Outdoor Retailer Summer Market and the International Buyer Program: Maximize Your Opportunity

Transcription

1 Outdoor Retailer Summer Market and the International Buyer Program: Maximize Your Opportunity U.S. Commercial Service: Dustin Ross IBP Project Officer Dave Fiscus Trade Specialist, Salt Lake City Jennifer Woods Trade Specialist, Portland

2 Why Export? The Benefits of Exporting? U.S. Commercial Service Overview of the International Buyer Program (IBP) IBP Services for Exhibitors Maximize the Opportunity: o Export Interest Directory o Showtime: Meetings with Industry Specialists o B2B Matchmaking: Pre-show promotion of your company and exclusive networking opportunities o Market Briefings: Industry overviews of target markets IBP Registration

3 Why Export The Benefits of Exporting David Fiscus International Trade Specialist U.S. Commercial Service Director, Salt Lake City Export Assistance Center

4 U.S. Commercial Service The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce s International Trade Administration. Who We are U.S. Commercial Service trade professionals in over 100 U.S. cities and in more than 75 countries help U.S. companies get started in exporting or increase sales to new global markets.

5 Why Export? 95 percent of the world's consumers live outside of the United States, so if a U.S. business is only selling domestically, it is reaching just a small share of potential customers. Exporting enables companies to diversify their portfolios and to weather changes in the domestic economy. Exporting helps small companies grow and become more competitive in all their markets. Free trade agreements have opened up markets in 20 countries, including many key markets in the Outdoor Industry sector, such as Canada, Australia, and South Korea. FTA s drastically lower the barrier-of-entry for many U.S. business looking to go abroad.

6 Benefits of Exporting Economic Impact In the past 25 years, U.S. exports increased five-fold from $224 billion to more than $1.1 trillion in About one of every five factory jobs or 20 percent of all jobs in America's manufacturing sector depends on exports. Workers in jobs supported by merchandise exports typically receive wages higher than the national average. Small businesses create 70 percent of the new jobs in America. More than two-thirds of exporters have fewer than 20 employees.

7 US Commercial Service- Paid Services Gold Key Matchmaking Service (GKS): Spend your time doing what you do best -- managing your company. Let the U.S. Commercial Service arrange business meetings with pre-screened contacts representatives, distributors, professional associations, government contacts, and/or licensing or joint venture partners. International Partner Search (IPS): You provide your marketing materials and background on your company. We use our strong network of international contacts to interview potential partners and provide you with a list of up to five pre-qualified partners. International Company Profile (ICP): Our worldwide network of specialists can investigate the financial strength of a company and provide useful information gleaned from the local press, industry contacts, and other sources. These reports are required by many export financing organizations.

8 International Buyer Program Dustin Ross Project Officer International Buyer Program

9 Overview: International Buyer Program (IBP) The IBP is a joint government-industry effort bringing thousands of international buyers to the United States for business-to-business matchmaking with U.S. firms. Results in approximately a billion dollars in new business for U.S. firms and increased international attendance for participating trade shows How does it work? IBP provides complimentary services for U.S. companies for the purpose of promoting exports of U.S. goods and services Outdoor Retailer Summer Market (ORSM) & the IBP FY2014: IBP supported 34 domestic trade shows Over 600 delegations Over 13,500 delegates

10 The International Trade Center Operating Space for the International Buyer Program Located inside the West Lobby of the Salt Palace Convention Center, Level 1, adjacent to the exhibit floor Features: Lounge area Private meeting rooms Wi-Fi Access Refreshments International Trade Specialists

11 The International Buyer Program Services There are several services available through the IBP Program: Export Interest Directory Market Briefings Export Counseling B2B Matchmaking Showtime

12 IBP: Exhibitor Services at Outdoor Retailer Summer Market 2015 Jennifer Woods US Commercial Service Portland US Export Assistance Center

13 The IBP Program - Showtime Meetings with Overseas Industry Specialists Offers you a unique opportunity to meet 1 on 1 with U.S. Department of Commerce industry specialists from our overseas Embassies. You will be briefed on individual market opportunities and challenges related to the Sporting Goods/Recreation/ Apparel sectors and market potential for your products & services. Specialists representing the following countries are tentatively scheduled to participate. China Thailand Brazil Canada Can take place either at your booth or at the International Trade Center

14 The IBP Program - B2B Matchmaking The B2B service at Outdoor Retailer Summer Market is completely buyer driven. The USCS will promote your company to the foreign buyers based upon the information you provide to us on the web registration tool. The less a foreign buyer knows about you and your product, the less interest they will have. The USCS will vet foreign buyers that reach out to a US supplier International Company Profile (ICP) report

15 To Register:

16 IBP Registration (continued) General company info, Please include viable contacts

17 IBP Registration (continued) This information helps us to find the type of buyer you want This information is what the buyers will see about your company and products. The more information, the better.

18 IBP Registration (continued) Next, you may sign up for the B2B service. Signing up for B2B will allow us to promote your company and products to the foreign buyer delegations and ensure you get invitations to B2B networking opportunities

19 IBP Registration (continued) Next you will be asked to sign up for the Showtime service. Signing up for this will allow us to arrange meetings with the industry specialists escorting their delegations to the show. Appointments will occur during ORSM at your booth or the International Trade Center.

20 IBP Registration (continued) Next, you may click the radio button in order to ensure your company is included in the Export Interest Directory (EID). The EID will be a booklet available to international attendees in the International Trade Center, and will help them narrow down their prospects and navigate the show floor.

21 IBP Registration (continued) This is where you will identify if you are working with one of our offices in your local area, if applicable. This will allow for a thorough follow-up postshow with your local international trade specialist. If you are not currently working with one, you may request to do so here. Don t forget to click submit

22 International Buyer Program Contacts: Showtime: Meetings with Overseas Industry Specialists Shelby Peterson Salt Lake City, Utah B2B Matchmaking Jennifer Woods Portland, OR Other Dustin Ross Washington, DC

23 Contact us today to connect with a world of opportunity... Come visit our team at Outdoor Retailer Summer Market 2015 in the International Trade Center, located inside the lobby of the West Entrance, adjacent to the exhibit floor.

24 Questions? IBP Registration: The link will also be available on the IBP landing page on the Outdoor Retailer website: