Cork City & County Supporting More Sustainable Transport and Mobility Management. Ian Winning

Transcription

1 Cork City & County Supporting More Sustainable Transport and Mobility Management Ian Winning

2 Page 1 April 2011

3 Background Cork is the commercial and industrial capital of the South West Region. Population at the 2011 census was: - CASP area 407, Metropolitan area 289,563 - Combined City & Suburbs 198,582 Page 2 April 2011

4 CORK AREA STRATEGIC PLAN (CASP) Page 3 April 2011

5 Page 4 April 2011

6 INTEGRATED TRANSPORT SOLUTION FOR CORK REGION Page 5 April 2011

7 Mission: Create a Modal Shift From Car to Public Transport Page 6 April 2011 EPA Congress Dublin

8 DEVELOPMENT STRATEGY Pilot project Choice of location Site layout Site facilities and management Frequency of service Fare structure Marketing Page 7 April 2011

9 High Level of Service - 1 Page 8 April 2011

10 CONSTRUCTION ISSUES Design/Layout EPA Requirements Part 8 Planning Process Remediation of Landfill Site Bus Passenger Licence Business Plan/Justification Funding Public Procurement Page 9 April 2011

11 Size of Site 8.5 Acres Cost - 15 million 7m. Construction 8m. Land Page 10 April 2011 EPA Congress Dublin

12 RELATIONSHIP BUILDING Knowing your Customer Publicity & Marketing Develop Customer Loyalty Comments/Suggestions Invited -Ease of Access -Destination -Duration of Parking -Security of Vehicles -Additional P & R Facilities Page 11 April 2011

13 MEASURING SUCCESS Survey Results - Gender Female Male % usage by commuters Page 12 April 2011

14 MEASURING SUCCESS Survey Results Figure 2: Main Purpose of Use 20% 2% 6% 6% 66% Work Shopping Personal Tourism Other Length of Stay 40% 0%4% 12% Less than 1 hour 1-3 hours 3-5 hours 5-8 hours 44% More than 8 hours Page 13 April 2011

15 High Level of Service - 2 Page 14 April 2011

16 High Level of Service - 3 Page 15 April 2011

17 Strategic Framework During 2012, Cork City Council prepared a Five Year Investment Framework This Framework was incorporated into the Cork Metropolitan Area Five Year Investment Framework 2013 to 2017 that was published by NTA in October This forms basis for schemes and projects prepared for NTA funding. Page 16 April 2011

18 Road Network (continued) Green Routes (June 12) 127km Green Routes 12km Dedicated bus lane 18 Bus priority junctions RTPI points Cycle Lanes (June 12) 26km Dedicated Cycle Lane 140 Cyclist advanced stop signs 848 Bike Stands accommodating 1,684 bikes at approx 200 locations (incl 2012 project) Page 17 April 2011

19 Final Bus Routes Page 18 April 2011

20 Rail Cork Commuter Rail 2010 opened disused rail line & two new stations at Middleton & Carrigtwohill Future plans Three other stations Dunkettle, Kilbarry & Blarney Re-development of Kent Station Page 19 April 2011

21 Mode Split The mode split at origin in 2011 census is : Walking Cycling Bus Non Car Car/ Van Other 33% 3% 9% 45% 54% 1% The desired national mode split by 2020 is Non Car Car 55% 45% Page 20 April 2011

22 Objectives Development Plan Transport Objectives - to promote the development of an integrated transport system for the city which will support sustainable development, social cohesion and environmental protection. To optimise mobility across available network To provide necessary infrastructure to deliver an integrated transport system and To influence travel demand patterns to support an integrated transport system. Page 21 April 2011

23 CCMS The area of CCMS is set out below: Page 22 April 2011

24 Outcome Adoption of CCMS in March 2013 Page 23 April 2011

25 Implementation Process City is divided into phases. Each phase of the works are subject to detailed design and Part VIII approval. The works will be carried out over a 4 year period. Phase 1 and Phase 2 Initial Phases St Patrick s Street and Grenville Place Page 24 April 2011

26 Page 25 April 2011 VMS & Fibre Optic Comms Project

27 Behavioural Change To complement the infrastructural work undertaken in the previous two areas, Behavioural Change measures are required to maximise use of the investment and win the hearts of minds of the public. Some of the elements that are being undertaken include: - Personal Travel Planning - Workplace Travel Planning - School Travel Planning - Promotion of Walking & Cycling Page 26 April 2011

28 Public Bike Scheme Page 27 April 2011

29 Green emotion EU Project to promote EVs Page 28 April 2011

30 EV & electromobility Support More Sustainable Travel What will be the impact of the latest EU Directive on the roll-out of electromobility and deployment of EVs? Where are the most successful EV policies being implemented? What is the underlying framework that supports the implementation of the most successful EV policies? What interventions are needed to initiate a successful adoption of a particular policy or policy initiatives at European level, national or regional level? Does energy security need to be highlighted as being a factor to which National Governments need to give greater attention? Page 29 April 2011

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32 emobility solutions have to satisfy many stakeholders EU wants emission free transport in 2050: CO2 and NOx free driving, energy efficient transportation system from car production to recycling Page 31 April 2011

33 More Sustainable City Centres Page 32 April 2011

34 Goods Distribution for the City Centre: What are characteristics of successful policies and examples of best practices? Utrecht - Solar Powered EV Goods Deliveries Page 33 April 2011

35 ITS: Low Brightness Energy Efficient Lighting Page 34 April EPA Congress Dublin 2013

36 ITS: Low Brightness Energy Efficient Lighting Page 35 April 2011

37 City Centre Movement Strategy Page 36 April 2011

38 Page 37 April 2011 Footfall Plots

39 Green emotion EVs Deliver Life Cycle Efficiency ITS Supports Electromobility - EU Energy Strategy Intelligent Street Lighting Energy Saving & Reduction in CO2 Emissions More Sustainable City Centres NTA Funded Pedestrian Footfall Counting ITS Supports Climate Change Strategies & Reductions in Noise Economic Development of the City Centre Can we make a success of parking on street? Yes, once it is configured and managed to support more sustainable travel Contact: Page 38 April 2011

40 Most Successful Policies - Behavioural Change The deployment of EVs and the roll-out of electromobility is enhanced by policies which address the need to achieve behavioural change!!! The application of Community-Based Social Marketing has shown such success in fostering more sustainable behaviour Described by Doug McKenzie-Mohr, Ph.D. - Environmental Psychologist Fostering Sustainable Behaviour - Very interesting website and resource Community-based social marketing is an attractive alternative to information-intensive campaigns 5 Step approach to Community-Based Social Marketing Page 39 April 2011

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42 Community-Based Social Marketing 5 Steps STEP 1: SELECTING BEHAVIOURS: The first step of community-based social marketing is to determine which of these behaviours should be promoted STEP 2: IDENTIFYING BARRIERS AND BENEFITS: Once these barriers and benefits have been identified, community-based social marketers develop a social marketing strategy to remove the barriers and enhance the benefits STEP 3: DEVELOPING STRATEGIES: Social science research has identified a variety of tools that are effective in changing behaviour and frequently involve direct personal contact STEP 4: PILOTING: Prior to implementing a community-based social marketing strategy, it is piloted in a small portion of a community STEP 5: BROAD-SCALE IMPLEMENTATION AND EVALUATION: Ongoing evaluation of a program once it has been implemented in a community Page 41 April 2011

43 EVs & Electromobility Fostering Sustainable Behavior References: Goods Distribution: Community-Based Social Marketing Thank you for your attention

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