SAP Real-time Data Platform. April 2013

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1 SAP Real-time Data Platform April 2013

2 Agenda Introduction SAP Real Time Data Platform Overview SAP Sybase ASE SAP Sybase IQ SAP EIM Questions and Answers 2012 SAP AG. All rights reserved. 2

3 Introduction Sid Sipes Director, Data Warehouse Solutions & HANA Platform SAP Solutions Management Joined SAP in 2010 Via Sybase Acquisition in Joined Sybase in 1995 Sybase IQ Specialist Data Warehouse Specialist Responsibility is to grow SAP Indirect Channels 2012 SAP AG. All rights reserved. 3

4 SAP Evolution Cloud Mobility LoB Apps Technology / Database Industry Apps Innovations Core ERP + Suite BI/Analytics Core ERP + Suite BI/Analytics Core ERP + Suite RDS 1990s SAP AG. All rights reserved. 4

5 The Big Challenge Big Opportunity BUSINESS NEEDS DATA CHARACTERISTICS TECHNOLOGY TRENDS Emergence of Social Business, Geospatial data, and Event Data Multi-Channel Experience (Mobile Experience) Quick insights and right action from huge amount of Data Exploding data volumes Increasing data variety and sources including social, machine generated Accelerated data processing velocity Storage / Memory / CPU Advances In-memory computing EDW / Distributed MPP / Hadoop Data Mining/Predictive analysis Trust in Quality & Governance of Information Real-time Data Access and Event Management 2012 SAP AG. All rights reserved. 5

6 SAP Sybase PowerDesigner modeling How we get there SAP Real-Time Data Platform Unified Data Management Platform for real time business Transactional OLTP Analytics OLAP Business Intelligence SAP Real-time Data Platform Common programming APIs Mobile & Embedded SAP RTDP Foundations Cross-application data management & access for new models of value discovery. SAP Sybase ASE transactions SAP Sybase ESP streams In-memory/real-time SAP HANA Hadoop Big Data SAP Data Services Information management* SAP Sybase IQ EDW SAP Sybase SQL Anywhere mobile & embedded SAP Sybase Control Center monitoring High-performance on all classes of application and usage scenarios Benefits Store, analyze, optimize, transact and mobilize without system limitations. Embrace and extend across variations of data forms and processing models. Common modeling, integrated development environment, shared systems management infrastructure and deployment independent solutions. Trusted and unified data environment. * Information management solutions include: SAP Data Services Enterprise, SAP Enterprise Master Data Management, SAP NetWeaver Information Lifecycle Management, SAP Enterprise ECM solutions by OpenText, SAP Sybase Replication Server 2012 SAP AG. All rights reserved. 6

7 SAP Real-time Data Platform Guiding principle no disruptive migrations SAP HANA SAP Real-time Data Platform SAP Sybase IQ SAP Sybase ASE SAP Sybase SA Non-disruptive migration process: key features Bidirectional data replication: a SAP HANA version of an application can coexist with a version running on another RTDP server Complete and accurate information: unified information management to model, integrate, cleanse, monitor, and govern a variety of data Common standards: including guarantees such as high availability and disaster recovery as well as programming APIs, make development of new applications simpler Common tooling: provides a consistent experience to IT staff handling migration. Near zero down time: tools, methodologies and compatibility layers(s) 2012 SAP AG. All rights reserved. 7

8 SAP Sybase PowerDesigner modeling At the Core: SAP HANA Transactional OLTP Analytics OLAP Business Intelligence SAP Real-time Data Platform Mobile & Embedded SAP RTDP Foundations SAP HANA is a disruptive in-memory data management platform, demonstrating a breakthrough in big-data analytic performance. Common programming APIs Customers use SAP HANA to gain real realtime business insights into massive amounts of data SAP Sybase ASE transactions SAP Sybase ESP streams In-memory/real-time SAP HANA Hadoop Big Data SAP Sybase IQ EDW SAP Sybase SQL Anywhere mobile & embedded SAP Sybase Control Center monitoring Benefits Make Decisions in Real-time. Access to real time Analysis; fast and easy creation of ad-hoc business statistics Accelerate Business Processes. Increase speed of information processes such as planning, forecasting, pricing, offers Unlock New Insights. Remove constraints for analyzing massive data volumes, trends, data mining, predictive analytics,structured and unstructured data SAP Data Services Information management* Improve IT Efficiency. Manage growing data volume and complexity with lower cost of ownership * Information management solutions include: SAP Data Services Enterprise, SAP Enterprise Master Data Management, SAP NetWeaver Information Lifecycle Management, SAP Enterprise ECM solutions by OpenText, SAP Sybase Replication Server 2012 SAP AG. All rights reserved. 8

