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1 thinking abut franchising yur business? Lk n further than Hw2Franchise - experts with ver 20 years experience f franchising. Serving the franchise industry fr 20 years Blxham Mill Business Centre, Barfrd Rad, Blxham, Banbury, OX15 4FF enquiries@hw2franchise.c.uk

2 why des franchising make such gd sense? We believe that if yur business is franchise-able, yu shuld seriusly cnsider franchising which can be the mst cst-effective way t expand a business, fr the fllwing reasns: Franchisees prvide mst f the grwth & capital thrugh franchise fees and ryalty fees. The franchisee has a vested interest in making the business wrk and will generally be much mre mtivated than hired management. Many franchises can be peratinal in a shrt time which can eventually lead t brand name pwer.

3 ur prduct What is it? Everything yu need t franchise yur business at a fixed price. Thinking f Franchising yur business? Lk n further than Hw2Franchise - experts with ver 20 years experience f franchising. What des it cst? Franchise Friend. Our cmplete Franchise Cnsultant Package. Yur Franchise Friend Prgramme VAT. We will d everything fr yu t franchise yur business. What we d? We have put tgether a cmplete Hw2Franchise deal called Franchise Friend, and it will suit yur business! We will help yu frm start t finish fr a ttal inclusive fixed fee. This Includes Everything Yu Need T Franchise Yur Business. We prvide a full range f franchise services fr new Franchisrs. With many years practical experience f grwing businesses thrugh franchising, this will be effective in time and mney fr YOU. The benefit f franchising fr the Franchisr is that they can attract quality entrepreneurs t supprt brand building and expand market share withut needing t finance such grwth themselves. We can assist yu by sharing ur experience, alerting yu t the mst cmmn pitfalls and mistakes. The methds and structures that may nt be bvius t smene new t franchising, assisting with the creatin f the franchise systems, generally helping and guiding yu thrugh the entire prcess. This Is A Ttally Inclusive Prgramme.

4 Als included Als included in ur Franchise Friend Prgramme is a cmplete Franchise Yur Business System which includes all the necessary dcuments yu need fr yur franchise peratin. The simple frmula At Hw2franchise we will shw yu hw t franchise yur business using a simple prven frmula. Our Franchise Friend cmplete Franchise Cnsultant Package will shw yu step by step, hw t franchise. We ffer the mst cst effective franchise package n the market and yu can even spread the cst ver 3 affrdable instalments. We dn t just tell yu hw t d it - we will d it fr yu! Fr ne fixed price we perfrm 95% f the franchising wrk, leaving yu mre time t devte t yur cre business. Take a lk at what yu will get... What will yu get? The Franchise Agreement Prepare and Carry Out Marketing/Advertising Advise n prtectin f intellectual prperty rights Design f cmplete franchise supprt services Clarificatin f the initial and n-ging fee structure Frmulatin f the franchisee training prgramme Full design f franchise prspectus Determining a strategy fr franchise lead generatin Set Fees and Ryalties Operatins Manual / Franchise Sales Prvide Training and Franchise Supprt Franchisees prfile / Territry and lcatin criteria

5 PLUS all f the supprt and advice that yu culd ever need! Yur Franchise Friend Prgramme VAT. We will d everything fr yu t franchise yur business. We have put tgether a cmplete Hw2Franchise deal called Franchise Friend, and it will suit yur business! We will help yu frm start t finish fr a ttal inclusive fixed fee f 5,999. This Includes Everything Yu Need T Franchise Yur Business. Natinal & Internatinal. List f ur Franchise Partners in UK England Nrth West England Suth West England East & hme cunties Sctland England Yrkshire Nrthern Ireland England Central Wales England Suth East Hw2franchise are acknwledged as an internatinal expert in internatinal franchising. We have assisted numerus imprtant brands t achieve glbal grwth thrugh its netwrk f ffices in China, Eurpe, New Zealand and the Middle East. 1. China 2. Prtugal 3. Scandinavia 4. Canada 5. France 6. Germany 7. MENA Middle East & Nrth Africa 9. Suth Africa 10. Nepal & India 11. USA 12. India 13. Asia 14. Suth Africa 15. Eurpe 8. Germany

6 its all abut franchise sales Rave Cffee Sign Up With H2F Assistance A Canadian Franchisee Dean Smlicz! Franchisees celebrate buying a franchise with Rd & Franchisrs! Recruiting franchisees is prbably the hardest and mst expensive jb fr franchisrs. New franchisrs have cnversin ratis f serius enquiries t appintment f arund 10:1 Established franchisrs have a cnversin rati which is ften higher than 50:1 smetimes higher than 100:1.

