PRESENTATION ON PROSPECTIVE TOFTIGERS LODGE MEMBERS JOIN US - FOR YOUR BUSINESS SUCCESS, FOR YOUR VISITORS - AND FOR YOUR PARK GREENER

Transcription

1 PRESENTATION ON PROSPECTIVE TOFTIGERS LODGE MEMBERS JOIN US - FOR YOUR BUSINESS SUCCESS, FOR YOUR VISITORS - AND FOR YOUR PARK GREENER

2 Why are we all here? WHY ARE WE ALL HERE? Because your park is special for visitors Because its survival is critical to your survival

3 So what really is a Green holiday? A holiday, accommodation provider or tour programme that does not compromise the destination, its wildlife, landscape or its resident communities, but moreover is a net benefit to its long term health and welfare. This: Ensures that what your visitors see today, local communities can benefit from tomorrow and your guests can enjoy every year. Ensures wildlife and wilderness thrives in these areas for all humanity to benefit from

4 WHY YOU NEED TO BOTHER? 1. Businesses that adopt green practices outperform their competitors 2. 75% of consumers want more responsible holidays 3. 93% of consumers say travel companies should be committed to preserving natural heritage 4. 66% of consumers prefer to buy products and services from companies that give back to society 5. 58% of Conde Nast Travellers said their hotel choice influenced by green credentials 6. 66% of Tripadvisor.com travellers often or always consider environment when choosing hotels and other providers 7. 50% willing to pay more for goods and services that have good corporate social responsibility credentials Source :

5 7 good reasons why your business need to be Eco certified? 1. Gives you product differentiation in a tough marketplace 2. Strengthens your image to both buyers and guests in what you offer, and reassurance in the quality of what can be experienced 3. Gives you comparative advantage when buyers of potential guests making a decision as to who to buy. Websites like Tripadvisor.com and Booking.com increasingly using approved certification to optimise & prioritise accommodation providers 4. Be at the forefront of the market trend to sustainable services, both Internationally and also with the domestic market 5. Highlights areas for operational cost savings, affecting bottom line 6. Be highlighted on India s best known responsible travel website. 7. Premium pricing is possible

6 6 necessary reasons why your business need to be Eco certified? 1. Consumer demand is growing for sustainable travel 2. Certification increasingly demanded by Travel company insurers and their Board Directors (alongside Health & Safety regulations) 3. Increasing regulations from Government (MOT s new sustainable tourism criteria has been launched in Aug 2014) 4. Potential for negative publicity from advocacy groups or environmental disasters 5. It decreases the inherent business risks of your operation

7 Who benefits from Eco rating? Your visitors - who can now trust your performance Your company because it makes better business Your staff who prefer to work with companies that care Our planet and the natural world All of us!

8 THE CONCLUSION? Green is here its now mainstream it s very good for business and it s in growing demand from your clients and visitors So doing better business is good for your business

9 What is PUG Eco-certification Gaining a PUG certificate provides your guests, visitors, buyers, clients, staff, park staff and the travelling public at large an independently audited rating of sustainability in your operations. Its aim is to enhance your operational quality, improve your profitability and give you broader market appeal

10 So how do you go about getting Eco-certification SIX KEY STEPS TO WINNING

11 1) Call the TOFTigers Green team Our team will talk you through the process. the costs and your initial application

12 2) Undertake the online sign up process This is a 10 minutes online question and answers process done by the owner or most senior manager on /PUG/PUGSignup.aspx About you/company Your management and Your accommodation

13 3) Arrange a date to visit your accommodation This must be when you are operational and will take 24 hours

14 Prepare for the Green Team s arrival Prepare your staff and accommodation with reference to operational steps and good examples from other accommodation in our Best Practice Handbook

15 4) ON SITE VISIT - Our Green Team undertake a comprehensive review of your accommodation service and product LOOKS AT : 1) Your economic operations Employment & Local Purchasing Workforce Training & community support Product development

16 2) Your local area operations Cultural Interpretation Construction & Aesthetics Local cooperation & development Local support

17 3) Your operations environmental footprint Landscaping & restoration Water use & treatment Energy & pollution Chemical use & storage Waste & waste recycling Lighting & use Nature guiding and interpretation

18 5) EVALUATION - Confidential report written and presented to you in one month

19 6) Granted PUG certification by TOFTigers for next 3 years

20 What if I fail? We want everyone to pass. Our aim is to help everyone to gain our minimum rating and ultimately help everyone reach for our highest rating Our aim is to give you advice and support - through our confidential report and the green team s visit - to get the PUG Nobody is perfect or good at everything its about assessing your whole operation Our aim is to applaud your good points and highlight where you can do better. If you do fail - we tell you what you need to do to pass and then you can invite us back to review your efforts.

21 What the PUG is not We do not assess comfort levels. You can be a simple homestay or a luxury lodge and still get the best rating The age of your property is not an issue. It can be old and historic or new and just built but it does need to have been in operation for a year to be audited. We can also advise on new projects before building begins ensuring a better start

22 How to use your PUG logo Make your Green credentials integral to your sales pitch highlight the PUG logo to prove it Highlight CSR in your marketing materials Highlight your PUG logo & TOFTigers membership at reception, on website, adverts, biz cards, brochures etc Put your CSR efforts on your website, in itineraries, feed your clients fab ideas & show your visitors what you are doing Tell your staff about it and what it means Tell TOFTigers about your projects and actions

23 What is TOFTigers really? A Travel Trade Alliance advocating better nature tourism to support nature conservation It s a B2B supply chain campaign It s a value chain that reflects its support for better practice by travel operators and providers Buyers tool to make better choices

24 What TOFTigers is NOT We do NOT represent the entire tourism industry We are NOT a classic Tourism Membership Association (like PATA, ATTA, ATOAI etc) NOT simply a sales services or lodge marketing business

25 CAN NATURE TOURISM REALLY SAVE JUNGLES & THEIR INHABITANTS?

26 Yes nature tourism is already saving jungles and tigers but we (and parks!) need to do it ten times better!

27 SUCCESS THROUGH TOURISM Worth more alive than dead Each Mountain Gorilla earns $750k per year in permit fees alone to support all parks in Rwanda and Uganda. Indirect revenue is probably 3 times as much Kenya elephants worth >$1M in tourism revenue in their lifetime BUT only $1000 (1 lakh) in ivory to the poacher.

28 SUCCESS THROUGH ECOTOURISM Tourism revenue accounts for 75% of South Africa s National Parks Budget. (In India it s increasingly important but still small) Wilderness in South Africa can now generate 4X more dollars per acre than agricultural land. What is a Tiger worth?

29 CAN INDIA DO THE SAME? Machali in Ranthambhore worth US$101 million (INR 620 crore) in direct revenue in her last decade. Each tiger generates US$750,000 per annum (INR 461 lakhs) Madhya Pradesh s Tiger parks raised US$3 million (INR 18 crore) in 2013/14 from park fees alone, nearly 40% of what the Federal Government (Project Tiger) pays to run them.

30 View video - The Tiger Economy by the Founder of TOFTigers h?v=seorap3smxo&feature=y outu.be&t=19m33s

31 SO WHAT DO YOU GET WHEN YOU JOIN TOFTigers? YOU ARE JOINING A NETWORK OF INTERNATIONAL OPERATORS & INDIAN DMC s WHO SELL TRAVEL & WILDLIFE HOLIDAYS WHO HAVE ALL AGREED TO A CODE OF CONDUCT TO BUY PUG ACCOMMODATION

32 JUST A FEW OF OUR MEMBERS? India and 160 others from India & overseas

33 You will be added to the next edition of the Good Wildlife Travel Guide See /document/gwtg2013.pdf

34 Highlighting and special advertising rates in Sanctuary Asia Magazine and online media Nature guides and guidebooks for your visitors CustomiseTravellers leaflets for your bedrooms

35 Feature on our website A page on TOFTigers website with links and direct enquiry options

36 Biannual Sanctuary TOFTigers Wildlife Tourism Awards Invited to a host of events Training Workshops and networking events

37 Because doing good business is good for business and for saving our natural heritage THE BACK END?

38 TO CONTACT US: We are here to help you: Join us now Delhi Office : admin@toftindia.org Tel: International Office : info@toftigers.org Tel: