LEARN THE LINGO 101 Words Every Online Marketer Needs to Know Ralph Altman and Edward Rubi

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1 LEARN THE LINGO 101 Words Every Online Marketer Needs to Know By Ralph Altman and Edward Rubi

2 Legal Notice This is a FREE report and may be used as a giveaway promotion or for any other purpose provided that you DO NOT change or edit the content, hyperlinks or any other content without the author s permission. The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. The Publisher will not be responsible for any losses or damages of any kind incurred by the reader whether directly or indirectly arising from the use of the information found in this report. This report is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. No guarantees of income are made. Reader assumes responsibility for use of information contained herein. The author reserves the right to make changes without notice. The Publisher assumes no responsibility or liability whatsoever on the behalf of the reader of this report.

3 Ready To Learn the Lingo? WHO ARE RALPH AND ED? Hello, my name is Ralph Altman. Together with my friend, Ed Rubi, we have put together this report: Learn the Lingo: 101 Words Every Online Marketer Needs to Know to share what we have learned from the online marketing training we received from Dean Holland s Starting With Marketing Academy. Both of us had dabbled with making money online and by attending the Starting With Marketing Academy, have supercharged our businesses and are well on the path to success. You can check our progress out by visiting our blogs at and Oh and before we forget, go get your FREE gift (at the bottom of page 14)! During the class we realized that any business has specialized knowledge that you MUST learn and master to be successful.

4 ONLINE MARKETING IS NOT EASY TO LEARN! Online Marketing is a complex and confusing business for those who are new, but HOW do you get this valuable information? Some people try to self-study and look for books, tapes and videos. This is time consuming and can result in learning inaccurate and outdated information. Others, (like the authors of this report) get a mentor to teach them the ropes, going to school to learn the fundamentals of successful online marketing. This is a smarter way to get on the fast track to success. So that is when we found Dean s class and signed up!

5 LEARNING THE BASICS WITH THE STARTING WITH MARKETING ACADEMY Dean Holland s Starting With Marketing Academy is a fun way to learn the basic building blocks of Internet Marketing and we would encourage you to watch our testimonial videos at the end of this report or stop by our blogs to get the latest info on the Academy. Ed and I really had a lot of fun and learned TONS of great stuff on how to set up business that actually EARN MONEY online. But one thing was missing.. Any business has specialized LANGUAGE. You know the WORDS and WEBSITES that insiders only know and are sometimes reluctant to share with newbies, after all, they may be afraid of the competition you may present to them!

6 KNOWLEDGE IS POWERFUL No one told me or Ed about these powerful WORDS and WEBSITES that would not only make it easier to LEARN online marketing it would actually make it EASIER to MAKE MONEY, since, as you already know the old saying: KNOWLEDGE IS POWER, right? So we knew that if we could gather up these powerful words, we could rapidly grow our understanding of the online business, and of course, be much more successful, much faster than we would be, if we did not know the meanings of these important words! LEARN THE LINGO! 101 Words Every Online Marketer Needs to Know What follows is our list of one hundred and one words and websites we think every online marketing person needs to know to be successful.

7 This list is not meant to be EVERY POSSIBLE definition you need to know, but it should begin to lay a solid foundation, or even spark your imagination on new ways to succeed online. You may want to print out a copy and make some notes or jot down some ideas. Our goal with this ebook is to help YOU be more successful online by being able to speak the language. SEND IN YOUR IDEAS! In fact if YOU have a word you would like us to add to our next book: LEARN THE LINGO TWO: 99 Words and Websites Every Online Marketer Needs to Know Send me an at Ralph@ralph-altman.com and if we use your suggestion in the next book, we will publish your name and hyperlink to your website to help you build traffic for your online business! Now let s go Learn the Lingo!

8 LEARN THE LINGO: 101 Words Every Online Marketer Needs to Know Word ad swap advertising network affiliate affiliate forum affiliate marketing affiliate network articles autoresponder Aweber backlink backend banner ad beta bid blog Definition A promotion run by two online marketers where each offers the other's product or service to the other's list with goal being to gain opt-in subscribers from the other's list A network that represents multiple websites in selling advertising The person or company in an affiliate marketing relationship An online community where visitors read and post topics related to affiliate marketing (See WARRIOR FORUM) A new Internet business model of revenue sharing where the creator of a product or service usually known as an affiliate, pays a commission or referral fee to those who sell or promote his products and services A value-added company that brings affiliate merchants and people wishing to earn referral fees in promoting affiliate products (See CLICKBANK, PAYDOTCOM) Thoughts and observations written in a brief, concise manner to educate and inform readers about your website or offers you are promoting An that automatically is sent when someone responds to your offer or completes a form on your website (See AWEBER) The most popular autoresponder company used by most online marketers to their list Incoming links on your website that help with search engine optimization (SEO) The sale of a product to an existing customer Graphic picture advertisement used to promote products and services on websites The testing phase of a new software or hardware product. Developers will usually release the product for use in the beta stage in order to uncover any missed bugs or mistakes they may have overlooked. Amount you are willing to pay for an auction style transaction on ebay or Google advertising Short for "web log" a web page that communicates thoughts and ideas used to educate and inform your list

