Retailer Brand Standards

Transcription

1 Retailers Logo Authorship Retailer Brand Standards All Herman Miller Authorized Retailers are required to comply with these Brand Standards. This is to both ensure consistency in your communications about Herman Miller, as well as to protect our design heritage and brand recognition. These guidelines cover both written and visual messaging. Use them in developing advertisements and promotions that include the Herman Miller brand and its products.

2 Retailers Logo Authorship Using Herman Miller in Logo and Text In Logo Use the provided Herman Miller logo lockup. In Text In body copy or a headline, use the words Herman Miller, with a space between Herman and Miller. Trademarks Use the after the first use of Herman Miller in body text. Logo Example Text Example SAYL Chair Designed by Yves Béhar for Herman Miller Eames Lounge Chair and Ottoman Designed by Charles and Ray Eames Part of the Herman Miller Collection

3 Retailers Logo Authorship Herman Miller Boiler Plates When describing Herman Miller and the Herman Miller Collection within text, use this approved copy. About Herman Miller Founded by D.J. De Pree, Herman Miller under the guidance of Gilbert Rhode pioneered modern furniture design. By the mid-0th century, its work with legendary designers George Nelson, Charles and Ray Eames, and Alexander Girard yielded many classics of modern design. As the business grew, it added a research focus to its problem-solving design, which yielded innovative, award-winning work chairs by Bill Stumpf and Don Chadwick, Jeff Weber, and Yves Béhar. Today, the spirit of innovation and collaboration continues to drive the global company forward. In addition to the enduring designs that form its foundation, Herman Miller also offers solutions from partners and top designers who share its values. Learn more at hermanmiller.com. About The Herman Miller Collection The Herman Miller Collection draws on George Nelson s vision in 95 of a permanent collection designed to meet fully the requirements for modern living. This comprehensive portfolio offers a breadth and depth of products to furnish complete environments in a myriad of settings, both elegant and casual, across a range of prices. Each piece is considered in relation to the whole: the rooms where it will be used, the people who will use it, and their continually evolving needs. The Collection includes updated archival pieces, furnishings from partners who share the company s values, and new designs from today s top talent a bridge between Herman Miller s past, present, and future. Learn more at hermanmiller.com/collection. About The Herman Miller Collection (Condensed) About Herman Miller (Condensed) Working with design legends George Nelson and Charles and Ray Eames, Herman Miller pioneered modern furniture design in the mid-0th century. As the business grew, it added a research focus to its problem-solving design. Today, the spirit of innovation and collaboration continues to drive the global company forward. In addition to the enduring designs that form its foundation, Herman Miller also offers solutions from partners and top designers who share its values. Learn more at hermanmiller.com. The Herman Miller Collection draws on George Nelson s vision of a permanent collection designed to meet fully the requirements for modern living. This comprehensive portfolio offers a breadth and depth of products to furnish complete environments, both elegant and casual, in a myriad of settings. Learn more at hermanmiller.com/collection. 3

4 Retailers Logo Authorship Authorized Retailer Use the Authorized Herman Miller Retailer phrase any time you promote Herman Miller products exclusively. Authorized Herman Miller Retailer 3 Your Street City, AB

5 Retailers Logo Authorship Logo Lockup The logomark and logotype should only be used together in the provided lockup. Never use the logotype alone. Use Collection lockup in ads that feature only Collection product. All other uses for the Collection logo need to be approved by Herman Miller.. Logomark: Graphic symbol of a brand.. Logotype: Specific typographic treatment of a name. 5

6 Retailers Logo Authorship Color Spot: Pantone Bright Red CMYK: RGB: In Print (.tif or.eps) Use either CMYK or Spot color. On Screen(.jpg or.gif) Use RGB. Light Solid Background Red Logo White Mark Light Solid Background Black Logo White Mark Dark Solid Background White Logo Black Mark Photo Background Red Logo White Mark Logo Font Size Herman Miller Display.75 and greater. Example: Large-scale signage Herman Miller Normal less than.75 Example: Print ad Herman Miller Collection Display.75 and greater. Example: Large-scale signage Herman Miller Collection Normal less than.75 Example: Print ad 6

