DOLOMITI SUPERSKI. Live your mountains online

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1 DOLOMITI SUPERSKI Live your mountains online A winter holiday in the Dolomiti Superski region is a holiday in a natural paradise surrounded by the most beautiful mountains in the world! There is no wonder that UNESCO has declared the Dolomites a World Heritage Site in June A holiday that will amaze you from the beginning: a world of wonder that already starts with the dolomitisuperski.com website and continues with the new and consolidated mobile applications and features and will be revealed to you in all its richness and every click will unveil its most precious treasures! DOLOMITI SUPERSKI GOES RESPONSIVE The new internet site It has been renewed following the actual guidelines of technology and made responsive as the state of the art is. Responsive means, that the internet site adapts automatically in the graphics as well as structurally to the screen of the device the user is surfing with. No matter whether it is a PC, a tablet or a smartphone the user will have the same visuals and the same navigation structure at any time. A wide range of services, including the most requested and appreciated by skiers, such as the webcams, the weather forecasts, snow report, are at disposal of the 2.6 million users yearly, trying to become even more useful to them. In order to make surfing and using the features more easily and with no expenses, Dolomiti Superski

2 grants the free access to more than 100 WiFi-hot spots at the main lift stations, Skipass offices, ski huts and tourist offices. The app 3D SUPERSKI It was developed so as to be compatible with smart devices using Android and ios, and it supplies the user with much useful information. Registering one s own profile (registration is obligatory only for the challenge function, as otherwise it is possible to avoid any registration process), one will be able to see in the new impressive black graphic form useful information about the whole area, such as that related to the functioning of the uphill lift systems, weather conditions, and the webcams in the 12 Dolomiti Superski skiing areas. Using the principle screen the user will be able to see graphic presentations of latest news, a 3D Skimap, a section dedicated to online skipass purchase, and the Ski Planner enabling the whole ski day to be planned with indications of how to pass from slope to slope, from area to area. The tridimensional ski maps, translated in HTML5 from the same base as the extremely popular feature web 3D Dolomiti Superski, give a really realistic visual overview of the slopes in the 12 Dolomiti Superski skiing areas, providing lots of information on the difficulty or not of particular slopes, the user s GPS position, routes to follow, lifts to take, and much more on location of snow parks, mountain huts, tourism info offices, etc. Menu lists and graphic elements can be accessed directly from the touch screen, and all this switchable from 3D to 2D formats and vice-versa. The Ski Planner, is as the name suggests ideal for organizing your ski day and is like having a navigator for slope selection!. Indicating the starting point and the finishing point the appliance proposes you the route or routes to take across the 1,200 km of slopes making up the Dolomiti Superski carousel. Finding one s way around has never been easier for the Ski Planner does the job and the skier has more time to relax and enjoy the wonderful landscape around without worrying how to get here or there. Using the Tracking function it is possible to register your own skiing performance on individual slopes throughout the day. The system produces results both in graphic form on the 3D skiing maps, coloring in blue and orange the slopes skied (the more often one skis on a slope the more the color passes from blue to orange), and also producing stats such as the time taken to complete a slope, distance covered in km, the elevation gain in meters, and also the Wellbeing factor of every single ski day. Each track recorded during the season is saved in a personal profile and can be viewed at a later date. The 3D SUPERSKI user wanting to compare with many other Dolomites ski enthusiasts can sign up to the new 3D CHALLENGE. This virtual challenge accumulates the tracked routes, inserting them in a global classification along with those of other registered challengers! In this way it is possible to create friend groups, family groups, or even work groups and initiate a series of challenges. Who will be the SuperSkier at the end of the season? The challenge is ready to start again! Also on the 3D SUPERSKI app is a message centre providing the user with essential information on the opening and closing times of lifts and their closure in windy conditions. Also on is an update on events and special offers. Dolomiti Superski.AR augmented reality Another APP introduced and made available by Dolomiti Superski, allows you to visualise on touch screen a lot of augmented reality style information. Provided by the photocamera and applications in use it is sufficient to point the telephone in a certain direction and you will be able to see the view captured and also the names and height of the surrounding peaks and in addition the names of the nearest uphill lift systems and their present operational status (name, open or closed,

3 departure and arrival altitudes, length of lift, type of lift, and lift position in the Dolomiti Superski carousel. Dolomiti Superski.AR is a very convenient instrument to have and it is based on the GPS function of smartphones, and allows you to update on your whereabouts across the entire 1,200 km of slopes which go to make up the fantastically beautiful scenario of the 12 Dolomiti Superski valleys. The APP is available free of charge on Apple Store, Google Play and Windows Phone. You are always mobile with the new free WIFI hotspots To promote the use of online services and to encourage the social interaction necessary to take part in the 3D SUPERSKI and 3D CHALLENGE project, Dolomiti Superski is offering a hot spot WIFI at its ski pass sales outlets and at the main lifts throughout the 12 valleys. It is sufficient to connect your own mobile to the WIFI signal and request an access password which will immediately be forwarded to you as an SMS. In this way you will be able to navigate on internet between ski runs and all this is free of charge. It is a particularly important for international clients who will no longer have to pay roaming costs. The Dolomiti Superski WIFI service is free and functions up to a distance of about 100m from the hotspot installation. Also available is a help desk providing assistance to clients having a problem. Winter holiday enjoyment starts at dolomitisuperski.com The pleasure of a healthy sport- the Wellbeing Factor Skiing makes us healthy this is what recent clinical trials from the University of Salzburg (Austria) and Cologne (Germany) clearly prove. Skiing regularly with medium exertion levels stimulates the body in general, positively influencing the cardiovascular and muscular system as well as having a positive influence on the psychological profile. All in all, skiing increases one's life expectancy, strengthens us and makes us happy. As part of the online Performance Check service which allows you to monitor your skiing performance during the day, the facilities and slopes used, skiing distance in km covered and the vertical metres of downhill skiing covered, there is a service called Wellbeing Factor. Based on algorithms devised by sports doctors and fitness specialists, this system will deliver information that will be inserted in a scale recommended by the WHO, telling users whether their Wellbeing Factor is substandard, standard or optimal. In this way, everyone can plan their outings on the beautiful Dolomite Superski slopes to have fun and be healthy. The pleasure is three-dimensional The 3D DOLOMITI SUPERSKI application allows you to visualize the winter Dolomites in a new dimension, simulating a flight over the Dolomiti Mountains, thanks to high resolution aerial imagery, produced exclusively for Dolomiti Superski. Uphill facilities, trails, skihuts and scenic spots ideal for exploration are clearly rendered. Plus, this powerful browser, which has been downloaded more than 1 million times since it is online, also includes some of the most requested services of the Dolomiti Superski, including webcams located in the 12 valleys, the service "Performance Check" to view the used facilities, the number of kilometers of track performed and the level of vertical drop surpassed during the skiing day. In order to obtain those results, enter the code found on the front side of the ski pass.

