ASUG Data Governance Summit September 15-17, 2014 Hyatt Regency Princeton Princeton, New Jersey

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1 ASUG Data Governance Summit September 15-17, 2014 Hyatt Regency Princeton Princeton, New Jersey Meeting Survey Evaluate sessions throughout the day and provide meeting feedback bit.ly/asug14 (Click on the presentation title to see the corresponding abstract) Sunday, September 14 6:00 p.m. 8:00 p.m Informal Networking Event Hyatt Regency - Princeton Monday, September 15 7:15 a.m. 8:15 a.m. Registration, Networking, Continental Breakfast Compliments of our Sponsors 8:15 a.m. 8:30 a.m. 8:30 a.m. 9:15 a.m. 9:15 a.m. -10:00 a.m. Welcome & Agenda 2015 ASUG Annual Conference Call for Speakers Jodi Maciejewski, Data Governance SIG Chair, Bob Berntsen, Data Governance SIG Program Chair, Jennifer Bauman, Data Governance SIG Market Leader Johnson & Johnson Keynote: Enterprise Master Data Management Balancing Strategy and Execution Orlando Serani, VP, Customer & Logistics Services, IT, Johnson & Johnson Panel Discussion: People, Process, Technology: Data Rules & Standards Kristen McMahon, SAP, Diane Tigner, General Mills, Lisa Horne, Newell Rubbermaid, Will Crump, Datum, CJ Cox, Deloitte, TBD 10:00 a.m. 10:45 a.m. Regency Foyer, Baltimore, Cambridge, and Lexington Rooms Break Compliments of our Sponsors 10:45 a.m. 11:45 a.m. Leadership for Data Success Matt Eversmann and Will Crump, Datum LLC 11:45 a.m. 12:00 p.m. Hot Topic TBD 12:00 p.m. 1:00 p.m. Lunch Compliments of our Sponsors 1:00 p.m. 1:15 p.m. 1:15 p.m. 2:00 p.m. 2:00 p.m. 2:45 p.m. IGie Award: Snapshots of the Top Three Finalists Phillip On, SAP Our Recipe for Growth: ConAgra Foods Active Data Governance Journey Jodi Maciejewski, ConAgra Foods, Kristian Kalsing, Winshuttle Optimizing Global Data Quality with Rockwell Automation Ryan Krall, Rockwell Automation, Don Loden, Decision First Technologies ASUG Face-to-face Meetings: Education & Networking in Your Local Area AGENDA PAGE: 1

2 2:45 p.m. 3:00 p.m. Sponsor Introductions 3:00 p.m. 3:45 p.m. Break & Networking Compliments of our Sponsors Breakout Session #1: 3:45 p.m. 4:30 p.m. Princeton Harvard Yale Brown Getting the Right Data Migration Mix: Tools and Technology from SAP Paul Medaille, SAP Practicing Data Leadership TBD Dow Chemical Raising the Bar on Process Excellence for Product and Material Requests with SAP MDG Sheila Bridges, Dow Chemical, Dan Kieft, Accenture Summary Results from the Third DQ Survey Data Quality Taxonomy 4:30 p.m. 5:15 p.m. Partnering for Business Value Through Data Leadership Brenda Costner, Baker Hughes 5:15 p.m. 6:30 p.m. Sponsor Drawings, Networking, and Q&A with Sponsors Drinks and Light Appetizers provided (Dinner On Your Own) Tuesday, September 16 7:15 a.m. 8:15 a.m. Regency Foyer, Baltimore, Cambridge and Lexington Rooms Networking, Continental Breakfast Compliments of our Sponsors 8:15 a.m. 8:45 a.m. SAP Keynote: Update on SAP s Information Governance Journey Tina Rosario, Vice President of Global Operations, SAP Americas 8:45 a.m. 9:30 a.m. 9:30 a.m. 9:45 a.m. The Foundation for Business Transformation How to Develop an Effective and Sustainable Business Case Jill Robins, Eli Lilly, David Woods, Datum SAP EIM Tools Overview Philip On, SAP 9:45 a.m. 10:00 a.m. TBD Compliments of our Sponsors 10:00 a.m. 10:15 a.m. Hot Topic TBD ASUG Face-to-face Meetings: Education & Networking in Your Local Area AGENDA PAGE: 2

