Six Secrets to Simply Sell More Wine. Texas Wine & Grape Growers Association 2013 Annual Conference & Trade Show

Size: px
Start display at page:

Download "Six Secrets to Simply Sell More Wine. Texas Wine & Grape Growers Association 2013 Annual Conference & Trade Show"

Transcription

1 Six Secrets to Simply Sell More Wine Texas Wine & Grape Growers Association 2013 Annual Conference & Trade Show

2 Case Study: WHY SELL MORE WINE? Facts Winery X was selling 3,000 cases per year, virtually all made from purchased grapes and bulk wine. The winery owned a 10 acre vineyard which had reached the end of its productive life. The owner, who had a background in vineyard management, strongly desired to replant his vineyard, but was tapped out at the bank. How much more wine would he need to sell to replant his vineyard? Analysis Replanting: $4,230 / acre X 10 acres = $42,230 Gross Margin: $216 / case retail - $72 cost of goods sold (excluding labor) = $144 / case, or 67% Conclusion Additional Sales Needed: $42,230 / $144 = 293 cases, or less than a 10% increase in sales Winemaking is a high gross margin business where most of every incremental sale is profit. 2 P a g e

3 Secret # 1: DON T JUST SELL, MARKET In its just released State of the Wine Industry 2013 report, Silicon Valley Bank, the leading wine lender in the nation, made two important predictions: 1. With the evolution of social media and mobile technology, power will increasingly shift to the wine consumer. To be successful, wineries must begin to plan their sales, marketing, product, pricing, and service strategies across all channels (direct and indirect) from the point of view of the consumer. Making good wine now only gets you into the game and you ll never win competing on price. To sustain or increase sales, you must differentiate yourself from your competitors through personalized interactions with customers, unique wine experiences, and superior service aka marketing. 2. Customer information will become a winery s most important financial asset. If you think your brand is your most important asset, think again. It s your customer list: who your customers are, what they ve purchased, and what their preferences are. How you collect, manage, and use customer information to market your wine will increasingly determine your success. 3 P a g e

4 Why has marketing become so important? Several fundament shifts have occurred in the wine marketplace over the last decade: Many wineries have been shut out from the wholesale channel because of the consolidation of distributors from more than 2,500 ten years ago to fewer than 250 today. Remaining distributors tend to focus on the largest wineries and too few high-end boutique producers. Customers have moved online where many more wine choices are available. In particular, Millennials (21 to 35 year olds), the fastest growing segment of wine consumers, tend to rely on the internet and social media in making purchase decisions. The US wine marketplace has become crowded, making personal relationships with customers necessary to succeed: o The number of wineries has nearly doubled from 3,850 wineries in 2004 to 7,498 today. The top 30 wineries now control 90% of domestic market - meaning the other 7,468 of us are competing for only 10% of the market. Wine Business Monthly, February 2013 o The number of bonded TX wineries has grown from 56 in 2004 to 200 today. o The total number of wine labels is now estimated at 250,000, with the TTB approving nearly 150,000 new ones last year alone. However, some good news for Texas we are the # 3 destination of all shipped wines! Texas is one of the best shipping markets in the US, and you need to be taking advantage of it Direct to Consumer Shipping Report, ShipCompliant 4 P a g e

5 Secret # 2: EMBRACE NEW TECHNOLOGY Until very recently, small wineries were at a distinct disadvantage when competing with larger producers. They could simply not afford the necessary hardware, software, and technical staff, not to mention the time to manage it all. Fortunately, today even the smallest winery can use simple, effective, and affordable web-based technology to market their wine. What are some common new wine marketing technologies? ecommerce Creating a website is now cheap and easy, and virtually all wineries have one. However, only 47% of Texas wineries sell wine online. Texas Wine Marketing Research Institute, Texas Tech University The Cloud Web-based computing and storage moves expensive hardware, software, and staffing from you to someone else. All you need in the winery is web access. Mobile Point of Sales is perhaps the best example. Social Media A Facebook business page is free, as are Tweets. However, using them effectively requires a plan. CRM Customer Relationship Management is the heart of any effective marketing system. 5 P a g e

6 Secret # 3: CAPTURE CUSTOMER DATA The most important sale is the second sale. You get someone into your tasting room and they buy the wine, that s good. But unless you follow up with that person, unless you have CRM and know who bought the wine, what they bought, and how to contact them, you re wasting your investment in making the first sale. The Importance of Implementing a CRM Program in Your Tasting Room, Wine Business Monthly, September 2012 Orders are on average 82% larger from repeat v. first time customers. bloyal study of 600,000 wine transactions Customers who have visited a winery before spend 43% more than first time visitors. Texas Wine Marketing Research Institute, Texas Tech University 6 P a g e

