Note: For campaigns, plan the whole thing before you start! Lisa Hodges, Online Fundraising and Social Media Workshop
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1 Note: For campaigns, plan the whole thing before you start!
2 Should drive back to website. If you can, create a landing page The website should drive signups
3 Activity 3: Plan an campaign
4 Social Media: It's not just a fad. Flickr credit: MaximeF
5 First, let's define social media. (Sometimes referred to as Web 2.0) What does it mean to you? How is it different from other media? Is that significant?
6 Note: You are ahead of the curve in India.
7 What does this have to do with fundraising??? Flickr credit: alicejamieson
8 Start by using these tools to listen. They are great sources of information for you and your cause. Flickr credit: vieux bandit
9 Let's talk about some listening tools. RSS feeds 1. Find blogs. (Google blog search, Technorati, Blogrolls, Alltop.com, etc.) 2. Set up an RSS Feed/Aggregator. (I use Google Reader.) 3. Keep reading!
10 Other listening tools:
11
12 Blogging. Flickr credit: antigone78
13 Blogging: 1. Why should my organization blog? 2. How do I get started? 3. What do I write about? What are the best practices?
14 Social Community sites: Facebook Orkut Twitter
15 Facebook: Even your mom is on it. s
16 Setting up Facebook Page for your organization Pros and Cons of Facebook
17 Twitter: i would tell you about it, but i only have 140 characters. so to be brief, twitter is a very powerful tool that does many things like
18 I Twitter! Why? Access to industry leaders Incredibly 'viral' Easy to use and experiment with Great source of information and learning Tips: RT Follow other people's follows Time of day matters Conversation/personal
19 Social Bookmarking sites: Digg, StumbleUpon, Reddit. Ahhhh!
20 Multimedia: Video (YouTube, Vimeo, etc.) Example: Bell Bajao Campaign Photos (Flickr, Picassa, etc.) Slideshow (Slideshare) Audio (Podcasting) These are great- and free- tools to host multimedia. They are also communities!
21 Fundraising Widgets:
22 A word on mobile. Flickr credit: mrbill
23 Don't feel overwhelmed! Start by slowly becoming familiar with the different tools. Find someone (young intern?) who uses these tools for personal use. Flickr user: Flying Kites
24 In general, this will be more successful the more people you have on board in your organization. Get your executive staff to be personally get excited about it.
25 Remember, this is about personal connection. Flickr credit: Pink Sherbet Photography
26 Metrics. Yawn. Flickr credit: dominiqs
27 Go back to your goals. Look at the different elements you can measure.
28 Tools: Google Analytics
29 Tracking: As before, use metrics from Service Provider. Social Media ROI...then integrate your data to get the complete picture!
30 Wrap Up: Write down list of priorities for going back to your organization. What are you going to bring back? Flickr credit: Muffet
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