Information and Communication Technologies in. Tourism
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1 Information and Communication Technologies in Tourism
2 Web 2.0 in tourism From hits to niches Broad Niche Micro 2 ICT in Tourism
3 Web 2.0 in Tourism Web 2.0 No separation between user and editor Authoring tools(dynamic website, UCG) Social network: open, interactive, rich-experience, global hyperlinked collective intelligence = permanent collaborative contributions) Dislocation of desktop applications into Internet ( user configuration and control, open source = perpetual Beta) Research areas Applications(e.g. blogs, feedback-reviews, mobile tags, podcasts, body finder ) Conditions & implications(e.g. communities, integration, empowerment, sharing, innovation co-creation ) 3 ICT in Tourism
4 Web 2.0 Revolution in Tourism Rating and Reviews 25 Mio. unique users 96% positive reviews What others are saying Sharing discoveries with peers 1990s: Web 1.0 (S-GC 2D) 2000s: Web 2.0 (U-GC 3D) No separation between user and editor UGC Creators: 44% 51% Blog Readers: 58% 69% (emarketer 2009) Recommendation GPS Tracking, Mashup Navigation UG Adds (Tags) Photo & Video Up-Selling 4 ICT in Tourism
5 Web 2.0 Revolution in Tourism Community Site Visits (04/08) Links Shared Goal Specific features/web 2.0 technologies 1,158, Travel info Forum, blogs for professional authors, mobile services (POI & Reviews) 657, Travel experiences Blogs (i.e. travelogues) associated to geographical maps (linked in mashups), mobile blogging & podcasting 1,154,400 3,277 Unbiased fellow-based travel guides Descriptions & rateable reviews of travel locations, several forums, post a question, reservation and booking functionalities (travel deals) 90, Travel info & video Flash player-based, user and professional video content is linked to geographical info & map, can be rated, commented and tagged (á la YouTube) 723,400 2,036 Free travel guide Open create & edit functions, Blogs, RSS-feeds, tag clouds n.a. n.a. Create & illustrate custom trip plan Schedule (timeline), journal (reviews, descriptions, podcast) & maps (integrates) 900, Network for private Messenger, contact list, blogs & reports, profiles accommodation 4,413,200 7,070 Unbiased fellow reviews & helping in forums (> 10 Mio. reviews generate 17 Popularity index, traveller articles (wiki-based), game travel IQ (find locations on map), right now (community events in real time), forum, podcast Mio. trips / week) 575,800 1,101 Travel info & experiences Geographically associated blogs, forum and photos (tips, facts, history), map and routes 5 ICT in Tourism
6 Web 2.0 in Tourism DMO challanges for Re- Positioning Content Collection & Info Provision UGC via multiple channels Mobile & LBS Promotion Social Media Facilitator & moderator of consumer processes ecrm ecmr (Midlets, widgets, games, viral) Research & Quality Assurance CS e-reviews, automated sentiment detection Transactions Roger Carter 2009 One-stop shopping, Dynamic packaging open SBN Where do I do what what do I do where? 6 ICT in Tourism
7 Is TripAdvisor s Show Prices CPC Program a Viable Direct Online Distribution Channel in Hospitality? How does the TripAdvisor CPC Program work for independent hotels, resorts and casinos? 7 ICT in Tourism
8 Cruise lines prefer Facebook to Twitter for customer engagement, few dabble in other networks A new survey of 50 cruise companies has indicated an overwhelming preference for using Facebook Fan pages over Twitter profiles. 8 ICT in Tourism
9 Black(mail?) cards are not welcome at hotels A reviewer-card, that identifies hotel guests as prolific reviewers receives critical feedback 9 ICT in Tourism
10 Love is (hopefully) in the air for WeMetOnAPlane social platform Have you ever met that special someone on a plane but for whatever reason you didn t end up exchanging your contact details with each other and later regretted it? 10 ICT in Tourism
11 Best Western launches a Facebook app with reservations bestwesternbooking/ Best Western is now giving Facebook fans the ability to book any of its 4,100 hotels in more than 100 countries without leaving the social network. 11 ICT in Tourism
12 China s Firewall hasn t stopped Facebook from attracting its largest developer community in Asia Facebook may be blocked in China but that hasn t stopped the country rising to become the largest contributor of apps to the social network in Asia. 12 ICT in Tourism
13 VisitBritain taps Visible Technologies to monitor social media during London The London 2012 Games will be the first Olympics and Paralympics to take place after the widespread adoption of Twitter and Facebook. VisitBritain has decided to check the pulse of conversations on these social networks by using a social media monitoring enterprise tool from Visible Technologies. 13 ICT in Tourism
14 North Korea joins the social media revolution Pyongyang posted the country's first ever photos via Instagram. This is a giant leap for the secretive country that has only one 3G mobile operator, jointly run by a Stateowned businesses. 14 ICT in Tourism
15 British Airways and the Know Me saga: Should companies run image checks on customers? British Airways Know Me program runs identity checks on very important business passengers. 15 ICT in Tourism
16 Starbucks presses social media onward Starbucks executives figure that through Facebook fans and their friends alone, they have access to nearly 1 billion people a seventh of the world s population. 16 ICT in Tourism
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