Extend your analytic capabilities with SAP Predictive Analysis

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1 September 9 11, 2013 Anaheim, California Extend your analytic capabilities with SAP Predictive Analysis Charles Gadalla

2 Learning Points Advanced analytics strategy at SAP Simplifying predictive analytics workflow with SAP Predictive Analysis Roadmap - SAP Predictive Analysis 2

3 Megatrends Big Internet of Things Real-Time Empowerment Consumerization of IT In-memory? Sensing and Responding Personalized Insights Sentiment Intelligence Predictive Analytics Cloud Social Mobile Real-Time Analysis 2012 SAP AG. All rights reserved. 3

4 Competitive Advantage What if you could Address your future business needs by anticipating them today Sense & Respond Predict & Act Optimization Raw Cleaned Standard Reports Ad Hoc Reports & OLAP Generic Predictive Analytics Predictive Modeling Why did it happen? What will happen? What is the best that could happen? What happened? Maturity of Analytics Capabilities Analytics influenced decision making process DECIPHERING DATA > SENSING & RESPONSE > PREDICTION & ACTION 2012 SAP AG. All rights reserved. 4

5 Challenges & Pain-Points Inefficiencies driven by slow response speeds & complexity Business: Planning Predict High Latency Order Processing Talent Shortage Operational Reporting Lack of Decision Support RT Risk & Fraud Trend Analysis Operational Reporting Sentiment Analytics Predictive Analytics Segregated Organization Structure Pattern Recognition Spatial Processing Monitor Communicate Analyze Explore Report Stores Integrate/Load Cache Cache Cache Cache Cache Cache Staging Clean- Quality 1 Collect Transact 0 Operational store Warehouse Sensors Mobile Archives Social & Text Geo- Spatial Analysts & IT: Lack of Governance Model Proliferation Fragmented Point Solutions Lack of Visualization High Learning Curve 2012 SAP AG. All rights reserved. 5

6 SAP Advanced Analytics Vision Rapid Insights Providing Business Impact base to Decision Advanced Analytics Operationalize predictive & optimization models across the enterprise Bringing Predictive Analytics to a broad spectrum of users Integrated Platform, Open & Flexible In-database inmemory predictive; Harnessing power of big data analytics; Advanced data visualization Embedding predictive into business applications; PIO services bring advanced analytics solutions to businesses Beyond data scientist to business analysts and application developers Enterprise-ready; Seamless integration with 3 rd Party and Open-Source (Hadoop, R); Cloud or On-Premise 2012 SAP AG. All rights reserved. 6

7 SAP PIO Services SAP Advanced Analytics Portfolio SAP HANA Studio / AFM SAP Lumira SAP Predictive Analysis SAP Applied Analytics Industry Solutions SAP RDS Analytics Solutions Partner Analytical BI & Tools SAP HANA Non-exhaustive SAP HANA capabilities below: R Search Rules Engine Text Mining Predictive Analysis Library Business Function Library Spatial SAP Sybase IQ HADOOP SAP Sybase ESP 3 rd Party Source SAP Services Connectors types Connects to SAP HANA directly OR via Sybase IQ/Hadoop/ESP/ Services Transaction Unstructured Real-time Location Machine Others 2012 SAP AG. All rights reserved. 7

8 SAP s Advanced Analytics Solutions SAP Performance & Insight Optimization (SAP PIO) Predictive extended into BI & Applications Modeling & Visualization Real-time Execution Environment Embed Design Develop Customize Model Visualize Score Operationalize 3rd Party Tools & Predictive Applications 2012 SAP AG. All rights reserved. 8

9 SAP Advanced Analytics Integrated Tailored Environments & Personas in Advanced Analytics Lifecycle SAP Predictive Analysis SAP Lumira SAP HANA (Platform) SAP HANA Studio SAP HANA Studio AFM SAP HANA Studio Preparation Exploration & Discovery Predict, Model & Validate Extend App Dev., Partner, Developer Community Operationalize Deploy, Manage, Monitor & Optimize Evaluate & Decide Business Analyst (Vertical) Business Analyst (Vertical) Personas in Analytics Lifecycle (Illustrative) Scientist Miner / Statistician Application Developer IT Systems Admin Business Manager 2012 SAP AG. All rights reserved. 9

10 SAP Advanced Analytics Overview Key Differentiators results in reduced TCO SAP ADVANCED APPLICATIONS R Integration SAP HANA Predictive Analysis Library (PAL) SAP Predictive Analysis Examples of HANA Applications Leveraging Predictive Analytics Fraud Management <C4.5 Decision Tree> Smart Meter Analytics <K-Means> Audience Discovery & Targeting <Log Regressions> Customer Value Intelligence <ABC Classification> SAP ADVANCED ANALYTICS SAP LUMIRA Explore, Discover & Collaborate SAP PREDIC ITVE SAP HANA Native High-Performance Processing of Spatial Using SAP HANA Predictive RDS Preconfigured industry & LOB content to accelerate Predictive projects SAP PIO Industry Expertise, Science- Based Service & Performance & Predictive Analytics 2012 SAP AG. All rights reserved. 10

11 Integration with Hadoop Log files Unstructured files loading for Pre-process SAP Sybase IQ Query Federation Load results into SAP HANA SAP Sybase IQ ( Services) SAP HANA HIVE / HANA Visualization Smart Query Access ( Virtualization) Integration at ETL layer Services provides bidirectional SAP Hadoop connectivity: HIVE, HDFS, Push down entity extraction to Hadoop as MapReduce jobs ETL data into SAP Sybase IQ Direct SAP HANA-Hadoop connectivity Virtual Table (SAP HANA smart data access) Virtual HANA table to federate a Hive table at query time HCatalog integration Leverage Hadoop metadata to improve query performance, e.g. partition pruning in Hadoop before executing query Query federation with SAP Sybase IQ SAP BI connectivity SAP BOBJ multisource Universe can access Hadoop HIVE

12 The Forrester Wave Big Predictive Analytics Solutions, Q1 13 A leader in predictive SAP is a newcomer to big data predictive analytics but is a Leader due to a strong architecture and strategy. Comprehensive and holistic approach to Big SAP also differentiates by putting its SAP HANA in-memory appliance at the center of its offering, including an in-database predictive analytics library (PAL), and offering a modeling tool that looks a lot like SAS Enterprise Miner and IBM SPSS Modeler. The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change SAP AG. All rights reserved. 12

13 SAP Predictive Analysis Product Road Map Overview - Key Themes and Capabilities This is the current state of planning and may be changed by SAP at any time SAP AG. All rights reserved. 13

14 OVER 1,500 SAP ADVANCED ANALYICS CUSTOMERS 2012 SAP AG. All rights reserved. 14

15 Why use SAP Advanced Analytics? Empower the Business Extend the Business Intelligence competency to Advanced Analytics Embed Predictive into Apps and BI environments Lend expertise In-time Actionable Insights In-memory processing No data latencies Big ready Reduced TCO Relevant to your business Within the context of your Industry and LOB scenario Partner and customer apps Real-time in-memory predictive & next generation visualization & modeling 2012 SAP AG. All rights reserved. 15

16 DEMO DEMO 16

17 Key Learnings Advanced analytics strategy at SAP Simplifying predictive analytics workflow with SAP Predictive Analysis Roadmap - SAP Predictive Analysis 17

18 Thank you for participating. Please provide feedback on this session by completing a short survey via the event mobile application. SESSION CODE: Learn more year-round at

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