3 10:15 a.m. 11:00 a.m. Break & Networking Compliments of our Sponsors Breakout Session #1: 11:00 a.m. 11:45 a.m. Princeton Harvard Yale Brown How Eby-Brown Utilized Innovation and Automation to Conquer Its Challenges with Master Data in Its Wholesale Distribution Business Process Jim Marchiando, Eby-Brown Company, Felipe Sutantri, Innowera Information Steward Data Insight Provides an Enterprise Platform for Creating and Applying Business Rules to Data Sava Kostadinov, Johnson & Johnson Changing Definition of Master Data in Today s Enterprise Naveen Sharma, Cognizant Build Your Own Smart Business Insight for SAP Master Data Governance Jurgen Bold, Simer Grewal, and Lars Rueter, SAP 11:30 p.m. 12:15 p.m. Austin, Savanah and 2014 ASUG Data Governance Survey CJ Cox, Deloitte 12:15 p.m. 1:15 p.m. Lunch Compliments of our Sponsors 1:15 p.m. 1:30 p.m. Austin, Savanah and HOT Topic TBD 1:30 p.m. 2:15 p.m. The Shell Data Journey: Global to Local Implementation Paul Van Doorne, Shell, William (Bill) Jacquot, Ernst & Young 2:15 p.m. 3:00 p.m. Turning Data Into Information Without Boiling the Ocean Cliff Retzlaff, GROM Associates, Carl Caruso, Johnson & Johnson, Richard Eyre, Church & Dwight 3:00 p.m. 3:30 p.m. Break & Networking Compliments of our Sponsors Breakout Session #2: 3:30 p.m. 4:15 p.m. Princeton Harvard Yale Brown Take SAP Information Steward to the Next Level Paul Medaille and Steve Vazzano, SAP Applying Methodology and Accelerators for Successful Data Migration with SAP Data Services Jason Thompson and John Baez, DMR, Rod Welsh, ConAgra Foods Johnson & Johnson: How Data Quality Drives Production Excellence Dallas Monday, BackOffice, Sangeeta Jain, Johnson & Johnson Reinvigorating the Enterprise Data Management Program at Procter & Gamble Braden Slezak, Utopia, George Bryce, P&G ASUG Face-to-face Meetings: Education & Networking in Your Local Area AGENDA PAGE: 3

4 4:15 p.m. 5:00 p.m. Panel Discussion: Mergers, Acquisitions, and Divestitures Tina Rosario, SAP Kyle Dorn, Accenture, Angel Sasso, Campbell Soup, Additional Panelists: TBD 5:00 p.m. 5:45 p.m. Sponsor Drawings, Networking (Dinner On Your Own) Wednesday, September 17 7:30 a.m. 8:30 a.m. Regency Foyer, Baltimore, Cambridge and Lexington Rooms Networking, Continental Breakfast Compliments of our Sponsors 8:30 a.m. 9:15 a.m. Breakout Session #1: 9:15 a.m. 10:00 a.m. Data Foundation A Key for Successful Advanced Analytics Programs TBD, Cognilytics Princeton Harvard Yale Brown Austin, Savanah, and Birds of a Feather: Partnerships (Vendor and Customer) Diana Tran, Cameron Birds of a Feather: Material Jose Brobek, Florida Crystals Birds of a Feather: Finance Kim Richter, Johnson & Johnson The Impact of High-Integrity Bank Master Data on Payment Processes Nat Bosco and Sarkis Akmakjian, Accuity IS + DS + MDG Lars Rueter and Steve Vazzano, SAP 10:00 a.m. 10:15 a.m. HOT Topic TBD Austin, Savanah, and 10:15 a.m. 11:00 a.m. Big Data Group Discussion Austin, Savanah, and 11:00 a.m. 11:30 a.m. Event Wrap-Up Austin, Savanah and IGie Award Sponsor Contest Winners Sponsor Giveaways DG SIG Updates Jodi Maciejewski, Bob Berntsen, and Jennifer Bauman, DG SIG Leadership Ina Felsheim, SAP POC for ASUG Data Governance 12:15 p.m. 1:15 p.m. Lunch Compliments of our Sponsors ASUG Face-to-face Meetings: Education & Networking in Your Local Area AGENDA PAGE: 4

