RUN BETTER FOR COMPETITIVE ADVANTAGE. Timo Elliott

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1 RUN BETTER FOR COMPETITIVE ADVANTAGE Timo Elliott

2 HOW DO YOU BUILD COMPETITIVE ADVANTAGE? 1 Customer Intimacy 2 Product Leadership 3 Category Renewal 4 Operational Excellence 2011 SAP AG. All rights reserved. 5

3 HOW DO YOU SUSTAIN COMPETITIVE ADVANTAGE? by helping PEOPLE run BUSINESS IN THE MOMENT

4 THREE POWERFUL TECHNOLOGY TRENDS CONVERGE 4.5B global subscribers across 900 mobile carriers MOBILITY 90% of the worlds data has been created in the last two years alone** IN-MEMORY 80% of all new software will be delivered as a service CLOUD Sources : Forrester, IDC, 2010

5 CREATING UNPRECEDENTED OPPORTUNITIES FOR INNOVATION In Memory and DB SAP HANA Sybase ASE, IQ Mobility Cloud Sybase Unwired Platform Afaria Mobile Apps SAP Business ByDesign Line-of-Business On-Demand Collaboration BI/Analytics Middleware Core ERP + Suite BI/Analytics Middleware Core ERP + Suite SAP BI 4.0 Analytic Apps SAP NetWeaver SAP ERP SAP Business Suite for 24 Industries Line-of-Business-solutions Rapid Deployment Solutions 2010 Today

6 > 750 Million* people are members of social networking sites THE WORLD IS CHANGING

7 COLLABORATE BETTER ENGAGE CONNECT COORDINATE Drive customer intimacy across the business network

8 DISNEYLAND PARIS Customer Magic

9 PRECISION RETAIL THROUGH CUSTOMER INTIMACY

10

11 COLLABORATION IMPROVES HEALTHCARE Healthcare professionals freely exchange 10,000 medical devices across 50 sites to deliver the right care to patients.

12 SOCIAL

13 UNSTRUCTURED DATA

14

15 ENTERPRISE COLLABORATION

16 72% say it is easier to locate knowledge on the web than on IT systems THE WORLD IS CHANGING Yankee Group enterprise storage study SAP AG. All rights reserved. 20

17 DECIDE BETTER PREDICT PLAN EMPOWER Make decisions that result in superior offerings to your customers.

18 Surging Growth in Business Analytics BI Growth more than tripled between 2009 and 2010! +13.4% +3.8% Gartner: worldwide BI, analytics and performance management software revenue 2011 SAP AG. All rights reserved. 22

19 Analytics is an Ever-Increasing Share of IT Budget BI spending has far surpassed IT budget growth overall for several years Dan Sommer, Gartner +4.3% +4.1% 3.9% Gartner: worldwide BI, analytics and performance management software revenue 2011 SAP AG. All rights reserved. 23

20 Worldwide Leader in Business Analytics Business Analytics Market, Share of Market, 2010 SAP 23% Oracle 15.6% SAS Institute IBM 11.6% 13.2% Gartner Market Share Analysis: Business Intelligence, Analytics and Performance Management Software, Worldwide, published May SAP AG. All rights reserved. 24

21 INTUITIVE INTERFACES 2011 SAP AG. All rights reserved. 25

22

23 SUPERIOR INSIGHT FOR BETTER RETURNS Analyzes online subscribers to optimize advertising, increasing returns for advertising clients

24 IN-MEMORY COMPUTING Avala TV Tower 204M Cost of 1 Mb of memory in 2000: $1 And in 2011: just 1 cent 1.30m

25 BIG DATA, REAL TIME

26 Large Bank 1 Month of Customer Information Data Compression with HANA (GB) Traditional DB x Data Compression HANA 6.6 Query Run-Time (Seconds) No Schema Changes Query Same Data Same SQL 1320 Immediate Benefits Query x Average Query Speed-Up Query SAP AG. All rights reserved. 31

27 2011 SAP AG. All rights reserved. 32

28 HANA Applications Available in H2 2011/2012 Strategic Workforce Planning Smart Grid Analytics COPA case (includes financial line item reporting) CRM & ECC Content (Q2 2011) Inventory Movement Billing Management Smart Grid Analytics SAP BW Powered by HANA SAP BPC Powered by HANA Order to Cash analysis Trade Promotions Management Sales Pipeline Analyzer Banking: Bank Analyzer Demand Signal Repository 20+ SAP Projects - H for Ramp-up & GA Early SAP AG. All rights reserved. 33

29 SAP HANA is Like Digital Cameras A transformative technology that slowly but surely upturns the whole industry Faster, Easier, More Convenient Evolved Faster Than The Alternatives 2011 SAP AG. All rights reserved. 35

30 DECIDE BETTER, TOGETHER Jay Wright Forrester, Inventor of RAM Memory

31 DECIDE BETTER, TOGETHER

32 RESULTS-DRIVEN COLLABORATION Try it now! sapstreamwork.com * Requires IT integration using built-in APIs and SAP StreamWork enterprise edition if advanced security is required

33 50% of profits of large companies come from products launched in the last 10 years. THE WORLD IS CHANGING Source: research conducted by Forbes, Ernst & Young, and the Wharton School of Business 2011 SAP AG. All rights reserved. 39

34 Enable agility and responsiveness ADAPT BETTER RESPOND SOLVE ORCHESTRATE

35 ALIGN RECRUITMENT TO HARNESS TALENT Links job requisitions to hiring agencies to stay ahead of a competitive market for skilled workers

36 SAP Mobile Expenses

37 SAP Mobile Expenses

38 SAP Mobile Expenses

39 SAP Mobile Expenses

40 SAP Mobile Expenses

41 SAP Mobile Expenses

42 SAP Mobile Expenses

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44 80% of Global Fortune 250 disclose sustainability performance. THE WORLD IS CHANGING 2011 SAP AG. All rights reserved. 50

45 OPERATE BETTER PROTECT REDUCE WASTE GROW 2.4X higher return on investment 4X more on time completion 2.4X more on or below budget Drive profitability and sustainability

46 MINIMIZES WASTE AND CONSUMPTION Adopted greener business processes that save paper, reduce energy usage and shipping costs

47 CARBON FOOTPRINT First UK firm to put carbon footprint figures on its products

48

49 Collaborate Better SAP HELPS YOU RUN BETTER Decide Better Adapt Better Operate Better

50 Thank You! Business Analytics Blog

51 ? CUSTOMER IMPACT >50% >72% >86% >70% of the world s athletic footwear provided of the world s packages couriered of the world s chocolate production of the world s beer production >30 million households use energy more responsibly with Smart Grid solutions >2 million people work more safely using People Safety solutions >77,000 automobiles manufactured per day 2011 SAP AG. All rights reserved. 58

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