September Cayuga Community College Brand Profile Graphic Standards

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1 September 2011 Cayuga Community College Brand Profile Graphic Standards

2 Cayuga Community College Brand Profile This information has been designed and presented to ensure that the Cayuga Community College brand is marketed in an appropriate and consistent manner. THE CAYUGA COMMUNITY COLLEGE BRAND Brand positioning is a means to provide our internal and external teams with a common understanding of the goals of Cayuga Community College. Within the context of our Graphic Standards the way we present our program materials, recruitment materials, internal and external publications etc, means our brand becomes part of our message. When expressed visually all Cayuga Community College collateral - online and offline - should communicate one message and that message should encompass our brand mission, our brand personality, and our brand pillars. Brand Mission: To fulfill the aspirations of a diverse group of students by demonstrating and showcasing Cayuga Community College's commitment to a supportive learning environment, targeted training and personal enrichment programs and a competitive advantage when transferring. Brand Personality: Who is Cayuga Community College? Cayuga Community College is open to all students who are looking for ways to connect to new ideas, and explore theories, cultures, and concepts. Brand Pillars: Brand Pillars make up the special features which distinguish Cayuga Community College from other learning institutions. Growth and Exploration: Cayuga Community College offers all students the freedom and encouragement to explore new avenues and possibilities. Flexibility: Cayuga provides an affordable gateway to higher education, with courses and degree programs offered at two campuses, weekday, evening and Sunday classes, and online. Graphic Standards The Cayuga Community College logo, color and typography are the building blocks of communications. How the logo is presented requires consistency across all media. Our logo is just one part of our brand. All collateral pieces produced for the college help deliver key information about life on campus, our educational standards, quality programs and future opportunities available to all students. The importance of establishing our brand through message and image is key to the growth and expansion of the college. With that in mind, each piece of communication created by and for the college should clearly communicate our vision to not only a specific group of potential students but a variety individualsof all ages looking for advancement. For this reason it is important that the Cayuga Community College brand maintains a consistent message, a consistent look, feel and quality. On the following pages you will find guidelines for the following: 1. Cayuga Community College Logo 2. Logo Usage 3. Logo Misuse 4. Logo Open Areas/Clear Areas 5. Typography 6. Samples of Print Materials 7. Samples of Online and On-screen Usage 8. Samples of TV and Video Diversity: Year after year, Cayuga Community College continues to offer a range of programs that engage an academically, financially, and geographically diverse student population

3 Cayuga Community College Logo: The logo consists of three distinct parts which are locked together and should never be separated. The logo mark: Locked College name: Registration Mark: Cayuga Community College Tag Line: The tag line should always appear in one line, in the font shown.

4 Cayuga Community College Open Space or Clear Area Around the Logo: Preferred use of the logo is on a solid white background with ample open space around the logo so it stands out on the page or on the screen. The following demonstrates how much open area should be allotted. To determine the amount of white space allowable use the height of the words Cayuga Community College. No text or images should be placed inside the dashed lines indicted below. Your clear area: NOTE: when overall available space is small, use the height of the word CAYUGA as your clear space guide. Cayuga Community College Minimum Size: Preferred use of the logo is on a solid white background with ample open space around the logo so it stands out on the page or on the screen. The following demonstrates how much open area should be allotted. Smallest use of the logo is.75 high

5 Cayuga Community College Typefaces To present a consistent and cohesive brand image the following typefaces should be used when creating print and online materials. Main Typeface: Use a combination of Myriad and Myriad Condensed. Myraid Pro Myriad Pro is the OpenType version of the original Myriad font family. The Myriad font family includes regular, italic, semibold, semibold italic, bold, bold italic, black and black italic which can be used Myriad also includes condensed, condensed italic, condensed bold and condensed bold italic. Display Text and Tag Line: Palatino Italic Think Big. Start Smart. Typography Use and Color: Headlines: Black, PMS 1805 or reversed Display Text: Black, PMS 1805 or reversed Subheads: PMS 1805 or Black Body text: Black or PMS 140 (CMYK: 0, 27, 100, 54) Myriad Web Myriad Web is a version of Myriad in TrueType font format, optimized for on screen use. Myriad Regular Myriad Italic Myriad Condensed Myriad Condensed Italic Myriad Semibold Myriad Semibold Italic Myriad Condensed Bold Myriad Condensed Bold Italic Myriad Bold Myriad Bold Italic Palatino Italic Myriad Black Myriad Black Italic

6 Cayuga Community College Misuse: Examples of what not do with the logo 1a. 1b a. & 1b. Do not unlock the logo 2. Do not rotate the logo 3. Do not use the logo mark as a pattern 4. Do not distort or disproportionately re-size the logo 5. Do not change the logo colors 6. Do not overprint the logo over a photograph that is busy, the logo should not compete with the photo for readability, the logo should always stand out and be readable. 7. Do not use a low resolution version of the logo on any printed materials.

7 Cayuga Community College Graphic Standards Cayuga Community College Logo Placement and Typography To present a cohesive brand image it is important to maintain a consistent look and feel on all print, on-screen and online collateral. With that in mind we have formulated a basic outline for logo position and use on various materials. samples of correct use for cover, interior page or single page Good examples of how to use the Cayuga Community College logo and typography on printed materials. Logo stands out on the page. Logo uses correct logo colors and clear space around the logo is appropriate. Tag line is the correct font and positioned within close proximity of the logo which is the preferred usage. The correct typeface family is used and the typography is used in the appropriate colors.

8 Cayuga Community College Logo Placement and Typography To present a cohesive brand image it is important to maintain a consistent look and feel on all print, on-screen and online collateral. With that in mind we have formulated a basic outline for logo position and use on various materials. correct use for mailing panel correct use for single page, one color correct use for advertisement Additional good examples of how to use the Cayuga Community College logo and typography on printed materials. Logo stands out on the page. Logo uses correct logo colors and clear space around the logo is appropriate. Tag line is the correct font and positioned within close proximity of the logo which is the preferred usage. The correct typeface family is used and the typography is used in the appropriate colors.

9 Cayuga Community College Logo Placement and Typography To present a cohesive brand image it is important to maintain a consistent look and feel on all print, on-screen and online collateral. With that in mind we have formulated a basic outline for logo position and use on various materials. samples of correct use online and on-screen Good examples of online and on-screen usage of the Cayuga Community College logo The logo is in a prominent position. Logo uses correct logo colors and clear space around the logo is appropriate. Tag line uses the correct font and is positioned within close proximity of the logo which is the preferred usage.

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