Meet AkzoNobel Leading market positions delivering leading performance

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1 Meet AkzoNobel Leading market positions delivering leading performance BI Thema dag VNSG A Business Intelligence journey John Wenmakers AkzoNobel Leon Huijsmans Interdobs December 10, 2013

2 Agenda A Business Intelligence journey Who is AkzoNobel As-is : Summary of issues and challenges To-be : Summary of BI Vision & Strategy Business justification Next steps Lessons learned VNSG BI Thema dag

3 AkzoNobel today Revenue 15.4 billion 50,610 employees 44% of revenue from high growth markets Major producer of Paints, Coatings and Specialty Chemicals Leadership positions in many markets Revenue by Business Area Operating income* by Business Area EBITDA** by Business Area 36% 37% 44% 48% 47% 38% Performance Coatings Decorative Paints 27% 8% 15% Specialty Chemicals 5.4% Growth 2012 vs % Return on sales (operating income/revenue) 10.4% EBITDA/revenue *2012 excluding impairment ( 2.1 billion) **New definition including incidentals and after IAS19 VNSG BI Thema dag

4 High growth markets are 44% of revenue and their importance will increase % of 2012 revenue, excluding Decorative Paints North America 38% Mature Europe 15% North America 11% Latin America 8% Emerging Europe 2% Middle East and Africa 26% Asia Pacific Our goal: Greater than 50% of revenues from high growth markets + focus on cost reduction VNSG BI Thema dag

5 Trusted portfolio of global brands VNSG BI Thema dag

6 Agenda A Business Intelligence journey Who is AkzoNobel As-is : Summary of issues and challenges To-be : Summary of BI Vision & Strategy Business justification Next steps Lessons learned VNSG BI Thema dag

7 Why Transparency and fact based management is a prerequisite to drive our strategy Business Intelligence is an enabler for our new AkzoNobel Strategy > Simplify > Standardize > Reuse > Agility, doing things faster > Continuously improve VNSG BI Thema dag

8 Decision making The Information gap Available Information Enterprise very poor / not BA level Poor AN X Enterprise information X Country information ~ Function information SBU ANUnavailable Information BU level Reasonable BA xba/xbu/xsbu X xan Process Analytics SBU level - Good BU SBU Systems Governance Processes & Standards - People VNSG BI Thema dag

9 Agenda A Business Intelligence journey Who is AkzoNobel As-is : Summary of issues and challenges To-be : Summary of BI Vision & Strategy Business justification Next steps Lessons learned VNSG BI Thema dag

10 BI Leadership Team and workshops Road to BI Vision, Strategy & Architecture BI Strategy (summary) AkzoNobel is changing from a financial holding to a managerial holding; AkzoNobel is focusing on sustainable and accelerated growth; Why AkzoNobel is improving performance levels. In order to realize this agenda, having an Enterprise Performance Management system is imperative, AkzoNobel s corporate functions, BA/BUs and country organizations need management information to manage and steer the organization. This includes a large organizational change from basing decisions on gut feeling to fact-based decision What taking and will affect the entire corporation. Reporting Strategy Conceptual Architecture BI & DM Governance Provide everybody at AkzoNobel s Enable the automated and efficient Ensure the foundation of the corporate level and in the BA/BUs receiving of data and provide a future management information, the data, is with the right information, in the right proof integration architecture that is of high quality BI & DM format and on time Reporting ready for growth and expansion. Governance recommendation: strategy recommendation: Conceptual architecture: Data governance organization in How Enterprise performance Future proof architecture (incl. data place; management (incl. corporate cleansing & data quality); Corporate cross-function data KPI s) in place; BA/BUs responsible for providing definitions in place; Reporting platform in place; data; BI Competence center supporting Descriptive and predictive Corporate harmonizes and shared IT operations and shared reporting (Analytics) supporting enriches data. business processes. decision making in place. BI Leadership Team 1 3 BI Leadership Team Summary of BI LT charter Responsibilities Defines the BI vision, objectives, strategy, organization, processes, tools, policies and guidelines Coordinates all BI activities related to a specific BI domain Builds and maintains the BI network / community Involves and engages with all AkzoNobel management stakeholders Reports to BIB and all relevant Executive Steering boards on BI aspects Prepares and reports on compliance of BI directives, standards and guidelines Is the linking-pin to the IPM process for all BI projects Mandate Take decisions within the strategic direction formulated by the EAB and BIB as well as within the agreed BI Vision, strategy and architecture Takes decisions related to the execution of the IPM listed BI related projects and programs Way of working Weekly calls Monthly face to face meeting Participation in focus groups working towards deliverables Estimated contribution: 1 day/week for all members of the core team BI Leadership Team 4 Architecture Studies BI Vision, Strategy & Architecture Market Trends & Peer visits BI prerequisites Process Corporate steering Global KPI dashboard information available Trustworthiness Decentral Data availability management Data in time information available Correctness Completeness Information security Real time availability of information (tbd in more detail) IT & Architecture Self service reporting, Improved user analysis, dashboard experience (to be defined in more (intuitive user detail) interface, Single Sign On etc) AkzoNobel strategy Governance & Organization Reuse best practices Business Demand Management Enterprise wide BI standards Clear data definitions and rules Governance supporting a good time to market of information Enterprise wide BI supply and demand governance. Single point of truth reporting Easy to add new dimensions & hierarchies (Agile) Cross functional reporting (no stove pipes) Mobile, dashboards, Easy to discover analysis, reports information (Enterprise Search) Rich functionality Ad hoc reporting Acceptable TCO Structured and unstructured data BI Leadership Team VNSG BI Thema dag

