Big Data and the SAP Data Platform Including SAP HANA and Apache Hadoop Balaji Krishna, SAP HANA Product Management

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1 Orange County Convention Center Orlando, Florida June 3-5, 2014 Big Data and the SAP Data Platform Including SAP HANA and Apache Hadoop Balaji Krishna, SAP HANA Product

2 LEARNING POINTS SAP s Big Data Solution SAP HANA and Hadoop integration Customer Use Cases

3 Big Data Today GE engines in 2013 These engines generate 1Tb of data per aircraft per day Jeff Immelt CEO GE Keynote for Minds + Machines 2012 talking about the new LEAP engine

4 Big Data s Impact $300 B in potential annual value to US health care - more than double the total annual health care spending in Spain 250B in potential annual value to Europe s public sector administratio n - more than GDP of Greece $600 Billion in potential annual consumer surplus from using personal location data globally 60% potential increase in retailers operating margins possible with Big Data McKinsey: Big Data - The Next Frontier report. Sept. 2013

5 What critical new signals Might you be missing? Use Analytics Today 10% 75% Need Analytics by 2020

6 How will you turn new signals into business value? :-) Brand Sentiment Predictive Maintenance Network Optimization Insider Threats Smart Equipment Asset Tracking Personalized Care Product Risk Mitigation, Smart Vending Recommendation Real-time Propensity to Churn Real-time Demand/ Supply Forecast 360 O Customer View Fraud Detection Smart Cities

7 CANCER PATIENTS RECEIVE TREATMENT OPTIMIZED TO THEIR DNA SAP MAKES BIG DATA REAL

8 BIG DATA Success Demands Full Coverage Deep Answer complex questions on granular data Predict the best next action Massive data scale Many data types Broad Accessibl e On any device or to any user Self service and intuitive interactions Real-time streams of data Ask a question, get an immediate answer Real Time Simple No data preparation No pre-aggregates No tuning

9 SAP makes Big Data Real Big Data Platform Big Data Analytics & Apps Data Science Accelerate Apply Achieve

10 Cobbling Disparate Tools together is NOT the Answer! Disparate Tools Integrate d Platform Matt Tucker of Bloomberg Ventures 1 0

11 The Power of SAP HANA and Hadoop SAP: Open Hadoop Strategy

12 SAP HANA Smart Data Access Data virtualization for on-premise and hybrid cloud environments Transactions + Analytics SAP HANA HANA Tables Virtual Tables Benefits Enables access to remote data access just like local table Smart query processing including query decomposition with predicate push-down, functional compensation Supports data location agnostic development No special syntax to access heterogeneous data sources Teradata Hadoop SAP HANA ASE/IQ Oracle/MS SQL Heterogeneous data sources Oracle, MS SQL, Teradata Hadoop Hive (Hortonworks, Cloudera, MapR etc.) SAP Sybase ASE and IQ SAP Sybase ESP, SQLA 2014 SAP AG or an SAP affiliate company. All rights reserved. 13

13 SDA Components Data Consumers Transactions + Analytics Applications Performance and query optimization Leverage remote compute engines Relational Views Query monitoring and statistics Data virtualization Components Data-type Transformation Query Monitoring Query Optimization In-Flight Data Cleansing & Transformation Data Statistics Recommendation Engine Security Data Caching Powerful transformations and information validation Smart placement and caching recommendations Buit-In Adapters Adapter SDK Other data sources (SDK, databases, files, web services, etc.) Remote Data Sources Current Future Teradata Hadoop Oracle ASE etc SAP AG or an SAP affiliate company. All rights reserved. 14

14 Analytic Tools Industry/LoB Apps Start Ups Connect Big Data insights to real-world issues Apply insights continuously through your people and processes

15 Optimize For The People Connecting people to the right insights Personalized Insights Sensing and Responding Enterprise BI Agile Visualization Advanced Planning and Forecasting Predictive Modeling Advanced Analytics Real-time Reporting and Analysis

16 Apply Big Data Industry and LoB Apps Available Today Coming Soon :-) Audience Discovery (CEI) Account Intelligence (CEI) Sentiment Intelligence (RDS) Customer Value Intelligence (CEI) Fraud Management Manufacturing (Operational Excellence) Social Contact Intelligence (CEI) Demand Signal Management Manufacturing (Responsive Manufacturing)

