Smart Ski Goggles. ITB Berlin, March 6th 2015, Gerald Binder

Transcription

1 ITB Berlin, March 6th 2015, Gerald Binder

2 Thema evolaris next level GmbH Wie aus angewandter Forschung Innovationen für den Tourismus entstehen How applied research leads to innovations for the tourism industry

3 Overview Umbrella brand for our apps for ski goggles with integrated displays Based on a large research project in the winter 2013/14 First market-ready implementation for Ski amadé in the winter of 2014/15 More info:

4 Research project EU funded within the Experimedia project (FP 7) Project runtime: October May 2014 Venue partner: Schladming 2030 (Austria) Further partners: Planai-Hochwurzen Bergbahnen, Schladming- Dachstein, Skidata, blue tomato, Ski amadé

5 The hardware: Freely available ski goggles Built-in Micro display (428 x 240 px) Accelerometer, gyroscope, magnetometer USB, Bluetooth, WLAN GPS antenna Remote Control Android OS Recon inside Image source: evolaris

6 Methodology Co-creation approach Focus groups 1 2 Testrun 1 Usability Representative online survey 3 4 Testrun 2 User Experience Co-creation step

7 Focus Groups Impressions Image source: evolaris

8 Online survey While skiing During Break Not interesting In %, Multiple answers allowed Angaben In %, in Multiple % der Befragten answers allowed In %, Multiple answers allowed Warning Warnung 61,5 Warnung 42,4 Warnung 15,7 Navigation 50,5 Navigation 31,9 Navigation 25,1 Lift Liftwartezeit Waiting 47,9 Liftwartezeit 37,2 Liftwartezeit 25,4 Geschwindigkeit Time 39,3 Geschwindigkeit 32,2 Geschwindigkeit 35,3 Pistenauslastung Speed 39,0 Pistenauslastung 43,7 Pistenauslastung 25,9 Slope Pisten Load Info. 35,1 Pisten Info. 48,4 Pisten Info. 27,2 Slope Info Puls 30,4 Puls 22,8 Puls 52,9 Wetter Pulse 30,1 Wetter 56,8 Wetter 23,0 Weather Distanz 28,8 Distanz 48,2 Distanz 30,4 Distance Allg. Info. 21,5 Allg. Info. 49,0 Allg. Info. 34,0 Gen. Hüttenang. Info 19,9 Hüttenang. 42,9 Hüttenang. 40,3 Benachrichtigungen Hospitality 16,0 Benachrichtigung en 27,0 Benachrichtigung en 60,2 Notifications Soziale Netze 9,9 Soziale Netze 29,8 Soziale Netze 61,8 Social Networks Source: evolaris

9 Possible features Navigation on the slopes Waiting time at the lifts Weather information + forecast Hospitality information Status of lifts and pists Live information about events Social Media integration Games, Gamification * Can be enhanced by further features

10 Lift waiting time Color indication for waiting time Calculated by image analysis and turnstile usage Image source: evolaris

11 Navigation Turn-by-turn navigation From POI to POI Lifts, pists, huts, Image source: evolaris

12 Notifications Events Special offers by huts Weather warnings Closed lifts and pists Image source: evolaris

13 Weather Current weather Hourly and daily forecasts Image source: evolaris

14 Information about huts Basic information Photos Menu Navigation to hut Image source: evolaris

15 Development of business model scenarios Source: Osterwalder/Pigneur

16 Advantages for ski resorts State-of-the-art digital service for guests Target group with affitity to technology can be reached Innovative and destination-oriented USP (Existing) data can be re-used via different channels Substantial media impact

17 Dissemination Smart Ski Ski amadé Free app including all ski resorts in Ski amadé Ski goggle rental via sports retailers Since December 2014 Image source: Ski amadé

18 @ Ski amadé Image source: evolaris

19 Future features What are your

20 WEARABLES IN TOURISM WHAT S NEXT? enabling mobile innovation

21 Consumer Wearables Two central motivations for using wearables Enhanced User Experience Activity Tracking

22 Smartwatches The Apple Watch will push the smartwatch market forward Image source: Apple

23 Recon Jet Sunglasses with display and camera Image source: Recon Instruments

24 Recon Jet Interaction concept Standard: Touch sensor and two buttons on the goggles Optional: Remote control on the wrist Potentially: Voice control, smartwatch Remote Control Image source: evolaris

25 Smart Glasses User Experience (UX) factors for smart glasses Field of view, resolution, refresh rate Form factor (style) and weight Data security and privacy Personalisation Social acceptance Battery life Price Image source: Daily Mail

26 Recon Jet Potential applications in the tourism industry POI information (on the mountain, in the city, ) Navigation (Trails, walks, ) Potential users Guests Sportspersons Staff members Integration Smartphone Heart rate monitor Smartwatch

27 Wearables Future applications What are your

28 Dr. Gerald Binder evolaris next level GmbH Hugo-Wolf-Gasse 8-8A, A-8010 Graz Spittelberggasse 3 II/6, 1070 Wien MOBIL: TEL: gerald.binder@evolaris.net enabling mobile innovation