Openbravo Subscription and Recurring Billing Managing a Subscription-based Business and How a Technology Giant Did It

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1 Openbravo Subscription and Recurring Billing Managing a Subscription-based Business and How a Technology Giant Did It 1

2 Presenter Jon Setuain Senior Consultant at Openbravo 2

3 Trusted Vendor World leader in the Commercial Open Source Enterprise Software Space Technology Recognition 7 BOSSIE Awards in 8 years; 6 consecutive years since 2009 Focused on helping midsize to large organizations to achieve superior competitiveness Present on all continents Pure channel organization with a distribution network of authorized Openbravo Partners Offices in India, Mexico and Spain 3

4 Subscription And Recurring Billing Is Widespread Across Multiple Industries 4

5 Key Trends 1. A growing number of companies are Investment in modern billing solutions as a percentage of total revenue moving to subscription models 2. There is no one business model to rule them all. Business models used are hybrid in nature 3. Companies need the flexibility to rapidly adjust their pricing strategy or even fundamentally shift the direction of their business model 4. Modern cloud subscription and recurring billing solutions are seen as a great opportunity 0,5% to 1,5% $8.2bn in 2021 Agile Billing Market Size 5

6 Main Challenges How to manage complex and dynamic metered billing across diverse customers? How to ensure billing integration with multiple backoffice systems and hardware? How to upgrade our existing homegrown billing solution? How to move to a subscription model? How to reduce our time-tomarket with new products and monetization models? 6

7 Technology Investment Priorities Replacement of legacy billing systems that are no longer suited or viable to support the future direction of the business Add-on subscription and recurring billing functionality to enhance existing legacy ERP Adoption of cloud-based solutions to achieve greater levels of agility and innovation 7

8 Openbravo Subscription and Recurring Billing Comprehensive out-of-the-box functionality from pricing definition to automatic revenue recognition and accounting Cloud or On-Premise PRICING Very easy to use and extend Highly interoperable with legacy systems and channels Highly scalable architecture for high data volumes Capacity to manage the entire business REVENUE RECOGNITION & ACCOUNTING Platform BILLLING & INVOICING ACQUISITION & RETENTION Increase customer satisfaction, retention and lifecycle value 8

9 Why the Openbravo Subscription and Recurring Billing? PRICING ACQUISITION & RETENTION BILLING & INVOICING RECOGNITION & ACCOUNTING PLATFORM Support multiple business models today and be ready for future ones Manage accounts, contracts and subscriptions easily Execute billing with confidence and adapt to complex scenarios with a powerful and flexible engine Recognize revenue automatically and integrate with accounting easily Do more and faster, and experiment with lower risks, with a truly modular and cloud-ready platform 9

10 Modern and stylish User Interface 10

11 Flexible Plans Definition Support to different business models: subscriptions, limited time offers, perpetual ownership, prepay/paydown, postpay/usage base billing, one-time transactions Achieve higher flexibility to design unlimited plans with combinations of one-time, recurring and usage-based pricing Create an unlimited number of price lists across any currency and language for a given product, allowing a single product to be used for different channels and geographies Gain market share with a powerful promotions and discounts engine 11

12 Easy Management of Accounts, Contracts and Subscriptions Support customer hierarchies for flexible invoicing with Parent and Child accounts Simplify new contract creation with configurable Contract Templates Gain higher control into contracts and subscriptions lifecycle Manage amendments easily and support your entitlement management processes Gain real time visibility into business events with configurable alerts Ensure a seamless assisted and unassisted sales experience 12

13 Powerful Recurring Billing Engine Allow flexible billing periods, including monthly, quarterly, annually Be prepared for metered billing with fixed and overage fees Support different proration rules for mid-cycle activity and automate tax calculation Improve customer service by automatically sending s with generated invoices Offer payment convenience with support to full and partial payments processed in multiple currencies Integrate easily with third party payment gateways Ensure collections with integrated dunning 13

14 Automatic Revenue Recognition and Accounting Integration Plan for your product and services revenues with a specific revenue recognition policy for each of them Leverage Openbravo financial capabilities for automatic generation of accounting movements (multiple organizations, chart of accounts, currencies and taxes) or integrate easily with your current accounting package Easily monitor key revenue metrics thanks to Openbravo embedded analytics engine 14

15 Adoption Choices for Customers Openbravo used for Account Mgmt Subscription / Contract Mgmt Billing Revenue Recognition Invoicing Payment Collections Full Accounting Service Provisioning and Metering Billing!!!!!!!! Billing & Invoicing!!!!!!!! Billing & Invoicing & Collections!!!!!!!! End-to-End Solution (**)!!!!!!!!!! Openbravo Legacy (*) (*) Integrated Legacy Systems, for example CRM, ERP, Provisioning or Metering Systems (**) Option to generate accounting or even to scale up to the entire business by leveraging either the Openbravo Commerce Suite or Openbravo Business Suite solutions 15

16 A truly modular Technology Platform Easier to adapt and extend Smoother updates and upgrades Easier administration with an integrated Module Management Console Enable more focus on differentiation and innovation Experiment with confidence and lower risks 16

17 A Future-Proof Technology Platform Informative Cloud-ready Mobile-enabled Interoperable Orchestrated Leverage embedded analytics to analyze data from various sources in one single repository. Lower costs and achieve higher agility enabling you to run lean on your IT investment. Gain full freedom to select the devices of your choice thanks to a responsive mobile web technology. Integrate easily to leverage previous IT investments or ensure adoption of future technologies. Automate daily operations for higher productivity. Gain actionable insights that help automate processes, predict behavior, deliver insights to the right person at the right time. Gain full freedom to move from Cloud to On- Premise and the other way around as required for your business. Ensure uninterrupted operations thanks to strong offline support. Leverage existing integration modules like with SugarCRM and others. Leverage embedded Business Process Management engine and capacity to define customizable business rules. 17

18 Featured Customer +$38bn total revenue and employees software and technology vendor Results +$1.2bn Cloud Subscription Business Main Challenges Need to support a very diverse and growing portfolio of Cloud services, each with different business model and customer entitlements Lack of support for metered services Need to increase transparency on subscription data to expand its usage beyond billing and revenue management in Finance to an enterprise wide collaboration to ensure customer success Why Openbravo Faster go-live. In just 5 months after start of project The combination of open source and flexible platforms allows to be in control of this mission critical component of its infrastructure Ease of integration and interoperability with other systems High performing and scalable architecture End-to-end subscription management with full integration with sales orders, provisioning, invoicing and metering capture systems Increased visibility into the subscription base and reduced effort to manage data quality Ability to syndicate subscription data beyond Finance Effective management of cloud subscriptions across over 50 diverse product lines, including IaaS, PaaS and SaaS 500+ concurrent users with great level of satisfaction in terms of usability and performance 18

19 Gain full and flexible support to complex recurring revenue models and the ability to evolve to new ones easily Reduce time-to-market and experiment with confidence and lower risks Leverage legacy systems and provide a seamless sales experience across channels Be ready for growth Secure competitive TCO for the future #

20 Thank you very much for your attention Web: Spain Office: India Office: Mexico Office: Important Notice: This document contains privileged and confidential information prohibited to be distributed without prior Openbravo consent 20

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