9 What is SAP HANA? At It s core, HANA is: A Relational Database Management System All Data In-Memory Uses Standard ANSI-92 SQL (with extensions) Interfaces include: ODBC, JDBC, MDX, etc Real Real-time performance for huge data volumes Delivered as a vertically integrated appliance via SAP HW partners Fastest growing product in SAP s 40-year history Scale Speed Flexibility 2012 SAP AG. All rights reserved. 9

10 Revolutionary In-Memory Platform Eliminate Redundant Layers; Breaking the Transactional & Analytical Divide 2012 SAP AG. All rights reserved. 10

11 In-Memory Computing The Time is NOW Orchestrating Technology Innovations The elements of in-memory computing are not new. However, dramatically improved hardware economics and technology innovations in software have now made it possible for SAP to deliver on its vision of the Real-Time Enterprise with in-memory business applications HW Technology Innovations Multi-Core Architecture (8 x 8core CPU per blade) Massive parallel scaling with many blades One blade ~$ = 1 Enterprise Class Server 64bit address space 2TB in current servers 100GB/s data throughput Dramatic decline in price/performance SAP SW Technology Innovations Row and Column Store Compression Partitioning No Aggregate Tables Insert Only on Delta 2012 SAP AG. All rights reserved. 11

12 SQL MDX BICS In-Memory Computing Product SAP HANA SAP High Performance ANalytic Appliance SAP BW 3rd Party Business Applications SAP HANA modeling What is SAP HANA? SAP HANA is a pre-configured appliance that includes in-memory data management software bundled with hardware Includes tools for data modeling, data and life cycle management, security, operations, etc. Provides support for multiple interfaces SAP Business Suite 3rd Party replicate SAP HANA ETL HANA s Capabilities Analyze information in real-time at unprecedented speeds on large volumes of nonaggregated data. Create flexible analytic models based on realtime and historic business data Foundation for new category of applications (e.g., planning, simulation) to significantly outperform current applications in category Minimizes data duplication 2012 SAP AG. All rights reserved. 12

13 SAP s Business Strategy 15m paying cloud subscribers # 1, world wide market share, 2011 Cloud Business Suite (ERP) mobile Business Analytics (BO, BW) Data platform (SAP RTDP With HANA) Gartner magic quarter leader # 1, world wide market share, 2010 HANA Fastest growing SAP product ever HANA is at the heart of SAP s vision and strategy Credit for illustration idea: Maarten de Vries, SAP 2012 SAP AG. All rights reserved. 13

14 SAP Sybase PowerDesigner modeling Capability: OLTP/Transactional SAP Sybase ASE, SAP HANA Transactional OLTP Analytics OLAP Business Intelligence SAP Real-time Data Platform Mobile & Embedded SAP RTDP Foundations Customer choice with SAP HANA and SAP Sybase ASE. Common programming APIs High-performance and optimized performance on all classes of application and usage scenarios SAP Sybase ASE transactions SAP Sybase ESP streams In-memory/real-time SAP HANA Hadoop Big Data SAP Sybase IQ EDW SAP Sybase SQL Anywhere mobile & embedded SAP Sybase Control Center monitoring Benefits One data management platform Integrated application and data management. Accelerate most critical applications with SAP HANA. Optimize performance with SAP Sybase ASE. Secure and scalable SAP Data Services Information management* Rock-solid reliability Superior performance Lowest TCO * Information management solutions include: SAP Data Services Enterprise, SAP Enterprise Master Data Management, SAP NetWeaver Information Lifecycle Management, SAP Enterprise ECM solutions by OpenText, SAP Sybase Replication Server 2012 SAP AG. All rights reserved. 14