7 Retailers Logo Authorship Authorship People know our brand, our partners, and our designers.to that end, and wherever possible, please acknowledge the Herman Miller brand name, the designer name, and the partner name. For correct trademark usage on products, visit the section. Herman Miller SAYL Chair Designed by Yves Béhar for Herman Miller 4 Herman Miller with Magis, Mattiazzi, or Geiger Puppy Designed by Eero Aarnio for Magis from Herman Miller 3 4 Herman Miller Collection Eames Lounge Chair and Ottoman Designed by Charles and Ray Eames Part of the Herman Miller Collection 4 Herman Miller Collection with Magis, Mattiazzi, or Geiger. Product Name with Correct Trademark. Designer 3. Partner 4. Brand Air-Chair Designed by Jasper Morrision for Magis Part of the Herman Miller Collection Scissor TM Chair Designed by Ward Bennett for Geiger Part of the Herman Miller Collection

8 Retailers Logo Authorship Photography Use Lifestyle Imagery In print and web units 500 x 400 px or larger, you may use approved photos of products set within an environment. White-Sweep Imagery Use photos of products on a white background in print and web units of any size; units smaller than 500 x 400 px must always use white sweep. Retailer photography is acceptable as long as it is approved by Herman Miller. 8

9 Retailers Logo Authorship Logo Lockup: Brand Pages Always use the approved logo lockup. Do not break the logo lockup. MY ACCOUNT NEW LIVING DINING BEDROOM OUTDOOR WORKSPACE STORAGE LIGHTING RUGS ACCESSORIES CUSTOMER SERVICE BY BRAND SALE 9

10 Retailers Logo Authorship Logo Lockup: Window Clings Always use the approved logo lockup. Do not break the logo lockup. 0

11 Retailers Logo Authorship Logo Lockup: In-store Signage Always use the approved logo lockup. Do not break the logo lockup.

12 Retailers Logo Authorship Authorship: Product from Herman Miller NEW LIVING DINING BEDROOM OUTDOOR WORKSPACE STORAGE LIGHTING RUGS ACCESSORIES MY ACCOUNT CUSTOMER SERVICE BY BRAND Sayl Chair Designed by Yves Béhar for Herman Miller SALE Xim sinctatat. Ulpa sunt expero voloris aceatur sed ullupta con et labo. Ulpa sunt expero voloris aceatur sed ullupta con et labo. Ulpa sunt expero voloris aceatur sed ullupta con et labo. [Retailer] is an Authorized Herman Miller Retailer. Authorship. Authorized Herman Miller Retailer Phrase

13 Retailers Logo Authorship Authorship: Magis, Mattiazzi, or Geiger Product, from Herman Miller NEW LIVING DINING BEDROOM OUTDOOR WORKSPACE STORAGE LIGHTING RUGS ACCESSORIES MY ACCOUNT Puppy Designed by Eero Aarnio for Magis from Herman Miller CUSTOMER SERVICE BY BRAND SALE Xim sinctatat. Ulpa sunt expero voloris aceatur sed ullupta con et labo. Ulpa sunt expero voloris aceatur sed ullupta con et labo. Ulpa sunt expero voloris aceatur sed ullupta con et labo. [Retailer] is an Authorized Herman Miller Retailer. Authorship. Authorized Herman Miller Retailer Phrase 3

14 Retailers Logo Authorship Authorship: Product from the Herman Miller Collection NEW LIVING DINING BEDROOM OUTDOOR WORKSPACE STORAGE LIGHTING RUGS ACCESSORIES MY ACCOUNT CUSTOMER SERVICE BY BRAND Eames Lounge Chair and Ottoman Designed by Charles and Ray Eames Part of the Herman Miller Collection SALE Xim sinctatat. Ulpa sunt expero voloris aceatur sed ullupta con et labo. Ulpa sunt expero voloris aceatur sed ullupta con et labo. Ulpa sunt expero voloris aceatur sed ullupta con et labo. [Retailer] is an Authorized Herman Miller Retailer. Authorship. Authorized Herman Miller Retailer Phrase 4

