Ecmmerce and the Digital Single Market in France
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1 The EU Digital Single Market F Mmbisse, Ecmmerce Eurpe February 4, 2015
2 The vice f the e-cmmerce industry Representing cmpanies thrugh lbbying, advcacy, and netwrking 17 Natinal assciatins 39 Cmpany members 34 Business partners 504 Registered web shps Page: 2
3 Eurpe 2013 Key B2C E-cmmerce Data f Gds and Services at a Glance ; 816 millin 100% peple live in Eurpe 69% 565 millin 32% 2.2% egdp 16.4 trn GDP ,, + jbs directly r indirectly via e-cmmerce 645,000+ estimated nline businesses 3.7 billin+ number f parcels annually (f) Turnver E-cmmerce Gds & Services peple use the Internet 264 millin peple are e-shppers West bn +12.4% Central 93.3 bn +22.7% Suth 40.8 bn +18.9% Nrth 33.2 bn +12.2% East 19.3 bn +47.3% Eurpe bn 17.5% EU bn 14.7% bn Tp 5 mature e-cmmerce cuntries in turnver UK bn Germany 63.4 bn France 51.1 bn Austria 10.9 bn Netherlands 10.5 bn Tp emerging cuntries Russia 15.5 bn Spain 14.4 bn Italy 11.2 bn Pland 5.2 bn 5.7% Estimated share f nline gds in ttal retail f gds 443 millin scial media users In cperatin with: Pwered by: June 2014 inf: inf@ecmmerce-eurpe.eu fr reprts: research@ecmmerce-eurpe.eu Rue de Trèves B-1000 Brussels Belgium Tel: +32 (0) Free dwnlad at: facts-figures/free-dwnlads
4 The Digital Single Market Strategy Pririties f DSM: 1. Breaking dwn natinal sils in telecms regulatin (cpyright / data prtectin) 2. Finalizing data prtectin and preparing a refrm f e-privacy xxx 3. Making taxatin and cmpetitin rules cnducive t a higher level f public and private investment and adapt applicatin f cmpetitin rules t DSM 4. Same level f cnsumer rules and simplifying cnsumer rules fr nline purchases xxx 5. Ablish data raming charges 6. Design framewrk that drives creatin f innvative start-ups and prmte creative industries 7. Help develpments as the clud, internet f things and big data thrive the EU 8. Fight against cybercrime 9. Mbilize public and private investment fr digital infrastructure xxx 10. Bsting digital skills and learning Page: 4
5 Eurpe : taux d acheteurs / taux d accès à Internet! En France, l équipement des ménages (83%) ne rattrape tujurs pas l Allemagne et le Ryaume-Uni ù il atteint désrmais 90% des ménages mais le taux d acheteurs est 12 pints au-dessus de la myenne eurpéenne (50%) avec un taux d équipement purtant sensiblement équivalent (81%). Pririty #9: digital infrastructure Ménages ayant accès à Internet (% des ménages) Dernière cmmande en ligne au curs des 12 derniers mis (% des particuliers) Surce : Fevad à partir des dnnées Eurstat 2014 Cnférence de presse FEVAD Bilan e-cmmerce 2014, 27 janvier Page: 5
6 Ecmmerce Eurpe s visin n DSM Psitive factrs: Harmnisatin f cnsumer law (thru Cnsumer Rights Directive) well underway Grwing number f cnsumers buying frm freign stres, ften via the marketplaces f lcal stres High grwth rate f Ecmmerce (Cmmissin estimates 7x that f the rest f ecnmy) Page: 6
7 Ecmmerce Eurpe s visin n DSM Still t be slved: Different sets f rules fr data prtectin, cntract law, parcel delivery, tax administratin, etc. Opening a new cuntry still a cmplex peratin fr webshps Different cnsumer habits (language, payments, lcal cmpetitin, pricings,..) may lead t lack f trust in crss-brder ecmmerce Sme cncrete examples: Uncertainty n freign privacy laws Different VAT rules (15% LUX - 25% SWE) Custms bttlenecks Differences / extra charges n payments fr cnsumers/nline shps Slw, cstly, unreliable parcel delivery Page: 7
8 Ecmmerce Eurpe Yur ne stp shp fr all e-cmmerce related matters Survey Barriers t Grwth Research reprts Webprtal e-lgistics Eurpean Trustmark Ecmmerce Eurpe Annual Cnference Page: 8
9 Survey barriers t g crss brder Large / medium size cmpanies Survey underway acrss 16 cutries Results due early June (presented in Barcelna) Small size cmpanies Survey dne last december (411 shps, 3 cuntries F / UK / Spain) Small shps (< 5 emplyees) 52% sell abrad Tp 3 reasns fr nt ging abrad / bstacles seen: 37% lgistics: ability t cnclude cntracts t deliver abrad at a gd cst 33% language: ability t translate the web stre, t handle custmer care in freign language,.. 28% payments: ability t ffer the right payment techniques, suited t the cuntries Page: 9
10 Ecmmerce Eurpe s Pririties DSM Lnger term 1. Harmnizatin f existing legal framewrks. 2. A Eurpean ne-stp-shp n rules fr: VAT and Taxatin, data prtectin and privacy, parcel delivery, cnsumer rights and dispute reslutin and nline payments. Page: 10
11 Ecmmerce Eurpe s Pririties DSM Shrt /medium term 1. Harmnizatin f legislatin fr privacy and security tp pririty (data prtectin / e-privacy). 2. Simplificatin f cnsumer rules fr nline purchases and a basis t slve disputes in a simple, fast and lw cst way. 3. Clarify Eurpean VAT registratin thrugh an extended Mini One Stp Shp and a cmmn Eurpean threshld. 4. Strengthen pan-eurpean actin fr fair cmpetitin. 5. Cnclude the creatin f a pan-eurpean framewrk fr nline payments. 6. Stimulate the parcel delivery market t innvate, by harmnizing custms regimes and making their timing mre predictable. Page: 11
12 Cmpleting the Digital Single Market An integrated perspective n five key plicy areas Internet Security & Data Prtectin Harmnizatin with rm fr innvatin Cnsumer Rights Simplificatin, self-regulatin, and cmpetitin e-payments Fcus n mbile and stimulate innvatin Taxatin Harmnize VAT and expand Mini-One-Stp-Shp e-lgistics Mre efficient crss-brder parcel delivery Page: 12
13 Amazn in Eurpe: 6 different stres Hmepage Amazn NL Fr De UK Feb 2, 2015, 3pm Page: 13
14 Bestbuy in the USA: 2 different stres Page: 14
15 Thank yu! Questins? r
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