9 bounce rate Butterfly Marketing Buzzom click click through rate Clickbank comment content contributor cookies crawler Digg domain name double opt-in ebay ebook marketing A mathematical figure usually found when analyzing how many people click into your web page and then leave--a high bounce rate means people do not like what they found on your page and leave immediately or demonstrates you are sending the wrong kind of traffic to your page A type of viral marketing, popularized by online marketer Mike Filsaime, that draws on the weather theory that if a butterfly on the other side of the world flaps its wings, the cumulative affect it has affects the weather on the other side of the world A social marketing site that allows you to grow and manage your twitter followers The act of selecting an ad or link Used in online advertising measurement to determine how successful your ad or link is in getting people to click on it--a high click through rate means people are clicking on your ad The largest affiliate marketing network A response people leave on your blog to your posts The valuable information contained on your blog or articles A participant in a giveaway A small text file placed on your computer by your web browser that is used by Google and other websites to track user information Sometimes called a spider, a search engine's servers visit websites to add updated content to their organic search results A website in which it's users can browse and share content from across the web and vote whether or not they "Digg" that content. Popular content that people "Digg" will actually be put on the first page of Digg for millions to see. A website address that helps people find locations on the Internet The process of getting your list subscribers to confirm they really want to join your list by clicking on a third party verification link, commonly used by autoresponder companies to prove you are not spamming your list The world's largest online marketplace, used successfully by millions to buy and sell merchandise An "electronic book" usually in PDF format that contains information and offered for sale or as a gift to entice people to join your list Using to promote products and services, usually done to a targeted, opt-in list

10 ezine directory Ezinearticles.com Facebook follower forum free gift friend Get Response giveaway Google Adsense Google AdWords Google Analytics Google Wave Gravatar hit html hyperlink impression An "Electronic magazine" or e-zine, a website that approves and distributes user created articles on a wide range of subject matter, usually used to drive traffic to your blog or website (See The largest and most popular ezine directory of online articles A social media / Web 2.0 online blogging/diary/personal information sharing website used by many for online marketing promotions, too A person who is watching your posts on twitter An online meeting place used my people of like minded interests to share ideas and conduct business (See WarriorForum.com) An no cost offer (usually an ebook) to build trust and offer as an incentive for visitors to join your list A person who is watching your posts on Facebook An marketing website providing many features to it's users including, auto-responders, newsletter marketing with over 300 professional looking templates, video marketing, online surveys, social media integration and much more. An event held by a group of online marketers, using free gifts, to build their lists by working together Advertisements from Google, usually text ads, that pay a small referral fee when visitors click on the ad. Used to monetize your blog. When visitors type in search terms at Google, advertisers make auction style bids on these keywords, then develop ads that show up when the search is completed. (See PPC) Programming code that Google offers to track who, what, when and where visitors come from to get to your website A Google application that allows it's users to communicate in new and innovative ways including real time online instant messaging. Google Wave also merges , social networking, and wiki. Graphic or photo that shows up when you post a blog entry Successful traffic, sometimes referred to as a pageview or traffic Hypertext Markup Language--programming code used to create web pages A group of words or domain name that when clicked, takes you to a web page Also known as a "page-view", a visitor that has seen your page but not necessarily click on any links