11 BI Business capabilities & requirements Systems A cost effective architecture. Rich BI functionality available and tailored to all user groups. A high available, trustworthy and secure BI platform. Organization Enterprise wide availability of BI knowledge and information. Efficient demand and portfolio management. Business Process Ownership for all functions. Processes & standards Trusted information supporting analytical and reporting needs of CF, BA/BU s, regions and countries. Time to market of information (IT & business). One version of the truth by embedded MDM processes. A common reporting strategy. Enterprise wide BI development standards. Agreed KPI definitions across BA s where possible. People Fact-based decision making based on governed information. A culture where reuse of BI best practices and solutions is common practice. Aligned maturity levels of BI community. Improved usage of BI platforms. Empowering users with self service BI capabilities. Senior management support is a key to success VNSG BI Thema dag

12 Efforts in Business Intelligence ±60% of the BI effort is spent on ETL and data modeling. Efficiency in this process will dramatically improve the BI delivery process AkzoNobel BI Leadership Team Get data in & manage data Requirements Visualization 25% of BI efforts user requirements 60% of BI efforts produce consistent, trusted information 15% of BI efforts user experience Interaction / Process ownership Efficiency / Harmonization Effectiveness / user focus Agility time to market VNSG BI Thema dag

13 SAAS apps Other sources Operational system Operational reporting (1-system) Reporting / visualizations Reference architecture - Information Factory One ETL environment for AkzoNobel) Operational ETL All data available in the info factory Strategic Tactical Data to information for specific audience Certified data put into context One BI Front-end toolset for AkzoNobel) Specialty Chemicals DWH Enterprise Information Factory Enterprise DWH Extended scope, more details Decorative Paints DWH Performance Coatings DWH All data available through a central ETL process Basis for industrialized reports & direct data access for prototyping and self service BI. Operational reporting from source systems VNSG BI Thema dag

14 SAAS apps Other sources Operational system Operational reporting (1-system) Operational system Operational reporting (1-system) In memory computing Reference architecture Business Intelligence Operational ETL/ESB Strategic Tactical In memory computing Performance Coatings DWH Specialty Chemicals DWH BW Extractors SAP sources Non real time Decorative Paints DWH Data services Non SAP sources Non real time SLT / SRF NetWeaver supported platforms Real time Extended scope, more details Enterprise Information Factory Enterprise DWH Sematic Layer Front end toolset Data only / Non industrialized reporting Nearline storage VNSG BI Thema dag

