BABYMAG.CH. MediA Kit. The Swiss magazine for young parents PROMOGUIDE. Presentation 2013 schedule for publications Rates Readership

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1 2013 PROMOGUIDE RÉGIE PUBLICITAIRE MediA Kit Presentation 2013 schedule for publications Rates Readership zin izer maga DaS Schwe eltern für junge SepTember /oktober The Swiss magazine for young parents chf Nr. 23 erb tbew de Wet ochenennze a w ein ür die g in f amilieweizer f Sch zu l m einenovotenen! in gew rschaft Schwange schön Rundusm ch und tylis DE MpO ezial S Tabu lichen Männis atio il r e t S Lausanne 15 esten Die ressb n e Ad - Septe mber Ausg abe 23 /0kt ober 2012 Labels ode Designerm für Kids Grössen schungel Etikettend Schulbeginn 2012 Schwarz gt ist angesa RÉGIE PUBLICITAIRE Rue des Bains 35 CH Genf 11 Tel Fax

2 list of titles BY themes news and society Paris Match (Swiss pages) Elle (Swiss pages) Cinema Avant Première Film Demnächst Swiss Audio Visual Guide economics, finance and Business Banque & Finance Banking Solutions Swiss Banking Yearbook Genève en chiffres Vaud en chiffres Enquête conjoncturelle, CCIG CCIGinfo family babymag.ch (French version) babymag.ch (German version) public administration Affaires Publiques Watch making L Année Horlogère Suisse Heure Suisse Heure Schweiz Journal Suisse d Horlogerie luxury Hors Ligne professional publications Le Cafetier and its supplement «Entr Acte» tourism Plan de Genève, Geneva Pocket Map, GTC Geneva Meeting & Incentive Planners Guide, GTC Essentials Guide, GTC tv Agent Suisse Canal+ Régie - WHo We Are? babymag.ch is the Swiss magazine for young parents. It is the only national magazine addressed to parents, from pregnancy to the child s 6th birthday. babymag.ch advises and supports young parents. It inspires with advice from experts, it stimulates with news, fashion and decoration series, recipes and outings, but above all it entertains thanks to its broad choice of subjects and its tone which is both understanding and in tune with its readers. With a print run of 35,000 copies (20,000 in German +15,000 in French) babymag.ch is published 6 times a year, in two editions: a French version and a German version. Personally addressed to health professionals in Switzerland, the magazine is also available in most maternity wards, hospitals and private clinics, as well as in child care shops. Thanks to its targeted distribution, entertaining and innovative graphics and feature articles, babymag.ch is also becoming the ideal companion for young parents.

3 - planning 2013 MAGAZine MontHs on the CoVer MAin theme AdVertisinG MAteriAl date published babymag.ch 26 March - April 2013 Familiy cars 28 January 19 february babymag.ch 27 May - June 2013 All in bio 25 March 16 April babymag.ch 28 July - August 2013 Outdoor 27 Mai 18 June babymag.ch 29 September - October 2013 Insurance 29 July 20 August babymag.ch 30 October - November 2013 Furniture, arrangement 30 September 22 october babymag.ch 31 Dec Feb Winter sports 11 November 10 december technical data please, send MAteriAl to Magazine format 210 x 297 mm (A4) printing Four-colour offset printing image resolution Minimum 300 dpi screen 60 file High definition PDF Include a laser-printed or cromalin colour proof of the advert All fonts included (or vector fonts) Contact Michel Guex Director of publication Tel m.guex@quorum-com.ch Address to send files to babymag.ch PROMOGUIDE SA Rue des Bains 35 Case postale Geneva 11 ftp User: photobaby2 Password: picture babymag.ch is also on

4 - rates standard format Full page 210 x 297 mm Panoramic 2/1 420 x 297 mm Combined German french 1/1 page /1 page /2 page, /2 page, vertical /3 page, /3 page, vertical /4 page, /4 page, vertical /8 page, bottom of page, Half page 210 x 144 mm Half page vertical 105 x 297 mm Third of page 210 x 97 mm Third of page vertical 70 x 297 mm Pre-definied position: 20 surcharge. special formats and fixed positions Combined German french Inside front cover Inside back cover Outside back cover Double page spread (Inside front cover + 1/1 page opposite) Quarter of page 210 x 74 mm Quarter of page vertical 105 x 148 mm Eighth of page 210 x 36 mm Facing «Editorial» / «Contents» / «News» Opening

5 2013 PROMOGUIDE RÉGIE PUBLICITAIRE - rates special CAMpAiGns in MAGAZine You can use the magazine Babymag.ch for all your special operations. For example: Insert : Loose insert - Glued insert - Bound insert Gatefolder - Overcover Contests for readers Sponsored newsletters We will be happy to advise you on your operations and to submit you an offer. VolUMe discount From From From From AGENCY COMMISSION 15 (authorised agencies)

6 LE MAGAZINE SUISSE DES JEUNES PARENTS - our readership 6 28 A VerY special relationship notre note They are loyal (nearly one in two readers This is the average score which buys every issue) and over one in two 7,8 readers award to babymag.ch. keeps their copy. The magazine 28 is unique for its readers, it does not patronise 10 They are attentive and involved: 93 read them, it is 2 daring, entertaining the whole magazine or part of it, of which and modern with freedom 16 of expression and 53 read the whole magazine. On average varied articles. Babymag.ch is topical, it they spend 1.5 hours reading babymag.ch moves with the times 10 and meets the entire and they pick it up again 4 times. family s expectations of babymag.ch readers really enjoy reading the magazine. readers 11 AppreCiAte AdVertisinG 83 * 28 feel that it informs them effectively 6 about products HoW did they discover? * feel it makes them 28 want to buy the products Availability at doctor s, paediatrician s and gynaecologist s 6 practices 8942 * feel that it helps them 1 discover 8 Via the newspaper kiosk 10 new brands *Agree / Completely agree Via the website our readers Are 92 Recommended by a friend or relative Shows (Babyplanet, etc.), 11 events (festivals), etc Other (copy received in maternity ward, 11 via a partner magazine, etc.) Women 92 Men WHAt AGe GroUp do our readers BelonG to? ans ans Over 45 ans Under 18ans ans HoUseHold income From 6,000 to 10,000 CHF From 10,000 to 15,000 CHF Over 15,000 CHF 92 Less than 6,000 CHF No answer typical HoUseHold The typical household of babymag.ch readers is made up of 1 child (52) to 2 children (36). 71 live in an apartment and 29 live in a house JUILLET/AOÛT FR. 6. n 22 escapades 8 13 parcs bestiaux Concours 50 kits familiaux pour bronzer malin garde d enfants au pair, version 2012 grossesse SPÉCIAL NOUVELLES TECHNOLOGIES éducation apprivoiser les tablettes domestiques place aux parents! Leurs conseils et meilleures app notre sélection Les jeux qui font le buzz Tout pour un été punchy! IPSOS QUESTIONNAIRE CARRIED OUT VIA AN ONLINE SURVEY, FROM 19 TO 30 OCTOBER 2009, COVERING ABOUT FIFTY CLOSED QUESTIONS. THESE RESULTS ARE GIVEN IN A PERCENTAGE OF THE TOTAL SAMPLE (225 RESPONDENTS).