7 Franchise Exhibitins Can be very expensive and yu have t be careful t avid thse where yur reputatin culd be spiled by assciatin with bad franchised businesses, but mre likely very prly attended and the cst desn t weigh up Franchise Websites Including ur wn 3, there are a grwing number f websites used fr the recruitment f franchisees. Take yur time t review these as the quality f the advice that sits alngside any advertising can vary hugely. seems t be number 1. Pay Per Click Ggle Marketing can be very effective tl. Pay per click (PPC) (als called cst per click) is an internet advertising mdel used t direct traffic t websites, in which advertisers pay the publisher (typically a website wner) when the ad is clicked. It is defined simply as the amunt spent t get an advertisement clicked. Franchise Centres and Brkers such as Hw2franchise Wh ffer specialist advice n prfiling the best candidates fr yur business and these can be very helpful. Yu may be able t use the experience f Business Brkers and Transfer Agents and yu als have thers s called specialist Franchisee Recruitment Cnsultants. Our Management service means yu will be wrking very clsely with us selecting franchisees s yu need t ensure that the selectin prcess is ne based n quality. In a number f cases it may be best fr the selectin prcess and the relatinship t be directly between yu and each prspective franchisee. We apprach this area with ethics and standards as a pririty. It s vital that we imprve the attractiveness f yur franchise ffer, utilising ur deep technical knwledge, industry experience and data gained frm wrking with many leading franchisrs, we analyse yur franchise ffer, netwrk, cmpetitive landscape, and the recruitment strategy t identify the factrs limiting expansin f the franchise business t identify pprtunities fr imprvement in yur franchise marketing and recruitment strategy. The prcess yu use t recruit franchisees int yur netwrk is a critical cmpnent in the grwth f any franchise netwrk. Our franchising team lead by Stewart will help yu design and develp a prcess t recruit franchisees int yur netwrk. We prvide guidance and supprt t enable yu t recruit quality franchisees, balancing yur cmmercial bjectives. We can then assist yu t launch yur franchise.

8 Our CRM system and the largest data base available t franchisrs. With 300,000 ptential franchisees with 1,000 added each mnth Cmmissin based telephne fllw up service, this linked t a cmmissin package Accunt r Franchise Manager 100 per 100,000 E- mail sht (cntract price) Plus access t ur CRM system and the leads we generate, Including the cst f artwrk Cnverting ptential franchisees leads int sales leads is vital fr us t and we nw have a brand new CRM system assisting us in chasing up leads mre cmprehensively and effectively. H2F has develped an effective lead fllw-up prcess and it is imprtant fr yu t first understand what a ptential franchisee lead is. The lead will have a set f simple questins they want t ask which the fllwing are nrmally: What des yur franchise d? Hw des it d it? What des it cst? What s in it fr me? The first Franchisr with the answers wins! Hw2franchise are successful leaders in franchise develpment, marketing, and sales, we have wrked and built a reputatin fr develping successful lcal, reginal, and Natinal & internatinal franchises in every business categry including retail, service, manufacturing, and Distributin, helping them successfully franchises their businesses. They have chsen t use Our very unique DIY Franchising Prgrammes r ne f ur One t One Friend Cnsultancy Prgrammes at affixed lw price! We have a wealth ver 20 years f franchising experience, and a cmplete range f franchise supprt services including franchise dcumentatin, advertising, marketing and mst imprtantly franchise recruitment, single and multi-unit sales, and franchisee financing, all cntinue t play imprtant rles in hw2franchise.

