Innovation, Big Data and SAP HANA Make Big Data Real with SAP Solutions. Alessandro Nibioli, SAP Italia

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1 Innovation, Big Data and SAP HANA Make Big Data Real with SAP Solutions Alessandro Nibioli, SAP Italia

2 Disruptive technologies are transforming business models everywhere BIG DATA SOCIAL Business oriented social networks CLOUD Abundance of cheap computational power and storage Real-time analytics for behavioral and predictive insights MOBILE The new de facto standard in business interaction

3 Businesses must focus on four key areas where innovations can lead to the next wave of growth 71% business leaders believe that customer experience is the next corporate battleground Next-Generation Customer Experience 3X higher operating margin than the ones with poor employee engagements Employee Engagement & Empowerment 60% Increase in operating margin in retail leveraging Big Data as the new resource Real-time Resource Optimization 25% in productivity gain when using social collaboration tools in workplaces Networked Opportunity & Advantage 2013 SAP AG. All rights reserved. 3

4 Our portfolio combines the best of next-generation technology to help your business innovate and grow Mobile Unwire your business to deliver secure, real-time, business-critical information anytime, anywhere, to anyone, on any mobile device. Cloud Capture the power of the cloud while fully integrating with on-premise investments. Empower your employees, engage customers, and collaborate with partners across business networks. Applications Run your business smarter, faster, and simpler, with an integrated suite of applications powered by SAP HANA delivering long-term predictability and nondisruptive innovation. Analytics Explore and exploit data, find answers in real time, and make confident decisions. Harness visually compelling, easy-to-use tools on the devices of your choice. Database & Technology Simplify your IT infrastructure dramatically and drive high-value innovation by exploiting across structured and unstructured data sources. A real-time business platform, powered by SAP HANA

5 Oil & Gas Industry Value Map Our innovations are combined into powerful solutions to help solve the most challenging business issues

6 Win the new frontier of business innovation with Mobile SAP Work Manager SAP Inventory Manager SAP Rounds Manager SAP Fiori Asset Management Material Management Condition Monitoring Access to asset location, repair history, work order details, materials needed Complete Work Orders and capture all relevant data Create Notifications or Work Orders on the spot CATS - time & attendance Guided workflow Speed receipt and backorder reporting to-and-from shipping/receiving Perform physical and cycle counts quickly Accept & distribute incoming materials by PO Take measurements and readings Historic standards and safe ranges Generate notifications on-thespot Trend readings, points and sequences to avoid emergencies and outages Keeping simple things simple

7 Combine it with the simplicity, speed and economics of cloud public cloud People Customer Money Supplier managed cloud Cloud Capture the power of the cloud while fully integrating with on-premise investments. Empower your employees, engage customers, and collaborate with partners across business networks. BW SAP Business Suite powered by SAP HANA SAP HANA applications Own & 3rd party SAP HANA applications

8 Cloud LOB and Suite Solutions Loosely Coupled Line of Business Cloud Solutions Cloud Suite People Customer Money Supplier Suite Employee Central Global Core HR Global Cloud Payroll End-to-end Talent Management Sales Service Marketing Social Customer Engagement SAP Financials OnDemand Travel OnDemand Strategic Sourcing Contract Lifecycle Mgmt Supplier Managementt SAP Business ByDesign SAP Business One OnDemand Cross Solution: Social (SAP Jam) / Analytics / Mobility / Business Networks

9 On-premise Solutions Cloud Solutions Cloud Hybrid Deployment, Cloud for Sales example Cloud + CRM Two-tier CRM Cloud + ERP Cloud + 3 rd Party Cloud for Sales Cloud for Sales Cloud for Sales Subsidiaries Cloud for Sales Pre-Built and Maintained Integration Headquarters SAP CRM SAP CRM SAP ERP SAP ERP SAP ERP 3 rd Party System

10 SAP HANA At the heart of our innovation is SAP HANA First picture: High Performance Analytic Appliance SAP Business Other query tools 100% Objects tools In-memory computing Real-time business Enable real-time processing of transactional and analytical data Real-time analytics Real-time applications 5 20x Compression Real-time, trusted data Reduce storage requirements and TCO SAP Business Suite Real-time copy SAP in-memory computing 10 10,000x Faster Execute on insights faster with massively parallel scaling and multicore architecture Other Data Sources SAP NetWeaver Business Warehouse

11 SAP HANA Architecture and Full Offerings HANA platform (datamart) HANA apps for Suite (incl. reporting & analytics) HANA accelerators Cloud on HANA BW on HANA Business One on HANA Business Suite on HANA HANA new apps SAP BO BI Client Client SAP Business Suite SAP Suite & any app Any DB Data mart HANA DB SAP Business Suite Any DB Apps HANA DB SAP Business Suite Any DB HANA DB OD/SF solutions HANA DB Any DB SAP Business Suite Any DB BW HANA DB SAP Business One MS SQL HANA DB ERP CRM SCM SRM PLM HANA DB VDL BW Apps Apps HANA DB Side-by-side scenarios ( ) Integrated scenarios New frontiers HANA RDS SAP HANA DB Custom datamart/any app BusinessObjects BI Lumira Text & Predictive Analysis Sales analysis for retail Liquidity risk management ERP operational reporting Social sentiment intelligence Sales pipeline analysis CRM customer segmentation COPA Finance & controlling Business Intelligence on demand Sales & operations planning Supplier InfoNet Developer Access via Amazon Web Services (AWS) BW powered by HANA Business Planning & Consolidation on HANA And much more from SAP, ISVs and start-ups Business One on HANA SAP Business One Analytics on HANA HANA new analytics Business Suite on HANA HANA new analytics Smart meter analytics Precision retailing Cash forecasting Standalone app from partners

12 Big Data Make Big Data real with SAP solutions

13 Data volumes and types CRM Data Demand Sales Order have grown Mobile Transactions Instant Messages Big Data radically Customer Sales Order Things Planning CRM Data Things Opportunities Big Data Demand Planning Transactions Inventory Mobile Customer

14 Evolving towards Big Data Facebook: 1 billion users; 600 mobile users; more than 42 million pages and 9 million apps Youtube: 4 billion views per day Google+: 400 million registered users Skype: 250 million monthly connected users BIG DATA REAL TIME REAL TIME IN THE CLOUD 1,000,000+ SOLD PERSONAL COMPUTER AND CLIENT SERVER 3,000,000 people had access to Internet worldwide WWW B2B/ B2C More people have mobile phones than electricity or safe drinking water MOBILE SOCIAL DATABASE (CIRCA 1980) ANALYTICS (CIRCA 1980) PREDICTIVE ANALYTICS (CIRCA 1980) SEMANTICANALYTICS (CIRCA 1980)

15 Big Data s Impact $300 Billion in potential annual value to US health care - more than double the total annual health care spending in Spain 250B in potential annual value to Europe s public sector administration - more than GDP of Greece $600 Billion in potential annual consumer surplus from using personal location data globally 60% potential increase in retailers operating margins possible with Big Data McKinsey: Big Data - The Next Frontier report. Sept. 2011

16 SAP makes Big Data real SAP HANA Platform SAP Analytics & Apps SAP Data Services Real-time Real World Real Results

17 Imagine if you could Use advanced predictive analysis to offer personalized healthcare Provide exactly the right offers and service levels to every customer See changes in demand or supply across your entire Supply Chain immediately Have a continuously-updated window onto future sales, showing changes in real time Monitor and analyze all deviations and quality issues in your production process Understand what your customers & potential customers are saying about you, right now Predict how market price volatility will impact your production plans Instantly predict market trends and customer needs

18 Companies are missing new signals $2.01B Annual revenue increase possibility if the median Fortune 1,000 business increased the usability of its data by just 10% 1,000% return on investment for every $1 spent on analytics 10% Use Analytics Today 75% Need Analytics by 2020 Most Established KPIs too Nucleus Research, Gartner, Fortune Magazine

