Turning Opportunity into Growth
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- Bruno Baker
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1 Turning Opportunity into Growth
2 01 Welcome It is my great pleasure to welcome you to our Capital Markets Day. Turning Opportunity into Growth is the theme of the event and I am delighted to be hosting the day alongside my senior management team. Over the afternoon we will guide you through the past, present and future of HomeServe, sharing with you what we have learnt, our plans for accelerating growth in the US, how we plan to expand into new international markets and the work we have been doing on innovation and product development that will accelerate our growth in this, our third decade. Thank you all for your continued interest and support in HomeServe. We hope that you enjoy today and come away with a clear understanding of HomeServe and our continued growth and opportunity. Yours sincerely, Richard Harpin Chief Executive HomeServe plc
3 Agenda 13:30 Registration 14:00 Welcome remarks 14:15 Past to Present to Future 14:50 Technology and Innovation 15:20 Introduction to demonstration rooms 16:20 Vision for Growth the Global Opportunity 16:40 Q&A 16:50 The USA Real and Now Opportunity 17:15 Q&A 17:30 Wrap up and drinks
4 02 Our vision To become the world s favourite plumbers, heating engineers and electricians. Our mission To provide home assistance membership which frees our customers from the worry and inconvenience of emergencies, repairs and installations.
5 Our strengths What makes HomeServe a success? We have the right customer proposition We have a successful scalable business model We are expanding our business internationally We have a strong customer culture We have the right people in place to take us where we need to go
6 03 US Step Change Growth Strengths of the US business Proven model Highest new partner response rates Highly scalable operational foundation Motivated people Strong growth prospects Experienced sales teams with national coverage The journey so far September 2011 March 2016 July 2016 (including USP) US in the future Sales people Households 21m 32m 43m 80m Customers 0.9m 2.3m 2.7m 8.0m Penetration 4% 7% 6% 10% Income per customer $84 $91 * $100 * Update provided post USP completion. Interim Results November 2016
7 Our aspirations 10% Penetration 80m Affinity households 8m Customers $100 Net income per customer 20% Margin Getting to 80m households Total prospects Live proposals Advanced negotiation Contract signed 50k Prospects 268m* Households 735 Prospects 105m Households 150 Prospects 14m Households 400 Prospects 43m Households * USA households 134m, serviced by water and energy service providers
8 04 Connecting the world s homes Transforming customer interaction. Building low cost scalable platforms. What progress have we made? Smart water leak detection for the home Revolutionary new leak detection technology One device protects entire property Self-install, app-enabled Investment in technology and innovation to: Access a different demographic younger non insurance minded Acquire more new customers Sell more to existing customers Retain more customers Run our business more efficiently Access, Acquire, Retain
9 Job: 25666_Homeserve_160sqBooklet_AW_CMD2 version Operator: Phil Proof: 04 Set-up: r o b Date: 24 June :15 PM Proof Read by: First Read/Revisions Heating your home smartly Providing instant contact with emergency repair services The new way to fix up your home Makes your heating smart with geolocation Reinventing home assistance service with HomeServe Button Clear impartial advice from experts via video call Save 31% on your heating bill Heating control with the Tado app Callback from agent, expert or automated voice Instant access to DIY know-how and home repair wisdom. It s easy when you know how Potential to eliminate some engineer visit costs O2-UK 4:21 PM 100% Welcome to DAD Thanks for downloading the app, To get started and see how a video call with an expert works, press the big green button and we ll walk you through the service. Already have an account? Sign In Here 25666_Homeserve_160sqBooklet_AW_CMD2 version.indd 9 24/06/ :20
10 05 Growing internationally via utility Joint Ventures Why is now the right time? So how would it work? Unprecedented challenges that are facing the utilities sector customer churn and margin pressure Regulatory pressure utilities need to reconsider their value chain New technology is driving disruption and competition Offer one proven commercial model: Joint Ventures how we started in the UK with South Staffordshire Water and in France with Veolia Deploy our HomeServe in a Box capabilities lean approach to market opening and building on our best practice operating models, leveraging technology such as Trace and our digital capabilities Look to acquire where we identify businesses that operate a similar business model Focus on delivering and innovating around our core membership proposition Enter new countries only where we have a committed partner
11 Our aspirations: 13 New countries we are prospecting with utilities: 200m Potential households (excluding China and India) Australia Brazil Chile China Czech Republic India Japan Mexico Netherlands Poland Turkey South Korea Taiwan
12 06 The team to get us there
13 Richard Harpin Founder and Chief Executive HomeServe plc Johnathan Ford Chief Operating Officer HomeServe plc David Bower Interim Chief Financial Officer HomeServe plc Martin Bennett Chief Executive HomeServe UK Tom Rusin Chief Executive HomeServe USA H Stephen Phillips Chief Executive HomeServe Spain (Reparalia)
14 06 Guillaume Huser Chief Executive HomeServe France Lionello Guelfi Chief Executive HomeServe Italy Giles Desforges CEO Global Partnerships HomeServe plc Craig Foster Innovation Director HomeServe UK John Greaves Brand Director HomeServe UK Rafaele Petruzzo Chief Digital Officer HomeServe plc
15 Fernando Prieto Reparalia Managing Director HomeServe Spain (Reparalia) Thomas Rebel MD of HomeServe Connect HomeServe UK Linda Ghodbani Head of Innovation HomeServe France Ben Wynn Founder & Chief Executive DAD
16 For more information, please visit our website: homeserveplc.com CMD2016_MASTER_V2/PF4_
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