew from a staff of 10 to become a global leader in web analytics and market intelligence, with more than 1000 clients in 52 countries Ben Dixon 15 years advertising agency experience directing large multinational accounts such as Telstra and Kraft Foods COO and Executive Senior management roles with industry leading agencies such as DDB and Mojo Director Co-founded Facilitate Digital Pty Ltd in 2000 Charles Sweeney Non Executive Director Geoff Dixon Non Executive Director Graduated in Commerce/Law from Melbourne University in 1998 Co-founded Facilitate Digital Pty Ltd in 2000 Partner for leading firm Cooper Grace Ward, acting for listed and unlisted organisations in the arenas of Corporate Advisory, Capital Markets and IP/IT One of Australia's most experienced and successful corporate executives Former Managing Director and Chief Executive Officer of Qantas Airways Limited Director of Crown Limited and Consolidated Media Holdings Limited Chairman of the Garvan Research Foundation, and Deputy Chairman of Tourism Australia

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