Analytics: Innovation in Real-Time. Timo Elliott May 2012

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1 Analytics: Innovation in Real-Time Timo Elliott May 2012

2 What s New? World Volatility 2

3 The Road Ahead 2012 SAP AG. All rights reserved. Internal 3

4 The age of software was fun welcome to the age of data Organizations earn $10.66 for every $1 spent on analytics Source: Nucleus Research, Analytics pays back $10.66 for every dollar spent, December

5 Business Analytics Market Shares Business Analytics Market (BI, EPM, Analytic Applications) Share of Market, 2011 SAP Oracle 15.6% 23% SAS Institute 13.2% IBM 11.6% Gartner Market Share Analysis: Business Intelligence, Analytics and Performance Management Software, Worldwide, published May SAP AG. All rights reserved. Internal 5

6 Technology Trends 2012 SAP AG. All rights reserved. Internal 6

7 2012 SAP AG. All rights reserved. Internal 7

8 High-Resolution Management Right now, your company has: 21st-century, Internet-enabled business processes mid-20th-century management processes all built atop 19th-century management principles. Gary Hamel 2012 SAP AG. All rights reserved. Internal 8

9 Remove Bottlenecks Give business people what they ve been asking for

10 Business / IT Tension I need my reports NOW! But the system can t cope! 2012 SAP AG. All rights reserved. Internal 10

11 Colgate-Palmolive Able to run detailed profitability analysis for the first time 2012 SAP AG. All rights reserved. Internal 11

12 Provimi Just do it! Increased working capital by 20 Million 2012 SAP AG. All rights reserved. Internal 12

13 Red Bull Improved data compression, load times: 1.5 TB 300 GB, 50 mins 2 mins Internal 2012 SAP AG. All rights reserved. 13

14 Danone Sustainability reporting on 35,000 products 2012 SAP AG. All rights reserved. Internal 15

15 Walkers Crisps Identified new cost savings 16

16 Medtronic Combine structured and unstructured data for business value 2012 SAP AG. All rights reserved. Internal 17

17 What About Social Data? 2012 SAP AG. All rights reserved. Internal 18

18 Social Analytics Combine inventory and social media data to understand trends 2012 SAP AG. All rights reserved. Internal 19

19 Mobility: Holding Supercomputers in Our Hands The ipad 2 could have stayed on the list of the world s fastest supercomputers through 1994 (And the new ipad is at least twice as fast!) 2012 SAP AG. All rights reserved. Internal 20

20 Altron Allied Electronics Mobile-first analytics strategy: cheaper, easier, happier users 2012 SAP AG. All rights reserved. Internal 21

21 Cornell Bookstore. Dependent factors Hidden relationship Limitation of regression model Forecasting based on multiple factors Predictive analytics on out-of-stock books 2012 SAP AG. All rights reserved. Internal 22

22 Health Intelligence 2012 SAP AG. All rights reserved. Internal 23

23 Hand Washing 2012 SAP AG. All rights reserved. Internal 24

24 2012 SAP AG. All rights reserved. Internal 25

25 2012 SAP AG. All rights reserved. Internal 26

26 Can You Remove Bottlenecks in Your Business? Data Volume/ Complexity Flexibility Sustainability Unstructured data Social data Access on the move Transparency 2012 SAP AG. All rights reserved. Internal 27

27 It s not about knowing, it s about doing

28 Fresh Direct Our Food is Fresh. Our Customers Are Spoiled 2012 SAP AG. All rights reserved. Internal 29

29 2012 SAP AG. All rights reserved. Internal 30

30 React to changes in time to make a difference 2012 SAP AG. All rights reserved. Internal 31

31 Parking Ticket Optimization Leverage spatial data 2012 SAP AG. All rights reserved. Internal 32

32 Fruit Ratings Provide data to customers to improve loyalty 2012 SAP AG. All rights reserved. Internal 33

33 Houghton Mifflin Harcourt Better planning for competitive advantage 2012 SAP AG. All rights reserved. Internal 34

34 Charité University Hospital Rethink processes using mobile devices 2012 SAP AG. All rights reserved. Internal 35

35 2012 SAP AG. All rights reserved. Internal 36

36 Customer Intimacy 2012 SAP AG. All rights reserved. Internal 37

37 Customer Analytics 2012 SAP AG. All rights reserved. Internal 38

38 Detective Controls Fraud detection and control Continuous risk assessment Audit at the speed of business 2012 SAP AG. All rights reserved. Internal 39