4 Making life easy The service Holiday Planner is simple to use and lends a helping hand to you as you go about booking on dolomitisuperski.com your dream holiday in the Dolomiti Superski carousel. The system is strategically featured on the homepage, is logically simple and facilitates the identification and selection of various services with relative contact data: your Hotel, ski pass, ski hire, ski course, snowboard and freestyle options, and goes as far as to assist with your journey and insurance policy (Snowcare e Multisport can be easily taken out online at dolomitisuperski.com). The pleasure of comfort In this context we can mention the service at no extra cost: the "Hotel Skipass Service of Dolomiti Superski. The ski pass can be purchased online by credit card, and it will be later on taken by your host and you will find it in the room on arrival - so your holiday can start immediately. The facilities that provide this service will be marked with a small icon. The pleasure for young people is called freestyle The new section dedicated to the world of freestyle was specifically created for young people looking for excitement in snowboarding air maneuvers or skiing with twin-tips. The descriptive pages with pictures and videos taken on the 24 spectacular and well equipped snow parks in various places of Dolomiti Superski will guide fans to the best places where they can experience these very trendy disciplines. The pleasure of socializing Since many years now, Dolomiti Superski is present online with its own profile on Facebook and Twitter and also Instagram and YouTube. Thanks to its "Web 2.0" vocation, the site dolomitisuperski.com combines the different "social media" in a better way and is by now the favourite meeting place for those who want to communicate with friends, snow enthusiasts and Dolomiti Superski fans. The website still includes the sections dedicated to special offers, wellness and good food. Why Dolomiti Superski is not just snow, but a unique 360 degrees experience is easy to understand. The pleasure of a perfect holiday The ideal holiday location for peace and relax, for an unforgettable holiday, thanks to the many offers you will find in the section dedicated to special offers for a family holiday or to enjoy the first rays of sunshine on the slopes! Guests can choose from a wide range of accommodation, and take advantage of the numerous promotions designed to satisfy the needs of families, couples and groups of friends. An infinite choice of hotels to suit all pockets, with all possible comforts, that you can book directly on the website. The pleasure of beauty care In the website section dedicated to other activities in the area, of course you will find all the references, suggestions and advice for another of the points of excellence of this territory: a holiday dedicated to mental and physical wellbeing combining the pleasure of open air sports and exercise with the pleasure of relaxing and enjoying a unique experience in any of the many beauty farms and wellness centres in the marvellous Dolomites.

5 The pleasure of good food The local cuisine is another of the strengths of this area, and you can find many excellent dishes that combine the flavours and traditions of the three regions found in the region: Tyrol, Trentino and Veneto, with an interesting alpine-mediterranean touch. A mix of high quality products that make the gourmet restaurants of the area a delightful must for all lovers of fine foods! The pleasure of the feast Whoever is looking for special moments to make the days and nights more exciting and fun will surely find on dolomitisuperski.com an extensive list of high quality sporting events and entertainment options in various locations of the Dolomiti Superski area. The pleasure of being regularly updated with the Newsroom The objectives are clear: pool all news, press releases, texts and digital material connected to Dolomiti Superski in one place, accessible and usable by everyone interested. That's the philosophy of Dolomiti Superski's 'NEWSROOM' which is the main meeting point for all who are interested in Dolomiti Superski. In the 'newsroom', in fact, you will find links from Facebook, Twitter, Youtube, Instagram, the event calendar, accommodation listings, open slopes and facilities, webcams and news. Of course, there's also the media section with texts, a photo gallery, video archive and press releases. No password needed and freely accessible provided that the material be used to promote and communicate about Dolomiti Superski and its 12 valleys. Moreover, an archive containing raw video footage is also available (HD quality 16:9) to use for TV or WebTv broadcasts. Should you wish to use these, please contact directly the Press Office of Dolomiti Superski. Advertising material such as articles, press releases, photo gallery, the press contact list of the Dolomite tourist areas, as well as publications such as the cover picture and the PDF pocket guide of the snowparks are also available on the USB flashcard Dolomiti Superski Press Info. This small and easy to use lookalike credit card will be distributed to press representatives on occasion of press conferences, trade fairs or sent by post when requested via to the Press Office of Dolomiti Superski. Press Office Dolomiti Superski Dr. Diego Clara Phone: Fax: Mob.: Skype: diego.superski diego.clara@dolomitisuperski.com dolomitisuperski.com/press