5 Thank You to Our Sponsors Premier Sponsor: Platinum Sponsors: Gold Sponsors: Silver Sponsors: ASUG Face-to-face Meetings: Education & Networking in Your Local Area AGENDA PAGE: 5

6 Abstracts Leadership for Data Success What does leadership have to do with data? Leading analyst firms often cite the success rate of data projects at less than 50%. And it s no wonder why data management organization teams are constantly asked to plan and adapt new business initiatives to embed data management programs and principles in the outcomes. Software tools offer a promise to manage the data, and it s easy to blame the tool when the project fails. However, success in data is less about managing and more about leading. In this presentation topic to be introduced by Will Crump, President DATUM LLC, First Sergeant Matt Eversmann (Ret.), recipient of the Bronze Star Medal, memorialized in the epic film Black Hawk Down, and the co-author of The Battle of Mogadishu, will address a fundamental set of observations on leadership through adversity, cross-functional teams, and difficult personalities. Beating the odds for data success requires leadership at every level to make the difference. Matt Eversmann Will Crump, DATUM LLC Our Recipe for Growth: ConAgra Foods Active Data Governance Journey Learn about ConAgra s Just-In-Time (JIT) MDM program and their implementation of an active governance strategy leveraging Winshuttle s workflow solution. Jodi Maciejewski, ConAgra Foods Kristian Kalsing, Winshuttle Optimizing Global Data Quality with Rockwell Automation What does clean data mean to Rockwell Automation? Increased revenue, improved customer service, and greater brand loyalty. Learn how the company accomplished these goals by leveraging SAP Information Steward and SAP Data Quality Management to implement a global process to cleanse and de-duplicate customer data from multiple sources in batch and real-time within their SAP CRM application. See the tools in action with a live demo of a match review cycle with a full feedback loop to SAP CRM while Information Steward monitors the results with operational Data Insight scorecards. Ryan Krall, Rockwell Automation Don Loden, Decision First Technologies Partnering for Business Value through Data Leadership This presentation will cover what Baker Hughes believes is critical in building strong partnerships throughout the company in order to drive real change via data governance. Hear the Baker Hughes story where they ve been, what they ve learned, where they re at now, and where they plan to go as it pertains to these main building blocks for success: Effective communications Measuring your opportunity and your success Investing in the team and in the technology Brenda Costner, Baker Hughes The Foundation for Business Transformation - How to Develop an Effective, Sustainable Business Case Opportunities within data are notoriously hard to define. The average business case relates data quality and cost of correction to the business impact, but few business cases review in detail the opportunity cost related to the business making no changes to people, process and technology. In this presentation, the presenters will review how to set business expectations on the difficult challenges without overpromising on the role of technology or losing sight of the fundamental gains to operations and analytics. Jill Robins, Eli Lilly David Woods, DATUM LLC ASUG Face-to-face Meetings: Education & Networking in Your Local Area AGENDA PAGE: 6

7 2014 ASUG Data Governance Survey The ASUG Data Governance Survey has evolved into an annual event for registered attendees of the ASUG Data Governance SIG conference. As the sponsor for the survey, Deloitte Consulting will present the results in an interactive session with the audience. Please join them as they reflect your insight and experience on the 2014 topics associated with data governance organization and industry-specific drivers for managing high quality data. CJ Cox, Deloitte The Shell Data Journey: Global to Local Implementation Royal Dutch Shell (RDS) is moving proactively to address the demands of the business in today s data-driven world. The company is implementing the RDS Data Strategy across all its business lines. The first step was the development of a framework covering the foundations and capabilities needed for a global journey. The journey covers data architecture, data governance, data criticality, and data quality standards and looks to mature future state using data analytics and a fully integrated Digital Oilfield Model. RDS is using the framework within the Upstream Americas Exploration and Development business, with a focus on commercial-to-finance (C2F) processes. Paul Van Doorne Shell William (Bill) Jacquot, Ernst & Young Turning Data Into Information Without Boiling the Ocean Panelists will share their ideas and experiences on how to plausibly integrate the collection, ownership, and governance of internal and external data (the accessible digital universe) to turn it into actionable information. Cliff Retzlaff, GROM Associates Carl Caruso, Johnson & Johnson Consumer Products Richard Eyre, Church & Dwight Data Foundation- A Key for Successful Advanced Analytics Programs Learn how SGI is driving supply chain efficiencies and gaining competitive advantage through the use of advanced analytics. The presentation will address the relevance & the best practices related for the development of a strong data foundation for embarking on broader big data and advanced analytics initiatives. It will also highlight how Cognilytics used SAP s HANA and enterprise information management platform as the building blocks of the solution. TBD, Cognilytics Princeton Breakout Sessions: Getting the Right Data Migration Mix: Tools & Technology from SAP Data migration projects result from many different business events, including new implementations, mergers and acquisitions, and business transformation initiatives. But all too often, these projects face predictable challenges and fail to achieve the desired results. SAP offers many tools to help with data migration, but it can be confusing to know what tools to use when. This session describes the SAP data migration solutions, from basic to advanced, and provides practical advice on which tool to use based on your needs and budget. Paul Medaille, SAP How Eby-Brown Utilized Innovation and Automation to Conquer Its Challenges with Master Data In Its Wholesale Distribution Business Process As Eby-Brown evolved from its SAP implementation with a newly formed master data team, it became evident that standard SAP tools for purposes of data creation and maintenance would require automation and optimization. Eby-Brown needed a flexible and optimized solution architecture that could be used to create, change, and manage master data. The solution also ASUG Face-to-face Meetings: Education & Networking in Your Local Area AGENDA PAGE: 7

8 needed to be able to manage large volumes of data. After exploring several options/solutions, Eby-Brown came up with an optimal solution, which allowed them to do the following: Streamline daily master data processing in several areas including vendors, materials, and customers Quickly process large pricing changes in order to meet market demands Assist with meeting company strategic initiatives Provide a means by which to satisfy ad-hoc data change requests Extract large volumes of data that can be used for subsequent processing. Jim Marchiando, Eby Brown Company Felipe Sutantri, Innowera Take SAP Information Steward to the Next Level You know that SAP Information Steward lets you take control of critical enterprise data, helping you to find and fix data quality problems within your organization. In this session, you will learn how to take your Information Steward implementation to the next level, with reporting of failed data, scorecarding, business value analysis, custom reporting with SAP Lumira, and the SAP Information Steward Accelerator by BackOffice Associates. Go beyond the basics and learn new reporting tricks to make your information governance initiatives even more effective. Paul Medaille, SAP Steve Vazzano, SAP Birds of a Feather: Vendor & Customer Break out session to discuss vendor and customer master data. Use this time to ask questions to your fellow attendees and share best practices Diana Tran, Cameron Harvard Breakout Sessions: TBD Information Steward Data Insight SAP information steward and data insight software provides an enterprise platform for creating and applying business rules to data, and it offers streamlined reporting capability to obtain high level overview into data quality. J&J s first implementation of SAP Information Steward had additional reporting requirements which could not have been fulfilled by Information Steward alone. SIGMA scores on data failures, slicing and dicing the failed data by different dimensions, and regrouping of data based on additional logic are some of the examples of capabilities that can be achieved by combining the power of SAP Information Steward as well as the SAP BusinessObjects BI platform. This presentation showcases how J&J combined the power of these two tools to empower the regional business to gain greater insight into data quality, while leveraging enterprise solutions. Sava Kostadinov, Johnson & Johnson Applying Methodology and Accelerators for Successful Data Migration with SAP Data Services DMR and ConAgra will explore common challenges of enterprise data management and how effectively leverage strategy, technology, and talent to ensure successful delivery. The session will include specific business and technical challenges around data conversion combined with demonstrations of DMR's methodology & accelerators. Jason Thompson, Data Migration Resources, Inc. with ConAgra Foods, Inc. John Baez, Data Migration Resources, Inc. with ConAgra Foods, Inc. Rod Welsh, ConAgra Foods ASUG Face-to-face Meetings: Education & Networking in Your Local Area AGENDA PAGE: 8

9 Birds of a Feather: Material Master Data Breakout session to discuss material master data. Use this time to ask questions to your fellow attendees and share best practices. Jose Brobek, Florida Crystals Yale Breakout Sessions: Dow Chemical s EDM Journey Learn about Dow Chemical s EDM journey, challenges, solutions, and lessons learned with their New Material Introduction (NMI) process. Dow Chemical s master data business portfolio, organizational structures, and supporting technologies have evolved to meet a new business model with increased emphasis on dynamic product/material development needs. There was a need to improve agility and speed in meeting these new business requirements. A solution was developed focusing on process ownership, accountability and using SAP Master Data Governance to fulfill their objectives. Sheila Bridges, Dow Chemical Dan Kieft, Accenture Changing Definition of Master Data in Today s Enterprise In this session, attendees will learn from experts from Cognizant s enterprise data management practice on the changing definition of master data in today s enterprise. What constitutes master data? And when it has enterprise relevance with a mix of ERP, CRM and other business facing systems, should it really be managed within the ERP application? The team will talk about the implications of managing this information within the ERP application vis-à-vis establishing a dedicated framework for master data management. Attendees will then be walked through a real-world example of how a large Fortune 500 organization from the hi-tech space dealt with similar challenges presented by a global business running on multiple operational and ERP platforms across regions. Establishing a global data management strategy that includes establishing a multi-domain MDM framework has not only allowed this organization to bring in cohesion across multiple business units, but also allows for running a global organization effectively with support for data in multiple languages. Naveen Sharma, Cognizant Johnson & Johnson: How Data Quality Drives Production Excellence In this interactive joint presentation, learn how Johnson & Johnson Consumer Companies achieved 6 Sigma in Data Quality in North America through their best-in-class information governance program. Discuss the challenges Johnson & Johnson faced when assigned the task of cleaning up the data for all consumer companies in North America. The company implemented the BackOffice Associates data governance solutions, and can now gather and stage finished goods, components, and all other materials data. This session will touch on all aspects of a robust governance program: People, Process, and Technology, focusing on the organizational changes and the change management aspect. In addition, this session will touch on the technology aspect of implementing a governance program and the roadmap towards achieving 6 Sigma in data quality. Find out how J&J has gained better transparency and access to each stage of the workflow allowing greater knowledge and control across operations, and discuss the new trends in master data governance. Dallas Monday, BackOffice Associates Sangeeta Jain, Johnson & Johnson Birds of a Feather: Financial Breakout session to discuss finance master data. Use this time to ask questions to your fellow attendees and share best practices. Kim Richter, Johnson & Johnson ASUG Face-to-face Meetings: Education & Networking in Your Local Area AGENDA PAGE: 9

10 Brown Breakout Sessions: Summary Results from the Third DQ Survey Summary results will be presented from the third ASUG Data Governance Special Interest Group (SIG)/ Metric Working Group survey. Like the other two surveys from 2009 and 2011, this survey is polling how companies are managing their quality control for their master data and, in particular, the number of controls and in what areas of master data are companies focusing their efforts. This breakout will discuss key results from the survey, by both industry and domain. Build Your Own Smart Business Insight for SAP Master Data Governance SAP Master Data Governance 7.0 SP02 Feature Pack provides an improved user experience by offering real-time insight into governance processes utilizing SAP Smart Business dashboard. In this session you will learn how master data governance (MDG) HANA content can be generated and consumed by SAP BusinessObjects BI tools and by SAP Smart Business as a KPI cockpit in the FIORI Launchpad. In a lab preview you will get to know the next level of MDG Smart Business. Jürgen Bold, SAP Simer Grewal, SAP Lars Rueter, SAP Reinvigorating the Enterprise Data Management Program at Procter & Gamble An enterprise data architecture road map or enterprise data lifecycle management (EDLM) sets the overall corporate rationale for having a strong master data management (MDM) process and data governance (DG) program in place, together with defining responsibilities and measures of compliance for how data will be governed. A robust EDLM program leads to better corporate data practices, business results, and business process efficiencies. This presentation will discuss how Procter & Gamble worked with their data governance council and governors and regional data stewards to set a strategic direction to invigorate their EDLM program. Braden Slezak, Utopia George Bryce, P&G The Impact of High-Integrity Bank Master Data on Payment Processes To take full advantage of the flexibility and scalability options available using an ERP system, core bank master data must be reliable and up-to-date. Effective data management can be time consuming, however, and many financial professionals rely on expensive manual data collection and maintenance processes. Nat Bosco, Accuity Sarkis Akmakjian, Accuity ASUG Face-to-face Meetings: Education & Networking in Your Local Area AGENDA PAGE: 10