WebSphere Commerce V7 Management Center

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1 Juha Nevalainen WebSphere Commerce Technical Specialist April 20 WebSphere Commerce V7 Management Center Introduction Proof of Technology

2 Agenda What is WebSphere Commerce WebSphere Commerce Focus Areas Solution Architecture Product Capabilities Source: If applicable, describe source origin 2

3 What is WebSphere Commerce? Function rich application based in WebSphere Most complete e-commerce solution on the Market - supporting Business 2 Consumer Business 2 Business Trading Hubs 3 flavours (Express, Professional & Enterprise Edition ) Open Standards and Customer requirements driven 3

4 WebSphere Commerce Focus Areas Customer-centric Experience Cross Channel Optimization Foundational Leadership 4

5 WebSphere Commerce Focus Areas Customer-centric Experience Revolutionize the customer experience dynamic interfaces and precision marketing Foster active participation and interactive dialogues with customers Deliver high performance processes and productivity tools designed for convenience and ease of doing business 5

6 Revolutionize Customer Experiences Optimize the experience with Web 2.0 Lifestyle or usage driven shopping experience Micro-sites to deliver a lifestyle experience to three different segments 6

7 Rich Experiences Encourage Customers to Become Advocates Customer experiences evolving across phases of shopping experience Market Sell Order Serve By focusing on the customer s view, sellers can build a more compelling and satisfying shopping experience 7

8 WebSphere Commerce Focus Areas Cross Channel Optimization Delight customers as they seamlessly traverse channels doing business when, where and how they want Optimize resource allocation across channels while exploiting each channel s strengths and cost basis 8

9 Today s Shoppers Seamlessly Cross Channels During a Single Buying Process Market Sell Order Serve Demand Generation Browse Research Configure & Select Transact Service & Support 9

10 Cross-Channel Optimization Online In Store Point of Sale Phone Mobile Kiosk Integrated Cross Channel 0

11 WebSphere Commerce Focus Areas Foundational Leadership Innovate your business model with support for the widest range of business models and processes Delivers the scalability, performance, and flexibility to meet today and tomorrow s rigorous demands Simplify and accelerate the development, delivery and management of integrated customer interaction solutions

12 Global Expansion Expand cost-effectively into international markets Conduct business in the appropriate languages, currencies & buying behaviors Support the rules, regulations, policies & procedures where you do business Empower your teams without losing brand integrity & consistency Control costs of maintaining multiple presences across the globe 2

13 Customer Interaction Experience Suppliers Data Back-end Fulfillment Legacy systems Resellers / Dealers POS Distributors B2B / Partners Retailers Kiosk Web B2B sites 3 Tele, mobile Customer procurement / systems

14 Commerce Reference Architecture Brand Experience Direct Extended IBM Owns Web Kiosks IBM Integrates Partner Relationship Management Search and Shopping Engine Contact Center Mobile POS Widgets Community Interaction Management Contracts & Relationships Configurable Business Processes Personalization Globalization & Localization Catalog & Content Precision Marketing Merchandising Assisted Interactions Order Management Extended Sites Infrastructure 4 Business User Tooling Foundation Developer Tooling

15 Configurable Business Process Configurable Business Processes Catalog & Content Precision Marketing Merchandising Assisted Interactions Order Management Extended Sites Product Management Workspaces Workflow Sales Catalogs Catalog Filters Asset Management Pricing Inventory Punchout Segmentation Behavioral Targeting Promotions Discounts Coupons A/B Testing & Branching Affiliate Marketing campaigns Up-Sell Cross-Sell Replacement Accessory Bundles Kits Sales Center Social Interaction RFQ & Price Negotiation Ratings and Reviews Auctions Analytics Order Capture ATP Order Processing Order Approvals Saved, Scheduled & Repeat orders DOM Cross Channel Ordering 5

16 Highlight of Commerce Features Workspaces Extended Sites Store Preview Attachments E-Marketing / Content spots template editor Business accounts and contracts Catalog Filters Sales Catalogs Price override limits Distributed Order Management AJAX Store Front Buy online Pick up in Store Store Locator APIs Commerce Management Center Gift Center Sales Center Enhanced Clustering Struts and Web Services Starter Store models Business policies Buyer and Seller collaboration Request For Quote (RFQ) Saved orders Additional Roles (Approvers, etc) Organisation Management Punch out catalog mode Cascading Promotions / s Precision Marketing Mobile Store front iwidgets Social Integration 6

17 Capabilities Interaction Management Contracts & Relationships Roles & Member Mgt Business Policies Contracts & Entitlements Personalization Segmentation Promotions Targeting Globalization Language Support Regulations Multi-national Sites Configurable Business Processes Infrastructure Catalog & Content Content Aggregation e-spots Sales Catalogs Product Info Mgmt Assisted Interactions Sales Center RFQ & Price Negotiation Collaboration Business User Tooling Management Center Workflow & Workspaces Merchandising Search\& Guided Search Up-sell, cross-sell, bundles Awards & Points Gift Center Auctions Order Management Order Capture Order & Inv. Processing Approval Workflow Cross-Channel Order Mgmt Flexible Pricing Payments Foundation WAS v7 DB2 Tivoli Rational Lotus Precision Marketing Promotions, Discounts, Coupons A/B Testing Affiliate Marketing campaigns Extended Sites Multiple Sites Developer Tooling 7

18 Some WebSphere Commerce B2C Capabilities Order Management Order Consolidation Fulfillment Shipping / Back Order / Returns Inventory Business Manager Business Rules Flexible Pricing Customer Segmentation Campaigns/Promotions Catalog Mgmt Tools Analytics Reporting Data Warehouse Catalog Customers Assisted Selling Search Enhanced Buying Packages / Bundles Gift / Wish Lists Order Confirmation / Status Live Chat Account Mgmt Order Mgmt Customer Support Pre & Post Sale Support Payments Approval Capture Settlement Enterprise Data Sources Integration Merchandising Discounts & Coupons Cross/ Up-Sell Auctions Personalized Search & Assisted Selling campaign 8

19 Extended Demand Chains: Streamlining the Value Chain Single Tier B2B Reseller, Dealer Business Customer Manufacturer Punchout B2B2C Retailer Consumer Distributor, Wholesaler, Jobber Multi-tier B2B Business Customer Reseller, Dealer Business Customer 9

20 Powerful Business User Tooling Leverage Business User Tooling for Marketing, Promotions, Catalog Management and Merchandising Create, Manage and Deploy Personalized Marketing and Promotions Campaigns 2 0

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