Partners. In Health. Visual Identity Guidelines 08.13

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1 Partners Visual Identity Guidelines 08.13

2 Welcome Our identity guidelines visually represent who we are and what we strive for: accompaniment, innovation, transformation, and commitment. They are not meant to limit expression; rather, they exist to empower anyone involved with Partners (PIH) to make an impact with our brand. The success of the visual identity depends on consistent application across all communications, including presentations, print materials, , social media, and the website. Please follow the guidelines carefully, so that we may have an effective identity system that distinguishes all future PIH communications from other organizations. These guidelines have been written so they are easy to understand, and they include a variety of examples that are easy to follow. They provide the flexibility required for application in diverse settings and cultures. If you have questions not covered in this guide, please contact the PIH Communications team at

3 Contents OUR LOGO VISUAL ELEMENTS APPLICATIONS Configurations 6 Typography 11 Stationery 19 Primary Logo Logo Variations Color Site Logos Combined Logos Primary Color Accent Colors Presentations 21 Affiliate Country Logos Structure 8 Photography Photography Don ts 13 Samples 22 Clear Space Minimum Size Co-branding Usage 9 Logo Don ts Files of the logos, identity guidelines, stationery, and PowerPoint templates can be found on the server in PIH Projects > Comms Public Docs > 2013 Identity Guidelines & Logos. Files are also available in Merlin*, an online digital assets database. For information about the visual identity guidelines or Merlin access and use, please *Designated staff at each site are granted access privileges for uploading high-quality, captioned, and credited photographs to Merlin. PIH photos are then edited, optimized, and approved for external distribution by the Communications team.

4 OUR LOGO

5 Partners Over the past 25 years, the hands in our logo have become synonymous with high-quality health care among our staff, patients, partners, and supporters around the world. The hands were designed to emulate the human core of our work, while the angle of the hands suggests an innovative, collaborative energy. The word Partners has been emphasized to indicate the importance of partnerships in shifting policies and mobilizing resources to expand access to health care for the poor on a world scale.

6 Configurations PRIMARY LOGO Partners LOGO VARIATIONS Logo Color Options When it is not possible to use the plum or black logo, a white logo may be used. When using a photographic background, a white logo should be placed on an area of the image that is free from visual clutter. The logo can be found on the server in PIH Projects > Comms Public Docs > 2013 Identity Guidelines & Logos > 2013 PIH Logos, or in Merlin. Partners Partners For more information about Merlin access and use, please Partners Partners Visual Identity Guidelines LOGO 6

7 Configurations SITE LOGOS Inshuti Mu Buzima COMBINED LOGOS PIH & Site Logos PIH and site logo combinations are available for use by the sites or when representing a collaboration (e.g. event, project, etc.) between PIH and a site. Partners Example of a combined logo Combined logos can be found on the server in PIH Projects > Comms Public Docs > 2013 Identity Guidelines & Logos > 2013 PIH Logos, or in Merlin. For more information about Merlin access and use, please AFFILIATE COUNTRY LOGOS Partners Partners AUSTRALIA Partners Visual Identity Guidelines LOGO 7

8 Structure CLEAR SPACE Maximizing Impact The logo should be surrounded with clear space that contains neither text nor graphics to ensure its legibility and impact. The size of the clear space is at least equal to the height of the r in Partners. Partners MINIMUM SIZE Ensuring Legibility The graphic containing the hands in the logo, site logos, and affiliate country logos should never appear smaller than ⅜ inch or 9½ mm (print) or 38 pixels high (screen). ⅜ inch or 9½ mm (print) 38 pixels (screen) ⅜ inch or 9½ mm (print) 38 pixels (screen) ⅜ inch or 9½ mm (print) 38 pixels (screen) Partners Partners CO-BRANDING Using Partner Logos The PIH logo should have the same visual weight as our partner logos and the minimum amount of clear space should separate each logo. Logos placed side by side to demonstrate partnership Partners Partners Visual Identity Guidelines LOGO 8

9 Usage LOGO DON Ts Respecting the Logo The logo is central to the visual identity system and should not be altered in any way. Unofficial logos may NOT be used in place of, or in conjunction with, the official logo. The graphic containing the hands should not appear unaccompanied by Partners unless approved by the Communications team. DO NOT stretch or distort DO NOT change the color Partners DO NOT change the configuration DO NOT change the typeface Pediatrics DO NOT change the scale DO NOT add unapproved elements DO NOT separate the symbol from the type DO NOT add a border or outline the symbol Partners Visual Identity Guidelines LOGO 9

10 VISUAL ELEMENTS

11 Typography SANS SERIF Font Licensing Fonts are licensed per computer. While Minion is available on many computers, Partners has purchased a limited amount of licenses for Whitney. It may not be installed on unapproved computers. Subsitute Fonts When Whitney is not available, Myriad or Myriad Pro may be used. If Myriad is not available, Helvetica or Microsoft Sans Serif (MS Sans Serif) may be used. Use Times New Roman when Minion is not available. Whitney Light Whitney Light Italic Whitney Book Whitney Book Italic Whitney Medium Whitney Medium Italic Whitney Semibold Whitney Semibold Italic Whitney Bold Whitney Bold Italic Whitney Black Whitney Black Italic SERIF Minion Minion Italic Minion Bold Minion Bold Italic Partners Visual Identity Guidelines VISUAL ELEMENTS 11

12 Color Palette PRIMARY COLOR The Color Palette Our color palette is inspired by the communities we serve. Sampled from artwork, textiles, and local environments, they are bold and bright and inspire hope. PANTONE 511 C CMYK RGB Web #621B4B For use online and on coated papers (for example, standard copy paper) For use on uncoated papers PANTONE 512 U CMYK ACCENT COLORS Pantone Color System Pantone is the industry standard for color specification on printed materials. The numbers shown have been specified as uncoated chips (U) to print on uncoated paper. An additional Pantone number is provided for the primary color for use online and on coated papers (C). PANTONE 303 U CMYK RGB Web #003F5E Pantone 7408 U CMYK RGB Web #FFC220 PANTONE 631 U CMYK RGB Web #2BBED8 Pantone 187 U CMYK RGB Web #C41230 PANTONE 173 U CMYK RGB Web #EB6E1F PANTONE 7536 U CMYK RGB Web #B9B299 PANTONE 384 U CMYK RGB Web #9FA615 PANTONE 4625 U CMYK RGB Web # Partners Visual Identity Guidelines VISUAL ELEMENTS 12

13 Photography SELECTING PHOTOGRAPHS DO NOT use low-quality, poor resolution, out-of-focus images. Quality and Composition Photography and video illustrating the work of PIH should be of the highest possible quality; 300 dpi for print, 72 dpi for web, and HD video for use online or DVD. All imagery should contain active, descriptive content that is relevant and appropriate to the work of PIH. Whenever possible, an effort should be made to include PIH branding (T-shirts, clinic signage, PIH vehicles) within the photo/video frame. The most recent images under PIH copyright should be prioritized. DO use images that are high resolution and well composed. Partners Visual Identity Guidelines VISUAL ELEMENTS 13

14 Photography DO NOT shoot or use images depicting a physically or emotionally compromised subject who cannot consent and/or is not actively receiving care Sensitive Media Take care to collect and use images depicting an active crisis (for example, the cholera outbreak in Haiti) respectfully. Ask for permission and, when possible, record and include names of subjects being photographed. In all situations, the focus should be placed on highlighting the work of PIH. DO use images conveying the nature of PIH s work Partners Visual Identity Guidelines VISUAL ELEMENTS 14

15 Photography DO NOT use before photos of patients without after photos Demonstrating Impact Before and after photos of patients are one way of illustrating the impact of PIH s work. Please obtain consent, and include names and brief histories of all individuals whose images are used in this manner. Buildings, hospital settings, and communities may also serve as powerful examples of PIH s impact over time. DO with patient consent, use before and after photos, including names and relevant history Partners Visual Identity Guidelines VISUAL ELEMENTS 15

16 Photography Dignity and Respect Photography from PIH sites may illustrate difficult circumstances but should never be collected or used to evoke shock or pity. Always respect the dignity of every subject documented in PIH media materials. DO NOT use photos that exploit tragedy or extreme poverty DO use photos that respect the dignity of the subject Partners Visual Identity Guidelines VISUAL ELEMENTS 16