15 SAP Sybase ASE Trusted by Thriving Global Corporations 30,000+ customers world wide #1 database on Wall Street 3 years running Waters, ,250 new customers in New Bus Suite on ASE % of banks & securities firms 97% customer satisfaction rating Leader in Forrester DBMS Wave 2012 SAP AG. All rights reserved. Source: Forrester Research Enterprise DBMS Wave, Q

16 Sybase Adaptive Server Enterprise A way to help customers and hosting partners save 28% in operations 50% in maintenance 27% in IT staffing 2012 SAP AG. All rights reserved. 16

17 Fast Growing Companies Succeed with ASE Powering rapid expansion for the lowest cost 37% Savings after migrating from Microsoft SQL Server "Performance of database transactions and queries was poor, and it was affecting business, CPU utilizations were high, and we were running short on memory, with poor input/output performance. Our business was growing rapidly, and we were concerned about the incumbent application's scalability and how that would affect us in the future." Dan Swartz, President, SubscriberMail Reduced DBA hours by 35% and increased CPU efficiency by 30% The Sybase upgrade has given us a very stable production system. This is the key operational system at Trimac ASE delivered the benefits we expected in terms of consistent performance and easy maintenance. We are very happy with it. Janet Topic, Vice President of IT, Trimac 2012 SAP AG. All rights reserved. 17

18 Benefits of ASE Not much has changed with the SAP Sybase ASE value proposition Better Performance and Scalability Reliable Business Continuity Flexible Cost Management SAP Has invested Tremendous Amounts of Money, Time, and Engineers into ASE SAP Sybase ASE is the Standard RDBMS for SAP Business Suite and BW (ERP) Overshadowed by HANA 2x more Suite on ASE in Q ASE vs 160 HANA 2012 SAP AG. All rights reserved. 18

19 SAP Sybase PowerDesigner modeling Capability: Enterprise Data Warehouse SAP Sybase IQ, SAP HANA Transactional OLTP Analytics OLAP Business Intelligence SAP Real-time Data Platform Common programming APIs Mobile & Embedded SAP RTDP Foundations SAP HANA Real Time Agile Data Mart. SAP Sybase IQ PetaByte Scale EDW SAP Sybase ASE transactions SAP Sybase ESP streams In-memory/real-time SAP HANA Hadoop Big Data SAP Data Services Information management* SAP Sybase IQ EDW SAP Sybase SQL Anywhere mobile & embedded SAP Sybase Control Center monitoring Benefits Turbocharge recent data reporting in SAP HANA SAP Sybase IQ economically scales to large amounts of data and supports dataintense reporting while controlling costs Open customer choice for performance and price/performance Automatic movement of data between SAP HANA and SAP Sybase IQ * Information management solutions include: SAP Data Services Enterprise, SAP Enterprise Master Data Management, SAP NetWeaver Information Lifecycle Management, SAP Enterprise ECM solutions by OpenText, SAP Sybase Replication Server 2012 SAP AG. All rights reserved. 19

20 SAP Sybase IQ What is it? Sybase IQ is a Relational DB System Developed by Expressway Technologies (~ 1993) Sybase Acquired Expressway in 1995 SAP Acquired Sybase in 2010 Sybase IQ was designed specifically for Data Warehousing Has the look and feel of a typical RDBMS But under the covers it bears little resemblance Speed Scale Flexibility 2012 SAP AG. All rights reserved. 20

21 Sybase IQ A way to help customers and hosting partners save 80% in Hardware 50% in maintenance 75% in IT staffing 2012 SAP AG. All rights reserved. 21

22 SAP Sybase IQ Trusted by Thriving Global Corporations 2,400+ customers world wide #1 Analytic Database Waters, ,500+ Unique Installations More than all Competitors Combined Guinness BOWR Most Data Ever Loaded into a Database 200+ new customers per year Leader in Gartner Magic Quadrant 2012 SAP AG. All rights reserved. Source: Gartner Magic Quadrant

23 SAP Sybase IQ Facts Sybase has Sold/Deployed IQ since Customers Worldwide IQ Installations Running Live Bigger Install Base than Competitors Teradata 1000 Customers ExaData 1000 Installs Netezza 500 Installs Vertica Customers GreenPlum Customers ParAccel Customers Double Digit Growth (Sales Volume) for IQ Every Year More Installs than ALL OTHER Column Stores Combined - Source: Gartner 2012 Magic Quadrant Report 2012 SAP AG. All rights reserved. 23