7 How can you capture customer data in the tasting room or at an event? Your goal should be to capture information from every single visitor to your tasting room. If you don t, you re wasting the time and expense you invested in the website, event, or publicity you created to bring people to your winery. With a sale, the easiest way to capture customer data is by using a mobile Point of Sale (POS) device. This not only speeds up checkout with touch screen products and pricing, it also captures s for the purpose of sending receipts and begins a history of the customer s purchases and preferences. Without a sale, customer data can be captured through surveys or comment cards placed prominently on the tasting bar, or by staff incentivized to request signups. What s in it for me? To maximize signups, you have to offer the customer some value for their information: o A newsletter with information about the winery, wine releases, and invitations to events o Exclusive offers and promotions o Drawings for personal tours, seminars, or winery merchandise 7 P a g e

8 How can you capture customer data online? In order to capture data online, you have to first get the customer to your website. There are a number of ways to drive traffic to your site, including: campaigns with offers and promotions - by far the most effective route Telemarketing not cost effective for small wineries Word of mouth wine club members Publicity article, award Event concert, tasting, wine trail SEO questionable effectiveness for small wineries Your goal should then be to capture at least an from every website visitor: With a sale, you capture a wealth of data through your shopping cart Without a sale, newsletter signups and surveys can be effective, again as long as you offer value for the signup 8 P a g e

9 Secret # 4: DEVELOP RELATIONSHIPS Some wineries may not be seeing the e-commerce growth of the past. There are a limited number of customers that will, of their own initiative, search out a given winery on the Internet in order to buy some wine. More often, e-commerce sales are driven by wineries sending s to people they ve already established a relationship with. Wine Business Monthly, May 2011 The same point is true for sales in your tasting room. So why aren t we all building relationships through marketing? Two broad surveys of winemakers cited perceived barriers to marketing with a common theme: Wine Business Monthly: Lack of centralized customer data Lack of technical tools and staff Annual Direct To Consumer Symposium (2009): Lack of integrated customer data Lack of time and technology How can you overcome these barriers? 9 P a g e

10 Secret # 5: USE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) Customer relationship management (CRM) is a model for managing a company s interactions with current and future customers. Wikipedia CRM is not a new concept most consumer industries have been using it for years. If you ve ever shopped at Target, you have an ID number in their system. If you buy diapers today, Target will send you ads and coupons for baby products tomorrow. Online, you see CRM in practice every day. If you use a search engine to compare new cars, many of the pop up ads you see the next time you go online will be for new cars. How does CRM overcome the perceived barriers to marketing wine? CRM systems capture and combine customer information from your tasting room, website, and wine club in one integrated database. CRM can be web-based so you don t need costly investments in hardware, software, or technical staff. 10 P a g e

11 Tasting Room Mobile POS Wine Club Management 360 View of the CUSTOMER CRM System ecommerce Shopping Cart 11 P a g e

12 How does Customer Relationship Management work? CRM takes the data you ve collected across all your sales channels and creates a unique record for each customer containing their individual purchases and preferences. It then uses this data to communicate with and build a relationship with each customer in a manner personalized by: Communication channel o Baby Boomers, Gen X - is generally most effective o Millennials social media gets their attention Communication content o Relevant to each customer s needs none of us responds to spray and pray marketing s o Compelling a clear value proposition with a call to action (see example) Customer segment o Prospect or one-time buyer most popular wines o Multiple purchaser or wine club member based on purchase history Customer preferences o White or red, sweet or dry o Varietals 12 P a g e

13 A wine club is potentially your most effective sales channel to create loyalty, brand image, and a predictable and profitable stream of income. Yet only 49% of Texas wineries have one. Wine Business Monthly, May 2012 CRM can be used to increase wine club memberships by: Providing tasting room staff with information on each customer so they can create truly personal and memorable experiences to sell more wine and enroll more club members Creating relationships and emotional connections to your winery through personalized customer communications that increase wine club sign ups Allowing customers to literally create their own wine club with individually selected wines, broadening the appeal of a club to virtually everyone And decrease attrition in your wine club by: Handling all member communications in a way that is quick, responsive, and flexible Offering members individualized promotions and discounts Identify club members when they visit the tasting room or at events and automatically apply all discounts CRM can even assist with processing shipments through: Batch processing of orders and payments Real-time automated compliance checks 13 P a g e

14 Secret # 6: OUTSOURCE IT ALL Outsourcing delivers: The latest technology Continuous upgrades Technical support Without outsourcing you have to invest in: Hardware Software installation and maintenance In house IT staff or expensive service calls Bottom line, you save time and money with a measurable ROI 14 P a g e

15 CONCLUSION Today, marketing is what distinguishes successful wineries, enabling them to: Reach more customers Increase the size of purchases Increase the frequency of purchases To simply sell more wine: 1. Don t just sell, market 2. Embrace new technology 3. Capture customer data 4. Develop relationships 5. Use Customer Relationship Management (CRM) 6. Outsource it all 15 P a g e

Direct to Consumer Sales in Small Wineries: A Case Study of Tasting Room and Wine Club Sales

Direct to Consumer Sales in Small Wineries: A Case Study of Tasting Room and Wine Club Sales Small Winery Direct Sales 1 Direct to Consumer Sales in Small Wineries: A Case Study of Tasting Room and Wine Club Sales by Gary Zucca, Ph.D. Associate Professor, National University Owner and Winemaker,

More information

Creating a Great Customer Experience. In Ten Easy Steps. 800.819.0325 WineDirect.com