15 SAAS apps Other sources Operational system Operational reporting (1-system) Decouple, Fast load and distribute Harmonization / Business transformation Data Modelling Data Propagation Operational system Operational reporting (1-system) In memory computing BI Organization Data delivery from source systems BI Back Office BI Front Office Reporting and analysis Operational Source systems support ETL/ESB Strategic Tactical BI Service Center In memory computing Performance Coatings BI CC Decorative Paints DWH Super users Source systems support BW Extractors SAP sources Non real time Specialty Chemicals DWH BI CC Specialty Chemicals Decorative Paints DWH Super users Source systems support Data services Non SAP sources Non real time SLT / SRF NetWeaver supported platforms Real time Extended scope, more details Enterprise Information Factory Enterprise DWH Enterprise BI Competence Center Sematic Layer Front end toolset Super users Source systems support Data only / Non industrialized reporting BI CC Performance Coatings Super users Nearline storage VNSG BI Thema dag

16 BI Processes & Standards These standards will be defined and embedded in AkzoNobel A common reporting strategy and reporting layout Enterprise wide BI policies and standards Information Factory roadmap An Information Architecture Initiated and approved by the BI leadership team VNSG BI Thema dag

17 Agenda A Business Intelligence journey Who is AkzoNobel As-is : Summary of issues and challenges To-be : Summary of BI Vision & Strategy Business justification Next steps Lessons learned VNSG BI Thema dag

18 Business case Business justification Business improvement Business Value Discovery workshop or executive demos with high level business sponsors will visualize potential and show benchmarking figures the business cannot ask what they don t know BI Efficiency TCO / cost avoidance BI teams will be able to work more efficiently Time to market increase of 40% Less reports, more self service BI More prototyping by business Decrease of Storage capacity Data compression Less persistent data layers BI Leadership Team 18

19 What s in it for AkzoNobel (1/3) TCO BI Service Center will be shared service to be used by all BU/BA s this will result in shared/lower costs AkzoNobel shared technical BI platform used by all BA/BUs and Corporate will lead to lower TCO MDM is managed through 1 channel and integrated only once System aspects No DBA No mirror system Data compression Note: Business case has not yet been validated VNSG BI Thema dag

20 What s in it for AkzoNobel (2/3) BI Efficiency New technologies will be implemented on enterprise level which allows for reuse and shared knowledge building. Less SPOFs: key man exposure / Single Point Of Failure. A single end to end reporting chain with 1 time certification of the data Extract once Deploy many Semantic / MDM differences are solved only once Easy prototyping by (super) users System aspects No batch No compile and no persistent data layers, which result in 40%-50% productivity gain in development No data loads Note: Business case has not yet been validated VNSG BI Thema dag

21 What s in it for AkzoNobel (3/3) Business Improvement Consistent and trusted enterprise data. Focus will be on corrective actions, not on explaining the differences Better trained user community through Super Users program and business embedding New solutions will be implemented on enterprise level which allows for reuse on BU/BA level. Improved time to market of information Data discovery on all business levels Note: Business case has not yet been validated VNSG BI Thema dag

22 Agenda A Business Intelligence journey Who is AkzoNobel As-is : Summary of issues and challenges To-be : Summary of BI Vision & Strategy Business justification Next steps Lessons learned VNSG BI Thema dag

23 Next steps in AkzoNobel BI roadmap BI Leadership Team BI Vision, Strategy, architecture and roadmap Start implementation BI roadmap 2014 Implement BI standards & processes Define and implement gradually Info factory + correlated standards DECO + GRS on HANA based information factory AN Sourcing on HANA based information factory Intermediate(old world) Mandate BI LT to implement BI standards Introduce BIB and decision making governance 2015 Performance Coatings and additional functions on Information factory Implement new AkzoNobel BI organization Extend scope of information factory Implement One reporting layer Implement One ETL layer Implement GRC Add Specialty Chemicals to the information factory Predictive analysis Big data scenarios Governance Processes & Standards Systems People

24 Lessons learned Critical success factors BI Leadership Team (company wide IM governance) Project approach Enterprise Architecture involvement (EAB) Missed opportunities Early business involvement for buy-in and decision making VNSG BI Thema dag

25 Q&A VNSG BI Thema dag

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