B R A N D I N G G U I D E L I N E S

Size: px
Start display at page:

Download "B R A N D I N G G U I D E L I N E S"

Transcription

1 B R A N D I N G G U I D E L I N E S

2 At the very core of Hutchens Law Firm is a brand that has emerged after more than thirty years of dedicated legal service to business and individuals throughout North Carolina. This brand embodies our unique corporate personality and is the visible way we express the high level of excellence Hutchens Law Firm is committed to, which we call, High Performance Law TM. We all must recognize the crucial role that our brand plays in our success, now and in the future. It s up to each of us to take responsibility for promoting and protecting the world-class image Hutchens Law Firm represents. Terry Hutchens Managing Partner Hutchens Law Firm

3 Every time you use our logo and tagline you re expressing our identity as a company Each time you have the opportunity to use our logo and tagline, you and the suppliers you use have two choices: the right way, which protects and enhances the company s brand equity, or the wrong way, which weakens our brand and sends a confusing message about who Hutchens Law Firm is and what we stand for. Logo Tagline Our logo is one cohesive unit made up of two integral elements: The first element is the name, Hutchens Law Firm, which is typeset using the font Classical Garamond BT Bold. The second element is the red rectangular shape, which is made of Pantone color 186 red. The logo must be used exactly as it appears, with a minimum width of one inch to ensure readability, and clear space that is a minimum of 1/4 the height of the logo. Do not stretch logo horizontally Do not stretch logo vertically Our tagline, High Performance Law TM, has been trademarked as of June It was developed to quickly let consumers know how to differentiate us from other law firms. Our tagline is our core communication to the outside world and it is to be used with our logo whenever possible. The color used for the tagline is Pantone 431 grey. Do not change the logo color Do not invade the minimum clear space of logo Your only responsibility is to check your or your suppliers work to make certain these instructions have been followed. If you have any questions about proper usage of our logo, don t guess call our Marketing Director. Do not change the logo font Do not use logo smaller than 1

4 Adobe Garamond ABCDEFGHIJ KLMNOPQRS TUVWXYZ abcdefghijklmn opqrstuvwxyz f Even our typefaces are a part of our corporate identity The typeface used in our logo is called Adobe Garamond. It s a serif font that is professional and straight forward. Outside of the logo usage, we use this font for general body text for letters on our letterhead, and other internal documents that require lengthy text. The other font that we use is Futura. Futura is a san-serif font that is clean, lively, positive and bold without being overpowering. This font is used for our tagline as well as headlines, subheads and body text for our print ads and website. Futura offers a nice contrast to Adobe Garamond, which helps separate headlines and subheads from body copy. Futura This booklet itself has been produced using our two typefaces correctly, and to the left you will find examples of these fonts. Again, consistency and projecting a single, cohesive image to our clients and potential clients are the reasons we use only these two typefaces. ABCDEFGHIJ KLMNOPQRS TUVWXYZ abcdefghijklmn opqrstuvwxyz When using these typefaces internally they should not be justified, stretched out from left to right to completely fill every line. Instead, you should use a justified left margin; the right margin remains loose, so that the words end naturally hyphenating words is discouraged, because it creates a messier, more confused overall look to the document. Your computer should have both Futura and Adobe Garamond installed.

5 Our graphic standards apply across the board External communications brochures, flyers, newsletters, ads are naturally crucial to our corporate image. They may well be the very first exposure a potential client or employee has to Hutchens Law Firm, and we all know the importance of a first impression. There s nothing worse than having customers see a magazine ad that looks one way, then run across an online ad that has a totally different look. Subconsciously, at least, that consumer is going to think that Hutchens Law Firm is not a unified company headed in one direction... or even worse, he or she might not remember us at all. The purpose of this booklet is not to show you how to design ads (that s for our marketing team to do), but we can give you some good design basics to always look for, such as: proper use of our logo, relevant visuals, headlines, text, and color. If you see our brand being compromised, please make someone aware it is vitally important to our marketing success.

6 Everywhere you look, you should see our logo at its best In today s media-saturated world, it s impossible not to be bombarded with advertising messages. At Hutchens Law Firm, we re constantly competing with other marketers, so we must make the most of every opportunity to showcase our corporate identity correctly. External and internal office signage... banners... note pads... PowerPoint presentations there are hundreds of items that feature our logo and reflect our personality. And there is a correct way to produce every one of them. Signage and other externally oriented media provide excellent opportunities to communicate with a large number of viewers. Visual representations on the exterior and interior of Hutchens Law Firm offices and buildings are an integral part of our image. As you see, any lettering in addition to our logo is also based on the use of Futura and Adobe Garamond and complies with the typographical standards. The Hutchens Law Firm Branding Guidelines contains all the details any graphics or printing supplier needs.