Creating a Great Customer Experience. In Ten Easy Steps. 800.819.0325 WineDirect.com Creating a Great Customer Experience In Ten Easy Steps 800.819.0325 WineDirect.com Improving the Customer Experience in Ten Easy Steps With the huge rebirth of Word of Mouth marketing that has resulted

More information

Direct-to-Trade Services

Direct-to-Trade Services WineWeb By Ron Kreutzer, President, WineWeb Enterprises, Inc. July 11, 2007 Copyright 2007 WineWeb Enterprises, Inc. All Rights Reserved 1 Stone Ridge Rd, Santa Fe, NM 87505 Tel: 888-236-0058, Fax: 888-236-1439

More information

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing

More information

6 Ways to Close Leads Faster (and Easier) than Your Competition. Discover the Secrets of Closing Internet Insurance Leads

6 Ways to Close Leads Faster (and Easier) than Your Competition. Discover the Secrets of Closing Internet Insurance Leads Discover the Secrets of Closing Internet Insurance Leads Introduction You know your sales are out there. You ve been using the internet to generate insurance leads, and your inbox has been filling up with

More information

A Timeline and Strategies for Investment in a Winery

A Timeline and Strategies for Investment in a Winery A Timeline and Strategies for Investment in a Winery By Jerry White Department of Applied Economics and Management Cornell University Leading Question: Do you want to make wine? OR Do you want to make

More information

Economics and Marketing Wines From Small Wineries. By William Gorman, NMSU

Economics and Marketing Wines From Small Wineries. By William Gorman, NMSU Economics and Marketing Wines From Small Wineries By William Gorman, NMSU The number of wineries nationwide has Quadrupled in the past ten years to about 10,000 in 2010 Only 2 percent of these wineries

More information

Direct-to-consumer wine ecommerce in the global wine industry: Why do some countries lag in adoption?

Direct-to-consumer wine ecommerce in the global wine industry: Why do some countries lag in adoption? Direct-to-consumer wine ecommerce in the global wine industry: Why do some countries lag in adoption? American Association of Wine Economists 7 th Annual Conference June 27 Stellenbosch, South Africa Introduction

More information

Data Functionality in Marketing

Data Functionality in Marketing Data Functionality in Marketing By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing Goose Data is not a new thing. Successful businesses have

More information

WITH PERSONALIZED EMAIL

WITH PERSONALIZED EMAIL A special survey report from the editors of Internet Retailer PUMP UP THE VOLUME WITH PERSONALIZED EMAIL Personalization is a proven strategy for boosting email click-throughs and conversions. In fact,

More information

A Wine Marketing Plan That Supports Cash Flow

A Wine Marketing Plan That Supports Cash Flow A Wine Marketing Plan That Supports Cash Flow By Jerry White Department of Applied Economics and Management, Cornell University Who needs a marketing plan? Start-up firms (as a part of a complete business

More information

Using Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015

Using Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015 Using Social Media to Connect With Consumers TX Wine & Grape Growers Association Annual Conference February 19, 2015 The Big Picture Trends New Demographics of the Wine Industry Types of Inbound Marketing

More information

Is Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales

Is Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales Is Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales 2 7 Steps to Improve Your Online Holiday Sales Every year it seems as if the holiday decorations go up a month earlier

More information

Creating an Effective Online Member Acquisition Strategy

Creating an Effective Online Member Acquisition Strategy Creating an Effective Online Member Acquisition Strategy Marketers historically have paid close attention to site traffic, time on site and page view metrics. Success on today s Internet, the social web,

More information

Build More Loyal Customers with Email Marketing. Email Marketing from Constant Contact

Build More Loyal Customers with Email Marketing. Email Marketing from Constant Contact Email Marketing from Constant Contact Build More Loyal Customers with Email Marketing Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com Experts agree and evidence

More information

Marketing. Marketing Your Business. The Ground Work

Marketing. Marketing Your Business. The Ground Work Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business

More information

Commerce Accelerator Program Series 2. Session 2: Marketing Strategy October 21, 2014

Commerce Accelerator Program Series 2. Session 2: Marketing Strategy October 21, 2014 Commerce Accelerator Program Series 2 Session 2: Marketing Strategy October 21, 2014 What s trending in our LinkedIn Group? Series 2: The next 7 weeks Tuesdays at 3pm PT/ 6pm ET Session 2: Creating a marketing

More information

Tips, strategies, and examples you can use to get more subscribers and sell more wine direct-to-consumer.