17 BIG DATA GIVES SHOPPERS FASHION ADVICE TO FIT THEIR STYLE

18 Big Data Startups Use SAP Join them - 19

19 SAP Big Data real world startups Interactive dashboards map allows real-time interaction with the monitored objects Demo video: Enables organizations to develop deep understanding of customer behavior from millions of individual data transactions - Dramatically improving customer retention and satisfaction Web based/cloud based allows for anywhere at anytime accessibility to manage energy intelligently reducing production and energy costs Provides consistent customer experience across all channels. Drives business impact closing the loop between social and traditional channels Identification of critical fraud patterns - significant improvements in compliance. Real-time monitoring and full transparency through visualizations of all business processes Mobile sales teams and workforce have fast, easy access to business critical information to accelerate the sales pipeline, improve sales performance and deliver superior service

20 SAP Data Science - Delivering on your business imperatives Every company deserves a data scientist Achieve break-through results for your top business priorities with Data Science

21 Advanced and predictive analytics for LOB executives Leaders in predictive and advanced analytics solve to big business problems, with flexible engagement and deployment options 1. Performance and advanced analytics services 2. Select custom solutions 3. Existing reusable/repeatable IP and solutions PAL* and R Integration ( x ) + f ( x) + e /(2 ) SAP HANA PIO Science Predictive Analysis Dashboards SAP Business Objects

22 SAP Data Science Differentiate with Breakthrough Performance & Value Intimacy of a Boutique Exceptional People PhD level data scientists; Best of the best Science + Technology + Business SAP products, Custom solutions, 3 rd party Customer success is the priority Customer Focus Use Cases and Intellectual Property Breadth and depth of uses cases Intellectual property provides jump-start Business questions addressed ROI calculated, Industry-specific Dependability of SAP SAP Solutions SAP HANA in memory platform, (SQL, R, extensions to Hadoop, SAS Interoperability) SAP Predictive Analysis & SAP InfiniteInsight (KXEN) SAP BusinessObjects BI On Premise and Cloud SAP end-to-end capability 2013 SAP AG. All rights reserved. 23

23 SAP makes Big Data Real BI & Reporting Big Data Developmen t Tools Visualization & Exploration Industry Apps Advanced Analytics In-memory & petabyte-scale Line of Business Apps Streaming Analytics Data Connectors ETL Real-time. Real Results.

24 SAP transforms both Businesses and IT Provide engagement for > 380 million fans with >65 years of statistics available on website 2X More time spent by fans on NBA website Identify cancer DNA variants for treatment 216x faster results: 3 days 20 minutes Premier soccer club performs real-time spatial analysis of player movements to optimize training Stress-tolerance for each player identified and addressed in real-time Improved forecasting of energy load on in order to make sound investment decisions 70% Reduction In the efforts for generation of the forecasting Enable fleets to sense deviations in tire temperature and pressure 3% Cost Reduction in fuel and tire costs Support decisions about sales campaigns, loan risks with SAP Sybase IQ analysts 14 Terabytes Uncompressed data Improve analysis and create influencer impact, crawling data form ca. 450 social media sites using SAP HANA (POC) $12M USD Revenue channel enabled by implementation Use real-time information to operate its call centers with greater productivity, a higher first-call resolution rate, and a lower cost per transaction. 5% Cost Reduction In total overall cost Real-time decision-making and greater control of the supply chain for better inventory management 50% Decrease in inventory Pulse Analytics Social Media Analytics using SAP HANA One 6x faster Text analysis processing Monitor ebay s marketplace through automated signal detection powered by predictive analytics 100% Accuracy that a signal is positive at 97% confidence

25 Make Big Data Real in Your Organization ACCELERATE APPLY ACHIEVE Design Thinking Workshop

26 Thank you

27 FOLLOW US

28 THANK YOU THANK YOU FOR PARTICIPATING Please provide feedback on this session by completing a short survey via the event mobile application. SESSION CODE: 9759 For ongoing education on this area of focus, visit Balaji Krishna

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