The Integrated Agency. Credentials. We Love What We Do 1

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1 The Integrated Agency Credentials 1

2 As a fully integrated agency we have one goal. Make every marketing interaction an opportunity to improve our clients bottom line. 2

3 We provide over 26 services across 11 different countries in over 7 different languages, making us a one-stop shop that s big enough to deliver and yet small enough to care. We provide large agency resources with a personal, engaged approach. 3

4 Since 1991, we have been the leading specialist marketing and advertising agency throughout the Asia-Pacific region. We offer Marketing, Creative, Branding, Advertising, Event, Digital, Contact Centre and Data/CRM Services, fully integrated, under one roof. Our clients choose us because working with a single team is easier than juggling multiple agencies. We are highly adept at working with medium and large brands. Our expertise now comes with the best solution that seamlessly delivers on your marketing needs. We are based in Sydney, Australia with regional offices in Singapore, China and India and our team comprises 320 staff across all our service disciplines. We ve helped develop start ups into successful businesses, introduced multinationals into new markets, opened up entirely new categories for some of the world s leading brands. We ve run thousands of events, delivered millions of pieces of direct mail, secured countless sales appointments and dreamed up some of the most outrageous ideas with our clients over the years. Most importantly, we ve loved every minute of what we do. 4

5 Here at M&a we provide over 26 services in house, across a range of fields in marketing and advertising. These include: Strategy Data Creative Digital Direct Marketing Communications Contact Centre Events With these department capabilities we are able to provide you with everything from a strategic focused campaign, to large-scale integrated campaigns across the region. 5

6 Service Offering EVENTS CLIENT STRATEGY DIRECT CREATIVE CONTACT CENTRE DIGITAL PRODUCTION COMMUNICATIONS CRM DATA CONTENT 6

7 Our Clients 7 7

8 Client Testimonial I owe much of my professional success to the counsel and support I have received from Scott and the M&a team over the years. M&a has been my agency-of-record at Siebel Systems, Oracle, Salesforce.com and Google Enterprise. Of all the agencies that I have worked with in Asia Pacific and the US over the decade, Scott McCorkell and the M&a team standout in terms of creativity, energy, quality of execution and most importantly their commitment to doing everything necessary to exceed expectations. I have absolutely no hesitation recommending M&a to any company looking to quickly grow awareness and revenue through high-quality marketing programs. In fact, now that I am based in the US I wish they were also here! Jeremy Cooper Head of Global Product Marketing Google Enterprise 8

9 Strategy Strategy has never been a more important investment than right now. New channels, analytics and new capabilities demand that you get on the front foot and stay there. 9

10 Consumers are spoilt for choice when it comes to engaging with the messages brands take to market today. With the explosion of digital channels and a plethora of techniques available to track behaviour, the consumer has been empowered to define the way they interact with your brand. Enter strategy. A well-considered strategy enables you to take a targeted approach to communicating with your audience. A solid understanding of your brand through the eyes of your consumers means you can deliver messages that are both engaging an relevant to them as individuals. We believe an integrated approach is the key to a successful campaign and creating that meaningful connection. With over 22 years of helping some of the world s most desirable brands communicate, M&a has the qualifications help you start a conversation and keep it relevant as technology and human behaviour continues to evolve. 10

11 Data and CRM If knowledge is power then investing in Data is as good as money in the bank. Any organisation serious about growth in today s digital world needs a rock solid data strategy at hand. If you are armed with quality data be prepared to smash serious goals. 11

12 Great data supercharges your marketing spend. It provides the insights to talk directly to the market and address consumer concerns before they spiral out of control. But if you are ready to invest in data it must be done right. That s where we come into the mix. We look at numbers differently and we look at the results those numbers create to provide you with insights and direction. From delivering basic data hygiene, data warehousing, CRM implementation and integration, Marketing Automation Services and BI and reporting; the CRM division at M&a, offer everything to fill your data needs enabling you to understand the behavioural insights of your audience through strategic and tactical nurturing. We are proud to partner with: 12

13 Contact Centre Telemarketing is without doubt one of the most effective ways to engage clients, prospects and new business opportunities. 13

14 The M&a Contact Centre houses specialist teams of agents, driven to deliver a range of targeted and bespoke services throughout Asia-Pacific. Whether contacting Consumer or Corporate, SME to Enterprise, our agents understand that building the right relationships is key to making connections for our clients. We know your Sales Teams are busy spending time developing their customers, and don t always have the time to uncover new opportunities. M&a can design your Lead Generation campaign, engaging Prospects with detailed questioning to deliver your Sales Qualified Leads (SQL). In our opinion, face to face appointments are the best way to get your product infront of your target audience. We can extend your Lead Qualification campaign to Appointment Setting, securing the best time for you to meet your Prospect, and turn it into a successful meeting. We offer flexibility in our team, with experienced agents from a variety of industries Information Technology, Retail, Education (Primary to Tertiary), Professional Services, Insurance & Finance, and many more. With these department capabilities we provide you with everything from a strategic focused campaign, to large-scale integrated campaigns across Asia-Pacific. 14

15 Events We facilitate events of all shapes and sizes, from one off boutique stands, to branded exhibitions and multi-state road shows. We have the ability to run global events across multiple countries throughout the region. 15

16 From corporate to chic, we build from a single idea developed from a close working collaboration. We then provide a full suite of management capabilities, including services to drive qualified attendees, on-site event management and effective post-event follow-up. Our event department at M&a is without doubt the best in our industry, hosting an amazing portfolio of clients across the region. We provide an end-to-end fully integrated service, tailored to maximise output and transform an event into an experience. We have been delivering large-scale events for national and international businesses for all of our 22 years. Our events are successful not just because we are event specialists (which we are), but because we employ an integrated marketing approach to everything we do. We believe that our core strength is our approach to events, employing cross agency collaboration on every event, with the knowledge and capability to deliver every element pre, during and post your event. 16

17 Creative In our agency, no emotion is stronger than our passion for creativity. The foundation and driver behind everything we do. 17

18 The most important question we ask is why. We challenge everything. We believe in surprise. Surprise creates memorability. We have explored and ignited brands with simple, effective, creative B2B and B2C campaigns across the APAC region for the past 23 years. With our broad range of experience across traditional and digital spectrums, our approach is simply to persuade, promote, differentiateand retain. And there is something else we distinctively believe in; if you are going to be better than your competitor, you ve got to love what your produce. This is our belief. 18