Using social media. Georgie Fraser, Meat & Livestock Australia Catherine Marriott, Influential Women

Transcription

1 Using social media Georgie Fraser, Meat & Livestock Australia Catherine Marriott, Influential Women

2 Why did you come today? - What do you think Social Media is? - How do you currently use Social Media? - What do you want to leave with today?

3 Things to take away A better understanding of what Social Media is How and why you can use Social Media as Sheep and Wool producers The relevance and benefits of Social Media The platform that is right for you

4 What is social media?

5 What is social media?

6 Social Media The big 3 Daily active users have reached 665 million 21% of the world s internet population are using Twitter every month Twitter s fastest growing age demographic is 55 to 64 year olds, registering an increase in active users of 79% 6 billion hours of videos are watched every month

7 Why are we talking about Social Media? There is a shift in the way people are communicating Because it is relevant to you, your business, your industry It is providing you a unique opportunity to have a real conversation about what you do It is breaking down barriers of rural isolation and allowing for consumers to engage with farmers and understand the inner workings of a farm and rural environment

8 The conversation Dominating the conversation Participating in the conversation

9 Why should you use it? - Yes it s free...but your time isn t. Why invest your time? - To influence decisions are being made - Broaden your networks - Defend your reputation and credibility - Live Export Indo v. Pakistan #hashtags - Presents a real face and shares a story with the public - To learn

10 Quick facts 59% of under 35 s have not been on a cattle or sheep farm 67% state that they have little to no understanding of the industry People hold farmers in high regard: 87% think you make a positive contribution 89% think you work hard 93% think you are ethical Only 8% of city people think of farmers as modern 73% say they know little or nothing about farming

11 What people are saying about your industry

12 A platform for the industry

13 A place to learn

14 Relevance

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18 The platform that s right for you Do you like writing Create a blog Do you like photos Create an Instagram account Do you like conversation Join Twitter

19 Examples Our video Could you do a short video of shearing, mustering the sheep - up to you! Ausagventure Blog of your day, stories, images Photo sharing Photos of your day, sunsets, animals etc.

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21 tumblr.

22 Instagram

23 Catherine Marriott Social Media in a business context Facebook pages vs profiles How to use twitter How to communicate

24 For businesses Social media, whether you re an adopter, addict or a hater, is now a critical part of total communication and should form a part of your overall business strategy.

25 For business Social media is only effective when it is used appropriately after planning and implementation. Know your audience Stay on message ENGAGE

26 Who uses Social Media? Meat and Livestock Australia New Rural Industries Australia Media: Rural Press Sydney Morning Herald Greenpeace CropLife Australia Animals Australia Victorian Farmers Federation National Farmers Federation AgForce WA Farmers Most importantly our customers from both urban and rural Australia and around the world

27 Facebook Password-protected Great for connecting personally and professionally Platform to share pictures, videos and links, Accounts for 65% of total Internet usage Has security settings to make it safe

28 Facebook: profiles Personal Customize your profile Privacy settings Share relevant content and incorporate multimediaphotos, video, links Connect with people, products and organizations Don t over share

29 Facebook: pages Designed for businesses, to connect Users like a page and receive updates directly to their newsfeeds Cover photo is an important visual Share updates, pictures, videos and links Facebook ads may be purchased clear up myths Provide a place for consumers to engage

30 Facebook: page examples

31 Twitter Like a blog but limited to 140 characters Offer short bits of information, opinions, updates, links to blogs or interesting articles and websites Posts are more public than Facebook Useful for connecting with individuals, businesses and organizations Can share articles

32 Twitter: A secret language Tweet = message being posted Tweeter = user who is posting update DM (Direct Message) = A personal, non-public message. Similar to sending an . Also under 140 characters. To send a DM, you must be following a user and they must be following you.

33 How do I interact with people # Takes you to a forum or like minded topics For example #tweetsfromthetractorcab They can be one offs as other people may not use it again Or it could be really popular like targets a particular person and their network of people For example if I am talking to all of their followers, 7588

34 Twitter: tips and tricks Customize your page - make it yours! Choose an easy-to-remember username Post 2-3 times per day The best times to update Twitter are 9 a.m., 1 p.m. and 4 p.m. Follow local or interesting tweeters Shorten links to avoid using extra characters (bit.ly) Don t just talk at yourself - engage!

35 Twitter example

36 How do I start? Sign up and get an account Pick a name that is going to be as short as possible Start by following some people interested in the same things as you Then re-tweet certain things you are interested in Quote tweet things you are interested in Start to engage with others Write your own posts. Share articles

37 Things to remember If you aren t sure, don t say it Keep messages positive and language simple Remember with social media, you are engaging with the entire supply chain, not the activists Your professional and personal identities are linked Give it a go, Agriculture needs your voice