Tips, strategies, and examples you can use to get more subscribers and sell more wine direct-to-consumer. Tips, strategies, and examples you can use to get more subscribers and sell more wine direct-to-consumer. Attracting Subscribers The value of a single email address How one winery increased its subscribers

More information

Virtual Tourism Promoting Outside Your Region

Virtual Tourism Promoting Outside Your Region Virtual Tourism Promoting Outside Your Region The Flow Camron King Executive Director, Lodi Winegrape Commission 13 years plus in wine industry associations focused in the areas of advocacy, education

More information

Customer loyalty is hard to come by: Technology is the answer

Customer loyalty is hard to come by: Technology is the answer Customer loyalty is hard to come by: Technology is the answer CARD LINKED MARKETING Gone are the days when a customer would stay with the same bank for 20+ years, taking out mortgages, loans and making

More information

FROM INDIA OR INDIANA? People are more comfortable speaking with people from their own nation or WOULD CUSTOMERS RATHER SPEAK TO SOMEONE

FROM INDIA OR INDIANA? People are more comfortable speaking with people from their own nation or WOULD CUSTOMERS RATHER SPEAK TO SOMEONE WOULD CUSTOMERS RATHER SPEAK TO SOMEONE FROM INDIA OR INDIANA? People are more comfortable speaking with people from their own nation or culture. That s a fact of business life around the world. Yet there

More information

Segmentation for High Performance Marketers

Segmentation for High Performance Marketers Segmentation for High Performance Marketers Right Time Revenue Optimization STEP-BY-STEP GUIDE A Journey not a Destination High performance marketers recognize that market segmentation strategy is a journey

More information

Grow Your Business! 2013 Summit. Digital Agency Best Practices

Grow Your Business! 2013 Summit. Digital Agency Best Practices Grow Your Business! 2013 Summit Digital Agency Best Practices About Us Launched in 2011, Guarantee Digital provides turn key Digital Agency solutions to over 25 Media Partners across the U.S. You Sell

More information

The Case for Commercial Data The Time to Act is Now

The Case for Commercial Data The Time to Act is Now Today, we have access to a vast amount of customer data that can be used to power sales and marketing efforts. That may not be the case tomorrow. behind. Currently, regulations for customer data are looser

More information

Callika Internet Telephony Voice Over IP (VoIP) Private Label Reseller Program

Callika Internet Telephony Voice Over IP (VoIP) Private Label Reseller Program Callika Internet Telephony Voice Over IP (VoIP) Private Label Reseller Program Start selling VoIP services with no minimum investment no equipment purchases no hidden fees 1 888 276 8881 info@callika.com

More information

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services 7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services Have you looked at how your competitors are going to market? Outlined below are 7 things that your competitors are doing

More information

Getting Found. Small Business Guide to Online Marketing Page 1 of 11

Getting Found. Small Business Guide to Online Marketing Page 1 of 11 Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

SEVEN STEPS TO A SUCCESSFUL BUSINESS PLAN. By Janet Wikler

SEVEN STEPS TO A SUCCESSFUL BUSINESS PLAN. By Janet Wikler SEVEN STEPS TO A SUCCESSFUL BUSINESS PLAN By Janet Wikler Where s the business plan? How many ideas have been stopped in their tracks by those words? The fact is that most investors whether corporate executives

More information

Survey Says: Consumers Want Live Help

Survey Says: Consumers Want Live Help Session Abstracts Optimization Services Track Survey Says: Consumers Want Live Help October 22 nd, 11:00 am Eastern ATG recently surveyed more than 1,000 Internet users who research, apply for, and buy

More information

Online Presence: What SMBs Want

Online Presence: What SMBs Want Online Presence: What SMBs Want How to successfully provide digital offerings to your SMB customers April 2015 An ebook by Contents Introduction...3 5 Facts about what SMBs want from online presence...4

More information

10 STEPS. To a Successful Turnkey Lead Generation Program for Your Sales Channel

10 STEPS. To a Successful Turnkey Lead Generation Program for Your Sales Channel 10 STEPS To a Successful Turnkey Lead Generation Program for Your Sales Channel Overview Companies that support channel partners in lead generation efforts drive up to 30% more overall revenue growth than

More information

MAINTAINING A CUSTOMER DATABASE IS EASY!

MAINTAINING A CUSTOMER DATABASE IS EASY! MAINTAINING A CUSTOMER DATABASE IS EASY! If you are comfortable with sending and receiving emails using Microsoft Outlook, then you can easily take on the task of establishing and maintaining your customer

More information

Advertising: The Basics

Advertising: The Basics Advertising: The Basics Think you have a great product? Unfortunately, no one's going to know about it unless you advertise. Advertising, if done correctly, can do wonders for your product sales, and you

More information

Infinity Buyerlytics System Multichannel Customer Care Solutions

Infinity Buyerlytics System Multichannel Customer Care Solutions Infinity Buyerlytics System Multichannel Customer Care Solutions Where are you at today? Are all your customer efforts metrics driven? Primary Drivers of Sales Campaign ROI: Return on Investment Factor

More information

Oracle Retail Customer Engagement Cloud Services

Oracle Retail Customer Engagement Cloud Services OR A C L E D A T A S H E E T Oracle Retail Customer Engagement Cloud Services Oracle Retail Customer Engagement Cloud Services is a suite of integrated cloud services designed to drive incremental revenue

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

Fill Your Sales Pipeline With Business That You Don t Have to Work For

Fill Your Sales Pipeline With Business That You Don t Have to Work For Sparta Success Systems Presents: Turn Your Website Into A Lead Generation Machine! Fill Your Sales Pipeline With Business That You Don t Have to Work For 508-243-6257 www.spartasuccess.com http://activerain.com/blogs/spartasuccess