17 Photography ABOUT MERLIN The Merlin digital asset management system is a web-based archive used to store, sort, and search all types of multimedia. The Communications team uses Merlin to manage and search the PIH collection of photographs for use in external communications, development materials, and other forms of public-facing media. Because Merlin is web-based, PIH photographs may now be submitted to this database from anywhere in the world where Internet access is available. The speed of uploading images will vary based on the quality of Internet connection. Designated Merlin users at each PIH site will be trained to use Merlin, optimizing images and entering related metadata to best support the most critical feature of the system, which is the ability to search and locate items very quickly. Metadata includes the date the photo was taken, the photographer, the location, and caption information. Specific images, or categories of images, may be found by searching for unique file names, photographers, locations, dates, and a variety of other combinable fields. The more detailed the information submitted to describe each image, the more easily accessible and valuable that asset becomes within the system and as a communications tool for PIH. Images submitted without metadata are virtually unusable. PIH images are protected and backed up daily to ensure the safest, most reliable storage of digital assets documenting the important work of PIH around the world. Partners Visual Identity Guidelines VISUAL ELEMENTS 17

18 APPLICATIONS

19 Stationery Letterhead Letterhead can be found on the server in PIH Projects > Comms Public Docs > 2013 Identity Guidelines & Logos > Letterhead, or in Merlin. For more information about Merlin access and use or to request business cards, please Partners Visual Identity Guidelines APPLICATIONS 19

20 Signature The signature should be displayed in 11 point font size in Helvetica or Microsoft Sans Serif. The title of the sender should be italic. The name, abbreviations for , telephone, cell phone, and Skype name should be bold. The type should appear in 70% black (gray in color). <Name> <Title> E T <LAND PHONE #... (XXX) XXX-XXXX... > C <CELL PHONE#... (XXX) XXX-XXXX... > F <FAX PHONE#... (XXX) XXX-XXXX... > Skype <xxx.xxx.xxx> Partners /Site Name (if applicable) <Street Address> <City>, <State> <Zip> Example You can include all of the contact information listed above or just the information you find most relevant to your role. Josephine Smith Administrative Assistant E T (617) Skype josephine.smith Partners 888 Commonwealth Ave, 3rd Floor Boston, MA Partners Visual Identity Guidelines VISUAL ELEMENTS 20

21 Presentations PowerPoint Templates PowerPoint templates can be found on the server in PIH Projects > Comms Public Docs > 2013 Identity Guidelines & Logos > PowerPoint Templates. They can also be found in Merlin. For more information about Merlin access and use, please Style Guidelines Title Slide Name Title Date Whitney or Myriad Pro should be used for all text. If Whitney and Myriad Pro are not available, Helvetica or Microsoft Sans Serif may be used. Font sizes should be set as follows: Main title/head: 44 pt Subhead: 24 pt First Level Text: 40 pt Second Level Text: 32 pt Third Level Text: 24 pt Table Text: 20 pt Level 1 Level 2 Level 3 Text Slide With Photo Please avoid font sizes of less than 20 points, slides with more than six lines of text or more than three levels of content, and using more than one photo per slide. 3 Partners Visual Identity Guidelines APPLICATIONS 21

22 Samples Composing the Elements PIH s identity system allows for flexibility. The following samples illustrate how the visual identity can be used on a wide variety of communications. Anniversary brochure cover Anniversary brochure spread Partners Visual Identity Guidelines APPLICATIONS 22

23 Samples Application in the Field The logo can be used to identify PIH on T-shirts, vehicles, signage, and more at our sites. Partners Visual Identity Guidelines APPLICATIONS 23

24 Samples Application Across Media The visual identity system should be applied to all communications, including those featured on the website or social media. Facebook/ infographic Partners Visual Identity Guidelines APPLICATIONS 24

25 Files of the logos, identity guidelines, stationery, and PowerPoint templates can be found on the server in PIH Projects > Comms Public Docs > 2013 Identity Guidelines & Logos. Files are also available in Merlin*, an online digital assets database. For information about the visual identity guidelines or Merlin access and use, please *Designated staff at each site are granted access privileges for uploading high-quality, captioned, and credited photographs to Merlin. PIH photos are then edited, optimized, and approved for external distribution by the Communications team.

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