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1 I need to support the products and services we sell I need quoting for subscription, recurring charges and bundles I want customers to selfservice problems and place orders online I want effective product lifecycle and robust order management to get products to market quickly I need accurate rating, charging and billing for continuously evolving services October 17,

2 AND EVER MORE COMPETITIVE PRESSURE Global Economic Uncertainty Saturation Commoditisation OTT Operators Convergence October 17, 11 2

3 Massive hardware replacement 5 year managed services deal Vendor lock-in 3 year delivery program Obsolete before go live Out of the box = 10M?!

4 Lead to opportunity Rating & Billing Sales & Marketing Reporting & Analytics The BSS Cloud Pricing & Packaging Subscription Management Knowledge Management Product Lifecycle Service & Support Order Management October 17, 11 4

5 Traditional BSS Built through acquisition $Ms invested in integration Hotch-potch of legacy architectures Stalled multi-year releases Transient technology $Ms to upgrade Built-in obsolescence On the shelf Past failures BSS Cloud Built on a common platform $Ms invested in capability Common cloud architecture 3 major releases per year Seamlessly evolving technology $0 to upgrade Built-in future-proof Off the shelf Future adoption October 17, 11 5

6 » Established 2001» World s leading cloud vendor with consistent double-digit growth year on year» Based in San Francisco with offices worldwide supporting 100,000 customers» Strong and rapidly expanding telco and media presence» Vendor of social enterprise solutions, CRM and cloud-based application platform October 17, 11 6

7 » Established 2008» Hundreds of customers with year on year growth of 400%» Based in San Francisco» Specialists in billing and the subscription economy» Vendor of cloud-based rating and billing, fully integrated with Salesforce» Part-owned by Salesforce CEO, Mark Benioff October 17, 11 7

8 » Established 2009» Fastest growing Salesforce ISV & services partner in EMEA» UK based with European office & global partnerships» Telco & Media industry specialists» Vendor of Enterprise Order Management on the Force.com platform» Services from ad-hoc consulting to full project implementation & cloud strategy October 17, 11 8

9 Analyse Target Model Social-Enterprise Ready Renew Deploy Upgrade The BSS Cloud Sell Multi-Device Multi-Channel Support Fulfill Pay Bill Rate Consolidated Extensible Platform October 17, 11 9

10 Accounts & Contacts Marketing & Leads Opportunitie s & Quotes Jigsaw Clean Data & Calendaring Real-time Analytics Partner Management Workflow & Approvals Social Monitoring Mobile 10 October 17, 11

11 Renew Fulfill Efficient delivery Customer satisfaction Sign Configure Fast time to revenue Fast time to market Clean accurate orders Competitive and profitable Approve Price Quote» Enterprise order management on the Force.com platform» Supports sophisticated, telcograde, product models» Product lifecycle management» Rules, decision and pricing engine» Fully configurable order capture UI & processes» Electronic quote / contract negotiation & signature» Configurable process management for order delivery and subscription lifecycle» Change order support October 17, 11 11

12 CRM GL & ERP Pricing Quotes Orders Renewals Analytics Websit e Secure PCI Payment Pages Front Office Ecosystem Web Services API & Productized Integrations Back Office Ecosystem Payment Gateway October 17, 11 12

13 Social Contact Center Collaborative Knowledge Call Scripting Case Management Service Cloud Console Contracts & Entitlements Live Agent Dashboards & Reports Unified Agent Experience Social Customer Insights Faster Case Resolution October 17, 11 13

14 Why PaaS? 5 x Faster than traditional projects Invest effort in building value, not infrastructure Reduce risks and cost around non-functionals (H/W, DR etc ) Consolidate legacy and edge apps onto a common platform Drive out integration costs Minimise IT operations costs Why Force.com? World s leading PaaS (Forrester) World s leading Cloud vendor 220,000+ applications worldwide Ready for the Social Enterprise October 17, 11 14

15 Employee Social Networks Social Customer Customer Social Networks & Product Profile Social Networks Collaborate Product & Partners Listen & Analyze Connect & Sell Social Enterprise Service & Engage October 17, 11 Social Marketing Automate & Extend 15

16

17 dream100 Elisabeth Turner dreamline dreamtel dreamspeed October 17, 11 17

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