More information

Guide To Increasing Online Sales - The Back (Office Story)

Guide To Increasing Online Sales - The Back (Office Story) Guide To Increasing Online Sales - The Back (Office Story) 4 Ways Your Inventory & Order Management Solution Plays A Pivotal Role The one sustainable competitive advantage you have to drive more online

More information

WHAT S IMPORTANT TO CUSTOMERS IN THE OMNI-CHANNEL AGE. How Technology Has Changed The Consumer-Retailer Relationship And How Retailers Must Respond

WHAT S IMPORTANT TO CUSTOMERS IN THE OMNI-CHANNEL AGE. How Technology Has Changed The Consumer-Retailer Relationship And How Retailers Must Respond SURVEY REPORT: WHAT S IMPORTANT TO CUSTOMERS IN THE OMNI-CHANNEL AGE How Technology Has Changed The Consumer-Retailer Relationship And How Retailers Must Respond Sponsored by White Paper While price and

More information

An intoduction to Multichannel. www.brightpearl.com

An intoduction to Multichannel. www.brightpearl.com An intoduction to Multichannel Whats inside Read our best practice tips for keeping stock control in check. Even the best inventory managers sometimes trip up, but using our experience we've complied some

More information

The Partner s Guide to the Best Kept Secrets of Online Lead Generation

The Partner s Guide to the Best Kept Secrets of Online Lead Generation The Partner s Guide to the Best Kept Secrets of Online Lead Generation Executive Summary Professional services firms may not be left with a choice as to whether or not to do inbound marketing and online

More information

nileco websites that sell

nileco websites that sell nileco websites that sell the basics 2 Corporate Profile THE FOCUS OF EVERY ONLINE BUSINESS IS TO SELL SOMETHING AND THAT IS WHERE WE EXCEL. YOUR WEBSITE MAY FOCUS ON THE SALE OF A PRODUCT, SERVICE OR

More information

Future-proofing Your Business with Open Marketing. By David Mennie, Senior Director, Product Marketing, Acquia

Future-proofing Your Business with Open Marketing. By David Mennie, Senior Director, Product Marketing, Acquia Future-proofing Your Business with Open Marketing By David Mennie, Senior Director, Product Marketing, Acquia Table of Contents Marketing the Open Way 3 The Rise of the Technical Marketer 4 What Is Open

More information

www.ultipromo.com FOR SALE BY OWNER LIST PRICE $199,999 CONTACT: CRAIG DAVIDIUK, PRESIDENT TEL: 604 815 8225

www.ultipromo.com FOR SALE BY OWNER LIST PRICE $199,999 CONTACT: CRAIG DAVIDIUK, PRESIDENT TEL: 604 815 8225 www.ultipromo.com FOR SALE BY OWNER LIST PRICE $199,999 CONTACT: CRAIG DAVIDIUK, PRESIDENT TEL: 604 815 8225 HISTORY Ultimate Promotions is a 13 year old online vendor of lapel pins, medals and promotional

More information

Ignify ecommerce. Ignify ecommerce: Marketing and Promotions. Ignify ecommerce integrates with:

Ignify ecommerce. Ignify ecommerce: Marketing and Promotions. Ignify ecommerce integrates with: Ignify ecommerce Ignify ecommerce integrates with: Dynamics AX Dynamics CRM Dynamics GP Dynamics NAV Dynamics SL Optimized for: Responsive Web Design Social Media Search Engines Ignify ecommerce Modules:

More information

GETTING FOUND. small business guide to online marketing

GETTING FOUND. small business guide to online marketing GETTING FOUND small business guide to online marketing You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You spend your day managing employees, helping customers,

More information

The Evaluation of Mid-Atlantic Wineries Websites: A Comparative Analysis

The Evaluation of Mid-Atlantic Wineries Websites: A Comparative Analysis The Evaluation of Mid-Atlantic Wineries Websites: A Comparative Analysis Gustavo Ferreira (Virginia Tech) Paulo Ferreira (MAWAS) Peter Caffarelli (Virginia Tech) Presented at the American Association of

More information

Our job is. To Increase. Your sales

Our job is. To Increase. Your sales Our job is To Increase Your sales We bring you NEW CUSTOMERS u Trying your restaurant for the very first time u Excited about your special offer to them u Bringing family and friends with them u Seeking

More information

Why have a mobile website

Why have a mobile website Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business

More information

Magento brochure DEVELOPER PLUS FRONT END DEVELOPER

Magento brochure DEVELOPER PLUS FRONT END DEVELOPER Magento brochure PLUS FRONT END KPMG Crimsonwing & ecommerce We re a global ecommerce solutions provider. We develop and implement fully integrated ecommerce solutions, primarily using Magento Enterprise.

More information

01 877.362.4556 www.listrak.com

01 877.362.4556 www.listrak.com Behavioral Retargeting Email Campaigns: Five Things You Need to Know 01 2010, Listrak By Megan Ouellet, Director of Marketing June 28, 2010 Forrester Research reported that 154 million people in the United

More information

6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting

6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting 6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting Written by Peter Messmer, Director of Marketing at AddShoppers First off, what exactly is Behavioral Targeting? Behavioral

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

A/B SPLIT TESTING GUIDE How to Best Test for Conversion Success

A/B SPLIT TESTING GUIDE How to Best Test for Conversion Success A/B SPLIT TESTING GUIDE How to Best Test for Conversion Success CONVERSION OPTIMIZATION WHITE PAPER BY STEELHOUSE Q2 2012 TABLE OF CONTENTS Executive Summary...3 Importance of Conversion...4 What is A/B

More information

The Quick Guide to Partner

The Quick Guide to Partner QUICK GUIDE Optimize Partner Recruitment & On-Boarding The Quick Guide to Partner Recruitment & On-Boarding #channelchoices The Relayware Quick Guide to Partner Recruitment & On-Boarding 2 INTRODUCTION

More information

LIVEPERSON SOLUTIONS BRIEF. Identify Your Highest Value Visitors for Real-Time Engagement and Increased Sales

LIVEPERSON SOLUTIONS BRIEF. Identify Your Highest Value Visitors for Real-Time Engagement and Increased Sales LIVEPERSON SOLUTIONS BRIEF Identify Your Highest Value Visitors for Real-Time Engagement and Increased Sales 2014 LIVEPERSON SOLUTIONS BRIEF Targeting Targeting technology in LivePerson s LiveEngage digital

More information

Advanced Internet Marketing Techniques

Advanced Internet Marketing Techniques Advanced Internet Marketing Techniques Silicon Valley SCORE - 2015 Kevin Dean, Internet Marketing Consultant WSI Net Advantage (510) 687-9737 www.wsinetadvantage.com Maximizing Return on Web Investment

More information

I V A N N I K K H O O

I V A N N I K K H O O I N T RODUCTION I V A N N I K K H O O 2 I N T RODUCTION I V A N N I K K H O O 3 W h a t i s E - C o m m e r c e? ˈēˌkämərs/ Noun: ecommerce commercial transactions conducted electronically on the Internet.

More information

MARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands.

MARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands. MARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands. COMPANY SECRETSALES WEBSITE www.secretsales.com INDUSTRY Retail The Customer

More information

On Your Mark, Get Set, Go! ebook

On Your Mark, Get Set, Go! ebook On Your Mark, Get Set, Go! ebook Order Management Best Practices for Sporting Goods Retailers Technology levels the playing field to allow small to medium-sized sporting goods retailers to compete with

More information

28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST

28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST 28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST THE ULTIMATE LIST! www.shinealightmedia.com Introduction Email Marketing is one of THE most effective ways to quickly, directly and personally reach

More information

Before You Buy: What Mortgage Professionals Need to Succeed with Internet Leads. A Leads360 White Paper

Before You Buy: What Mortgage Professionals Need to Succeed with Internet Leads. A Leads360 White Paper Before You Buy: What Mortgage Professionals Need to Succeed with Internet Leads A Leads360 White Paper October 2007 Executive Summary The volume, consistency and potential revenue that Internet leads offer

More information

The Must Dos of Your Digital Strategy

The Must Dos of Your Digital Strategy Welcome The Must Dos of Your Digital Strategy Antonie Geerts Managing Director, Seditio Digital Consultancy @AntonieGeerts 2 About Seditio Putting our Clients first Digital Consultancy & Training We want

More information

THE SMALL BUSINESS GUIDE TO MARKETING AUTOMATION

THE SMALL BUSINESS GUIDE TO MARKETING AUTOMATION 1 About the Author: Rodrigo Fernandez STRATEGIC MARKETING PROFESSIONAL Rodrigo is a seasoned marketing professional with over eight years of experience in brand development, digital media, marketing automation,

More information

report in association with: The State of B2B

report in association with: The State of B2B 2012 report in association with: The State of B2B Lead Generation: 2012 Results WHAT S INSIDE Introduction & Methodology pg 03 Lead Sources & Volumes pg 11 Who s Using CRM pg 04 Lead Response Times, Volumes

More information

POWER YOUR ECOMMERCE BUSINESS

POWER YOUR ECOMMERCE BUSINESS ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing

More information

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

MEET Your Support Team

MEET Your Support Team MEET Your Support Team Jason R. Firment VARCOM Director 1-800-354-9776 ex 4230 jfirment@bluestarinc.com www.bluestarinc.com/us-en/varcom.html Rebecca Smith VARCOM Coordinator 1-800-354-9776 ex 4210 rsmith@bluestarinc.com

More information

Developing a Marketing Plan. Develop a strategic marketing plan to successfully grow your business and increase profits

Developing a Marketing Plan. Develop a strategic marketing plan to successfully grow your business and increase profits Developing a Marketing Plan Develop a strategic marketing plan to successfully grow your business and increase profits Learning Objectives At the end of this module, you will be able to: Understand the

More information

Next Best Action Using SAS

Next Best Action Using SAS WHITE PAPER Next Best Action Using SAS Customer Intelligence Clear the Clutter to Offer the Right Action at the Right Time Table of Contents Executive Summary...1 Why Traditional Direct Marketing Is Not