7 The goal is for all of us to feel at home with the Hutchens Law Firm brand Practice makes perfect you ve heard that saying all your life. And it certainly applies to what is expected from everyone at Hutchens Law Firm. The more we look at it and pay attention to the proper uses of our brand identity, the more it will become second nature to us. Then we will all become a big part of our corporate identity solution instead of part of the problem when Hutchens Law Firm is not seen in a professional, unified brand. Decades have been spent building the foundation for our business, and we now have the task of being good stewards of the new branding system that has been developed. We have a distinctive look, feel and message and it s your responsibility to protect and enhance that unique image. Your efforts will not only be appreciated they will result in an even stronger, more profitable Hutchens Law Firm. A High Performance Law firm that reflects a corporate culture and style we can all be proud of. Where to find our branding resources The official Hutchens Law Firm Logo can be downloaded from our website. It can be found under the About Us section under Our Brand. Any questions should be directed to our Marketing Director.

8 Fayetteville, Southern Pines, Charlotte, Wilmington, NC Columbia, SC 4317 Ramsey Street, Fayetteville, NC H u t c h e n s L a w F i r m. c o m

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual TABLE OF CONTENTS BASICS Brand Structure 1 Brand Extensions 2 Brand Versions 3 CINJ Signature 4 Academic Signature 5 Business Logo 6 Corporate Color 7 Corporate Typography 8 Descriptor

More information

VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS

VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS All design projects relating to the College such as brochures, posters, photographs, web content, and advertisements, intended T for an external

More information

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla?

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla? BRAND MANUAL 1 Introduction A B C Welcome Our New Name What is Joomla? To download the Joomla! logo in various formats, please visit our web site at: www.joomla.org 2 1 Introduction A Welcome Using the

More information

Using this Brand Guide

Using this Brand Guide Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition

More information

BRAND IDENTITY GRAPHIC STANDARDS MANUAL

BRAND IDENTITY GRAPHIC STANDARDS MANUAL BRAND IDENTITY GRAPHIC STANDARDS MANUAL TABLE OF CONTENTS Logo Standards 03 12 Core Logo 04 Marketing Logo 05 Corporate Typeface 06 Corporate Colours 07 Positive & Negative Use 09 Safety & Minimum Size

More information

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements NUANCE Interim corporate identity styleguide O C T O B E R 2 0 0 5 CONTENTS 3 Introduction 4 Nuance Corporate Signature 5 Nuance Corporate Signature Color 6 Nuance Corporate Signature Minimum Size and

More information

Brand Style Guide 2010 v.1

Brand Style Guide 2010 v.1 Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and

More information

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5. Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The

More information

Table of Contents Logo Implementation Typography Corporate Stationery Divisional Stationery Collateral Materials Web Site

Table of Contents Logo Implementation Typography Corporate Stationery Divisional Stationery Collateral Materials Web Site Standards Manual Table of Contents Letter from the President II Introduction III Logo Implementation Logo Usage A.1 Colour Usage A.2 Proportion Grid A.3 Clearance Area A.4 Minimum Size A.4 Reverse Treatment

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual June 2011 TABLE OF CONTENTS LOGO DESIGN AND CORPORATE COLORS FOUR COLOR AND PANTONE: PREFERRED & SECONDARY VERSIONS.......... 3 BLACK & WHITE: PREFERRED & SECONDARY VERSIONS........................4

More information

Graphic Standards Manual

Graphic Standards Manual A guide to branding & corporate identity: Graphic Standards Manual The Bristol Chamber of Commerce 20 Volunteer Parkway, Bristol, TN 37620 423.989.4850 bristolchamber.org Bristol Chamber of Commerce Graphic

More information

North Carolina Central University MASCOT GRAPHIC STANDARDS MANUAL

North Carolina Central University MASCOT GRAPHIC STANDARDS MANUAL North Carolina Central University MASCOT GRAPHIC STANDARDS MANUAL Introduction North Carolina Central University is pleased to introduce this NCCU Eagles Graphic Standards Manual. These guidelines are

More information

size and proportion Graphic Standards Manual Version 1.3 January 2014

size and proportion Graphic Standards Manual Version 1.3 January 2014 size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.

More information

Commercial and Promotional uses of Washington Campus Compact s Marks and Verbiage

Commercial and Promotional uses of Washington Campus Compact s Marks and Verbiage Graphic Identity Guidelines The Washington Campus Compact Identity Guidelines in this Style Guide are central to our communication and marketing strategies. They provide a road map for presenting the organization

More information

Symantec Identity Guidelines. Version 3 - March 2012

Symantec Identity Guidelines. Version 3 - March 2012 Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey

More information

F I S K U N I V E R S I T Y S T Y L E G U I D E

F I S K U N I V E R S I T Y S T Y L E G U I D E F I S K U N I V E R S I T Y S T Y L E G U I D E F I S K U N I V E R S I T Y S T Y L E G U I D E This style guide is a resource for all individuals creating materials that reflect the University. The information

More information

Basic Graphic Standards

Basic Graphic Standards Basic Graphic Standards Introduction/Contents Our Name As our emergence as a standalone company approached, one of the most anxiously anticipated announcements has been that of our new name Nexteer. Months

More information

Introduction 3 The Ohio Technology Consortium Identity 5 The OH-TECH Story 7 How To Use This Manual 9 OH-TECH Brand 10 Primary Logo 11 Logo Usage 12

Introduction 3 The Ohio Technology Consortium Identity 5 The OH-TECH Story 7 How To Use This Manual 9 OH-TECH Brand 10 Primary Logo 11 Logo Usage 12 BRANDING & IDENTITY STANDARDS hiolink OARnet Research & Innovation Center Ohio Supercomputer Center estudent Services OhioLIN Ohio Supercomputer Center estudent Services OhioLINK OARnet Research & Innovation

More information

Brand-identity Guidelines

Brand-identity Guidelines Brand-identity Guidelines Client: Contents: Date: USA Climbing 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Colour Scheme (page 13) 4.0 Typography (page 16) 5.0

More information

SMU Student Affairs Style Guide

SMU Student Affairs Style Guide SMU Student Affairs Style Guide 1 Strengthening Our Visual Communications 1 SMU Student Affairs is dedicated to creating a cohesive learning environment for SMU students. To do this, we must ensure that

More information

Design Guidelines. U.Va. Sustainability. Office for Sustainability. Contents:

Design Guidelines. U.Va. Sustainability. Office for Sustainability. Contents: U.Va. Sustainability Design Guidelines Office for Sustainability Contents: Date: 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Color Scheme (page 10) 4.0 Typography

More information

The University of Arizona Logo and Color Standards

The University of Arizona Logo and Color Standards The University of Arizona Logo and Color Standards Print and Publications rev 01/09 Official logos of The University of Arizona One of these logo versions above or a UA Print Banner must appear on the

More information

The Logo 3. Fiksu Logo

The Logo 3. Fiksu Logo Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The

More information

Graphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group

Graphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group Graphic Design Basics Shannon B. Neely Pacific Northwest National Laboratory Graphics and Multimedia Design Group The Design Grid What is a Design Grid? A series of horizontal and vertical lines that evenly

More information

GRAPHIC STANDARDS GUIDE

GRAPHIC STANDARDS GUIDE GRAPHIC STANDARDS GUIDE CONSISTENT GRAPHIC IDENTITY The University of Mount Olive must have a consistent, cohesive graphic identity. In terms of marketing, repetition of an image is vitally important.

More information

Graphic Standards Guideline. Concrete Reinforcing Steel Institute

Graphic Standards Guideline. Concrete Reinforcing Steel Institute Graphic Standards Guideline CRSI Graphic Standards Guideline DEFINING OUR IDENTITY The CRSI Graphic Standards Design Guideline was developed to help you communicate our CRSI Brand Identity in a way that

More information

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz Texas State University Brand Guidelines TEXAS STATE LOGO Do not use logos that include the words San Marcos. Alternate color options are available for download at umarketing.txstate.edu/logos Primary for

More information

Brand and Identity Guidelines

Brand and Identity Guidelines Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a

More information

Oracle PartnerNetwork Brand Guidelines

Oracle PartnerNetwork Brand Guidelines Oracle PartnerNetwork Brand Guidelines TABLE OF CONTENTS Oracle PartnerNetwork Program 5 Introduction 6 Branding Opportunities for Partners OPN Program Logos 7 Correct Usage 8 Unacceptable Usage 9 Relationship

More information

Harvey Mudd College Identity Standards

Harvey Mudd College Identity Standards Harvey Mudd College Identity Standards May 2015 Table of Contents 1 Introduction 2 Contacts for Advice, Approvals and Graphics 3 Visual Identity Policy 4 College Logo The Official Harvey Mudd College Logo

More information

Intel Centrino Mobile Technology

Intel Centrino Mobile Technology Intel Inside Program TRADEMARK AND LOGO USAGE GUIDELINES FOR Intel Centrino Mobile Technology How Effective Design Can Strengthen the Intel Centrino Brand Value TABLE OF CONTENTS 2 Logo Usage 3 Introduction

More information

Branding. Packet Contents

Branding. Packet Contents Branding The Anti-Cruelty Society Packet Contents 01. Contents 02. Introduction to Branding 03. The Anti-Cruelty Society Logo 04. Prohibited Logo Usage 05. Logo Sizing 06. Using Color 07. Typography in

More information

Branding Guidelines Primerica

Branding Guidelines Primerica 1 Branding Guidelines Primerica Message from the Co-CEO I am pleased to introduce the Primerica Branding Guidelines. Our company identification program is a valuable and powerful business tool. Our identity

More information

How to Use the PTA Logo and Tagline

How to Use the PTA Logo and Tagline How to Use the PTA Logo and Tagline Consistency and Brand Identity -- An Introduction The key to building a recognized name brand and identity is consistency. While the name PTA is recognized widely, many

More information

Designing a Logo. Design 1

Designing a Logo. Design 1 Design 1 Learn all about logos, branding, and identity as we show you the secrets of effective logo design. In this tutorial, we ll design logos suitable for business cards and other publications. You

More information

Mini Brand Guide. Season 2014/15 Edition 01

Mini Brand Guide. Season 2014/15 Edition 01 Mini Brand Guide Season 2014/15 Edition 01 OFFICIAL Tournament Mark MINI BRAND GUIDE P 02 Usage Full Colour Standard - Contained The Champions Cup Tournament Mark logo is comprised of three distinct brand

More information

BRANDING AND STYLE GUIDE FOR MARKETING AND COMMUNICATIONS

BRANDING AND STYLE GUIDE FOR MARKETING AND COMMUNICATIONS BRANDING AND STYLE GUIDE FOR MARKETING AND COMMUNICATIONS INTRODUCTION These standards for the South Arkansas Community College are intended to serve as a framework for creating strong, effective and consistent

More information

BRAND GUIDELINES NOVEMBER 2015

BRAND GUIDELINES NOVEMBER 2015 BRAND GUIDELINES NOVEMBER 2015 2 TABLE OF CONTENTS The WatchGuard Brand 3 Logo Color Use 4 Logo Clearances 5 Logo Correct & incorrect Uses 6 Tagline ADVANCED NETWORK SECURITY 7 WatchGuardONE Logo Usage

More information

Tusculum College. Visual Identity Guidelines

Tusculum College. Visual Identity Guidelines Tusculum College Visual Identity Guidelines What are Visual Identity Guidelines? Rationale for Identity Guidelines at Tusculum College Who do the Identity Guidelines pertain to? Use of the College Name

More information

Digital Signage Design Standards

Digital Signage Design Standards Digital Signage Design Standards The following standards provide a standard for design, layout, typography and image principles as well as instructions for respecting UVic s visual identity*. These standards

More information

CAMPUS BRAND IDENTITY (for digital and print media)

CAMPUS BRAND IDENTITY (for digital and print media) CAMPUS BRAND IDENTITY (for digital and print media) Revised/Updated August 2015 ST. ANDREWS UNIVERSITY CAMPUS BRAND IDENTITY 2 GOAL In order to ensure the clear and accurate representation of status to

More information

Ultrium Compliance Marks Style Guide

Ultrium Compliance Marks Style Guide Ultrium Compliance Marks Style Guide Generation 7 Trademark Style Guide Document #U-S51 Revision 3 August 2015 1.0 Basic Identity Standards The LTO Program trademarks are important assets of the LTO Program.

More information

Branding and Visual Identity Guide

Branding and Visual Identity Guide St. Petersburg College Branding and Visual Identity Guide What is a brand and why is it important? Brand is not a logo or tagline. The brand is how our audience perceives us. It is the promise of what

More information

Brand-Identity Guidelines for McCracken County Schools

Brand-Identity Guidelines for McCracken County Schools Brand-Identity Guidelines for McCracken County Schools McCracken County Schools Brand-Identity Guidelines 1 Contents Client: Contents: McCracken County Schools 1.0 Introduction (page 3) 2.0 The Logo Design

More information

University of Nevada, Las Vegas Alumni Association. Brand Identity Guidelines

University of Nevada, Las Vegas Alumni Association. Brand Identity Guidelines University of Nevada, Las Vegas Alumni Association Brand Identity Guidelines UNLV Alumni Association Identity Guide The UNLV Alumni Association Brand Identity Guide is designed to bring consistency to

More information

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE STYLE GUIDE Version 2.0b - FOR PUBLIC RELEASE Table of Contents 1.0 Introduction 1.1 Terms + Conditions... 4 1.2 Name Usage... 5 2.0 The Cyber Security Summit Brand 2.1 What Is a Brand?... 7 2.2 Brand

More information

Contents. Introduction 3 Background & Application 4

Contents. Introduction 3 Background & Application 4 Style & Usage Guide 2 Contents Introduction 3 Background & Application 4 Graphic elements Font standards 5 CUNYfirst Primary Logo 6 CUNYfirst Primary Black & White Logo 7 CUNYfirst Secondary Logo 8 Logo

More information

Fundamentals of Design

Fundamentals of Design Fundamentals of Design One of Ottawa s most prominent marketing and communications firms, gordongroup offers award-winning design for a complete range of communications products from corporate brand identities

More information

Words By Wendy. Small Business Marketing Tips How to make your promotional dollars work harder

Words By Wendy. Small Business Marketing Tips How to make your promotional dollars work harder Small Business Marketing Tips How to make your promotional dollars work harder As a long-time marketing consultant, and a small business owner myself, I know that marketing can seem like a necessary evil

More information

Using the Grid. Grids: Consistency & Unity tying elements together by Jacci Howard Bear

Using the Grid. Grids: Consistency & Unity tying elements together by Jacci Howard Bear Using the Grid Grids: Consistency & Unity tying elements together by Jacci Howard Bear For the most part, people prefer organized visual information Newsletters, magazines, brochures, annual reports, web

More information

AirWatch by VMware. Partner Brand Guide

AirWatch by VMware. Partner Brand Guide AirWatch by VMware Partner Brand Guide AirWatch by VMware Partner Brand Guide Introduction 3 Corporate Logo 4 Logo Specifications 4 Colors and File Formats 4 Print 4 Digital 4 Logo Options 4 Sizing 5 Backgrounds

More information

TABLE OF CONTENTS. Introduction and Contact Information... 2. Message from Bill Hogan... 3. Seattle U Primary Mark... 5-9. The Redhawks Logo...

TABLE OF CONTENTS. Introduction and Contact Information... 2. Message from Bill Hogan... 3. Seattle U Primary Mark... 5-9. The Redhawks Logo... TABLE OF CONTENTS Introduction and Contact Information... 2 Message from Bill Hogan... 3 Seattle U Primary Mark... 5-9 The Redhawks Logo... 10-11 The Interlock... 12-13 Color Palette... 15-17 Typography...

More information

Design manual for CULT SHAKER

Design manual for CULT SHAKER Contents LOGO... 3 DIMENSIONS... 4 COLOURS... 5 PAY-OFF... 6 DESIGN ELEMENTS... 7 DESIGN ELEMENTS - sub-brands... 8 TEXT... 9 FONTS... 10 EXCEPTIONS... 11 page 2 LOGO CULT SHAKER is a registered trademark

More information

Follow these Go Red For Women branding guidelines whenever the Go Red For Women logo is used.

Follow these Go Red For Women branding guidelines whenever the Go Red For Women logo is used. G o R e d Fo r Wo m e n L o g o G u i d e l i n e s (Updated March 2011) Follow these Go Red For Women branding guidelines whenever the Go Red For Women logo is used. Note: Also follow existing AHA organization-wide

More information

Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE

Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE October 2008 ! Stanford University Department of Athletics, Physical Education, and Recreation (DAPER) Style

More information

Official Graphic Standards Manual for print and promotional items

Official Graphic Standards Manual for print and promotional items Official Graphic Standards Manual for print and promotional items Revised August 2012 Contents 2 Introduction... 1 Official UK Institutional Colors, Typography & Logos Typography...3 Primary Logos...4

More information

DeVry University and Keller Graduate School of Management C O - B R A N D E D GUIDELIN ES

DeVry University and Keller Graduate School of Management C O - B R A N D E D GUIDELIN ES C O - B R A N D E D GUIDELIN ES 2009 Table of contents Introduction... 1-4 Look and feel... 5-7 Layout examples Vertical... 8-9 Horizontal... 10-11 Brochures and printed materials... 12-13 Web... 14 What

More information

VISUAL STYLE GUIDE Effective September 2007

VISUAL STYLE GUIDE Effective September 2007 VISUAL STYLE GUIDE Effective September 2007 CASCADE CHRISTIAN SCHOOLS - STYLE GUIDE INTRODUCTION Serving our Schools through Marketing and Communications... The Cascade Christian Schools Style Guide has

More information

BRAND IDENTITY SYSTEM

BRAND IDENTITY SYSTEM BRAND IDENTITY SYSTEM life is why brand story We believe everyone deserves to live a healthier, longer life. There are moments in life we wish we could freeze in time. We live them. We live for them. They

More information

WORKING WITH OUR BRAND BRAND IDENTITY GUIDELINES V1.1

WORKING WITH OUR BRAND BRAND IDENTITY GUIDELINES V1.1 WORKING WITH OUR BRAND BRAND IDENTITY GUIDELINES V1.1 Note To Reader When you see this mouse symbol artwork can be downloaded online at: www.charteredaccountants.ie/brandidentity When you see this file

More information

Effective 12.2014. Visual Identity Guide

Effective 12.2014. Visual Identity Guide Effective 12.2014 Visual Identity Guide VISUAL IDENTITY Fairfield University s ability to carry out its mission can be helped or hindered by the perceptions of the people it seeks to serve. Its visual

More information

BRANDING STYLE GUIDE

BRANDING STYLE GUIDE BRANDING STYLE GUIDE THE GREEN WISE STORY Green Wise is a comprehensive program for paint manufacturers to test and market their environmentally responsible products to designers, specifiers, and retail

More information

branding guide for tax pros

branding guide for tax pros by Your Business Matters the branding guide for tax pros how to grow your tax business by building a powerful brand What s in this guide? What branding means Why branding matters in your tax practice How

More information

This project is an opportunity to create a unique logo for a fictional

This project is an opportunity to create a unique logo for a fictional Logo Design For record Company Dr. Paula DiMarco paula.j.dimarco@csun.edu This project is an opportunity to create a unique logo for a fictional record company. Objective: To create a logo for record,

More information

BRAND GUIDELINES 0.9.2

BRAND GUIDELINES 0.9.2 BRAND GUIDELINES 0.9.2 1 WEX CULTURE How We See It We are a company of ambitious, driven individuals with strong opinions and deep convictions. We are disciplined in our pursuit of opportunities and serve

More information

Bossier Parish Community College Visual Identity Guide The Official Guide to BPCC s Graphic Standards

Bossier Parish Community College Visual Identity Guide The Official Guide to BPCC s Graphic Standards Bossier Parish Community College Visual Identity Guide The Official Guide to BPCC s Graphic Standards BPCC Public Relations Office A-121 General Office Number (318) 678-6031 Tracy McGill, Director (318)

More information

Go Red Por Tu Corazón TM Logo Guidelines (Updated September, 2013)

Go Red Por Tu Corazón TM Logo Guidelines (Updated September, 2013) Go Red Por Tu Corazón TM Logo Guidelines (Updated September, 2013) Follow these Go Red Por Tu Corazón branding guidelines whenever the Go Red Por Tu Corazón logo is used. Note: Also follow existing AHA

More information

Logo Design + Brand Development

Logo Design + Brand Development Pricing Guide Logo Design + Brand Development Basic $330 Creative flair and detailed research come together to create brands that fit your needs best. Thoughtful + tasteful logo design that fits. Professional,

More information

Columbus Brand Guidelines

Columbus Brand Guidelines Columbus Brand Guidelines Columbus Brand Guidelines brandcolumbus.com March 2013 Page 1 Columbus brand guidelines A brief history of the Columbus brand The formation of Mayor Coleman s Bicentennial Committee

More information

Go Red Por Tu Corazón TM Logo Guidelines (Updated March 2011)

Go Red Por Tu Corazón TM Logo Guidelines (Updated March 2011) Go Red Por Tu Corazón TM Logo Guidelines (Updated March 2011) Follow these Go Red Por Tu Corazón branding guidelines whenever the Go Red Por Tu Corazón logo is used. Note: Also follow existing AHA organization-wide

More information

TRADEMARK MANUAL. A REALTOR s Guide to the Proper Use of CREA s Trademarks

TRADEMARK MANUAL. A REALTOR s Guide to the Proper Use of CREA s Trademarks TRADEMARK MANUAL A REALTOR s Guide to the Proper Use of CREA s Trademarks THE CANADIAN REAL ESTATE ASSOCIATION SEPTEMBER 2009 THE RULES for Proper Use of Trademarks 1. ALWAYS USE CAPITAL LETTERS: For REALTOR,

More information

blue290 A Practical Guide to Columbia s Standards of Visual Identity May 2011 1

blue290 A Practical Guide to Columbia s Standards of Visual Identity May 2011 1 blue290 A Practical Guide to Columbia s Standards of Visual Identity May 2011 1 blue290 A Practical Guide to Columbia s Standards of Visual Identity Columbia is well known and widely respected as one of

More information

The P.A.R.C. Principles of Visual Design. Proximity. CMPT 165: Design Principles

The P.A.R.C. Principles of Visual Design. Proximity. CMPT 165: Design Principles The P.A.R.C. Principles of Visual Design CMPT 165: Design Principles Tamara Smyth, tamaras@cs.sfu.ca School of Computing Science, Simon Fraser University October 24, 2011 In The Non-Designer s Design Book,

More information

Branding & Design Standards

Branding & Design Standards 5.16.2011 TM Branding & Design Standards Standards Are Strictly Enforced FIRST Logo Our logo consists of uniquely configured components, a composite graphic element, the triangle, circle and square, and

More information

Furthermore, you can discover optional elements meant to inspire to a varied and creative design.

Furthermore, you can discover optional elements meant to inspire to a varied and creative design. DRC Design Guide The Design Guide offers information, guidelines and tools for any type of communication under the brand of Danish Refugee Council. This includes information about logo, colors, formats

More information

WFG Branded Financial Professionals. Compliance DRAFT

WFG Branded Financial Professionals. Compliance DRAFT Style Branding Compliance BRAND STRATEGY WFG Branded Financial Professionals Williams Financial Group strives to be known as the nation s preeminent destination for Financial Professionals and their clients.

More information

Interactive Brand Guidelines Brand Standards 2012

Interactive Brand Guidelines Brand Standards 2012 Brand Guidelines for 2012 Production Specifications Web Page Samples Interactive Brand Guidelines Brand Standards 2012 One of the most valuable advantages an organization has is it s brand - an image based

More information

BRANDING GUIDELINES INCLUDING USE OF DECA LOGOS, EMBLEMS AND INSIGNIA

BRANDING GUIDELINES INCLUDING USE OF DECA LOGOS, EMBLEMS AND INSIGNIA BRANDING GUIDELINES INCLUDING USE OF DECA LOGOS, EMBLEMS AND INSIGNIA 1950 1970 1980 1991 2010 THE DECA BRAND DECA s brand identifies a remarkable experience in the preparation of emerging leaders and

More information

Signs And Graphics. Professional Signage and Graphics Solutions

Signs And Graphics. Professional Signage and Graphics Solutions Signs And Graphics SIGNAGE Dimensional Letters Electronic Displays exhibit displays Professional Signage and Graphics Solutions OUR MISSION To enhance the value of the businesses we serve Beautiful Colors

More information

BRAND STYLE GUIDE. Free to do what s right for you ṢM

BRAND STYLE GUIDE. Free to do what s right for you ṢM BRAND STYLE GUIDE Free to do what s right for you ṢM TABLE OF CONTENTS ABOUT THIS GUIDE CAMPAIGN OVERVIEW CAMPAIGN OBJECTIVE 5 CAMPAIGN IDEA 6 CAMPAIGN PHASES 7 CAMPAIGN TONE 8 CAMPAIGN ELEMENTS TRUSTED

More information

Identity Guidelines SEPTEMBER 2005

Identity Guidelines SEPTEMBER 2005 Identity Guidelines SEPTEMBER 2005 Table of contents introduction 1 Using these guidelines What is Canon imageanyware? When should the Canon logo be used? When should the Canon imageanyware logo be used?

More information

Designing clear visual communications for low literacy audiences. 2009 Naomi Shacter Graphic Design

Designing clear visual communications for low literacy audiences. 2009 Naomi Shacter Graphic Design Designing clear visual communications for low literacy audiences. 1. Use white space to direct your audience. White space is inviting and draws your reader in no white space, and your audience is outta

More information

LEHR Brand Guidelines

LEHR Brand Guidelines LEHR Brand Guidelines Brand Guidelines LEHR LLC. 8922 Ellis Avenue Los Angeles, CA 90034 +1 310 839 9009 +1 866 941 LEHR info@golehr.com www.golehr.com v 1.07 Brand Guidelines 2 LEHR Brand Guidelines Contents

More information

VISUAL IDENTITY AND STYLE GUIDE

VISUAL IDENTITY AND STYLE GUIDE Official NAME The name of the academic unit is The Ontario Institute for Studies in Education of the University of Toronto in English and Institut d études pédagogiques de l Ontario de l Université de

More information

Dealer Stationery INTERNATIONAL GUIDELINES. For countries outside the European Block Exemption Regulation (BER) region