9 frequently asked questins 1. I wish t Franchise my business. Hw d I g abut it? By calling in Hw2Franchise we will carry ut a free n bligatin review 2. Is it true that yu d 90% f the setup wrk? This is indeed crrect. It wuld typically take an inexperienced cmpany several years t even try and attempt t d all f things needed t prepare yur cmpany t be franchised. Hwever, we have ver 20 years experience in the franchising market and therefre knw exactly what needs t be dne and als the mst cst effective and efficient way f ding it. Thrugh wrking in this way, with us ding mst f the wrk and then directing yu in areas which nly yu d the wrk, yu gain, with the best prven franchising methds applied t yur business, and there s n learning curve (which is hw we are able t get things up and running s quickly) and yur time input is kept t a minimum. Needless t say yur input is still vital and critical t the success f yur franchise, it s just we handle the majrity f the wrk fr yu. This leaves yu get n with the management f yur day t day business. 3. Hw can yu include everything fr such a lw up-frnt fixed fee? The questin shuld be why d the thers charge s much! We have been franchising fr ver 18 years and have nw gt the best efficient service in the market place we have ver 20 years experience in the franchising market and therefre knw exactly what needs t be dne and als the mst cst effective and efficient way f ding it. Thrugh wrking in this way, with us ding mst f the wrk and then directing yu in areas which nly yu d the wrk, yu gain, with the best prven franchising methds applied t yur business. 4. Why d yu help me with Franchise Recruitment? We make ur mst mney selling franchises (please see ur new websites cm) ther Cmpanies make a huge fee frm franchising yur business they frget the mst imprtant step taking n franchisees.

10 5. Hw lng des it take t get a business ready fr franchising? This wuld typically take between 6 8 weeks t get yur business franchise ready. This is the stage at which yur business is in a psitin t begin recruiting franchisees. Everything can be in place within this timescale ur franchise agreement, peratins manual, training curse, advertising etc. 6. Why shuld I chse yu? We believe we ffer the best value in the market place ur fee cvers all csts. We are linked t the success f yur business thrugh sales 7. Hw lng des it take t recruit the first set f franchisees? Yu will be able t being advertising yur franchise t prspective franchisees twards the end f the franchise setup stage, typically within arund a mnth f beginning the franchise cnsultancy prject. Once the advertising prcess has started, frm experience yu can expect t have yur first franchisees n bard and fully paid within a 4 6 week perid. Therefre, frm the pint f cmmencement f yur franchising prject yu can expect t have yu first franchisees in place and fully paid within a perid f 3 mnths using ur streamlined setup methdlgies. If yu wish, we can even include the recruitment f yur first few franchises as part f ur franchise cnsultancy specificatin. 8. Hw are yu able t setup and sell my first franchises s quickly within 3 mnths? Our Cnsultants have ver 20 years franchise experience and have therefre ver the years established the mst effective methdlgies, which have cntinually been refined ver the years. In additin, as a member f Internatinal Franchise Crpratin we have access t a huge array f franchising resurces, including key areas such as the advertising f yur franchise pprtunity, which becmes f grwing imprtance the clser t franchise launch. Unlike sme ther franchise cnsultancies, we are able t implement a seamless plan with many activities running alngside each ther which therefre dramatically reduces the verall length f the prject and ensures that franchise recruitment can cmmence as sn as pssible Implementatin f plan

11 testimnials Rd has assisted us thrugh all the steps f franchising ur letting agency business. Frm start t present Hw2Franchise have been a fantastic help. Within a mnth we have already btained 5 new branches and cmmenced the training cycle. Frm marketing t surcing new clients Hw2Franchise have been a great help, always at the end f the telephne and always supprting us at every turn. Withut them we wuld nt have achieved anywhere near the results we have. Ian King CIHM Letting Manager Prperty Services Limited Hw 2 Franchise enabled us t Franchise I D Magazine in less than 2 mnths. I cannt imagine that anyne else wuld ffer a better service than Rd and his team and thank him fr all his help and cntinued supprt Richard i d magazine Launched less than 1 mnth a g First sale! Apprximately 40 prspects at the mment, f which 7 have been narrwed t the very interested stage. Jeremy Stirling BAAM Franchise Manager

12 Wrldwide Franchising Slutins. Made easy. Serving the franchise industry fr 20 years Blxham Mill Business Centre, Barfrd Rad, Blxham, Banbury, OX15 4FF

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