24 SAP Sybase IQ Fun Facts SAP Sybase IQ is in Guinness Book of World Records Most Data Ever Stored in a Data Base 1 PetaByte of Input Data Actual Stock Market (Tick) Data Required 250TB for Storage (75% Compression Ratio) There are Bigger Production Installations Government Load Rates of 3-5TB Per Day SAP IQ positioned in Leaders quadrant for Data warehouse DBMS SAP Sybase IQ Earns Leader Status for the 3rd Straight Year 2012 SAP AG. All rights reserved. 24

25 SAP Sybase IQ: Designed for Speed and Efficiency A highly optimized Analytics Server, designed specifically to deliver ultra-highspeed business intelligence and reporting on standard hardware and operating systems. IQ is a Columnar Store Database Designed from the start for analytics not transactions Unsurpassed query performance Lowest Total Cost of Ownership for analytical applications Column-based structure and patented indexing Gartner Group s Magic Quadrant SAP AG. All rights reserved. 25

26 The SAP Sybase IQ Database Engine IQ is a Relational DB System Looks, feels and acts like a traditional RDBMS To Developers, Appears as standard ANSI compliant RDBMS To Users, appears as a very FAST RDBMS Difference is Speed and Compression 1HR Traditional RDBMS Query 1 Minute IQ 1TB Traditional RDBMS is about GB IQ Designed from Ground UP to meet these goals Load Data Fast Query Very Fast Store Data Efficiently Work with Common OLAP and ETL tools 2012 SAP AG. All rights reserved. 26

27 Advantages of IQ IQ Value Proposition still the same Analytics/Reporting Performance 10x to 100x Performance of Traditional OLTP RDBMS Enterprise Data Warehouse Now Scales to Petabyte Size Look for new GBOWR soon Inexpensive Runs on Cheap Commodity Hardware Better Performance than Appliances, 1/5 cost SAP Continues to Invest in IQ HANA Technology in IQ 16 IQ Technology in HANA 2012 SAP AG. All rights reserved. 27

28 SAP Sybase PowerDesigner modeling Capability: Business Intelligence/Analytics Transactional OLTP Analytics OLAP Business Intelligence SAP Real-time Data Platform Mobile & Embedded SAP RTDP Foundations Rich Analytics with Business Objects BI Analytics Suite Complete BI suite Common programming APIs Professional grade platform Core for innovation SAP Sybase ASE transactions SAP Sybase ESP streams Data Federation In-memory/real-time SAP HANA Hadoop Big Data SAP Sybase IQ EDW SAP Sybase SQL Anywhere mobile & embedded SAP Sybase Control Center monitoring Benefits User Friendly Experience Designed for All Users Open Technology Platform Operates in heterogeneous environments Market Leadership Visionary number one overall Broad Adoption SAP Data Services Information management* >5 M users of SAP Crystal Reports software >3 M users of SAP BusinessObjects Web Intelligence Vibrant Partner EcoSystem * Information management solutions include: SAP Data Services Enterprise, SAP Enterprise Master Data Management, SAP NetWeaver Information Lifecycle Management, SAP Enterprise ECM solutions by OpenText, SAP Sybase Replication Server 2012 SAP AG. All rights reserved. 28

29 SAP Sybase PowerDesigner modeling Capability: Big Data Performance SAP Sybase IQ, SAP HANA, Hadoop Transactional OLTP Analytics OLAP Business Intelligence SAP Real-time Data Platform SAP Sybase ASE transactions SAP Sybase ESP streams Common programming APIs In-memory/real-time SAP HANA Hadoop Big Data SAP Sybase IQ Text /unstructured data SAP Data Services Information management* EDW SAP Sybase SQL Anywhere mobile & embedded Mobile & Embedded SAP Sybase Control Center monitoring SAP RTDP Foundations Data and query federation with Hadoop and SAP Sybase IQ Text analysis for SAP Sybase IQ and SAP HANA MapReduce for SAP Sybase IQ and SAP HANA Hadoop ETL via SAP Data Services Benefits Enhanced performance and expanded support of big data sources Accelerated sentiment intelligence and text mining across all relevant data sources with a high-level of quality Integration of current and big data environments for application processing * Information management solutions include: SAP Data Services Enterprise, SAP Enterprise Master Data Management, SAP NetWeaver Information Lifecycle Management, SAP Enterprise ECM solutions by OpenText, SAP Sybase Replication Server 2012 SAP AG. All rights reserved. 29

