CURRICULUM VITAE SUSAN BARDI KLEISER

Transcription

1 CURRICULUM VITAE SUSAN BARDI KLEISER ADDRESS Office Department of Marketing The Neeley School of Business TCU Box Texas Christian University Fort Worth, TX (817) ACADEMIC BACKGROUND Ph.D., Marketing, December 1996 University of Cincinnati Cincinnati, OH B.B.A., Finance and French, 1989 University of Notre Dame Notre Dame, IN EMPLOYMENT BACKGROUND Fall current Fall current Fall Summer 1996 Summer Spring 1992 Associate Professor of Professional Practice of Marketing Texas Christian University Fort Worth, TX Assistant Professor of Marketing University of Texas at Arlington Arlington, TX Graduate Assistant University of Cincinnati Cincinnati, OH Senior Consultant Peterson Consulting, L.P. Litigation Support consulting Chicago, IL

2 Page 2 RESEARCH AND TEACHING INTERESTS Business and Marketing Ethics Brand Equity Product and Brand Management Consumer Decision-Making/Consumer Satisfaction Marketing Models and Research Methods International Marketing RESEARCH ACTIVITIES Publications in Refereed Journals Naylor, Gillian, Susan Bardi Kleiser, Julie Baker and Eric Yorkston (2008), Does What You See Affect What You Get?: An Empirical Investigation into the Effects of Transformational Advertising, forthcoming at Journal of Retailing. Wysong, Scott, James Munch, and Susan Kleiser (2007), Boots, Bulls and Barbeque: Development of the State Culture Attitude (SCA) Scale, Journal of Academy of Business and Economics, 7 (3), Kleiser, Susan Bardi and Eugene Sivadas, James J. Kellaris and Robert F. Dahlstrom, (2003), Ethical Ideologies: Efficient Assessment and Influence on Ethical Judgments of Marketing Practices, Psychology and Marketing, Vol. 20 (1), Sivadas, Eugene, Susan Bardi Kleiser, James Kellaris and Robert Dahlstrom (2003), Moral Philosophy, Ethical Evaluations, and Sales Manager Hiring Intentions, Journal of Personal Selling and Sales Management, Vol. 23 (1), Naylor, Gillian and Susan Bardi Kleiser (2002), Exploring the Differences in Perceptions of Satisfaction Across Lifestyle Segments, Journal of Vacation Marketing, Vol. 8 (4), Naylor, Gillian and Susan Bardi Kleiser (2000), Debunking the Word-of-Mouth Myth, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 13, Malhotra, Naresh K., Mark Peterson, and Susan Kleiser (1999), Marketing Research: A Stateof-the-Art Review and Directions for the Twenty-First Century, Journal of the Academy of Marketing Science, Vol 27 (2), Malhotra, Naresh K., Mark Peterson, and Susan Kleiser (1998), Assessing the Reliability and Validity of International Secondary Data Used to Design Competitive Strategies for Global Marketing, in Ajay Manrai and Lalita Manrai, eds., Research in Marketing -- Designing Competitive Strategies for Global Marketing, Vol. 14, Greenwich, CT: JAI Press, Publications in Refereed Conference Proceedings Chandrashekaran, Murali, Rajdeep Grewal, Kristin Rotte and Susan Bardi Kleiser (2006), Uncertainty and Brand Extension Evaluations, 2006 AMA Winter Educators Conference. Brocato, E. Deanne and Susan B. Kleiser (2005), Other Customer Influence: A Scale

