Evaluation of Think Energy campaign. Pilot-test in Civic Offices June 2013 June 2014

Transcription

1 Evaluation of Think Energy campaign Pilot-test in Civic Offices June 2013 June 2014

2 Objectives 1. Raise awareness 2. Increase understanding of energy use 3. Change behaviour and consequently save energy and cost

3 June 2013 Set up of Think Energy Team (Corporate Services, HR, IS, Facility Management) Launch of Think Energy campaign with stand in the canteen Staff survey on energy awareness (10 questions) Results:190 survey responses; 75 webpage views Energy Audit with 4-5 DCC staff and 4 Codema staff to observe standby energy

4 September 2013 Launch of Think Energy Online Hub Competition to win 2-night stay in Eco-lodge Results:186 competition entries; 419 webpage views

5 October 2013 Halloween Poster Campaign Website content on scary climate change facts Design of Halloween logo Results: 2 poster pun suggestions via ; 331 webpage views; positive verbal feedback from staff

6 November 2013 Launch of Christmas Colouring Competition - 3 prizes ( 50 and 2x 25 voucher for Gutter Bookshop) Design of Xmas logo Results: 122 entries to competition; 872 webpage views

7 December 2013 Sustainable Christmas Decoration Stand with help from Daintree staff with display of Xmas Colouring entries, Xmas tree and Energy-saving leaflet for home Christmas Card sent out to all DCC staff and tree donated to Senior Citizens Results: Low engagement at stand but 146 webpage views

8 January 2014 Energy Lunchtime Talk Saving Energy at Home in Wood Quay Venue; promotion of Energy Ambassador Programme, 10 Step Energy Checklist for your home, SurveyMonkey to collect feedback Results: 53 participants, 29 survey responses, 220 webpage views, SoundCloud audio file

9 February 2014 Participation in DCC s Tweetalon #MyDCCDay Results: 16 tweets about energy awareness

10 March 2014 Promotion of EarthHour and Seachtain na Gaeilge via social media and Dubnet notice

11 March 2014 Think Energy Think Green Photo Competition (prize energy monitor) Design of St. Patrick s Day logo Results: notice sent too late; no repsonses Codema staff participated instead; 76 webpage views

12 March 2014 Think Energy Ambassador Training with Ambassador Support Manual; Energy Walkabout Checklist Results: 27 attendees; positive feedback received via

13 April 2014 Easter energy-saving tips on website Design of Easter logo Drop-in lunch for Think Energy Ambassadors sponsored by DCC Results: 61 webpage views of Easter content; 14 participants in drop-in lunch

14 May2014 May Myth Buster campaign for bank holiday; promotion on social media Announcement of new IPCC report in FP and website Infographic on benefits of CFLs Results: difficult to evaluate

15 May 2014 Involvement of Staff library Results: Corporate Services bought 18 new books (9titles); set up of presentation at DCC s Libraries Quarterly Meeting

16 June 2014 Think Energy Awareness Days to celebrate 1 st year of campaign Results: 146 webpage views Water butt competition 75 participants Bicycle challenge 42 participants Electric Car test drive 4 participants Dublin Bikes no interest; not manned not enough information on stand Lighting Stand well visited Visual Minutes only 2-3 contributors Energy Game approx participants Film Screening not properly visible as canteen too bright; no audio available on day Solar Tour for Energy Ambassadors only 5 participants Kid s of the creche 18 children visited and coloured in 8 pictures with 2 contributions from Poppintree Colouring Club 1 video produced (only 19 hits on Vimeo) QuickTime file was uploaded on Dubnet as staff no access to social media Very positive feedback from several DCC staff SurveyMonkey for overall feedback on the campaign only 17 responses

17 What s next?

18 Questions to be asked 1. Should Codema continue the Think Energy campaign? 2. Have we achieved our objectives in Civic Offices? 3. Where do we roll out the campaign? 4. How do we finance the campaign?

19 1. Should Codema continue the Think Energy campaign? YES, and here are the benefits: Support John Ryan with his ideas and make him look good in front of his manager opens new doors for other projects he needs to be an Ambassador for Codema! Great working relationship with IS, FM, canteen & security staff and Communications team at DCC ( a lot of help during energy awareness days) potential for targeted news articles and announcement outside Think Energy New contacts through Think Energy Ambassador Programme in new locations (Marrowbone Lane etc) Positive feedback from Michael Philips means guaranteed core funding from DCC Communicate who we are and what we do successfully to enhance our profile and open up new opportunities

20 2. Have we achieved our objectives in Civic Offices? YES and NO: 1. Raise awareness given the statistics on staff engagement, we did raise awareness (but difficult to measure) 2. Increase understanding of energy use specifically following the workshops and energy awareness days, we did achieve this with some people 3. Change behaviour and consequently save energy and cost difficult to say as no energy walkabout was conducted to observe standby energy again; there was a decrease of 8% (?) in comparison to last year but how much is due to behavioural change?

21 3. Where do we roll out the campaign? Where we are asked to do so: DCC Libraries John Ryan initiated the first meeting with the libraries with a successful first presentation. DCC Leisure Centres Cormac Healy (Poppintree) has asked to roll out the campaign and develop a training session with specific actions. Philip White (Finglas) is interested and needs help to communicate the message to staff. Jim Beggans is supportive. DCC Fire Brigades difficult! Neil McCabe is known by other fire fighters, but wants to implement own Green Plan with own agenda. Hard to do his legwork. SDCC initial meeting with Maire in conjunction with EU project successful but where do we stand now? Involvement of OPW unclear as Codema not sat on a meeting yet. Current union action creates difficult environment. Initial meeting with Tallaght Library but little actions can be done. Must take broader approach and set up Think Energy Team in SDCC who can make decisions.

22 3. Where do we roll out the campaign? Where we are asked to do so: DCC Libraries John Ryan initiated the first meeting with the libraries with a successful first presentation. DCC Leisure Centres Cormac Healy (Poppintree) has asked to roll out the campaign and develop a training session with specific actions. Philip White (Finglas) is interested and needs help to communicate the message to staff. Jim Beggans is supportive. DCC Fire Brigades difficult! Neil McCabe is known by other fire fighters, but wants to implement own Green Plan with own agenda. Hard to do his legwork. SDCC initial meeting with Maire in conjunction with EU project successful but where do we stand now? Involvement of OPW unclear as Codema not sat on a meeting yet. Current union action creates difficult environment. Initial meeting with Tallaght Library but little actions can be done. Must take broader approach and set up Think Energy Team in SDCC who can make decisions.

23 4. How do we finance the campaign? Some EU projects can be used DCC Libraries some of the material can be produced under ACE as part of the refurbishment of Kevin Street Library DCC Leisure Centres small actions can be financed under EPLACE but funding limitations/ very strict/ question every move DCC Fire Brigades no EU funding yet, maybe some leeway under EESI2020 if exemplar project goes ahead SDCC actions in Tallaght library can be financed under EPLACE but small budget and not enough to produce material for all libraries incl. DCC

24 Think Energy continuation: Vivien is developing a new step-by-step strategy; basis for BuildSmart deliverable Presentation to DCC Libraries (completed) Half-day workshop for all DCC Leisure Centres with lunch and tour of Poppintree (to be organised/eplace) Develop marketing material for lighting campaign PC campaign for Tallaght library but unclear how to go about implementation Clarify role of Henry/Pat and County Hall contacts