30 SAP Sybase PowerDesigner modeling Capability: Query Federation Transactional OLTP Analytics OLAP Business Intelligence SAP Real-time Data Platform SAP Sybase ASE transactions SAP Sybase ESP streams Common programming APIs Data Federation In-memory/real-time SAP HANA Hadoop Big Data SAP Data Services Information management* SAP Sybase IQ EDW SAP Sybase SQL Anywhere mobile & embedded Mobile & Embedded SAP Sybase Control Center monitoring SAP RTDP Foundations Query federation between DB s SAP Sybase ASE to SAP HANA SAP Sybase IQ to SAP HANA SAP SQL Anywhere to SAP HANA Benefits Infrastructure that offers the develop once and deployment anywhere flexibility. All data stores benefit from the superlative in-memory performance and ensuing simplification translating to simpler and iterative application design models Optimize performance without any application changes * Information management solutions include: SAP Data Services Enterprise, SAP Enterprise Master Data Management, SAP NetWeaver Information Lifecycle Management, SAP Enterprise ECM solutions by OpenText, SAP Sybase Replication Server 2012 SAP AG. All rights reserved. 30

31 SAP Sybase PowerDesigner modeling Capability: Real-time Replication SAP Sybase Replication Server Transactional OLTP Analytics OLAP Business Intelligence SAP Real-time Data Platform SAP Sybase ASE transactions SAP Sybase ESP streams Common programming APIs In-memory/real-time SAP HANA Hadoop Big Data SAP Sybase Replication Server information management SAP Sybase IQ EDW SAP Sybase SQL Anywhere mobile & embedded Mobile & Embedded SAP Sybase Control Center monitoring SAP RTDP Foundations Real-time replication for non-sap scenarios from systems built on SAP Sybase ASE and Oracle Databases. Operational business intelligence substantially improved through multisource data input and analytics Benefits Quickly analyze data from transactional systems Automatically create systems of decisions in real-time and EDW stores Easily build high availability / disaster recovery systems across the RTDP. * Information management solutions include: SAP Data Services Enterprise, SAP Enterprise Master Data Management, SAP NetWeaver Information Lifecycle Management, SAP Enterprise ECM solutions by OpenText, SAP Sybase Replication Server 2012 SAP AG. All rights reserved. 31

32 SAP Sybase PowerDesigner modeling Capability: Comprehensive Data Services SAP Data Services (EIM) Transactional OLTP Analytics OLAP Business Intelligence SAP Real-time Data Platform SAP Sybase ASE transactions SAP Sybase ESP streams Common programming APIs In-memory/real-time SAP HANA Hadoop Big Data SAP Data Services Information management* SAP Sybase IQ EDW SAP Sybase SQL Anywhere mobile & embedded Mobile & Embedded SAP Sybase Control Center monitoring SAP RTDP Foundations Bulk load data (ELT or ETL) into SAP HANA with SAP Data Services Perform data assessment, text data processing, and ensure quality before or within data stores Benefits Common policies to know when data is fit for use Enhanced performance of data loading, cleansing, de-duplication, and enrichment Combined data (unstructured and structured) for new contextual insights Complete and trusted data for applications and accurate analytics * Information management solutions include: SAP Data Services Enterprise, SAP Enterprise Master Data Management, SAP NetWeaver Information Lifecycle Management, SAP Enterprise ECM solutions by OpenText, SAP Sybase Replication Server 2012 SAP AG. All rights reserved. 32

33 Summary 1 SAP has a comprehensive data management vision and strategy to address your 21 st century business issues 2 SAP is delivering on the Real-time Data Platform for next generation customer applications 3 SAP and Sybase customers have a clear path to reduced complexity and non-disruptive innovation 2012 SAP AG. All rights reserved. 33

34 Questions? 2012 SAP AG. All rights reserved. 34

35 Thank You! SAP Real Time Data Platform

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