More information

Maximize Supplier Enablement for Procure to Pay Success. An Oracle White Paper

Maximize Supplier Enablement for Procure to Pay Success. An Oracle White Paper Maximize Supplier Enablement for Procure to Pay Success An Oracle White Paper Maximize Supplier Enablement for Procure to Pay Success EXECUTIVE OVERVIEW Procure to Pay (P2P) automation comes of age as

More information

Bringing Your Value Proposition to Life

Bringing Your Value Proposition to Life Bringing Your Value Proposition to Life Execute and Communicate Your Value Proposition Differentiate Your Operation and Customer Experience You ve gone through the hard work of assessing your operation,

More information

COMMON INTERNET MARKETING MISTAKES 6 ways you could be LOSING business online plus one that virtually guarantees it!

COMMON INTERNET MARKETING MISTAKES 6 ways you could be LOSING business online plus one that virtually guarantees it! COMMON INTERNET MARKETING MISTAKES 6 ways you could be LOSING business online plus one that virtually guarantees it! Most business owners today recognize the importance of having a website. Like the telephone,

More information

Drop Shipping ebook. What s the Deal with Drop Shipping?

Drop Shipping ebook. What s the Deal with Drop Shipping? What s the Deal with Drop Shipping? How would you like to start an online store with minimal upfront investment and be able to run your business from anywhere in the world? Better yet, have someone else

More information

Page 1. Transform the Retail Store with the Internet of Things

Page 1. Transform the Retail Store with the Internet of Things Page 1 Transform the Retail Store with the Internet of Things The Internet of Things is here today There s a new era dawning in the retail industry, and it s being driven by the Internet of Things. The

More information

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups

More information

Know Your Buyer: A predictive approach to understand online buyers behavior By Sandip Pal Happiest Minds, Analytics Practice

Know Your Buyer: A predictive approach to understand online buyers behavior By Sandip Pal Happiest Minds, Analytics Practice Know Your Buyer: A predictive approach to understand online buyers behavior By Sandip Pal Happiest Minds, Analytics Practice Introduction Retail and E-commerce are one of the first industries that recognized

More information

B2B ecommerce Selling Online Isn t Just for Retailers Ryan Burnham k-ecommerce

B2B ecommerce Selling Online Isn t Just for Retailers Ryan Burnham k-ecommerce B2B ecommerce Selling Online Isn t Just for Retailers Ryan Burnham k-ecommerce OUR COMMITMENT TO THE COMMUNITY 1,500+ CLIENTS IN 15 COUNTRIES k-ecommerce YOUR ONLINE BUSINESS PARTNER ecommerce built for

More information

PREDICTIVE ANALYTICS FOR EVERYONE: EASY WAYS TO USE THE DATA YOU HAVE TO PREDICT WHAT CUSTOMERS WILL DO NEXT

PREDICTIVE ANALYTICS FOR EVERYONE: EASY WAYS TO USE THE DATA YOU HAVE TO PREDICT WHAT CUSTOMERS WILL DO NEXT PREDICTIVE ANALYTICS FOR EVERYONE: EASY WAYS TO USE THE DATA YOU HAVE TO PREDICT WHAT CUSTOMERS WILL DO NEXT The term Predictive Analytics sounds scientific and let s be honest a little scary. But as eventually

More information

A UNIQUELY HOLISTIC APPROACH TO ECOMMERCE

A UNIQUELY HOLISTIC APPROACH TO ECOMMERCE A UNIQUELY HOLISTIC APPROACH TO ECOMMERCE EVERYTHING YOU NEED TO DO BUSINESS IN THE OMNICHANNEL MARKETPLACE Jagged Peak provides ecommerce, order management and supply chain solutions that leverage the

More information

SPECIALTY FOODS MARKETING WHAT S IT ALL ABOUT?

SPECIALTY FOODS MARKETING WHAT S IT ALL ABOUT? SPECIALTY FOODS MARKETING WHAT S IT ALL ABOUT? Shermain Hardesty, UC Davis Ag Economics & UC Small Farm Program Specialty Crop Block Grant Program MARKETING IS ALL ABOUT. Market research & planning Target

More information

More and more digital conversations are happening

More and more digital conversations are happening 2011 2012 2013 2014 More and more digital conversations are happening * Based on the volume of digital conversations (chats and texts) between consumers and dealers facilitated via the Contact At Once!