15 Retailers Logo Authorship Authorship: Magis, Mattiazzi, or Geiger Product, from the Herman Miller Collection NEW LIVING DINING BEDROOM OUTDOOR WORKSPACE STORAGE LIGHTING RUGS ACCESSORIES MY ACCOUNT CUSTOMER SERVICE BY BRAND Branca Chair Designed by Sam Hecht for Mattiazzi Part of the Herman Miller Collection SALE Xim sinctatat. Ulpa sunt expero voloris aceatur sed ullupta con et labo. Ulpa sunt expero voloris aceatur sed ullupta con et labo. Ulpa sunt expero voloris aceatur sed ullupta con et labo. [Retailer] is an Authorized Herman Miller Retailer. Authorship. Authorized Herman Miller Retailer Phrase 5

16 Retailers Logo Authorship Print Ads: Product from Herman Miller Use lifestyle or white-sweep photography with units 500 x 400 px and larger. Print ads need to include the following elements:. Lifestyle or White-sweep Photo. Logo Lockup 3. Correct Trademark Usage 4. Authorship 5. Retailer Logo 6. Authorized Herman Miller Retailer Phrase 3 Aeron Chair Designed by Bill Stumpf and Don Chadwick 5 4 for Herman Miller 6 Authorized Herman Miller Retailer visit or call toll free

17 Retailers Logo Authorship Print Ads: Magis, Mattiazzi, or Geiger Product, from Herman Miller Use lifestyle or white-sweep photography with units 500 x 400 px and larger. Print ads need to include the following elements:. Lifestyle or White-sweep Photo. Logo Lockup 3. Correct Trademark Usage 4. Authorship 5. Retailer Logo 6. Authorized Herman Miller Retailer Phrase 3 Puppy Designed by Eero Aarnio for Magis 5 4 from Herman Miller 6 Authorized Herman Miller Retailer visit or call toll free

18 Retailers Logo Authorship Print Ads: Product from the Herman Miller Collection Use lifestyle or white-sweep photography with units 500 x 400 px and larger. Print ads need to include the following elements:. Lifestyle or White-sweep Photo. Logo Lockup 3. Correct Trademark Usage 4. Authorship 5. Retailer Logo 6. Authorized Herman Miller Retailer Phrase 3 Eames Lounge Chair and Ottoman Designed by Charles and Ray Eames 5 4 Part of the Herman Miller Collection 6 Authorized Herman Miller Retailer visit or call toll free

19 Retailers Logo Authorship Print Ads: Magis, Mattiazzi, or Geiger Product, from the Herman Miller Collection Use lifestyle or white-sweep photography with units 500 x 400 px and larger. Print ads need to include the following elements:. Lifestyle or White-sweep Photo. Logo Lockup 3. Correct Trademark Usage 4. Authorship 5. Retailer Logo 6. Authorized Herman Miller Retailer Phrase 3 Branca Chair Designed by Sam Hecht for Mattiazzi Part of the Herman Miller Collection 4 5 Authorized Herman Miller Retailer visit or call toll free

20 Retailers Logo Authorship Digital Ads Use white-sweep photography with units smaller than 500 x 400 px. Herman Miller Collection with Partner Branca Chair Designed by Sam Hecht for Mattiazzi Part of the Herman Miller Collection Authorized Herman Miller Retailer Co-op ads should use approved logo lockup, authorship, and authorized retailer phrase. Herman Miller Herman Miller Collection 3 Aeron Chair Designed by Bill Stumpf and Don Chadwick for Herman Miller Eames Lounge Chair and Ottoman Designed by Charles and Ray Eames Part of the Herman Miller Collection 4 Authorized Herman Miller Retailer Digital ads need to include the following elements:. Logo Lockup. Correct Trademark Usage 3. Authorship 4. White-sweep Photo 5. Retailer Logo 6. Authorized Herman Miller Retailer Phrase 5 6 Authorized Herman Miller Retailer 0

21 Retailers Logo Authorship Blast communications may use white-sweep photography at any size. Lifestyle photography may only be used within units 500 x 400 px and larger. Eames Lounge Chair and Ottoman Designed by Charles and Ray Eames Part of the Herman Miller Collection Authorized Herman Miller Retailer visit or call toll free

22 Retailers Logo Authorship Brand assets Product image resource Herman Miller retail nomenclature and Trademark list Herman Miller social media guidelines Purchasing the Meta typeface Herman Miller custom red ink Refer to HermanMiller.com for product copy For assistance, please contact your Herman Miller Retail Sales Manager.