19 What critical new signals Might you be missing?

20 What if you could turn new signals into business value :-) Brand Sentiment Predictive Maintenance Network Optimization Insider Threats Asset Tracking Personalized Care Product Recommendation Risk Mitigation, Real-time Propensity to Churn Real-time Demand/ Supply Forecast 360 O Customer View Fraud Detection

21 BIG DATA DIVERTS DRIVERS BEFORE FATAL ACCIDENTS HAPPEN

22 DRIVERS RACE PAST RIVALS FUELED BY BIG DATA

23 BIG DATA GIVES SHOPPERS FASHION ADVICE TO FIT THEIR STYLE

24 HANA and Big Data for Oil & Gas Exploration and Production

25 HANA as Digital Oilfield Platform in Oil & Gas Exploration Data Visualization and Interaction Reservoir Characterization Support robust and scalable multuser access in a time-based, granular transaction-logging environment Processor-intensive calculations Reservoir modeling Seismic imaging Production modeling to assess areas Data Intensive Calculations Seismic processing History matching Stochastic modeling Event based processing of streaming microseismic data

26 Use a real-time platform to acquire, analyze, and act in the moment 2013 SAP AG. All rights reserved. 26

27 You need a platform that can deliver across all the dimensions of Big Data Deep Complex and interactive questions on granular data Big data Many data types Broad High Speed Fast response time Interactivity BIG DATA Recent data Preferably real-time Real Time Simple No data preparation No pre-aggregates No tuning

28 Acquire, Analyze and Act Big Data Acquire Analyze Act Effective, Rapidly and Efficiently acquire and consolidate massive amounts of diverse and arbitrary data Achieve real results to get the insights you need with a variety of means alone or in combination Real-time response time regardless of data volume or data location manage and integrate massive volumes of data

29 Big Data Platform SQL R Predictive Text Analysis Spatial XS Engine Analyze Sybase IQ SAP HANA Hadoop Act SAP Data Services SAP Sybase ESP Data Connectors Acquire SAP HANA Platform

30 Connect people with information with new insights anytime, anywhere in the right experience Personalized Insights Sensing and Responding Advanced Planning and Forecasting Predictive Modeling Real-time Reporting and Analysis

31 Big Data Industry and LoB Apps Net Margin Analysis Customer Usage Analytics Condition Based Maintenance Shopper Insight Demand Signal Management Sentiment Intelligence Fraud Management Situational Awareness Analytic Tools ISV / Custom Industry/ LoB Apps

32 SAP transforms both Businesses and IT Reduce waste & fraud in government fund <2 min for detecting 100,000 names over 90M records Sharpen marketing effectiveness 56x faster reporting: micro-targeted customer offers Identify cancer DNA variants for treatment 216x faster results: 3 days 20 minutes Improve diagnostic through pattern detection 300M records; analysis in 2-10 seconds Predict customer purchase sentiment Seasonality Analysis in 5 seconds Improve labor utilization 1131x faster reporting time Perfect order experience 60x faster real-time insights Accelerate monthly close & spending insight 75% reduction in CRM query ~23 to 6 seconds Launch new products or markets 400x faster report execution: Forecast sales-trends in real-time Remote roadside diagnostics in real-time Analyze 15 years 1 TB data in seconds Deeper customer relationships 360 customer view and comprehensive experience

33 Every company deserves a data scientist Deliver real results with big data services 2013 SAP AG. All rights reserved. 33

34 SAP makes Big Data real Industry/LOB Apps SQL R Sybase IQ SAP Data Services Predictive Analytic Apps Visualize and Act SAP Big Data Apps & Analytic Text Analysis Analyze SAP HANA Act SAP Sybase ESP Acquire SAP HANA Platform Spatial Big Data Science Services Custom Apps XS Engine Hadoop Data Connectors Real-Time Real World Real Results

35 Thank you Alessandro Nibioli SAP Italia

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