MARKETING YOUR LEGAL SERVICES. incorporating

Transcription

1 MARKETING YOUR LEGAL SERVICES incorporating

2 Introduction INTRODUCTION Every business and every individual in the UK requires, at some point, legal services. Whether it is for complex corporate law, conveyancing or wills and probate, ensure your fi rm is the one that they fi nd by enhancing your entry in LexisNexis Butterworths range of legal directories and services. Established in 1818, LexisNexis Butterworths has a long tradition of providing support and information to the legal community. It is now the leading provider of legal services for practitioners in the UK and from it we have developed the online services. This information pack will tell you all you need to know to make the most of the options we can offer to market your legal services. LEGAL DIRECTORIES & LAWYERLOCATOR.CO.UK Butterworths Law Directory Pg 3 LawyerLocator.co.uk... Pg 4 The Scottish Law Directory: The White Book Pg 6 Client Builder... Pg 7 2 Legal Services Media Pack 2011

3 Butterworths Law Directory 2011 OVERVIEW Butterworths Law Directory is a comprehensive directory of UK solicitors, law fi rms and barristers in private practice, commerce, local government and public authorities. Purchased annually by over 3,000 organisations every year, it is one of the leading sources of legal contact information in the UK. There are several ways to promote your fi rm through Butterworths Law Directory, ranging from simple company listings to full page advertisements. Or, to ensure your fi rm stands out, we offer bookmarks within the Directory. RATES AND DATA Enhance your entry with a range of options available in Butterworths Law Directory. To fi nd out more about these, or to enquire about other options, please contact us for more information. PROMOTION OPTIONS Add your logo and a bold fi rm name 185 Logo only 150 Bold fi rm name heading only 115 Firm profi le 65 Opening times and date established 89 Languages spoken 145 ADDITIONAL SPECIALISATIONS , , , , 26 plus 599. All prices exclude VAT, and apply for 12 months; prices include design and 100 characters maximum (including spaces). PRICES Size Price (1 insertion) Standard display Colour page 2,700 Colour half page 1,450 Mono page 2,100 Mono half page 1,300 Standard classifi ed 69 Contact details Kofi Nti E: kofi.nti@lexisnexis.co.uk T: +44 (0) Legal Services Media Pack

4 LawyerLocator.co.uk COMMUNICATION PACKAGE Our most popular enhancements at just 199 Package includes: 6 specialisations Firm profi le up to 100 characters WEB OPTIONS LawyerLocator.co.uk helps consumers and small businesses fi nd the legal professional they need no matter where they re located in the UK. LawyerLocator.co.uk offers a free searchable database of solicitors and law fi rms allowing users to search, select and contact potential legal representation for their case. And for members of the public facing a legal problem, LawyerLocator.co.uk also provides useful explanations of common legal terms and links to other useful legal web resources. There are several options to promote your fi rm through LawyerLocator.co.uk, from basic company listings, through to hotlinks and webverts that make your fi rm easier to fi nd. For pricing please see our rate card in this pack. For more information and to book, please contact Joseph Peak on tel: , joseph.peak@lexisnexis.co.uk or Kofi Nti on tel: , kofi.nti@lexisnexis.co.uk. Lead generation newly launched submit my case functionality provides pre-qualifi d instructions direct to your fi rm. Increased firm visibility we ve appointed a specialist search engine optimisation agency to ensure that the website ranks highly in searches and drives more clients to you. Tracking and measurement you receive quarterly traffi c reports on how your listing is working for you. See LawyerLocator.co.uk information on page 6. 4 Legal Services Media Pack 2011

5 LawyerLocator.co.uk BANNER ADVERTISING PACKAGES SPOT BANNER Linked to town from 300 STANDARD BANNER Linked practice area from 400 FEATURED LAW FIRM Featured law fi rm button by practice area or town from 500 Contact details Kofi Nti E: T: +44 (0) Legal Services Media Pack

6 The Scottish Law Directory: Fees Supplement 2010 THE WHITE BOOK The Scottish Law Directory Fees Supplement consolidates all the revisions to fee rates in the current year to August, and includes solicitors fees; solicitors outlays; expenses of party litigants, stamp duties and tax rates. For fi rms in Scotland, the White Book is the most trusted source of legal information available, and is one legal professionals will turn to fi rst when researching contact details. For further information, please refer to the rates and data in this pack. or to book please contact Richard Macey on tel: , 6 Legal Services Media Pack 2011

7 ClientBuilder.com ClientBuilder.com is an easy to use, affordable product that gives you the chance to easily build and manage your own websites and compete in today s increasingly competitive market place without having to resort to a web-building agency and all its associated costs. It caters for the individual requirements of the legal profession. The templates come with relevant text, images, multiple sub pages and many great features, which are very easy to personalise. We also have over 100 articles on practice areas to keep your website fresh helping to rank your website higher in Google searches and keep visitors on your website there for longer. Start driving business your way with your new website today Package Bronze Silver Gold Basic Features Unlimited page creation Access to design manager accounts Up to 10 Up to 10 Up to 100 Advanced Features Solicitors Profi les Calendar of events Blogs Articles Up to 5 Up to 10 Up to 50 Client login submit my case Marketing Property Search (Scottish fi rms only) Administration features Domain hosting Traffi c statistics Basic SEO Back-up/Restore Upload Client Contacts LawyerLocator Sync Manage Plugins Contact details Joseph Peak E: joseph.peak@lexisnexis.co.uk T: +44 (0) Legal Services Media Pack

8 Contact details Richard Macey E: T: +44 (0) Kofi Nti E: T: +44 (0) Joseph Peak E: T: +44 (0) Legal Services, Advertising Department, LexisNexis, Quadrant House, The Quadrant, Sutton SM2 5AS