More information

THE WORLD S ONLY FULLY INTEGRATED ECOMMERCE SYSTEM PATENT PENDING TECHNOLOGY NO DEVELOPER NEEDED

THE WORLD S ONLY FULLY INTEGRATED ECOMMERCE SYSTEM PATENT PENDING TECHNOLOGY NO DEVELOPER NEEDED THE WORLD S ONLY FULLY INTEGRATED ECOMMERCE SYSTEM PATENT PENDING TECHNOLOGY NO DEVELOPER NEEDED THE MARKETPLACE THE WORLD OF ECOMMERCE IS A $1.5 TRILLION INDUSTRY 18.3% Growth Annually Credit Card Processing

More information

3 Best Practices for Facebook Ecommerce Success

3 Best Practices for Facebook Ecommerce Success 3 Best Practices for Facebook Ecommerce Success Social Strategies for Online Retailers Rapidly or reluctantly, retailers are adding social channels and tools to their arsenal, urged on by customers and

More information

RESEARCH NOTE NETSUITE S IMPACT ON MANUFACTURING COMPANY PERFORMANCE

RESEARCH NOTE NETSUITE S IMPACT ON MANUFACTURING COMPANY PERFORMANCE Document K59 RESEARCH NOTE NETSUITE S IMPACT ON MANUFACTURING COMPANY PERFORMANCE THE BOTTOM LINE When Nucleus analysts investigated the use of NetSuite by manufacturers, they found these companies were

More information

How much should you spend on marketing?

How much should you spend on marketing? How much should you spend on marketing? An e-guide to help small businesses with small budgets work out what they need to spend on marketing 1 Marketing Angels How much should I spend on marketing? Copyright

More information

The Express Route to Multi-Channel ecommerce Success

The Express Route to Multi-Channel ecommerce Success The Express Route to Multi-Channel ecommerce Success.co.uk The Express Route to Multi-Channel ecommerce Success 2 About SellerExpress SellerExpress helps retailers of all sizes sell across multiple ecommerce

More information

How to Generate Local Network Marketing Leads Online

How to Generate Local Network Marketing Leads Online Profit Builders Inc. Helping You Out-Think, Out-Perform and Out-Earn the Competition-Risk Free & Guaranteed! How to Generate Local Network Marketing Leads Online For a long time one of the major disadvantages

More information

Capitalizing on the power of big data for retail

Capitalizing on the power of big data for retail IBM Software Big Data Retail Capitalizing on the power of big data for retail Adopt new approaches to keep customers engaged, maintain a competitive edge and maximize profitability 2 Capitalizing on the

More information

Do I Really Need A New Website & Interactive Strategy?

Do I Really Need A New Website & Interactive Strategy? Do I Really Need A New Website & Interactive Strategy? Steps to Building an Effective On-Line Strategy Table of Contents: Introduction - Page 2-3 Interactive Web Design - Page 3-5 Basic Interactive Website

More information

Salesforce Automation

Salesforce Automation Salesforce Automation Bill Evanow Vice President, Sales salesforce.com Alana Kaselitz Principal Founder Echo Lane Jim Thompson Founder and CEO Rogue IT 1 July 16-17, 2009 Napa Valley Marriott Salesforce.com

More information

BRP SPECIAL REPORT. Loyalty Programs Rewarding the Customer Experience

BRP SPECIAL REPORT. Loyalty Programs Rewarding the Customer Experience Loyalty Programs Rewarding the Customer Experience BRP SPECIAL REPORT A supplemental report based on findings from the 2015 CRM/Unified Commerce Benchmark Survey https://bostonretailpartners.com/2015-crm-survey-report/

More information

RIGHTNOW CLOUD SERVICE SERVE YOUR CUSTOMERS ANYWHERE MULTI-CHANNEL SERVICE

RIGHTNOW CLOUD SERVICE SERVE YOUR CUSTOMERS ANYWHERE MULTI-CHANNEL SERVICE RIGHTNOW CLOUD SERVICE SERVE YOUR CUSTOMERS ANYWHERE MULTI-CHANNEL SERVICE See what our customers have achieved with the Oracle Service Solution. 03 Introduction Serve Your Customers Anywhere - Multi-Channel

More information

TOP 10. Features Small and Medium Businesses

TOP 10. Features Small and Medium Businesses Introduction Once thought of as only relevant for enterprises, CRM technology is increasingly being used by small and medium businesses across industries. Even the smallest organizations recognize the

More information

Marketing Automation Checklist for Inbound Marketing & Lead Generation

Marketing Automation Checklist for Inbound Marketing & Lead Generation Marketing Automation Checklist for Inbound Marketing & Lead Generation 2011 Ephor Group 1 (800) 379-9330 www.ephorgroup.com 5353 W Alabama Suite 300 Houston, TX 77056 Ephor Groups provides services (Revenue

More information

Strategies for Growth in 2012 ebook: Leverage Marketing Automation for Inbound Marketing & Lead Generation

Strategies for Growth in 2012 ebook: Leverage Marketing Automation for Inbound Marketing & Lead Generation Strategies for Growth in 2012 ebook: Leverage Marketing Automation for Inbound Marketing & Lead Generation 2011 Ephor Group 1 (800) 379-9330 www.ephorgroup.com 5353 W Alabama Suite 300 Houston, TX 77056

More information

What s ahead for online grocery?

What s ahead for online grocery? What s ahead for online grocery? Growth forecast and implications October 2014 By Steve Bishop Co- founder and Managing Director, Brick Meets Click Brick Meets Click helps organizations understand, plan

More information

The Case for Business Analytics in Midsize Firms

The Case for Business Analytics in Midsize Firms The Case for Business Analytics in Midsize Firms Affordable solutions and easy implementation put the transformational power of business analytics within reach of almost any organization Featuring John

More information