11 joint venture JV keyword keyword marketing landing page link list member mlm monetized blog niche OTO opt-in organic search page rank Paydotcom.com PayPal permission marketing A team of two or more online marketers who work together promoting to each others' lists using free gifts or special offers Search term that people look for on the Internet, the more popular the keyword, the higher number of hits and the higher the amount bid on by advertisers The marketing strategy of bidding on keywords and placing ads on Google or other search engines Web page where visitors end up at when click on a link (See squeeze page) Sometimes called a hyperlink, a web site link that, when clicked, may take a visitor to a landing page where free gifts and special offers are promoted Names and addresses of opt-in visitors who have agreed to receive offers from an online marketer A person who has joined a list or a giveaway event to receive offers and free gifts. Also can be a subscriber or verified guest in a forum or other membership web site Multi-level marketing, a business model where members get a referral fee or residual payments for recruiting new members The act of making money, usually through advertising, with your blog A small part of a larger market, usually referring to an area of specialization and commonly used with affiliate marketing "One Time Offer", an internet marketing strategy where a buyer of a product is presented with the opportunity to purchase an additional product, closely related to the product they are already going to purchase, for an unbelievably great price. The second product is normally offered as a, "One Time Offer" that will never be seen again, thus creating a sense of urgency to buy it, or lose out. A visitor who agrees to join your list has opted in The opposite of "paid search", the term for the listings that come up when using a search engine A web site measurement of success achieved by getting a large amount of traffic, clicks, backlinks or other methods Another large affiliate marketing network A merchant services / online payment company used to process online financial transactions and commonly used by ebay and other companies to send and receive payments Similar to opt-in, when a visitor joins your list and gives you permission to send them materials as opposed to spamming

12 post PPC (pay per click) profile RSS sandbox search engine submission SEO search engine optimization signature (sig file) social media spam spider squeeze page Squidoo.com Starting with Marketing Academy text ad trackbacks traffic Traffic Geyser An article or statement you add to your blog Usually found with Google AdWords, the marketing strategy of paying for search terms or placement on another web page to get traffic sent to your page A short biography or information page that tells people about you Really Simple Syndication, or "Rich Site Summary" and is a way for a website to "feed" information to its subscribers via an "RSS feed". The RSS feed must be subscribed to in order for the information to be received. Staging phase before a website is released to the general public. Selected people can use the website and report any bugs the site may have and give the publisher feedback; therefore, giving the them a chance to polish the website before its release. The process of telling other search engines and websites that your blog or website is "open for business" The act of making your blog or web page show up for the spiders and crawlers on search engines like Google Information that appears on the bottom of your posts on forums or blogs usually containing your name and a link to a website you own. Valuable in getting clicks and traffic. Instant messaging, blogging, twitter, Facebook and other Internet technologies that can be used to communicate with friends and customers Unwanted commercial Search engine computer robot that reads thousands of web pages per hour, cataloging their contents for search engine results A web page whose goal is to capture or squeeze an action from the visitor, such as joining and opt-in list or buying a product or service Another popular ezine article directory Known as the Newbie Internet Marketing class, an online instructional on how to get started with online marketing. Highly recommended. Words only (no pictures) advertisement seen on websites, made popular by Google Adsense A way for bloggers to request notification when another website links to one of their posts (also known as a linkback). Visitors or click-throughs to your web site A paid website where you can upload a video and its related info to their site one time, and their software will distribute it to several video sharing, rss and social bookmarking sites.

13 Tube Mogul tweet twitter upsell url Viddler video blog VBLOG viral marketing visitor WarriorForum.com Web 2.0 webinar widgets WordPress YouTube A website that will distribute your video to several websites for you. Tube Mogul is very similar to Traffic Geyser, but it is a free service. A 140 character mini-blog post to your twitter page The largest mini-blogging site also used to promote online businesses by posting helpful information and hyperlinks An upsell is where, once you sell someone a product for the first time (an ebook for instance), you try to sell them a similar or related product in addition to their original purchase. Think, "would you like fries with you order?" Another name for a website address or hyperlink A free video uploading website that allows it's users to enhance their videos and share them with their selected audience. Viddler also allows user and watcher tags on the video timeline to draw attention to a particular point in the video. A multimedia web "diary" or blog using video and sound A promotional strategy that uses Web 2.0 or social media such as twitter, Facebook and YouTube and word-of-mouth to spread an advertising message broadly and rapidly Someone who stops by your web page or blog, sometimes known as 'traffic' Largest and most popular meeting place for online marketers A term used to describe software and Internet technologies that have come into existence since 2004 including, blogging, twitter, Facebook, wikis, PPC An online meeting, usually with video and audio, where the presenter can conduct a training or sales meeting to users world wide Small computer programs that "plug-in" to your blog to offer increased functionality Very popular software used to create blogs Video website now owned by Google used by many online marketers for viral marketing

14 In Summary Knowledge is powerful. And the more you know, the more you can do! So we hope this list of words and websites has informed and educated and don t forget to send your suggestions for our next ebook to ralph@ralph-altman.com Interested in learning more about the Starting With Marketing Academy? Watch our testimonial videos below and stop by our blogs for the latest tips and tools. To your success! Ralph and Ed Visit Ralph s website at Watch Ralph s video Visit Ed s website at Watch Ed s video Go Get Your FREE GIFT! Follow this link to get your free MP3 audio for Dean Holland s website traffic system: