The Fastest Path to the Cloud Building Your SaaS Company on Force.com

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1 The Fastest Path to the Cloud Building Your SaaS Company on Force.com Kai Mäkelä salesforce.com

2 Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include but are not limited to risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the fiscal year ended April 30, 2009 and our other filings. These documents are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3 Cloud Computing is Transforming IT 3 3

4 Applications and Platforms are Moving to the Cloud 1960 s Mainframe 1980 s Client/server Today Cloud Computing Applications and Platforms

5

6 Quarterly Revenue ($M) First Cloud Company to Exceed: $1.3 Billion + Annual Revenue Run Rate Revenue through fiscal quarter ended 10/31/09

7 Strong Growth In New Customers 67,900+ Paying Customers 55,400 ~10,000 EMEA Customers 41,000 29,800 20,500 FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010

8 Force.com: The Proven Enterprise Cloud Platform Unlimited Real-Time Customization Programmable User Interface Programmable Cloud Logic Real-Time Workflow & Approvals Real-Time Web Sites Real-Time Mobile Deployment Integrated Content Library Real-Time Analytics Granular Security & Sharing 800+ Integrated Applications ISO Certified Security Proven Reliability Proven, Real-Time Scalability Real-Time Query Optimizer Real-Time Transparent System Status Real-Time Upgrades Proven Real-Time Integration Real-Time Sandbox Environments Salesforce to Salesforce 3 Global Data Centers & Disaster Recovery Multitenant Kernel

9 Force.com: Innovation Not Infrastructure WE DO Infrastructure Services WE DO Application Services WE DO Operations Services YOU get to focus on innovation Network Storage Operating System Database Security Sharing Integration Customization Authentication Availability Monitoring Patch Mgmt Build your data model Build your business logic Build your user interface App Server Web Services Upgrades Web Server API Backup Data Center Multi-Language NOC

10 Force.com Jump-starts your Development A B D C Database Web Services API Workflow Engine Forms & Page Layout Editor Reporting & Analytics Access Control & Audits End User Administration Multi-Device Multi-Language Multi- Currency Clicks Code 80% 20% Java /.NET 20% 80%

11 Why is Force.com Different? Servers as a Service Cloud Platform for Consumer Apps Python or Java Server Cloud Platform for Business Apps UI as a Service Logic as a Service Integration as a Service VM VM VM VM Non-Relational Database Full Relational Database Infrastructure as a Service Infrastructure as a Service Infrastructure as a Service General purpose, lower level machine images that you manage Optimized for consumer and social networking apps Optimized for rapid development of business apps

12 Force.com: Lower Cost, Faster, Higher Quality Compared to Java and.net Cost ½ the cost $560K average savings per app Speed 5x faster overall 2.5x faster integration Quality 97% reduction in downtime 60% fewer help desk calls 2009 IDC Study

13 ISVs Can Build Apps in Every Category. Fast. Education & Student Information Field Service Automation Non-Profit Donor Management Finance & Accounting Benefits Management Supply Chain Vendor Management State & Local Government Recruiting & Talent Management

14 ISVs Get Instant Access to Our Ecosystem Customer Install Base Marketing Global Distribution Delivery 67,200+ Customers 1.5M Subscribers Joint Marketing and PR Efficient Channel Certified SI & Developer Resources

15

16 Be Part of the Largest Cloud Marketplace Your Channel to Over 63,200 Customers Free Listing, Annual Security Reviews Access to 1.5+ Million Subscribers Generate Leads from Free Trials One Click Installation & Interoperability 364,000 Test Drives to Date 100,000+ Installs to Date Over 12,000 Leads Passed to Partners every Month

17 OEM Force.com for Independent Distribution Your Solution For Packaging Your App 15% Revenue Share Distribute to net-new customers Get Force.com capabilities (No CRM) Backed by our proven brand Standalone Trials Unlimited Market Reach

18 Get Started With All the Right Tools Your Resource to Unleash the Power of Force.com Free Developer Edition Over 200,000 Developers Developer Discussion Boards Blogs Documentation Tools, Code Samples and more Log On to:

19 Choose a Go-To-Market Path AppExchange And/Or Co-Sell Embedded OEM License Reach existing users via AppExchange Reach net-new users via Embedded OEM As an ISV Partner, You Can Do Both!

20 Get Started Today Business Execs Technologists 1. Enroll in ISV Program 2. Review Force.com platform info 3. See more Success Stories 4. Learn about Marketing options 1. Get a Free Developer Account 2. Attend Technical Webinar 3. Read the Technical Library 4. Join active discussion forums

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