3 Page 3 Development, 2005 AMA Winter Educators Conference. Wysong, Scott, James Munch and Susan Kleiser (2004), This Brand s For You: An Exploratory Look at How Individual Variables Can Influence Brand Personality Perceptions, 2004 AMA Winter Educators Conference. Wysong, Scott, James Munch, and Susan Kleiser (2003), The Role of Personality Antecedents in Building Brands, 2003 AMA Winter Educators Conference Proceedings, Vol. 14, Wysong, Scott, James Munch, and Susan Kleiser (2002), Is Brand Personality a Process? An Investigation into the Brand Personality Construct, Its Antecedents, and Its Consequences, in Kenneth R. Evans and Lisa K. Scheer, eds., 2002 AMA Winter Educators Conference Proceedings, Vol. 13, Naylor, Gillian and Susan B. Kleiser (2000), Does What You See Affect What You Get?: An Empirical Investigation into the Effects of Transformational Advertising, voted Best Paper in Track, at 2000 AMA Winter Educators Conference Proceedings, printed in 2000 AMA Summer Educator Conference Proceedings, vol. 11, Kellaris, James J., Susan Bardi Kleiser, Eugene Sivadas, and Robert F. Dahlstrom (1999), The Impact of Ethical Ideology on Ethical Judgment: Evidence From an Exploratory Study with Marketing Students, in 1999 AMA Winter Educators Conference Proceedings, Vol. 10. Kleiser, Susan Bardi and Judy A. Wagner (1999), Understanding the Pioneering Advantage from the Decision Maker s Perspective: The Case of Product Involvement and the Status Quo Bias, in Eric Arnould and Linda Scott, eds., Advances in Consumer Research, Vol. 26. Wagner, Judy and Susan B. Kleiser (1997), Method Matters: An Investigation into Data Collection Method Effects on Buyer Perceptions and Decisions, in Joe Alba and Wes Hutchinson, eds., Advances in Consumer Research, Vol. 25, 86. Kleiser, Susan B. and Susan Powell Mantel (1994), Consumer Expertise: A Scale Development, in Andrew Mitchell and Ravi Achrol, eds., Enhancing Knowledge Development in Marketing, Vol. 5, Chicago, IL: American Marketing Association, ** Scale republished in: Handbook of Marketing Scales, second edition (1999). Sage Publications: Thousand Oaks, CA Conference Presentations Kleiser, Susan Bardi, Marketing Research in the Millenium, panel discussion and presentation on Marketing Research graduate programs, AMA Summer Educators Conference, August Naylor, Gillian and Susan Bardi Kleiser, Evaluating the Consumption Experience: The

4 Page 4 Development of a Multidimensional Measure of Perceived Consumption Experience Benefits, 2000 INFORMS Marketing Science Conference, Los Angeles, CA, June Kleiser, Susan Bardi and Gillian Naylor, The Moderating Role of Risk Averse Behavior on a Salesperson s Practice of Adaptive Selling, accepted for presentation at the 2000 SWAFED Conference, March Kleiser, Susan B. and Murali Chandrashekaran, Correcting for Skewness and Censoring in Response Latency Data: A Model Comparison Through Simulation, presentation, INFORMS Marketing Science Conference, Syracuse NY, May Kleiser, Susan B. and B.P.S. Murthi, An Examination of the Process of Formation of Consideration Sets, presentation, INFORMS 1999 Marketing Science Conference, Syracuse NY, May Naylor, Gillian and Susan Kleiser, How Persuasive are Information Sources on Shaping Consumers Expectations?: An Empirical Examination, accepted for presentation at 1998 INFORMS Marketing Science Conference, July Peterson, Mark, Susan Kleiser and Naresh Malhotra, Country Risk Ratings and Quality-of-Life Indicators: Two Sides of the Same Coin?, presentation, 1997 ISQOLS Conference, November Kleiser, Susan B. and Murali Chandrashekaran, Do Partial Observability Models Capture Process Heterogeneity Accurately?, presentation, INFORMS Marketing Science Conference, March Kleiser, Susan B. and Murali Chandrashekaran, Multi-Stage Decision Making and Brand Extensions: Beyond Evaluations, presentation, TIMS Marketing Science Conference, March Work in Progress Under Review Chandrashekaran, Murali, Rajdeep Grewal, Kristin Rotte and Susan Bardi Kleiser (2005), Unobserved Process Heterogeneity, Consumer Uncertainty and Brand Extension Evaluations, invited for second revision at Journal of Marketing Research.

5 Page 5 Working Papers Kleiser, Susan Bardi, Murali Chandrashekaran, Maria Cronley and Frank Kardes, Correcting for Skewness and Censoring in Response-Time Data: A Proposed Model and Comparison of Approaches, working paper final preparation for submission. Wagner, Judy and Susan Bardi Kleiser, Method Matters: An Investigation into Data Collection Method Effects on Experimental Tests of Theoretical Relationships, working paper - final stages (expected submission to Journal of Marketing Research). Naylor, Gillian, Merrie Brucks, and Susan Bardi Kleiser, The Consumer Value Process: A New Look at Inputs and Consequences, working paper - final stages. Kleiser, Susan Bardi, Decision Process Heterogeneity: The Roles of Comparative Advertising and Model Specification, working paper - analysis stage. Naylor, Gillian and Susan Bardi Kleiser, Measuring the Consumption Experience, working paper - analysis stage Kleiser, Susan Bardi and Judy A. Wagner, Understanding The Pioneering Advantage from the Decision Maker s Perspective: The Case of Product Involvement and the Status Quo Bias, working paper - study design stage: initial pretests completed, final survey being refined. AWARDS / HONORS Best Paper, Advertising and Promotion Track, 2000 AMA Winter Educators Conference ( Does What You See Affect What You Get? An Empirical Investigation into the Effects of Transformational Advertising with Gillian Naylor) Fellow, AMA Doctoral Consortium (1995) University of Cincinnati Summer Research Fellowship (1995) Discussant, Albert Haring Symposium (1994) TEACHING ACTIVITIES Graduate coursework Doctoral: Independent Study on Consideration and Consideration Sets Multivariate Data Analysis Measurement Theory and Structural Equations Modeling Masters: Advanced Research Analysis (Multivariate Data Analysis) Marketing Research Independent Study on Experimental Design and Sampling Undergraduate coursework

6 Page 6 Advertising Management Business-to-Business Marketing Marketing Research Principles of Marketing Product Management World Marketing Business Ethics UNIVERSITY AND PROFESSIONAL SERVICE TCU College Member, Undergraduate Curriculum Committee, Neeley School of Business (Fall 2005 Spring 2006) Member, Undergraduate Task Force, Neeley School of Business (Fall 2006 Present) Member, Undergraduate Admissions Committee, Neeley School of Business (Spring 2007-Present) Advisor, Beta Gamma Sigma, Neeley School of Business (Fall Present) TCU University Member, Academic Appeals Committee (Fall Present) UTA - Departmental Faculty Advisor, American Marketing Association -- UTA Collegiate Chapter (Jan Spring 2004) Faculty Advisor, Marketing Research Graduate Student Association -- UTA (January 1999 Spring 2004) Chair, Scholarship Committee for UTA Marketing Department (Jan Spring 2004) Co-Chair, Scheduling Committee, UTA Marketing Department (Jan Fall 1997) Member, UTA Dissertation Committee, Chien Le (November August 1998) Member, UTA Dissertation Committee, Scott Wysong (January December 2000) Member, UTA Dissertation Committee, Joon Kim (Spring August 2001) UTA- College Member, Scholarship Committee, UTA College of Business (Jan Spring 2004) Member, Mainframe system software committee, UTA College of Business (Jan May 1998) Member, Undergraduate Business Foundations Program committee, UTA College of Business (Spring 2000 Fall 2000) Member, UTA Masters Thesis (Finance & Real Estate), John Brookby (Spring 2000)

7 Page 7 UTA- University Discipline Community Senator, UTA University Faculty Senate, (Fall 2001 Spring 2004) Subcommittees include committee to revise and update the Faculty Guide and President s Advisory Group Member, UTA University Center Advisory Committee (Fall 2002 Spring 2004) Reviewer, Journal of Retailing (2003) Reviewer, SWAFED Conference (2000) Reviewer, Journal of Marketing Management, special issue on International Marketing data matters (1998) Reviewer, AMA Summer Educators' Conference (2000, 1998, 1995) Reviewer, AMA Winter Educators' Conference (1996) Reviewer, Direct Marketing Policy Center, University of Cincinnati (1994) Recovery Resource Council Advisory Board (October 2007 Present) Greater Tarrant Business Ethics Award, judge and steering committee (2006, 2007) Holy Trinity Catholic School Advisory Council ( ) Southlake Preschool PTO ( ) Treasurer of startup Texas Pops Orchestra ( ) OTHER PROFESSIONAL ACTIVITIES Instructor, Expanding Your Horizons in Science and Math, UTA (1999, 2000, 2001) Instructor, McNair Scholar Seminar, UTA (May 1997) Instructor, Electric Utilities conference: Managing the Marketing Research Process in a Deregulated Environment, Dallas (October 1997) Consultant, Common Knowledge (2002) MEMBERSHIP IN PROFESSIONAL ASSOCIATIONS American Marketing Association Updated: January 2008