Dealer Stationery INTERNATIONAL GUIDELINES. For countries outside the European Block Exemption Regulation (BER) region INTERNATIONAL GUIDELINES Dealer Stationery For countries outside the European Block Exemption Regulation (BER) region Key Visual Elements and Brand Use Guidelines Table of contents 3 Introduction 4 Brand

More information

EMC Business Partner BUSINESS PARTNER

EMC Business Partner BUSINESS PARTNER EMC Business Partner Logo GUIDELINES is now 2 EMC Business Partner Logo GUIDELINES WHY THE CHANGE? 5 LOGO BASICS 6 LoGO COLOR 7 LOGO SIZE & safe area 8 correct & incorrect logo usage 9 PROGRAM & TIER LOGOS

More information

General Rules for Usage of NMEA logo

General Rules for Usage of NMEA logo General Rules for Usage of NMEA logo 1. The NMEA logo is to be reproduced from approved artwork. To protect the integrity of the logo, no alterations shall be made to the artwork (including colors) or

More information

BRAND IDENTITY Graphic Manual

BRAND IDENTITY Graphic Manual BRAND IDENTITY Graphic Manual 1. FEGIME BRAND FEGIME BRAND The objective of this manual is to clearly represent the rules for the correct usage of the FEGIME brand graphic elements. The coherent use of

More information

Guide of Visual & Graphic Standards

Guide of Visual & Graphic Standards Guide of Visual & Graphic Standards Table of Contents GRAPHIC ELEMENTS & COMPONENTS The Logo Mark and Logotype Configuration 4 Use with Type and without Type Special Application for Use with Established

More information

NavisHealth Brand Identity & Style Guidelines (November 2014 - version 001) Brand Identity & Style Guidelines

NavisHealth Brand Identity & Style Guidelines (November 2014 - version 001) Brand Identity & Style Guidelines NavisHealth Brand Identity & Style Guidelines (November 2014 - version 001) Brand Identity & Style Guidelines The Purpose of This Guide As a company, our brand is one of our most important assets. We recognize

More information

DIY Formatting and Layout Guidelines

DIY Formatting and Layout Guidelines DIY Formatting and Layout Guidelines Print-ready means that you give us your book PDFs once they re final. You ve written, edited and proofread your book, and you ve formatted it to look the way you want.

More information

PhlatLight Trademark & Logo Guidelines

PhlatLight Trademark & Logo Guidelines PhlatLight Trademark & Logo Guidelines Copyright 2007 Introduction PhlatLight Introduction The PhlatLight brand name and logo are two of Luminus Devices most valuable assets and the most visible symbols

More information

September 2011. Cayuga Community College Brand Profile Graphic Standards

September 2011. Cayuga Community College Brand Profile Graphic Standards September 2011 Cayuga Community College Brand Profile Graphic Standards Cayuga Community College Brand Profile This information has been designed and presented to ensure that the Cayuga Community College

More information

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 VISUAL IDENTITY TABLE OF CONTENTS SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 SECTION TWO: VISUAL IDENTITY GUIDLINES... 5 Corporate identity

More information

GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY

GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY BBC NEWS is a trademark of the British Broadcasting Corporation INTRODUCTION These guidelines outline some basic rules

More information

Visual Style Guide April 2015

Visual Style Guide April 2015 Visual Style Guide April 2015 Contents Introduction to the Logo 3 Safe Area and Size 4 Logo and Tagline Usage 5 Incorrect Usage 6 Color Palette 7 Backgrounds and Additional Design Elements 8 Typography

More information

Destination Canada Brand Standards Guide. Version 1.0 September 2015

Destination Canada Brand Standards Guide. Version 1.0 September 2015 Destination Canada Brand Standards Guide Version 1.0 September 2015 Introduction Welcome to your brand standards guide for Destination Canada. We ve re-branded to better showcase our business and mandate.

More information

Brand Identity & Logo Standards

Brand Identity & Logo Standards Brand Identity & Logo Standards THE STEVENSON BRAND IDENTITY AND LOGO A brand s identity is perhaps the most important facet of any business. A company s brand is its definition in the world, the name

More information

Brand Identity Guide

Brand Identity Guide Brand Identity Guide CONTENTS Introduction 3 The logo 4 Typefaces 9 Tone and style of imagery 10 Promotional products 11 Artwork 12 Frequently asked questions 13 2 of 13 Think Brick Brand Identity Guide

More information

Newsletter Design, Layout and Content Tips

Newsletter Design, Layout and Content Tips Newsletter Design, Layout and Content Tips Entry Name: National Corvette Museum Newsletter Competition Score Sheet Vital Information: Each category is worth 1 point; Maximum of 10 points in this section.

More information