39 Telemetry for the Rest of Us 2012 SAP AG. All rights reserved. Internal 40

40 Intelligent Shoes 2012 SAP AG. All rights reserved. Internal 41

41 Intelligent Pills 2012 SAP AG. All rights reserved. Internal 42

42 Intelligent Airports >1m data points per day and growing (~10% customers with smartphones) Internal 2012 SAP AG. All rights reserved

43 Intelligent Roads 2012 SAP AG. All rights reserved. Internal 44

44 Snail Tracking Creative interpretation of a transponder-wearing snail 2012 SAP AG. All rights reserved. Internal 45

45 Snail Tracking 2012 SAP AG. All rights reserved. Internal 46

46 Smart Meters 1.8 Million Smart Meters by SAP AG. All rights reserved. Internal 47

47 Efficiency Savings: $70 million over three years 2012 SAP AG. All rights reserved. Internal 48

48 Electricity Theft 77,000 homes, $100 Million a Year, 3% of bills 2012 SAP AG. All rights reserved. Internal 49

49 Smart Meter Analysis 0 hrs 24 hrs 0,06 00,05 hrs 24 hrs 0,04 0,03 0,06 0,02 0,05 0,01 0,04 0 0,03 0,02 0,01 0,04 0 0,03 consumption consumption [kwh] [kwh] 1 0,02 0,04 0,01 0,03 0,02 0,01 0,03 0,02 0,01 0,05 0 0,05 0,02 0,04 0,01 01,00E-01 6,00E-02 1,00E-01 4,00E-02 8,00E-02 2,00E-02 6,00E-02 0,00E+00 4,00E-02 2,00E-02 0,00E+00 0,05 0,03 0,05 0,02 0,04 0,03 0,01 0,02 0 0,04 0,03 0 8,00E-02 0,04 0 0,01 0 typical size: millions of daily profiles 2 Millions of daily consumption profiles contain valuable information about customer behavior for a better energy management In-memory pattern recognition algorithm crunches typical load profiles out of those huge amount of data to summarize those data and categorize user behavior. 3 Instead of exploring millions of individual profiles it is sufficient to take a look at the typical pattern in the data to understand user behavior. Those pattern are the basis for other follow-up processes 2012 SAP AG. All rights reserved. Internal 50

50 Zigbee 2012 SAP AG. All rights reserved. Internal 51

51 Medical Example Here Provide instant feedback Internal 2012 SAP AG. All rights reserved. 52

52 Can You Rethink Your Business? Real-Time Decisions Geographic Analysis Customer Interaction Applications Predictive, Risk-Based Planning Mobile Applications Sensor Data Customer-Facing Benchmarks 2012 SAP AG. All rights reserved. Internal 53

53 Flip Business Models Lead industry change

54 Analytics First An author with a novel idea 2012 SAP AG. All rights reserved. Internal 55

55 2012 SAP AG. All rights reserved. Internal 56

56 AOK The Good Health Organization 2012 SAP AG. All rights reserved. Internal 57

57 Personalized Offer Testing 2012 SAP AG. All rights reserved. Internal 58

58 Can You Flip Your Business Model? Turn Products Into Services Customized, Personalized Iterative, Real-Time Improvements Work With Your Ecosystem Unthinkable Apps 2012 SAP AG. All rights reserved. Internal 59

59 The New Analytic Possibilities Are Endless Instantly predict market trends and customer needs Predict how market price volatility will impact your production plans See changes in demand or supply across your entire Supply Chain immediately Monitor and analyze all deviations and quality issues in your production process Provide exactly the right offers and service levels to every customer Have a continuously-updated window onto future sales, showing changes in real time Understand what your customers and potential customers are saying about you, right now Predict cash flows to manage collections, risk and shortterm borrowing in real time 2012 SAP AG. All rights reserved. Internal 60

60 We Have Faulty Perceptions 2012 SAP AG. All rights reserved. Internal 61

61 So Be Humble! 2012 SAP AG. All rights reserved. Internal 62

62 The stone age was marked by man's clever use of crude tools; the information age, to date, has been marked by man's crude use of clever tools SAP AG. All rights reserved. Internal 63

63 Experience SAP HANA: SAP AG. All rights reserved. Internal 65

64 Conclusion Time to rethink your analytic technology Big data, mobile, social, collaboration, cloud Time to rethink your business Look for new opportunities to: eliminate bottlenecks, rethink business processes, flip business models You can start today Don t be left behind 2012 SAP AG. All rights reserved. Internal 66

65 Thanks! You Should Follow Me on Analytics Blog: timoelliott.com

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